Body language on BBC Radio 4's 'Word of Mouth' (17 August, 2010)

Max Atkinson

If you missed my appearance on BBC Radio 4's Word of Mouth programme on body language earlier this week, you can listen to it again on the BBC website for a few more days - after which you'll still be able to hear it below.

2010 52

Millennials No "Easy Rider" Generation - Harley-Davidson's Sales Continue Downward

Jane Genova: Speechwriter - Ghostwriter

Harley-Davidson can't regain its cultural hold as a symbol of freedom. Enthusiastic word of mouth can follow.  The "Easy Rider" mindset isn't catching on with Millennials. 

Rider 52

Out of Things To Sort Out with Your Career Coach? - Start on What-Ifs of a Recession

Jane Genova: Speechwriter - Ghostwriter

So many who have gained from career coaching simply run out of things to sort out.    If you are one of those, you can start on the infinite what-ifs associated with a global economic downturn. That's exactly what some of my coaching clients over-50 are doing.

2018 56

Michael Campbell: U.S. Tourist Industry Should Leverage this Hero

Jane Genova: Speechwriter - Ghostwriter

 The word of mouth on this one will be tremendous. tourist industry can leverage Campbell as a symbol of how well America takes care of its visitors. Helicopter pilot Michael Campbell, 22, landed his craft in the Hudson River.  The engine had failed.

2013 52

Super Bowl Commercials Preview

TJ Walker Interactive

Honda is winning the battle of the pre-Super Bowl commercial buzz by releasing its new commercial starring Matthew Broderick as Ferris Bueller. By releasing this commercial early, and by having released a 10 second teaser before, Honda is cornering the market on word of mouth buzz. The danger of doing this, if there is any, [.].

Local Businesses: Forget promoting through social media

Jane Genova: Speechwriter - Ghostwriter

We choose our local restaurants, clubs and bars through word of mouth, right?    And the word of mouth we increasingly depend on for that is through social networking sites, right? 

Upselling, Cross-Selling - That's The Way Direct-TV Lost My Sale

Jane Genova: Speechwriter - Ghostwriter

What blew it was the aggressiveness of the sales rep. The brand took a hit, at least in the word-of-mouth and word-of-mouse that I will be passing along.   Standard in sales, even at call centers, is to train in upselling and cross-selling.

10 ways to grow your business

Craig Strachan - Keep Talking!

Word of mouth – tell all your friends. Be outrageous – do something so out of the ordinary that you get free publicity. In the Company of Leaders – free ebooks On the the keynote sessions at the recent Toastmasters Convention. Advertise on company and community notice boards. Free announcements in local/community newspapers. Barter your services in exchange for free advertising. Business cards – never leave home without them.

2009 100

Media - Trust Down to 32% (Source: Gallup)

Jane Genova: Speechwriter - Ghostwriter

Many of the pontificators proved wrong wrong wrong. No surprise, Gallup found that trust in them is down to a new low of 32%. In addition, we are no longer naïve about coverage shaped by political points of view. Also, there is the growing issue of fake news.

2016 56

Staples - Tragedy Of Brand Which Lost Its Way Becomes Cartoonish

Jane Genova: Speechwriter - Ghostwriter

said its profit more than halved in the second quarter, as sales continued to decline and store traffic dwindled, deepening the chain's challenges as it awaits regulatory approval for its takeover of Office Depot Inc." Staples started out as the friend of the small businessperson.

2015 56

Toys R Us: Kid anchors cluing in adults what to give this holiday season

Jane Genova: Speechwriter - Ghostwriter

As Ragan.com reports, Toy R Us "launched a series of ads and online videos in which kids serve as 'anchors' of a toy-centric news network aimed at cluing parents in to the big kid trends." 

Getting "Yelped" - VA Supreme Court Looking At This

Jane Genova: Speechwriter - Ghostwriter

" Internet leaders like Google, Facebook and Twitter submitted amicus (friend of the court) briefs contending that forcing the identity issue conflicts with freedom of speech. Another option is to set in play a gigantic word-of-mouth advocacy brigade.

2014 60

The Secret Formula for Writing a Bestseller

Succeed Speaking

Good news: there are lots of formulas! If you’ve been following Succeed Speaking for long, you’ve probably read my outline of Brendon Burchard’s strategies for making The Millionaire Messenger a #1 New York Times Bestseller, and perhaps you picked up some tips from my interview with Gretchen Rubin , author of The Happiness Project (also a #1 New York Times Bestseller). leveraged the power of bundling (a la Tim Ferriss).

