White Papers & Thought Leadership - 6 Must-Dos

Jane Genova: Speechwriter - Ghostwriter

A growing platform for how they are doing that is through the  white paper.    The use of the white paper represents a shift back from short form "conversations" with prospects and other constituencies to long form heavily researched analysis of issues or detailed presentation of new developments. A white paper, of course, requires an investment of resources, including the ghostwriting services of communications experts such as myself.

2017 40

Benefits of, and how to write, white papers explained in “White Papers for Dummies”

Six-Figure Freelancer Blog

White papers describe the benefits of a business to business (B2B) product or service, or highlight a better way to solve an industry problem in a way that helps business people understand the issue, solve the problem, or at least make an important business decision. Read the review of "White Papers For Dummies".

2013 46

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Corporate White Papers - Should Marketing Material Pass "Peer Review"

Jane Genova: Speechwriter - Ghostwriter

" Here you can read Housman's recommendation that the private sector, like the university, submit white papers and other serious kinds of analytic content to the kind of process standard in journals. Essentially, journals have other experts review a paper before it is published. Are corporations, like academic institutions, responsible for introducing new knowledge and then share it?

Why a white paper, why not an ebook?

Jane Genova: Speechwriter - Ghostwriter

Mention white paper and many  eyes glaze over.    White papers scream: Gravitas.    How to get from white paper to ebook?    Reading it seems analogous to the worthy task of sticking to healthy eating.    But mention ebook, especially if its cool graphics and wit are promoted, and the downloads from your website won't stop.    I know.    So do my clients. 

2010 40

Join the Campaign Against Death by PowerPoint!

PowerPoint Tips

2) Download the invitation, which invites the presenter to get a free white paper. The white paper, “From Death by PowerPoint to Life by PowerPoint with the Tell ‘n’ Show SM Method,&# is a mini-course in itself. Mainly, the white paper explains what death by PowerPoint is and then shows presenters how to turn it into “life.&# You can give the presenter the URL for the white paper any way you want.

2009 111

White Papers - Why Would Anyone Read "Em? Thought Leaders Do E-Books, Lots Of Infographics

Jane Genova: Speechwriter - Ghostwriter

Every 20 minutes, the email blares:  White Paper.   White papers can play a role in selling.   That has been going on for years and for years I haven't clicked open, never mind downloaded, one of them. What are the producers of these marketing tactics thinking? This is no way to sell. Thought leaders with reach position and package their research and points of view according to the Law of Attraction.

2014 50

Announcing: A Conversation with Bob Sands on Sermons

Ian Griffin - Professionally Speaking

Bob is an ordained minister and “preaching man” David Murray’s recent PSA White Paper titled A Provocation from the Pulpit: Dead Preachers Challenge Living Speechwriters states that the lessons in a 1971 book on writing sermons “helped […]. On Tuesday, June 19th the Silicon Valley Speechwriters Roundtable will host Bob Sands in a free conference call.

PSA 109

The Professional Speaker’s Imperative

Ian Griffin - Professionally Speaking

National Speakers Association White Paper National Speakers Association (NSA) President Kristin Arnold has published a remarkable document. The Professional Speaker’s Imperative: Bringing Value to Today’s Global and Tech-Savvy Marketplace is a 20-page White Paper on the past, present and future of the speaking profession.

When Presenting Data, Get to the Point Fast

Duarte Blog

Projecting your data on slides puts you at an immediate disadvantage: When you’re giving a presentation, people can’t pull the numbers in for a closer look or take as much time to examine them as they can with a report or a white paper. That’s why you need to direct their attention. What do you [.] continue reading. The post When Presenting Data, Get to the Point Fast appeared first on Duarte. Presentations Tips data datastory Nancy Duarte presentation presenting

2018 51

Make Your Marketing Messages Useful

Duarte Blog

That’s not to say you should recycle your white papers [.] Marketing messages are for consumption, just like products. Your audience will value your brand and engage with it if you create content that’s more meaningful than all the listicles and other hackneyed advice out there — content that’s worthy of publication in its own right. continue reading. The post Make Your Marketing Messages Useful appeared first on Duarte.

Hey, There Might Be a 2020 - 2021 Television Season

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, the Alliance of Motor Picture and Television Producers presented to Newsom a white paper on how to maintain health and safety protocols while in production.  How will Katherine's solo legal practice - and marriage - play out on "A Million Little Things." " We might just find that out. There could be a 2020 - 2021 network televisions season.    Yes, television production will be starting up again in California on June 12th.

