Body language on BBC Radio 4's 'Word of Mouth' (17 August, 2010)

Max Atkinson

If you missed my appearance on BBC Radio 4's Word of Mouth programme on body language earlier this week, you can listen to it again on the BBC website for a few more days - after which you'll still be able to hear it below.

2010 82

Read a book -- you'll be a better speaker

Speak Schmeak

There are plenty of egregiously misquoted expressions in writing, but I'm specifically referring to spoken words here, the kinds of things you hear people say out loud and that cause you to cringe at their ignorance. instead of "Voila!"

2013 221

Michael Campbell: U.S. Tourist Industry Should Leverage this Hero

Jane Genova: Speechwriter - Ghostwriter

 The word of mouth on this one will be tremendous. tourist industry can leverage Campbell as a symbol of how well America takes care of its visitors. Helicopter pilot Michael Campbell, 22, landed his craft in the Hudson River.  The engine had failed.

2013 52

Millennials No "Easy Rider" Generation - Harley-Davidson's Sales Continue Downward

Jane Genova: Speechwriter - Ghostwriter

Harley-Davidson can't regain its cultural hold as a symbol of freedom. Enthusiastic word of mouth can follow.  The "Easy Rider" mindset isn't catching on with Millennials. 

Rider 52

Super Bowl Commercials Preview

TJ Walker Interactive

Honda is winning the battle of the pre-Super Bowl commercial buzz by releasing its new commercial starring Matthew Broderick as Ferris Bueller. By releasing this commercial early, and by having released a 10 second teaser before, Honda is cornering the market on word of mouth buzz. The danger of doing this, if there is any, [.].

Books Sold Online: Testimonials don't help

Jane Genova: Speechwriter - Ghostwriter

  It takes plenty more than that static measure in this era of folks orbiting on the web and mobile at such high speed.   Give that talk at the Chamber of Commerce and issue periodic press releases.    Word of mouth will surge.

10 ways to grow your business

Craig Strachan - Keep Talking!

Word of mouth – tell all your friends. Be outrageous – do something so out of the ordinary that you get free publicity. In the Company of Leaders – free ebooks On the the keynote sessions at the recent Toastmasters Convention. Advertise on company and community notice boards. Free announcements in local/community newspapers. Barter your services in exchange for free advertising. Business cards – never leave home without them.

2009 116

Yes, It's Come to This: Wanting to Quit All Social Media But Can't, Not Professionally, Not Socially

Jane Genova: Speechwriter - Ghostwriter

The communications assignments will have to come from responding to help wanted, referrals from those who already know me, and word of mouth in the new location. And most of my friends have veered away from voice except for business.

2019 52

Local Businesses: Forget promoting through social media

Jane Genova: Speechwriter - Ghostwriter

We choose our local restaurants, clubs and bars through word of mouth, right?    And the word of mouth we increasingly depend on for that is through social networking sites, right? 

The Secret Formula for Writing a Bestseller

Succeed Speaking

Good news: there are lots of formulas! If you’ve been following Succeed Speaking for long, you’ve probably read my outline of Brendon Burchard’s strategies for making The Millionaire Messenger a #1 New York Times Bestseller, and perhaps you picked up some tips from my interview with Gretchen Rubin , author of The Happiness Project (also a #1 New York Times Bestseller). leveraged the power of bundling (a la Tim Ferriss).

2011 126

Getting "Yelped" - VA Supreme Court Looking At This

Jane Genova: Speechwriter - Ghostwriter

" Internet leaders like Google, Facebook and Twitter submitted amicus (friend of the court) briefs contending that forcing the identity issue conflicts with freedom of speech. Another option is to set in play a gigantic word-of-mouth advocacy brigade.

2014 69

High Profile = High Risk

Jane Genova: Speechwriter - Ghostwriter

I found out about them through word of mouth. Among Arianna Huffington's success strategies had been creating, maintaining, and increasing a high profile. That seemed to serve her well.

2016 65

Upselling, Cross-Selling - That's The Way Direct-TV Lost My Sale

Jane Genova: Speechwriter - Ghostwriter

What blew it was the aggressiveness of the sales rep. The brand took a hit, at least in the word-of-mouth and word-of-mouse that I will be passing along.   Standard in sales, even at call centers, is to train in upselling and cross-selling.

Residential Cleaning - Blurring of Collars

Jane Genova: Speechwriter - Ghostwriter

Cleaning houses is a niche in the labor market that is growing at about 6% (Source: Bureau of Labor Statistics).  Any entrepreneurial person can pick up assignments through word of mouth or can purchase a franchise.

2018 52

Out of Things To Sort Out with Your Career Coach? - Start on What-Ifs of a Recession

Jane Genova: Speechwriter - Ghostwriter

So many who have gained from career coaching simply run out of things to sort out.    If you are one of those, you can start on the infinite what-ifs associated with a global economic downturn. That's exactly what some of my coaching clients over-50 are doing.

