Body language on BBC Radio 4's 'Word of Mouth' (17 August, 2010)

Max Atkinson

If you missed my appearance on BBC Radio 4's Word of Mouth programme on body language earlier this week, you can listen to it again on the BBC website for a few more days - after which you'll still be able to hear it below.

Read a book -- you'll be a better speaker

Speak Schmeak

There are plenty of egregiously misquoted expressions in writing, but I'm specifically referring to spoken words here, the kinds of things you hear people say out loud and that cause you to cringe at their ignorance. instead of "Voila!"

2013 63

Get Noticed in a Noisy World

Duarte Blog

Good news, he was once one of us. There are many books of its kind, but Michael Hyatt offers practical advice that stands out from the rest. I’ve chosen one insight from each section of the book that I found to be the most helpful: Part 1: Start With Wow.

2012 38

How to be an Outstanding Communicator

Manner of Speaking

He is a regular contributor to the Guardian’s Mind Your Language blog and has appeared on BBC Radio 4’s Word of Mouth. Through his company, CreativityWorks , Martin has worked with an impressive host of companies and organizations to help their people significantly improve their public speaking and presentation skills. I immediately thought, I’ve got to get it on Manner of Speaking some day. ’s Chartered Institute of Internal Auditors’ magazine.

2011 104

Body language revisited: tell-tale signs from royal weddings

Max Atkinson

Having been greatly frustrated in recent weeks by the fact that it's no longer possible to embed video from the Sky News website, I was pleased to find that they'd posted one of the clips I'd been looking for on YouTube (above). Tell-tale signs of true feelings?

Getting Hired to Speak: What's Their Why?

Speak and Deliver

But what happens when you actually get to the stage of convincing them to hire you? If you don't provide a good enough answer to this question, not only will you not get hired, you might actually create negative word of mouth about yourself.

5 ways to tweet like you mean it

Speak Schmeak

I've been on Twitter now for a year and a half and have read lots of "etiquette" articles and "how to" articles on the proper use of Twitter. A lot of conventional wisdom about who you should follow and why is just bunk. Post a picture of your dog now and then.

2009 28

Public Speaking - Characteristics of a Good Technical Program

Great Public Speaking

The resulting unfavorable word-of-mouth publicity will make it difficult for the program or the presenter to survive. * Training should be designed to effect measurable change that will improve a participant's productivity, ability, or practical skills, with a minimum expenditure of resources. It is not intended to replace or compete with a broad education generally provided by the regular curricula of colleges and universities in our society. *

Guest Blog: Lessons from Suze Orman – How to Influence and Connect

DeFinis Communications

Part 2 of a Three-part Series: Influence. Greenleaf Book Group is a publisher and distributor that specializes in the development of independent authors and the growth of small presses. And as creatures of habit, it’s never easy for us to make changes like these.

Michael Campbell: U.S. Tourist Industry Should Leverage this Hero

Jane Genova: Speechwriter - Ghostwriter

 The word of mouth on this one will be tremendous. tourist industry can leverage Campbell as a symbol of how well America takes care of its visitors. Helicopter pilot Michael Campbell, 22, landed his craft in the Hudson River.  The engine had failed.

How to find ‘corporate’ freelance writing gigs

Six-Figure Freelancer Blog

But when it comes to landing ‘corporate’ (business or non-profit) writing gigs, it’s a whole other matter… Why is it that many of us find sales and marketing difficult to do? While I do not have the marketing budget of a major corporation, I can use my marketing tools in a planned and systematic manner to generate new and repeat business. Out of site is out of mind, so make generating repeat business one of your marketing strategies.

Super Bowl Commercials Preview

TJ Walker Interactive

Honda is winning the battle of the pre-Super Bowl commercial buzz by releasing its new commercial starring Matthew Broderick as Ferris Bueller. By releasing this commercial early, and by having released a 10 second teaser before, Honda is cornering the market on word of mouth buzz. The danger of doing this, if there is any, [.].

Books Sold Online: Testimonials don't help

Jane Genova: Speechwriter - Ghostwriter

  It takes plenty more than that static measure in this era of folks orbiting on the web and mobile at such high speed.   Give that talk at the Chamber of Commerce and issue periodic press releases.    Word of mouth will surge.

Local Businesses: Forget promoting through social media

Jane Genova: Speechwriter - Ghostwriter

We choose our local restaurants, clubs and bars through word of mouth, right?    And the word of mouth we increasingly depend on for that is through social networking sites, right? 