2020 40

A Conversation with Bob Sands on Sermons and Speechwriting

Ian Griffin - Professionally Speaking

What impressed him about David Murray’s recent PSA White Paper titled A Provocation from the Pulpit: Dead Preachers Challenge Living Speechwriters. On June 19, 2018 the Silicon Valley Speechwriters Roundtable held a conference call with Bob Sands. Bob is a speaker and speechwriter who has helped people and businesses tailor and tell their stories for the last 25 years. He has also been a Pastor, Entrepreneur, Coach and Radio Broadcaster.

2018 109

E-scooters, E-Bikes, Trikes, Mopeds, Motorcycles and More - You're on Your Own about Safety

Jane Genova: Speechwriter - Ghostwriter

" And here is its white paper on that trend. Those e-scooters, e-bikes, traditional bikes (including the designer ones costing $5K), trikes (adult tricycles), mopeds, and motorcycles are more and more visible on the roads. Deloitte labels that phenomenon "Micromobility."

2020 52

Yes, You Learn Most from Your Clients, Including "In" Writing Style Guides

Jane Genova: Speechwriter - Ghostwriter

  Corporatese may continue as the template for white papers such as by management consulting firms. Recent white papers I have developed for global corporations didn't use casual stylistics but they incorporated more journalistic protocol than old-line thought leadership. The advantage of having assignments - versus not having any - is not simply money. The reality is that we in communications learn the most working for clients.

2019 43

Video trailer: How to Write a Non-fiction Book in 60 days

Six-Figure Freelancer Blog

It's ideal for consultants, workshop leaders, speakers, PhD students, professors, freelance writers or anyone with a great idea who wants to write a solid, focused first draft of a non-fiction book, major research report, white paper or academic thesis - in 60 days. "How To Write A Non-fiction Book In 60 Days" is like a workshop in a book.

2011 44

Please join me in the Campaign Against Death by PowerPoint!

PowerPoint Tips

I created a free white paper called “ From Death by PowerPoint to Life by PowerPoint with the Tell ‘n’ Show(SM) Method.” The campaign is simple: People print out an invitation to download the white paper. The presenter downloads the white paper (registration required). If you would prefer to include your own white paper or report, I’m open to that.

2009 100

Hillary Clinton: Can She Evolve into Idea Entrepreneur

Jane Genova: Speechwriter - Ghostwriter

  But that image won't cut it if she decides to run for the White House.   A vice president at a fairly traditional public relations agency instructed me to give the white paper I was writing "a shocking headline." " Yeah, a white paper.  It's a cautious Hillary Clinton who is on a book tour.  This is a continuation of the diplomatic, code for cautious, Clinton who we experienced when she was Secretary of State. 

2014 43

Higher Education in Play - Should Seton Hill University Rebrand?

Jane Genova: Speechwriter - Ghostwriter

Deloitte issued a white paper on that kind unexpected assault on their ability to pay their bills.

2020 56

COP21 - Making World Economic Forum At Davos Seem Yesterday

Jane Genova: Speechwriter - Ghostwriter

They can crank out articles, white papers, books, and documentaries. The 2015 Paris Climate Conference or COP21 is where the movers and shakers want to be seen. Its influence could make the World Economic Forum (WEF) at Davos seem so yesterday. At COP21 are, reports Chas Danner in New York Magazine , "more than 100 heads of state and 40,000 attendees from more than 190 countries."

2015 43

The Disruption Goes Beyond the Newsroom - The Very Essence of Linear Narrative May Be in Play

Jane Genova: Speechwriter - Ghostwriter

Sure, the management consulting firms will still produce tightly organized white papers. It's  that  bad. Possibly it's the end of work in journalism for too many of those driven to get the story. Yes,

2020 56

How to keep your audience’s attention

PowerPoint Tips

For a free course, download by white paper, “From Death by PowerPoint to Life by PowerPoint with the Tell ‘n’ Tell ‘n’ Show SM method.&#. Chris Atherton (and more about her here ) has a great blog post on how to give a presentation that keeps your audience’s attention. It’s from the angle of student presentations (she’s a college lecturer), but the points apply to any presenter. Dr. Atherton’s research.

2010 109

How Bad Could the Economy Get? - McKinsey & Co. Provides Nine Scenarios

Jane Genova: Speechwriter - Ghostwriter

provides nine of those in its white paper "COVID-19 - Implications for business."  COVID-19 is calling the shots. Business operational and thought leaders are getting it that nature, not their brilliance and experience, will determine how the economy plays out in the next several months and beyond. However, it's comforting to have scenarios to hang onto.    McKinsey & Co.