2018 56

Toys R Us: Kid anchors cluing in adults what to give this holiday season

Jane Genova: Speechwriter - Ghostwriter

As reports, Toy R Us "launched a series of ads and online videos in which kids serve as 'anchors' of a toy-centric news network aimed at cluing parents in to the big kid trends." 

2012 52

Media - Trust Down to 32% (Source: Gallup)

Jane Genova: Speechwriter - Ghostwriter

Many of the pontificators proved wrong wrong wrong. No surprise, Gallup found that trust in them is down to a new low of 32%. In addition, we are no longer naïve about coverage shaped by political points of view. Also, there is the growing issue of fake news.

2016 56

Becoming a Paid Psychic - Career Paths Not Requiring College

Jane Genova: Speechwriter - Ghostwriter

At psychic boutique in Salem, Massachusetts - Angelica of the Angels rebranded as Salem Love Angels - Barbara Szarfranski bills at $40 for 15 minutes or $70 for 30. In the field of clairvoyance, age, rather than a liability, can be a plus. That freed them from the confines of that town.

2019 56

Flash Sales and Branding - Can the 2 co-exist

Jane Genova: Speechwriter - Ghostwriter

Once a model works, at least for a brief time, there will be those who will leverage parts of it for quick results. Back in 2007, as the world was on the brink of The Great Recession, flash sales provided a raw tactic to unload inventory and bring some cash flow.

2016 56

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

And, that's what I have already set up through movers I have found through word of mouth. You might be wondering: Okay for a laundry basket, but don't I fear "bugs" in other kinds of merchandise?

2016 69

Pet-Insurance Employee Benefit: Can help improve employer branding

Jane Genova: Speechwriter - Ghostwriter

 By word of mouth millions upon millions will hear how Company X's pet insurance made it possible to feline Muffin to beat cancer.   Of course, that raises the question: Are employers not offering pet insurance at a branding disadvantage?

2013 61

Public Informaton - There Have Always Been Barbarians at the Gate

Jane Genova: Speechwriter - Ghostwriter

In PR Week , Edward Reilly discusses how self-publishing on social media has eliminated many of the traditional guardians monitoring the tone and content of public information. At the very least, there was the influence of word of mouth.

2017 56

Saving Staples: More than small-business' nostalgia

Jane Genova: Speechwriter - Ghostwriter

Millennial startups don't remember the rightsizing of Corporate America.  Many of us hung out shingles.  Soon enough we found out through word of mouth that our new best friend was Staples. 

2014 65

Drudge Report - 'Twas the Day After Christmas And All Through the Malls.

Jane Genova: Speechwriter - Ghostwriter

The Drudge Report didn't headline with the death of actor/comic Ricky Harris at age 54. It had done that for both the death of George Michael and the massive heart attack of Princess Leia, that is Carrie Fisher. Mostly that was through person-to-person word of mouth.

2016 56

Dying Alone - Fearing The Bad PR, Not Lack Of Audience

Jane Genova: Speechwriter - Ghostwriter

Hospice nurses tell us all the time: Patients will wait until the relative, friend of caretaker leaves the room to die. What does bother me is this: The media and word of mouth will spin the solo flight as "sad."

2015 68

Those Student, Customer, Client Evaluations - High Angst Among Workforce

Jane Genova: Speechwriter - Ghostwriter

Remember when our jobs and professional mobility primarily depended on what our superiors were thinking and the word of mouth of the powers that be? A professor of language has a sense that her contract will be renewed for at least one more year.

2015 65

Trumpism - Will It Be Death of Advertising

Jane Genova: Speechwriter - Ghostwriter

  That's so much the situation that the panel on last night's "Gillmor Gang" speculated if Trumpism will be the death of advertising, as we know it. The sensational developments of Trumpism-like news are being picked up more and more.

Labor Force Participation Plunges To 62.2% - Has America Become Phobic About Looking For A Job?

Jane Genova: Speechwriter - Ghostwriter

Six months ago a neighbor got off the bus, walked the 20 foot to the package store, bought a six-pack of Bud Light, went into his apartment, and hasn't applied for a job since.  Of course, I dropped even mentioning that.

2015 65

U of Minnesota Law School - Template for Academic Crisis Communications

Jane Genova: Speechwriter - Ghostwriter

The changing world of academia has become the setting for ongoing crisis. The flashpoints range from the cost of tuition to career preparation and actual job placement. Much of that has been orchestrated by Dean David Wippman. There is no distracting sense of crisis.