Eight Steps to Getting Speaking Engagements : MarketingProfs Articles

Home Marketing Resources Online Seminars Conferences Research Store Members Only Forum Blog Jobs Resources Home How-to Articles Case Studies Online Seminars Downloads Quick Reads Daily Chirp (0) items My Cart Email Print Save Text: A A Eight Steps to Getting Speaking Engagements by Steve Markman Published on October 28, 2003 Marketing and PR efforts should be in the forefront of your organization, especially in todays competitive climate and the uncertain economy.


Upselling, Cross-Selling - That's The Way Direct-TV Lost My Sale

Jane Genova: Speechwriter - Ghostwriter

What blew it was the aggressiveness of the sales rep. The brand took a hit, at least in the word-of-mouth and word-of-mouse that I will be passing along.   Standard in sales, even at call centers, is to train in upselling and cross-selling.

Media - Trust Down to 32% (Source: Gallup)

Jane Genova: Speechwriter - Ghostwriter

Many of the pontificators proved wrong wrong wrong. No surprise, Gallup found that trust in them is down to a new low of 32%. In addition, we are no longer naïve about coverage shaped by political points of view. Also, there is the growing issue of fake news.

Toys R Us: Kid anchors cluing in adults what to give this holiday season

Jane Genova: Speechwriter - Ghostwriter

As reports, Toy R Us "launched a series of ads and online videos in which kids serve as 'anchors' of a toy-centric news network aimed at cluing parents in to the big kid trends." 

Dog Poop - What Barack Obama Knew

Jane Genova: Speechwriter - Ghostwriter

When Barack Obama emerged as a national presence, his background as a community organizer didn't resonate - at least with many of us.   After all this is America - land of the individualists. In the Southwest, I called the police about the drunken behavior of a new tenant.

Staples - Tragedy Of Brand Which Lost Its Way Becomes Cartoonish

Jane Genova: Speechwriter - Ghostwriter

said its profit more than halved in the second quarter, as sales continued to decline and store traffic dwindled, deepening the chain's challenges as it awaits regulatory approval for its takeover of Office Depot Inc." Staples started out as the friend of the small businessperson.

High Profile = High Risk

Jane Genova: Speechwriter - Ghostwriter

I found out about them through word of mouth. Among Arianna Huffington's success strategies had been creating, maintaining, and increasing a high profile. That seemed to serve her well.

Flash Sales and Branding - Can the 2 co-exist

Jane Genova: Speechwriter - Ghostwriter

Once a model works, at least for a brief time, there will be those who will leverage parts of it for quick results. Back in 2007, as the world was on the brink of The Great Recession, flash sales provided a raw tactic to unload inventory and bring some cash flow.

Getting "Yelped" - VA Supreme Court Looking At This

Jane Genova: Speechwriter - Ghostwriter

" Internet leaders like Google, Facebook and Twitter submitted amicus (friend of the court) briefs contending that forcing the identity issue conflicts with freedom of speech. Another option is to set in play a gigantic word-of-mouth advocacy brigade.

10 ways to grow your business

Craig Strachan - Keep Talking!

Word of mouth – tell all your friends. Be outrageous – do something so out of the ordinary that you get free publicity. In the Company of Leaders – free ebooks On the the keynote sessions at the recent Toastmasters Convention. Advertise on company and community notice boards. Free announcements in local/community newspapers. Barter your services in exchange for free advertising. Business cards – never leave home without them.

How to Successfully Moderate a Conference Panel, A Comprehensive Guide " Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Web Strategy by Jeremiah Owyang Home Popular Posts About Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter Ripple 6 says the timing of my report is off [link] Ive observed most vendors are optomistic, brands the opposite. I’ve managed panels of dueling CEOs in the same industry, and even one of the most popular panels at the Web 2.0 The operative word in there is “little&# of course.

2008 28

Drudge Report - 'Twas the Day After Christmas And All Through the Malls.

Jane Genova: Speechwriter - Ghostwriter

The Drudge Report didn't headline with the death of actor/comic Ricky Harris at age 54. It had done that for both the death of George Michael and the massive heart attack of Princess Leia, that is Carrie Fisher. Mostly that was through person-to-person word of mouth.

Web 1

Verbal Self-Defense Made Easy (and it's your perfect right)

Jane Genova: Speechwriter - Ghostwriter

  None of this is rocket science. The reality is that you've been around for 30 years and 98% of new assignments come in through word of mouth.   As you build up your confidence in your ability to defend yourself verbally, your presence will reinforce those words. For decades, psychologists and communications experts have been telling you that you have a perfect right to verbally push back. The trick is doing that in an effective manner.