2020 43

“Where can I find … “

Joan Detz Speaker Services

I suggested she check the excellent white papers available at www.soroptimist.org. Last month, a speechwriter asked me where she might find good data about a wide range of women’s issues. She did … and she found the perfect bit of research for her client’s speech. Streamline your own speechwriting research by building a database of respected sources. Those links will come in handy

Cool Becomes Less Cool - Focus on Making Money in Stronger Economy

Jane Genova: Speechwriter - Ghostwriter

More requests are coming for those gravitas white papers and case studies. Cool will always be cool in consumer products companies, the entertainment business, and among youth. But, in so many other parts of business and life, cool is becoming lots less cool. The stronger economy facilitates making money, perhaps lots of it. In most lines of work, cool isn't necessary for that. Moreover, it could be a liability. Currently, business folks prefer the old-line buttoned-down.

2017 40

The Business of Ghostwriting College Term Papers: Perfectly Legal

Jane Genova: Speechwriter - Ghostwriter

So, the FBI probably will not organize stings for ghostwriters who research and put together those growing number of college and graduate/professional school term papers for students who pay up the big bucks. In addition to doing term papers she positioned and packaged the kinds of content which helped her clients not only get into college but on boards of directors.  Morally wrong. That's about all.

2019 40

Fortune 500 - Use of Blogs, Social Media Declines

Jane Genova: Speechwriter - Ghostwriter

Those include standard print books, white papers, opinion-editorials for establishment media, pitches to the media, brochures, and direct mail.  No reason is given by the University of Massachusetts Dartmouth Center for Marketing Research for the decline in the use of blogs and social media by the Fortune 500. But decline it had during the past two years, reports that organization. Here is the coverage by Voce Communications. **.

2016 48

Non-Disclosure Agreements - The Elephant in the Room

Jane Genova: Speechwriter - Ghostwriter

In fact, articles, white papers, presentations, speeches, and books had already been published on the subject. It's NDA time. Even contract workers like myself are being hit with pages and pages of Non-Disclosure Agreements - that is, NDAs. Increasingly, they contain provisions which have little or actually nothing to do with the scope of the tasks. Or with protecting the client interests. One reason for that is this: They are created by lawyers.

Twitter and More - Influence Game in Play

Jane Genova: Speechwriter - Ghostwriter

Those could range from many more special events to creating substantive white papers (the kinds elite management consulting firms depend on for developing new business and enhancing the brand). 2019 is about The Twittering of Everything. If it isn't posted on that social network it doesn't exist. And both those doing the posting and that social network may have tremendous influence. (Or, Or, maybe not.).

2019 40

The End of Work - Microsoft News Leads the Way, Role of Human Being Being Reviewed

Jane Genova: Speechwriter - Ghostwriter

Already, I have been ghostwriting white papers on that tinder box.  In a very bad last week one development cast the most darkness. That was Microsoft's announcement that its News unit (MSN.com) was replacing about 50 human editors with robots. The giant tech company had opted for Artificial Intelligence (AI), not human intelligence, to make judgment calls about what news should be selected for viewing. 

2020 43

Be Your Own Ghostwriter - DIY - Part 3

Jane Genova: Speechwriter - Ghostwriter

  A white paper by a startup in tech could begin boastful and perhaps self-referential.  On the other hand, a white paper by an established brandname tech company like IBM would start out focusing on how useful this is to the readers. For instance, if Facebook just announced an acquisition related to the content of your white paper, you might need to put that in the first paragraph.  Starting out written material was always difficult.

2014 47

Digital & Content-Creation Market: What's Selling

Jane Genova: Speechwriter - Ghostwriter

  Instead, the white paper market is surging.    As yet, I haven't convinced too many prospects that they might make more effective a presentation with an e-book instead of a white paper.  Overnight it seems, small businesses are getting it that their website is their face to the world.    As a result, the ones they put up several years ago have to go. 

Jeff Zucker - We ghostwriters will be citing him as fresh example of leadership

Jane Genova: Speechwriter - Ghostwriter

  Those citations will be in the articles, opinion-editorials, white papers, and talking points we produce for our clients.  Self-assured, decisive, and with a clear vision.    That's the kind of leadership Jeff Zucker is demonstrating at CNN.    For example, THE DAILY BEAST has published a laundry list of the changes already being made, including axing political consultants James Carville and Mary Matalin.

2013 40

How to become a good speaker

PowerPoint Tips

Check out the tips and white paper below for more information. Free white paper: From Death by PowerPoint to Life by PowerPoint with the Tell ‘n’ ShowSM Method. Part of presenting is delivering your talk; this is called speaking. Many presenters write great content, design excellent slides, but don’t speak well. As a result, they don’t get the results they want.