2011 109

Flash Sales and Branding - Can the 2 co-exist

Jane Genova: Speechwriter - Ghostwriter

Once a model works, at least for a brief time, there will be those who will leverage parts of it for quick results. Back in 2007, as the world was on the brink of The Great Recession, flash sales provided a raw tactic to unload inventory and bring some cash flow.

2016 56

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

And, that's what I have already set up through movers I have found through word of mouth. You might be wondering: Okay for a laundry basket, but don't I fear "bugs" in other kinds of merchandise?

2016 69

Public Informaton - There Have Always Been Barbarians at the Gate

Jane Genova: Speechwriter - Ghostwriter

In PR Week , Edward Reilly discusses how self-publishing on social media has eliminated many of the traditional guardians monitoring the tone and content of public information. At the very least, there was the influence of word of mouth.

2017 56

Drudge Report - 'Twas the Day After Christmas And All Through the Malls.

Jane Genova: Speechwriter - Ghostwriter

The Drudge Report didn't headline with the death of actor/comic Ricky Harris at age 54. It had done that for both the death of George Michael and the massive heart attack of Princess Leia, that is Carrie Fisher. Mostly that was through person-to-person word of mouth.

2016 56

Pet-Insurance Employee Benefit: Can help improve employer branding

Jane Genova: Speechwriter - Ghostwriter

 By word of mouth millions upon millions will hear how Company X's pet insurance made it possible to feline Muffin to beat cancer.   Of course, that raises the question: Are employers not offering pet insurance at a branding disadvantage?

2013 56

Dog Poop - What Barack Obama Knew

Jane Genova: Speechwriter - Ghostwriter

When Barack Obama emerged as a national presence, his background as a community organizer didn't resonate - at least with many of us.   After all this is America - land of the individualists. In the Southwest, I called the police about the drunken behavior of a new tenant.

2018 52

Trumpism - Will It Be Death of Advertising

Jane Genova: Speechwriter - Ghostwriter

  That's so much the situation that the panel on last night's "Gillmor Gang" speculated if Trumpism will be the death of advertising, as we know it. The sensational developments of Trumpism-like news are being picked up more and more.

U of Minnesota Law School - Template for Academic Crisis Communications

Jane Genova: Speechwriter - Ghostwriter

The changing world of academia has become the setting for ongoing crisis. The flashpoints range from the cost of tuition to career preparation and actual job placement. Much of that has been orchestrated by Dean David Wippman. There is no distracting sense of crisis.

Saving Staples: More than small-business' nostalgia

Jane Genova: Speechwriter - Ghostwriter

Millennial startups don't remember the rightsizing of Corporate America.  Many of us hung out shingles.  Soon enough we found out through word of mouth that our new best friend was Staples. 

2014 56

Businesses & Ecommerce - Google Is the New Homepage

Jane Genova: Speechwriter - Ghostwriter

Sure, some the content of the website per se will make it to a high ranking on Google. But much of it, research and experience indicate, is being ignored by potential prospects. Previously, Chaney had been editor-in-chief of a publication on ecommerce. His answer was: of course.

Verbal Self-Defense Made Easy (and it's your perfect right)

Jane Genova: Speechwriter - Ghostwriter

  None of this is rocket science. The reality is that you've been around for 30 years and 98% of new assignments come in through word of mouth.   As you build up your confidence in your ability to defend yourself verbally, your presence will reinforce those words. For decades, psychologists and communications experts have been telling you that you have a perfect right to verbally push back. The trick is doing that in an effective manner.

2018 43

Dying Alone - Fearing The Bad PR, Not Lack Of Audience

Jane Genova: Speechwriter - Ghostwriter

Hospice nurses tell us all the time: Patients will wait until the relative, friend of caretaker leaves the room to die. What does bother me is this: The media and word of mouth will spin the solo flight as "sad."

2015 56

Those Student, Customer, Client Evaluations - High Angst Among Workforce

Jane Genova: Speechwriter - Ghostwriter

Remember when our jobs and professional mobility primarily depended on what our superiors were thinking and the word of mouth of the powers that be? A professor of language has a sense that her contract will be renewed for at least one more year.

2015 56

Facebook: No "Dislike" Category in the Happy Valley

Jane Genova: Speechwriter - Ghostwriter

There were so many of them for our college buddy Tom Cordaro that the official memorial his wife Karen held seemed downright redundant. But, in essence, it's the kind of good-values setting we Baby Boomers experienced through the then-new medium of television.

2014 52

Labor Force Participation Plunges To 62.2% - Has America Become Phobic About Looking For A Job?

