Trending Articles

Even with Great Content You Can Destroy Your Message

Presentation Guru

Even with great content you can destroy your message simply by the way you present it as Mark Robinson shows us in his 2016 TEDx talk: How to Present to Keep Your Audience’s Attention.

2018 27

The "A" in College - Losing Its Brand Equity, Marketability

Jane Genova: Speechwriter - Ghostwriter

Yes, there are well-credentialed educational experts such as Bryan Caplan who are arguing against the value of a college education. Caplan's book is "The Case Against Education - Why the Education Is a Waste of Time and Money."

2018 13

Famous Speech Friday: Mary Meeker's 2017 Internet trends report

The Eloquent Woman

She breaks every rule in the book with her annual presentation. She tends to wear unremarkable black. Her slide deck is enormous, with more than 300 slides for a 30-minute time slot. Her charts have too much type on them, many impossible to read from the audience.

2018 13

3 Steps to Putting the Systems, Processes and Marketing in Place to Grow Your Speaking Business

Speaker Launcher

I see it all the time. A successful speaker who is busy, busy, busy. They are busy because they are great on the stage and have a valuable message to deliver. But when it comes to the business of speaking, they are successful almost in spite of themselves. Sometimes they can only take the business so far […]. The post 3 Steps to Putting the Systems, Processes and Marketing in Place to Grow Your Speaking Business appeared first on Jane Atkinson.


Stop Waiting till you Feel more Confident

Speaking about Presenting

Many times, back when I was working in the corporate world, I would sit in a meeting listening to a discussion knowing that I had a valuable perspective to offer. But as I thought about offering my opinion I would start to feel my heart beating hard inside my chest and feel myself growing hot.


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Hillbrook Apartments, Austintown, OH - Forced from Renters' Paradise by Dog Feces (large and small)

Jane Genova: Speechwriter - Ghostwriter

Plenty of space, including two walk-in closets and a walk-in pantry. Affordable. Even with the monthly dog rent and including all utilities (yes, they throw in heating) the rent for a one-bedroom the second year leasing here is $633.000. Peanuts. Near main highways such as 11N, 680, and 80. 

ABC's David Muir Keeps Covering 2018 Flu - He Should Have Been There for 1918 Influenza Pandemic

Jane Genova: Speechwriter - Ghostwriter

On ABC Evening News, David Muir has taken on the mashup role of Honest Abe (tell it as it is) and Comforter-in-Chief (his compassion palpable for the 13 tortured siblings). But, even he has fallen into the trap of presenting the 2018 flu as catastrophic.

Uber - How 20th Century, Plans to Make a Profit (eventually)

Jane Genova: Speechwriter - Ghostwriter

As Amazon had, Uber has been sacrificing profits for market share. Already, Uber has lost billions of dollars. But, at the World Economic Forum at Davos, Switzerland, Uber chief executive officer Dara Khosrowshahi told Bloomberg about plans to become old-fashioned: That is, produce a profit.


No Trust in Government - We Can Turn to Blockchain to Create Our Own Utopia

Jane Genova: Speechwriter - Ghostwriter

The 2018 Edelman Trust Barometer  has been published. But we didn't need that official analysis to inform us that trust is dead in the U.S. Especially trust in government. According to the Barometer trust in that category is at its lowest level in 18 years.

Bill Ackman's Reversal of Fortune

Jane Genova: Speechwriter - Ghostwriter

Brash Bill Ackman has been experiencing a reversal of fortune. Currently his hedge fund - Pershing Square Capital Management - has less than half the assets it did in 2015. That's when it was at its peak. Today, Ackman oversees about $9 billion.

Suicide - Surviving the (serious) Attempt

Jane Genova: Speechwriter - Ghostwriter

Again, it's happened. A 47-year-old man approaches suicide in a serious manner: He jumps from the 13th floor of his Manhattan apartment building. Yes, that kind of leap indicates the determination to succeed. Then the worst-case scenario took place. He survived.

Davos - Is That a New Ben & Jerry's Ice Cream Flavor?

Jane Genova: Speechwriter - Ghostwriter

Back three years ago the question began to be asked: Does Davos matter any more?    Sure, some hustlers there can pick up business through networking. That's why my clients used to go.

Sentenced - Michael Potere Will Spend 5 Months as Guest of U.S. Government

Jane Genova: Speechwriter - Ghostwriter

Life in a BigLaw firm like Dentons can be an ordeal. But, for most human beings, prison is worse.    Today, former associate at Dentons - Michael Potere - has been sentenced to 5 months in prison by a California federal judge. He had agreed to a misdemeanor plea last October.

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Boies Schiller Flexner - If It Looks, Talks, Walks Like Rebranding, It Probably Is

Jane Genova: Speechwriter - Ghostwriter

One-time superlawyer David Boies' brand was tarnished by his association with Harvey Weinstein. Specifically, the now-iconic The New Yorker article by Ronan Farrow outed Boies' overseeing spying on Weinstein's accusers and journalists. Farrow is hot. Boies seems much less so. 

Diet Coke - Symbol of Over-the-Hill Generations

Jane Genova: Speechwriter - Ghostwriter

In The Wall Street Journal , Cara Lombardo reports that Coca-Cola is attempting to boost the Diet Coke "franchise" by adding 4 new flavors.    The smarter tactic would be to milk that old-line brand for all its remaining value and then dump it.

UK Supermarket - Robot Is Fired, Human Co-workers Weep

Jane Genova: Speechwriter - Ghostwriter

Robot Fabio, developed by Heriot-Watt University , was hired by Margiotta supermarket in Edinburgh, Scotland. That's, of course, in the UK. The job description was to provide shoppers with answers to their questions about where items were in the store. 

