Body language on BBC Radio 4's 'Word of Mouth' (17 August, 2010)

Max Atkinson

If you missed my appearance on BBC Radio 4's Word of Mouth programme on body language earlier this week, you can listen to it again on the BBC website for a few more days - after which you'll still be able to hear it below.

Read a book -- you'll be a better speaker

Speak Schmeak

There are plenty of egregiously misquoted expressions in writing, but I'm specifically referring to spoken words here, the kinds of things you hear people say out loud and that cause you to cringe at their ignorance. instead of "Voila!"

2013 63

Trending Sources

Get Noticed in a Noisy World

Duarte Blog

Good news, he was once one of us. There are many books of its kind, but Michael Hyatt offers practical advice that stands out from the rest. I’ve chosen one insight from each section of the book that I found to be the most helpful: Part 1: Start With Wow.

2012 38

Body language revisited: tell-tale signs from royal weddings

Max Atkinson

Having been greatly frustrated in recent weeks by the fact that it's no longer possible to embed video from the Sky News website, I was pleased to find that they'd posted one of the clips I'd been looking for on YouTube (above). Tell-tale signs of true feelings?

Public Informaton - There Have Always Been Barbarians at the Gate

Jane Genova: Speechwriter - Ghostwriter

In PR Week , Edward Reilly discusses how self-publishing on social media has eliminated many of the traditional guardians monitoring the tone and content of public information. At the very least, there was the influence of word of mouth.

5 ways to tweet like you mean it

Speak Schmeak

I've been on Twitter now for a year and a half and have read lots of "etiquette" articles and "how to" articles on the proper use of Twitter. A lot of conventional wisdom about who you should follow and why is just bunk. Post a picture of your dog now and then.

2009 28

Public Speaking - Characteristics of a Good Technical Program

Great Public Speaking

The resulting unfavorable word-of-mouth publicity will make it difficult for the program or the presenter to survive. * Training should be designed to effect measurable change that will improve a participant's productivity, ability, or practical skills, with a minimum expenditure of resources. It is not intended to replace or compete with a broad education generally provided by the regular curricula of colleges and universities in our society. *

Guest Blog: Lessons from Suze Orman – How to Influence and Connect

DeFinis Communications

Part 2 of a Three-part Series: Influence. Greenleaf Book Group is a publisher and distributor that specializes in the development of independent authors and the growth of small presses. And as creatures of habit, it’s never easy for us to make changes like these.

Michael Campbell: U.S. Tourist Industry Should Leverage this Hero

Jane Genova: Speechwriter - Ghostwriter

 The word of mouth on this one will be tremendous. tourist industry can leverage Campbell as a symbol of how well America takes care of its visitors. Helicopter pilot Michael Campbell, 22, landed his craft in the Hudson River.  The engine had failed.

How to find ‘corporate’ freelance writing gigs

Six-Figure Freelancer Blog

But when it comes to landing ‘corporate’ (business or non-profit) writing gigs, it’s a whole other matter… Why is it that many of us find sales and marketing difficult to do? While I do not have the marketing budget of a major corporation, I can use my marketing tools in a planned and systematic manner to generate new and repeat business. Out of site is out of mind, so make generating repeat business one of your marketing strategies.

Super Bowl Commercials Preview

TJ Walker Interactive

Honda is winning the battle of the pre-Super Bowl commercial buzz by releasing its new commercial starring Matthew Broderick as Ferris Bueller. By releasing this commercial early, and by having released a 10 second teaser before, Honda is cornering the market on word of mouth buzz. The danger of doing this, if there is any, [.].

Books Sold Online: Testimonials don't help

Jane Genova: Speechwriter - Ghostwriter

  It takes plenty more than that static measure in this era of folks orbiting on the web and mobile at such high speed.   Give that talk at the Chamber of Commerce and issue periodic press releases.    Word of mouth will surge.

Media - Trust Down to 32% (Source: Gallup)

Jane Genova: Speechwriter - Ghostwriter

Many of the pontificators proved wrong wrong wrong. No surprise, Gallup found that trust in them is down to a new low of 32%. In addition, we are no longer naïve about coverage shaped by political points of view. Also, there is the growing issue of fake news.

Local Businesses: Forget promoting through social media

Jane Genova: Speechwriter - Ghostwriter

We choose our local restaurants, clubs and bars through word of mouth, right?    And the word of mouth we increasingly depend on for that is through social networking sites, right? 