Pet-Insurance Employee Benefit: Can help improve employer branding

Jane Genova: Speechwriter - Ghostwriter

 By word of mouth millions upon millions will hear how Company X's pet insurance made it possible to feline Muffin to beat cancer.   Of course, that raises the question: Are employers not offering pet insurance at a branding disadvantage?

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

And, that's what I have already set up through movers I have found through word of mouth. You might be wondering: Okay for a laundry basket, but don't I fear "bugs" in other kinds of merchandise?

Businesses & Ecommerce - Google Is the New Homepage

Jane Genova: Speechwriter - Ghostwriter

Sure, some the content of the website per se will make it to a high ranking on Google. But much of it, research and experience indicate, is being ignored by potential prospects. Previously, Chaney had been editor-in-chief of a publication on ecommerce. His answer was: of course.

U of Minnesota Law School - Template for Academic Crisis Communications

Jane Genova: Speechwriter - Ghostwriter

The changing world of academia has become the setting for ongoing crisis. The flashpoints range from the cost of tuition to career preparation and actual job placement. Much of that has been orchestrated by Dean David Wippman. There is no distracting sense of crisis.

Facebook: No "Dislike" Category in the Happy Valley

Jane Genova: Speechwriter - Ghostwriter

There were so many of them for our college buddy Tom Cordaro that the official memorial his wife Karen held seemed downright redundant. But, in essence, it's the kind of good-values setting we Baby Boomers experienced through the then-new medium of television.

Web 1

Saving Staples: More than small-business' nostalgia

Jane Genova: Speechwriter - Ghostwriter

Millennial startups don't remember the rightsizing of Corporate America.  Many of us hung out shingles.  Soon enough we found out through word of mouth that our new best friend was Staples. 


Dying Alone - Fearing The Bad PR, Not Lack Of Audience

Jane Genova: Speechwriter - Ghostwriter

Hospice nurses tell us all the time: Patients will wait until the relative, friend of caretaker leaves the room to die. What does bother me is this: The media and word of mouth will spin the solo flight as "sad."

Those Student, Customer, Client Evaluations - High Angst Among Workforce

Jane Genova: Speechwriter - Ghostwriter

Remember when our jobs and professional mobility primarily depended on what our superiors were thinking and the word of mouth of the powers that be? A professor of language has a sense that her contract will be renewed for at least one more year.

Labor Force Participation Plunges To 62.2% - Has America Become Phobic About Looking For A Job?

Jane Genova: Speechwriter - Ghostwriter

Six months ago a neighbor got off the bus, walked the 20 foot to the package store, bought a six-pack of Bud Light, went into his apartment, and hasn't applied for a job since.  Of course, I dropped even mentioning that.

PowerPoint program on BBC Radio 4

Max Atkinson

There was an excellent Word of Mouth programme about PowerPoint on BBC Radio 4 this afternoon (excellent because so many of the criticisms were the same as those in my books on speaking and presentation!). The discussion also made me wonder why the producers of BBC Television News, who have become increasingly obsessed with PowerPoint style news reports (see HERE and HERE ), don’t bother to listen to and take notice of the good advice coming from BBC Radio 4

Book plugging news

Max Atkinson

It's 10 days since I posted some comments about the impact of BBC 'plug-a-book' shows on sales, following a mention of Speech-making and Presentation Made Easy (see above) on the BBC website. As expected, it soon slipped back from its all-time high of 1,841st in the Amazon bestsellers chart, but it's still been averaging about 220,000 places higher than it was before the plug on the BBC website.

Art Cinema Theatres, Like The Loft, Tucson, AZ - Can They Survive Amidst Netflix et al.?

Jane Genova: Speechwriter - Ghostwriter

  The question, then, is if the art cinema theatre can hold on during this era of low-cost, convenient services like Netfix et al., In short, why should a Millennial or member of Generation Z pony up almost $20 "to go out" to the movies? There is plenty of free parking.

Blurring of Public Relations and Marketing Communications - Marcom Has Upper Hand

Jane Genova: Speechwriter - Ghostwriter

Word of mouth from colleagues. Sure, all of that is useful in helping us develop new business, hold on to that piece of the action, and leverage it to get new accounts. His daily n ewsletter continues to provide concrete examples of that. Surveys.