White Papers & Thought Leadership - 6 Must-Dos
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 2, 2017
A growing platform for how they are doing that is through the white paper. The use of the white paper represents a shift back from short form "conversations" with prospects and other constituencies to long form heavily researched analysis of issues or detailed presentation of new developments. A white paper, of course, requires an investment of resources, including the ghostwriting services of communications experts such as myself.