Eight Steps to Getting Speaking Engagements : MarketingProfs Articles

http://delicious.com/akarrer/prospeaker

Home Marketing Resources Online Seminars Conferences Research Store Members Only Forum Blog Jobs Resources Home How-to Articles Case Studies Online Seminars Downloads Quick Reads Daily Chirp (0) items My Cart Email Print Save Text: A A Eight Steps to Getting Speaking Engagements by Steve Markman Published on October 28, 2003 Marketing and PR efforts should be in the forefront of your organization, especially in todays competitive climate and the uncertain economy.

ROI 6

Upselling, Cross-Selling - That's The Way Direct-TV Lost My Sale

Jane Genova: Speechwriter - Ghostwriter

What blew it was the aggressiveness of the sales rep. The brand took a hit, at least in the word-of-mouth and word-of-mouse that I will be passing along.   Standard in sales, even at call centers, is to train in upselling and cross-selling.

High Profile = High Risk

Jane Genova: Speechwriter - Ghostwriter

I found out about them through word of mouth. Among Arianna Huffington's success strategies had been creating, maintaining, and increasing a high profile. That seemed to serve her well.

Staples - Tragedy Of Brand Which Lost Its Way Becomes Cartoonish

Jane Genova: Speechwriter - Ghostwriter

said its profit more than halved in the second quarter, as sales continued to decline and store traffic dwindled, deepening the chain's challenges as it awaits regulatory approval for its takeover of Office Depot Inc." Staples started out as the friend of the small businessperson.

Toys R Us: Kid anchors cluing in adults what to give this holiday season

Jane Genova: Speechwriter - Ghostwriter

As Ragan.com reports, Toy R Us "launched a series of ads and online videos in which kids serve as 'anchors' of a toy-centric news network aimed at cluing parents in to the big kid trends." 

US 1

Flash Sales and Branding - Can the 2 co-exist

Jane Genova: Speechwriter - Ghostwriter

Once a model works, at least for a brief time, there will be those who will leverage parts of it for quick results. Back in 2007, as the world was on the brink of The Great Recession, flash sales provided a raw tactic to unload inventory and bring some cash flow.

Getting "Yelped" - VA Supreme Court Looking At This

Jane Genova: Speechwriter - Ghostwriter

" Internet leaders like Google, Facebook and Twitter submitted amicus (friend of the court) briefs contending that forcing the identity issue conflicts with freedom of speech. Another option is to set in play a gigantic word-of-mouth advocacy brigade.

Drudge Report - 'Twas the Day After Christmas And All Through the Malls.

Jane Genova: Speechwriter - Ghostwriter

The Drudge Report didn't headline with the death of actor/comic Ricky Harris at age 54. It had done that for both the death of George Michael and the massive heart attack of Princess Leia, that is Carrie Fisher. Mostly that was through person-to-person word of mouth.

Web 1

How to Successfully Moderate a Conference Panel, A Comprehensive Guide " Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

http://delicious.com/akarrer/prospeaker

Web Strategy by Jeremiah Owyang Home Popular Posts About Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter Ripple 6 says the timing of my report is off [link] Ive observed most vendors are optomistic, brands the opposite. I’ve managed panels of dueling CEOs in the same industry, and even one of the most popular panels at the Web 2.0 The operative word in there is “little&# of course.

2008 28

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

And, that's what I have already set up through movers I have found through word of mouth. You might be wondering: Okay for a laundry basket, but don't I fear "bugs" in other kinds of merchandise?

Pet-Insurance Employee Benefit: Can help improve employer branding

Jane Genova: Speechwriter - Ghostwriter

 By word of mouth millions upon millions will hear how Company X's pet insurance made it possible to feline Muffin to beat cancer.   Of course, that raises the question: Are employers not offering pet insurance at a branding disadvantage?

U of Minnesota Law School - Template for Academic Crisis Communications

Jane Genova: Speechwriter - Ghostwriter

The changing world of academia has become the setting for ongoing crisis. The flashpoints range from the cost of tuition to career preparation and actual job placement. Much of that has been orchestrated by Dean David Wippman. There is no distracting sense of crisis.

The Secret Formula for Writing a Bestseller

Succeed Speaking

Good news: there are lots of formulas! If you’ve been following Succeed Speaking for long, you’ve probably read my outline of Brendon Burchard’s strategies for making The Millionaire Messenger a #1 New York Times Bestseller, and perhaps you picked up some tips from my interview with Gretchen Rubin , author of The Happiness Project (also a #1 New York Times Bestseller). leveraged the power of bundling (a la Tim Ferriss).