2010 167

Fareed Zakaria: Journalism is very different from ghostwriting

Jane Genova: Speechwriter - Ghostwriter

  When I leave, the white paper, case study, book, article or opinion-editorial I produce for that firm will belong to everyone in it. According to the ethics of journalism, CNN and TIME writer Fareed Zakaria has done something very wrong.    He, reports POLITICO , mirrored the copy of another author without giving attribution.    Yes, that is ethically wrong.    And it's called "plagiarism." 

2012 40

How a business vision can help you sell

Six-Figure Freelancer Blog

Do I write white papers, media releases, case studies, direct mail? For instance, if I don’t know what a white paper is, I wouldn’t try to sell white paper writing services. If you are a freelance writer (or editor), your business vision is important. Dear Sir, May I write stuff for you? OK, what do you think of that sales letter? Or how about: Dear Sir. May I write stuff for you? I have experience. My tongue is not even stuck firmly in cheek here.

2015 44

Headlines, Even For Fortune 500 Client Assignments: From Clever to Shocking

Jane Genova: Speechwriter - Ghostwriter

It was for a white paper on social media. Clever word play for headlines used to get us ghostwriters plenty of repeat business. Even establishment clients welcomed that provocative touch.  That was then. Now even the Fortune 500 and the ad/public relations which represent them want more.  A few weeks ago I submitted possible headlines, along with a detailed outline, to a client.  The feedback was: Needs shocking headline. Rest okay. That, well, shocked me.

2014 47

Content Marketing in Professional Services - Stop Giving Away the Store

Jane Genova: Speechwriter - Ghostwriter

The blog, article, white paper, online video or email blast should stay in the box of showcasing the ability to solve a problem. Every successful player in content marketing knows this: There is a clear line between providing enough information and insight to indicate you know your stuff and too much. The latter situation is known as "giving away the store." " Those who fall into that trap usually fail to close on getting the new assignment.

2017 40

The History of Your Company - 98% Irrelevant in Marketing/Sales

Jane Genova: Speechwriter - Ghostwriter

What is of value are your present client list, how you approach projects, case studies, white papers, and offers of complimentary consultations.  Some websites have a section on the organization's history. Those of us in digital marketing communications scratch our heads when we encounter that. Henry Ford I might not have been completely right when he spouted, "History is bunk." But

2014 43

Thought Leadership - Simplify, It Becomes Sticky

Jane Genova: Speechwriter - Ghostwriter

From the get-go, the white paper should communicate the essence of the 23 pages in one sentence. Thought leaders who dominate their niche were and are masters in the art of simplification. Socrates boiled it down to Know Thyself. Sigmund Freud told messes to dig under the surface. And Peter Thiel frames business in terms of values, e.g. ethics and Uber's are challenged. Those aspiring to have their ideas become sticky have to invest the energy into simplification.

2014 55

Leadership Communications - Meme of Employment Dominates

Jane Genova: Speechwriter - Ghostwriter

  When leaders focus on employment, immediately their speeches, opinion-editorials, white papers and books cast spells. "Today, employment is the most important issue in the world." " -  Danny Crichton, Tech Crunch. Here is that article.  A force field of attention is created.  The urgency of the subject affects all generations. When leaders don't, at least, devote a portion of their communications to work they lack credibility.

2014 43

That "Pivot to Video" - Smirk, Smirk

Jane Genova: Speechwriter - Ghostwriter

But there is also growing demand for textual material such as white papers, reports, print books, e-books, long-form articles, blogs, manuals, resumes, and cover letters.   Initially, "LLE ONE, et al. Facebook" had been filed in U.S. District Court in Northern California in 2015. On Tuesday, plaintiffs Crowd Siren, an ad firm, and Jonathan Murdough, who had purchased video ads, amended the complaint based on what they had learned during discovery.

2018 40

Improve your presentations 80% in 20% of your time

PowerPoint Tips

White Paper: From Death by PowerPoint to Life by PowerPoint with the Telln ‘n’ Show SM Method. The Pareto principle , also known as the 80-20 rule , states that, in many situations, roughly 80% of the effects come from 20% of the causes. For example, Microsoft noted that by fixing the top 20% of the most reported bugs, 80% of the errors and crashes would be eliminated.

2011 130

Big Data, The Cloud: That's what ghostwriters/speechwriters have to know

Jane Genova: Speechwriter - Ghostwriter

A few needed white papers on the cloud.  The conversation now is about Big Data and The Cloud.  That's what prospects want to see samples of in our portfolio.  Forget social media.    Even before BLOOMBERG BUSINESS WEEK declared that that social media bubble was deflating, I had felt the ground shifting beneath me.   No one  was coming with requests for me to ghostwrite/speechwrite about social media.

2013 47