White Papers & Thought Leadership - 6 Must-Dos

Jane Genova: Speechwriter - Ghostwriter

A growing platform for how they are doing that is through the  white paper.  A white paper, of course, requires an investment of resources, including the ghostwriting services of communications experts such as myself. White papers are simply one tactic. 

2017 52

Benefits of, and how to write, white papers explained in “White Papers for Dummies”

Six-Figure Freelancer Blog

White papers describe the benefits of a business to business (B2B) product or service, or highlight a better way to solve an industry problem in a way that helps business people understand the issue, solve the problem, or at least make an important business decision. Read the review of "White Papers For Dummies".

2013 43

Corporate White Papers - Should Marketing Material Pass "Peer Review"

Jane Genova: Speechwriter - Ghostwriter

" Here you can read Housman's recommendation that the private sector, like the university, submit white papers and other serious kinds of analytic content to the kind of process standard in journals.

White Papers - Why Would Anyone Read "Em? Thought Leaders Do E-Books, Lots Of Infographics

Jane Genova: Speechwriter - Ghostwriter

Every 20 minutes, the email blares:  White Paper.   White papers can play a role in selling.   That has been going on for years and for years I haven't clicked open, never mind downloaded, one of them.

2014 60

Why a white paper, why not an ebook?

Jane Genova: Speechwriter - Ghostwriter

Mention white paper and many  eyes glaze over.    White papers scream: Gravitas.    How to get from white paper to ebook?    Reading it seems analogous to the worthy task of sticking to healthy eating.    But mention ebook, especially if its cool graphics and wit are promoted, and the downloads from your website won't stop.    I know.    So do my clients. 

2010 40

The Professional Speaker’s Imperative

Ian Griffin - Professionally Speaking

National Speakers Association White Paper National Speakers Association (NSA) President Kristin Arnold has published a remarkable document. The Professional Speaker’s Imperative: Bringing Value to Today’s Global and Tech-Savvy Marketplace is a 20-page White Paper on the past, present and future of the speaking profession.

A Conversation with Bob Sands on Sermons and Speechwriting

Ian Griffin - Professionally Speaking

What impressed him about David Murray’s recent PSA White Paper titled A Provocation from the Pulpit: Dead Preachers Challenge Living Speechwriters. On June 19, 2018 the Silicon Valley Speechwriters Roundtable held a conference call with Bob Sands. Bob is a speaker and speechwriter who has helped people and businesses tailor and tell their stories for the last 25 years. He has also been a Pastor, Entrepreneur, Coach and Radio Broadcaster.

2018 109

Please join me in the Campaign Against Death by PowerPoint!

PowerPoint Tips

I created a free white paper called “ From Death by PowerPoint to Life by PowerPoint with the Tell ‘n’ Show(SM) Method.” The campaign is simple: People print out an invitation to download the white paper. The presenter downloads the white paper (registration required).

2009 130

COP21 - Making World Economic Forum At Davos Seem Yesterday

Jane Genova: Speechwriter - Ghostwriter

They can crank out articles, white papers, books, and documentaries. The 2015 Paris Climate Conference or COP21 is where the movers and shakers want to be seen. Its influence could make the World Economic Forum (WEF) at Davos seem so yesterday.

2015 56

Cool Becomes Less Cool - Focus on Making Money in Stronger Economy

Jane Genova: Speechwriter - Ghostwriter

More requests are coming for those gravitas white papers and case studies. Cool will always be cool in consumer products companies, the entertainment business, and among youth. But, in so many other parts of business and life, cool is becoming lots less cool.

2017 52

Hillary Clinton: Can She Evolve into Idea Entrepreneur

Jane Genova: Speechwriter - Ghostwriter

  But that image won't cut it if she decides to run for the White House.   A vice president at a fairly traditional public relations agency instructed me to give the white paper I was writing "a shocking headline." " Yeah, a white paper

2014 52

Video trailer: How to Write a Non-fiction Book in 60 days

Six-Figure Freelancer Blog

It's ideal for consultants, workshop leaders, speakers, PhD students, professors, freelance writers or anyone with a great idea who wants to write a solid, focused first draft of a non-fiction book, major research report, white paper or academic thesis - in 60 days. "How To Write A Non-fiction Book In 60 Days" is like a workshop in a book.

2011 45

“Where can I find … “

Joan Detz Speaker Services

I suggested she check the excellent white papers available at www.soroptimist.org. Last month, a speechwriter asked me where she might find good data about a wide range of women’s issues. She did … and she found the perfect bit of research for her client’s speech. Streamline your own speechwriting research by building a database of respected sources. Those links will come in handy

How to keep your audience’s attention

PowerPoint Tips

For a free course, download by white paper, “From Death by PowerPoint to Life by PowerPoint with the Tell ‘n’ Tell ‘n’ Show SM method.&#.

2010 134

Tired Language - Sign Trump Administration May Have Already Worn Itself Out

Jane Genova: Speechwriter - Ghostwriter

If I stuck it in a white paper for clients, they wouldn't use my services again. If a student submitted that in a college research paper, the professor would red-pencil it. "Witch hunt." " What a tired buzzphrase.

2017 52

Fortune 500 - Use of Blogs, Social Media Declines

Jane Genova: Speechwriter - Ghostwriter

Those include standard print books, white papers, opinion-editorials for establishment media, pitches to the media, brochures, and direct mail. 