Facebook: No "Dislike" Category in the Happy Valley

Jane Genova: Speechwriter - Ghostwriter

There were so many of them for our college buddy Tom Cordaro that the official memorial his wife Karen held seemed downright redundant. But, in essence, it's the kind of good-values setting we Baby Boomers experienced through the then-new medium of television.

Web 1

Saving Staples: More than small-business' nostalgia

Jane Genova: Speechwriter - Ghostwriter

Millennial startups don't remember the rightsizing of Corporate America.  Many of us hung out shingles.  Soon enough we found out through word of mouth that our new best friend was Staples. 

ROI 1

Dying Alone - Fearing The Bad PR, Not Lack Of Audience

Jane Genova: Speechwriter - Ghostwriter

Hospice nurses tell us all the time: Patients will wait until the relative, friend of caretaker leaves the room to die. What does bother me is this: The media and word of mouth will spin the solo flight as "sad."

Those Student, Customer, Client Evaluations - High Angst Among Workforce

Jane Genova: Speechwriter - Ghostwriter

Remember when our jobs and professional mobility primarily depended on what our superiors were thinking and the word of mouth of the powers that be? A professor of language has a sense that her contract will be renewed for at least one more year.

10 ways to grow your business

Craig Strachan - Keep Talking!

Word of mouth – tell all your friends. Be outrageous – do something so out of the ordinary that you get free publicity. In the Company of Leaders – free ebooks On the the keynote sessions at the recent Toastmasters Convention. Advertise on company and community notice boards. Free announcements in local/community newspapers. Barter your services in exchange for free advertising. Business cards – never leave home without them.

Labor Force Participation Plunges To 62.2% - Has America Become Phobic About Looking For A Job?

Jane Genova: Speechwriter - Ghostwriter

Six months ago a neighbor got off the bus, walked the 20 foot to the package store, bought a six-pack of Bud Light, went into his apartment, and hasn't applied for a job since.  Of course, I dropped even mentioning that.

PowerPoint program on BBC Radio 4

Max Atkinson

There was an excellent Word of Mouth programme about PowerPoint on BBC Radio 4 this afternoon (excellent because so many of the criticisms were the same as those in my books on speaking and presentation!). The discussion also made me wonder why the producers of BBC Television News, who have become increasingly obsessed with PowerPoint style news reports (see HERE and HERE ), don’t bother to listen to and take notice of the good advice coming from BBC Radio 4

Book plugging news

Max Atkinson

It's 10 days since I posted some comments about the impact of BBC 'plug-a-book' shows on sales, following a mention of Speech-making and Presentation Made Easy (see above) on the BBC website. As expected, it soon slipped back from its all-time high of 1,841st in the Amazon bestsellers chart, but it's still been averaging about 220,000 places higher than it was before the plug on the BBC website.

Blurring of Public Relations and Marketing Communications - Marcom Has Upper Hand

Jane Genova: Speechwriter - Ghostwriter

Word of mouth from colleagues. Sure, all of that is useful in helping us develop new business, hold on to that piece of the action, and leverage it to get new accounts. His daily n ewsletter continues to provide concrete examples of that. Surveys.

Art Cinema Theatres, Like The Loft, Tucson, AZ - Can They Survive Amidst Netflix et al.?

Jane Genova: Speechwriter - Ghostwriter

  The question, then, is if the art cinema theatre can hold on during this era of low-cost, convenient services like Netfix et al., In short, why should a Millennial or member of Generation Z pony up almost $20 "to go out" to the movies? There is plenty of free parking.

Retail: Beyond the experience economy

Jane Genova: Speechwriter - Ghostwriter

With the exception of the luxury niche, brick-and-mortar retail is engaged in what might be a life-and-death struggle.    Holiday traffic might relieve some of the urgency, but not for long.  Manaemedia - Dreamstime.com.

Getting started as a speechwriter

Joan Detz Speaker Services

A few days ago, I spoke at the IABC Philadelphia chapter meeting (International Association of Business Communicators). I’m sure that by this time, your reputation brings you considerable word-of-mouth business. Your seminars and writings must be another major source of new clients… How did you initially, in the ’80s, get the word out?”

Dale Carnegie: Developed Machiavellian Bear Hug, Just Right for America

Jane Genova: Speechwriter - Ghostwriter

 Those leaders and employees also get the hang of giving Machiavellian bear hugs that are suited for American culture.  Along the way, of course, he was doomed to be naive about what lines of work to choose, as well as the right woman to marry.