Web 1

Extreme Child Abuse/Neglect in CA - Less Extreme But Frequently as Damaging Back in We Love Ike Times

Jane Genova: Speechwriter - Ghostwriter

"Who wanted damaged children?" " That's how a close adult friend bluntly pushed back with another question when I posed the question:  "Should we all have gone to some agency in Jersey City and told them what was going on in our homes?"

CA 1

Tears - Dylan Farrow Might Have Been More Credible Without Them

Jane Genova: Speechwriter - Ghostwriter

In all aspects of life and work, tears frequently have served people well. Both men and women. The appearance of them usually sends the signal: I am seriously distressed, so pay attention. And, often we do. However, as with all tactics, crying has to be managed strategically.

Chasing Prestige - Is That Message Delivered in Elite Institutions of Higher Learning?

Jane Genova: Speechwriter - Ghostwriter

When lawyers and law students surfed the Glassdoor anonymous employee reviews of BigLaw firms what had been palpable was the pain. A small number of partners seemed satisfied with how they traded off a life and perhaps human dignity to get into, hold onto, and move upward in large law firms.

Another Watergate - Place Your Bets with Paddy Power

Jane Genova: Speechwriter - Ghostwriter

In the general, business, political, and legal media there are both erudite and flamboyant arguments by lawyers why Donald Trump will be impeached. Well, there is confirmation of that by iconic UK bookmaker Paddy Power. The UK continues to be as preoccupied with Trump as the U.S. media.

Kevin Bleyer - NBC Mandates Snitching about Inappropriate Behavior or Be Fired, He Snitches, Is Fired

Jane Genova: Speechwriter - Ghostwriter

After the Matt Lauer scandal, NBC mandated employees snitch on inappropriate behavior of all kinds - or be fired. Well, head writer for "Megyn Kelly Today," Emmy winner, and former Barack Obama speechwriter -  Kevin Bleyer - did what he was supposed to: Snitch.

Bitcoin - LIke All Investments, Vulnerable to "Reversal of Animal Spirits"

Jane Genova: Speechwriter - Ghostwriter

Bitcoin the Investment.    Drop all the gush about the amazing blockchain technology underlying bitcoin. Instead focus on bitcoin from the perspective that, for a growing number of human beings and institutions, it is an investment.

Universal Basic Income - FL Company Conducting Experiment in 50 States

Jane Genova: Speechwriter - Ghostwriter

Once morally reprehensible to many Americans, the concept of Universal Basic Income (UBI) seems to be making some sense. Who doesn't fear Artificial Intelligence or blockchain will take his or her job? UBI would fill in the financial gaps. 

Glassdoor Reviews of The Dilenschneider Group & New Business Development

Jane Genova: Speechwriter - Ghostwriter

Surfing through the anonymous employee reviews on Glassdoor has become free entertainment - and a source of immense satisfaction. We can read the often harsh perceptions of the organization in which we had worked full-time or had consulted and smirk.

Tragic Flaws - So?

Jane Genova: Speechwriter - Ghostwriter

The big story,  first in the general media, now in the legal media, is Katherine Ku's description of her discomfort clerking for Alex Kozinkski 2003 - 2004.

"Find your voice and use it:" New book encourages women speakers

The Eloquent Woman

A British writer gave two powerful lectures on women and their right to express themselves, and they were published as a book that went on to be a manifesto for women's right to an independent voice that had a huge impact on women for decades.

"Law & Order SVU" - Sexual Harassment Saga Played Out in Airline Setting

Jane Genova: Speechwriter - Ghostwriter

Tonight, "Law & Order SVU" featured a Weinstein-like allegation of sexual harassment. Only, it was set in the airline, not the film, industry. In this fictional version, the bad guy - a hero pilot - does take a plea. He will serve 10 years in prison.

Bitcoin - Lobbyists, Public Relations Pros Understand Power of Regulatory Uncertainty

Jane Genova: Speechwriter - Ghostwriter

It's downright primitive. Fear of the unknown is the most terrifying form of angst. CaveMan didn't fear so much the lion he had spotted as the other predators that might or might not be lurking in the woods.

Tyler Hilinksi - Suicide Snuffs Out the Life of Yet Another College Student

Jane Genova: Speechwriter - Ghostwriter

Tyler Hilinsk1 died a suicide. He was 21 years old and a quarterback at Washington State. He shot himself in the head with a rifle. Here are more details from Ollie Gillman of the Daily Mail. According to Crisis on Campus , suicide is the 2nd most common cause of death among college students.

Center for Reproductive Rights, NYC - Global Press Officer (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Here are details and how to apply. careers


01/17/1998 - Era of Digital Media Began When Matt Drudge Broke Story of The Intern

Jane Genova: Speechwriter - Ghostwriter

Success has many fathers. Lots of founders of digital media outlets contend it was their site which made publishing online be taken seriously.

The War On College - Another Major Industry Could Downsize, Eventually (but not right now)

Jane Genova: Speechwriter - Ghostwriter

Those "think" publications, ranging from Bloomberg to The Atlantic , are presenting serious discussions of what was once unthinkable: Is college worth the time and money? 

Members of Media Can Put Litigation In Play

Jane Genova: Speechwriter - Ghostwriter

On Glassdoor , Ogletree Deakens receives a relatively high rating for a prominent law firm: 3.8. For Dentons, for example, it is 3. For Boies Schiller Flexner it is 2.9. After all, employees at many brandname law firms resent the extreme long hours and the difficulty advancing. 

Lizzie Crocker - Baffling Why Experienced Writer Would Plagiarize

Jane Genova: Speechwriter - Ghostwriter

As a former Freshman Composition professor, editor, and victim of having my writing plagiarized, I know one thing: Plagiarized content is not difficult to spot. There's just not the right fit. A bit of research, made easy in these internet times, usually turns up the evidence.