How to Prepare a Listing Presentation: Guide for Real Estate Pros


To win more listings, move on from having a polite “pre-sales” chit chat with prospects to doing full-scale presentations of your services. But of course, there will be other agents knocking on the seller’s door, offering their services. Total number of clients you have worked with.

Dog Poop - What Barack Obama Knew

Jane Genova: Speechwriter - Ghostwriter

When Barack Obama emerged as a national presence, his background as a community organizer didn't resonate - at least with many of us.   After all this is America - land of the individualists. In the Southwest, I called the police about the drunken behavior of a new tenant.

2018 52

Facebook: No "Dislike" Category in the Happy Valley

Jane Genova: Speechwriter - Ghostwriter

There were so many of them for our college buddy Tom Cordaro that the official memorial his wife Karen held seemed downright redundant. But, in essence, it's the kind of good-values setting we Baby Boomers experienced through the then-new medium of television.

2014 52

Businesses & Ecommerce - Google Is the New Homepage

Jane Genova: Speechwriter - Ghostwriter

Sure, some the content of the website per se will make it to a high ranking on Google. But much of it, research and experience indicate, is being ignored by potential prospects. Previously, Chaney had been editor-in-chief of a publication on ecommerce. His answer was: of course.

Verbal Self-Defense Made Easy (and it's your perfect right)

Jane Genova: Speechwriter - Ghostwriter

  None of this is rocket science. The reality is that you've been around for 30 years and 98% of new assignments come in through word of mouth.   As you build up your confidence in your ability to defend yourself verbally, your presence will reinforce those words. For decades, psychologists and communications experts have been telling you that you have a perfect right to verbally push back. The trick is doing that in an effective manner.

2018 43

Art Cinema Theatres, Like The Loft, Tucson, AZ - Can They Survive Amidst Netflix et al.?

Jane Genova: Speechwriter - Ghostwriter

  The question, then, is if the art cinema theatre can hold on during this era of low-cost, convenient services like Netfix et al., In short, why should a Millennial or member of Generation Z pony up almost $20 "to go out" to the movies? There is plenty of free parking.

2014 56

PowerPoint program on BBC Radio 4

Max Atkinson

There was an excellent Word of Mouth programme about PowerPoint on BBC Radio 4 this afternoon (excellent because so many of the criticisms were the same as those in my books on speaking and presentation!). The discussion also made me wonder why the producers of BBC Television News, who have become increasingly obsessed with PowerPoint style news reports (see HERE and HERE ), don’t bother to listen to and take notice of the good advice coming from BBC Radio 4

Radio 50

Getting started as a speechwriter

Joan Detz Speaker Services

A few days ago, I spoke at the IABC Philadelphia chapter meeting (International Association of Business Communicators). I’m sure that by this time, your reputation brings you considerable word-of-mouth business. Your seminars and writings must be another major source of new clients… How did you initially, in the ’80s, get the word out?”

Give a gig, get a gig

Speaker Launcher

The 11-year old boy inspired thousands with his concept of helping 3 people. Sam Silverstein gave us one during a recent edition of NSA’s Voices of Experience when he talked about a colleague of his dropping a gig in his lap. Paying it forward is not a new concept.

Gig 52

Retail: Beyond the experience economy

Jane Genova: Speechwriter - Ghostwriter

With the exception of the luxury niche, brick-and-mortar retail is engaged in what might be a life-and-death struggle.    Holiday traffic might relieve some of the urgency, but not for long.  Manaemedia -

Blurring of Public Relations and Marketing Communications - Marcom Has Upper Hand

Jane Genova: Speechwriter - Ghostwriter

Word of mouth from colleagues. Sure, all of that is useful in helping us develop new business, hold on to that piece of the action, and leverage it to get new accounts. His daily n ewsletter continues to provide concrete examples of that. Surveys.

2016 56

On-Demand Economy - Not All Help-Wanted Sites Are Equal

Jane Genova: Speechwriter - Ghostwriter

We find the name of the head of communications at X Corporation and ask for an "informational interview." However, what most of us in the on-demand economy have learned is that we have to leverage myriad ways to look for work. You better type 70 words a minute.

2015 65

Eats/Drink Biz: Does Wi-Fi help or hurt

Jane Genova: Speechwriter - Ghostwriter

    For wireless during the worst of post-Irene I wound up going to bookstore Barnes & Noble.    It's one thing to create an ambiance of gracious lingering.    Such comfort can lead to positive word of mouth and mouse. 

Book plugging news

Max Atkinson

It's 10 days since I posted some comments about the impact of BBC 'plug-a-book' shows on sales, following a mention of Speech-making and Presentation Made Easy (see above) on the BBC website. As expected, it soon slipped back from its all-time high of 1,841st in the Amazon bestsellers chart, but it's still been averaging about 220,000 places higher than it was before the plug on the BBC website.

Plug 43