Jane Genova: Speechwriter - Ghostwriter

Six months ago a neighbor got off the bus, walked the 20 foot to the package store, bought a six-pack of Bud Light, went into his apartment, and hasn't applied for a job since.  Of course, I dropped even mentioning that.

2015 56

PowerPoint program on BBC Radio 4

Max Atkinson

There was an excellent Word of Mouth programme about PowerPoint on BBC Radio 4 this afternoon (excellent because so many of the criticisms were the same as those in my books on speaking and presentation!). The discussion also made me wonder why the producers of BBC Television News, who have become increasingly obsessed with PowerPoint style news reports (see HERE and HERE ), don’t bother to listen to and take notice of the good advice coming from BBC Radio 4

Radio 40

Book plugging news

Max Atkinson

It's 10 days since I posted some comments about the impact of BBC 'plug-a-book' shows on sales, following a mention of Speech-making and Presentation Made Easy (see above) on the BBC website. As expected, it soon slipped back from its all-time high of 1,841st in the Amazon bestsellers chart, but it's still been averaging about 220,000 places higher than it was before the plug on the BBC website.

Plug 40

Give a gig, get a gig

Speaker Launcher

The 11-year old boy inspired thousands with his concept of helping 3 people. Sam Silverstein gave us one during a recent edition of NSA’s Voices of Experience when he talked about a colleague of his dropping a gig in his lap. Paying it forward is not a new concept.

Gig 52

Getting started as a speechwriter

Joan Detz Speaker Services

A few days ago, I spoke at the IABC Philadelphia chapter meeting (International Association of Business Communicators). I’m sure that by this time, your reputation brings you considerable word-of-mouth business. Your seminars and writings must be another major source of new clients… How did you initially, in the ’80s, get the word out?”

Blurring of Public Relations and Marketing Communications - Marcom Has Upper Hand

Jane Genova: Speechwriter - Ghostwriter

Word of mouth from colleagues. Sure, all of that is useful in helping us develop new business, hold on to that piece of the action, and leverage it to get new accounts. His daily n ewsletter continues to provide concrete examples of that. Surveys.

2016 56

Art Cinema Theatres, Like The Loft, Tucson, AZ - Can They Survive Amidst Netflix et al.?

Jane Genova: Speechwriter - Ghostwriter

  The question, then, is if the art cinema theatre can hold on during this era of low-cost, convenient services like Netfix et al., In short, why should a Millennial or member of Generation Z pony up almost $20 "to go out" to the movies? There is plenty of free parking.

2014 52

Observational Humor — Case Study #130

Humor Power

It’s time for another Observational Humor Monologue presented at the end of a meeting. should do so if the agent or a member of their staff would be present at. A speaker used the word PLETHORA. A speaker said she can go long periods of time without drinking. I used to do free speeches but the Word of Mouth was killing me. A good twist of a callback.). Interesting twist of a callback. A funny pairing of phrases.

2014 40

Retail: Beyond the experience economy

Jane Genova: Speechwriter - Ghostwriter

With the exception of the luxury niche, brick-and-mortar retail is engaged in what might be a life-and-death struggle.    Holiday traffic might relieve some of the urgency, but not for long.  Manaemedia - Dreamstime.com.

Eats/Drink Biz: Does Wi-Fi help or hurt

Jane Genova: Speechwriter - Ghostwriter

    For wireless during the worst of post-Irene I wound up going to bookstore Barnes & Noble.    It's one thing to create an ambiance of gracious lingering.    Such comfort can lead to positive word of mouth and mouse. 

Dale Carnegie: Developed Machiavellian Bear Hug, Just Right for America

Jane Genova: Speechwriter - Ghostwriter

 Those leaders and employees also get the hang of giving Machiavellian bear hugs that are suited for American culture.  Along the way, of course, he was doomed to be naive about what lines of work to choose, as well as the right woman to marry.

2013 52

Suicide: Don't tell a story without it

Jane Genova: Speechwriter - Ghostwriter

Would "A First-Rate Madness" be selling so well had the author Nassir Ghaemi not thrown in some juicy tales of suicide?    Part of that popularity might be due to the word of mouth coming from people who are shocked when they read that those profiled in the book were not only emotional messes but had tried suicide, sometimes more than once. For example, Martin Luther King jumped out of a window twice. 

End Town v Gown: Start with interns

Jane Genova: Speechwriter - Ghostwriter

  The distance between seems infinite to those wanting to reach in and turn members of the academic community into consumers.    They can provide the insider knowledge about campus life as well as become a source of contacts.    Word of mouth and mouse is powerful in academic life. Businesses surrounding the campus are here and the students as well as the faculty are there.