2016 63

Donald Trump Blew Up Professional Rhetoric

Jane Genova: Speechwriter - Ghostwriter

That kind of initiative could eliminate all those boring white papers which no one reads. It's irrelevant if Trump wins the White House. Donald Trump didn't invent simplifying communications.

2016 56

Post-Book Era - Long Form, Substance, Thought Leadership All Back, But Not Necessarily Packaged as Books

Jane Genova: Speechwriter - Ghostwriter

Even the ponderous white paper has returned as an effective marketing tactic.  "Don't cite so many books. People don't read books any more." " Ironically, that's what a medical doctor told me. I was ghostwriting a book on an alternative therapy for her.

2018 52

Content Marketing in Professional Services - Stop Giving Away the Store

Jane Genova: Speechwriter - Ghostwriter

The blog, article, white paper, online video or email blast should stay in the box of showcasing the ability to solve a problem.

2017 52

The Economist - Also For Sale By Pearson

Jane Genova: Speechwriter - Ghostwriter

It's sacred, at least among thought leaders, decision-makers and those who put together those ponderous white papers. The Economist is not only respected. Yet, that hasn't saved it for being put up for sale, just like the prestigious Financial Times.

Jeff Zucker - We ghostwriters will be citing him as fresh example of leadership

Jane Genova: Speechwriter - Ghostwriter

  Those citations will be in the articles, opinion-editorials, white papers, and talking points we produce for our clients.  Self-assured, decisive, and with a clear vision.    That's the kind of leadership Jeff Zucker is demonstrating at CNN. 

2013 52

Blockchain - Rather than Eliminating Legal Sector Jobs, It's Creating New Ones

Jane Genova: Speechwriter - Ghostwriter

For example, late this year I developed two white papers analyzing the impact of technology in general and more specifically blockchain on manpower demand in a developed and a developing economy. The hype in some media was that blockchain would destroy many niches in the legal sector.

2018 52

Be Your Own Ghostwriter - DIY - Part 3

Jane Genova: Speechwriter - Ghostwriter

  A white paper by a startup in tech could begin boastful and perhaps self-referential.  On the other hand, a white paper by an established brandname tech company like IBM would start out focusing on how useful this is to the readers.

2014 56

Work/Life Balance - How 20th Century

Jane Genova: Speechwriter - Ghostwriter

For 36 hours (including, of course, an all-nighter) I could work from home on a white paper. The work we do as professionals represent tasks other professionals could also do. Sometimes gently, sometimes brutally, our employers and clients let us know that. 

2017 52

Fareed Zakaria: Journalism is very different from ghostwriting

Jane Genova: Speechwriter - Ghostwriter

  When I leave, the white paper, case study, book, article or opinion-editorial I produce for that firm will belong to everyone in it. According to the ethics of journalism, CNN and TIME writer Fareed Zakaria has done something very wrong. 

2012 52

9 Tactics to Ensure Your Emails Get Results

SpeakerSue Says...

According to a recent white paper by Information Mapping, we spend 75% of our days reading and writing email. Email is the default communication in most offices today. Yet, poorly written emails • waste time. • get ignored because they lack clear actions or instructions, and.

Email 65

Thought Leadership for Professional Services Firms - Focus on Target Markets

Jane Genova: Speechwriter - Ghostwriter

From the get-go in a thought-leadership vehicle, such as case study, white paper, book, or presentation, what has to be made explicit are the takeaways for the target markets.

Print - Shrinking World but Special

Jane Genova: Speechwriter - Ghostwriter

Actually the old-line white paper has returned and is replacing the e-book again.  Vanity Fair, in both tone and special events, represents a world which is shrinking but special.

Print 52

Drudge Report - Even Before First 100 Days, 1,000 American Jobs Saved

Jane Genova: Speechwriter - Ghostwriter

For a white paper, ghostwriters in India might charge a fourth of what we ghostwriters in America do. The conservative Drudge Report headlines with how Donald Trump has made American Great again, even before his first 100 days. That's by saving 1,000 American jobs being outsourced to Mexico. To those in the Rust Belt that confirms that they bet on the right horse on election day, November 8th. The symbolism can't be missed.

2016 50

Resume Writers Could Soon Be Out of Business

Jane Genova: Speechwriter - Ghostwriter

With the Experience Graph, professionals will be able to show  that researching/writing that white paper on how public nuisance law is adding X number of dollars to the production of each U.S.

2016 52

(Tradtional) Journalism Industry - The New York Times Reaches Out to Philanthropy

Jane Genova: Speechwriter - Ghostwriter

A white paper can no longer be, well, boring. Many watchers of traditional journalism have been predicting this development: Brandname news corporations, such as New York Times Inc., would have to shift from being a business to being a good cause supported by philanthropy. 

2017 52

Headlines, Even For Fortune 500 Client Assignments: From Clever to Shocking

Jane Genova: Speechwriter - Ghostwriter

It was for a white paper on social media. Clever word play for headlines used to get us ghostwriters plenty of repeat business. Even establishment clients welcomed that provocative touch.  That was then.

2014 56

The History of Your Company - 98% Irrelevant in Marketing/Sales

Jane Genova: Speechwriter - Ghostwriter

What is of value are your present client list, how you approach projects, case studies, white papers, and offers of complimentary consultations.  Some websites have a section on the organization's history.

2014 52

Writing as Tool, Not Stand-Alone Career Path

Jane Genova: Speechwriter - Ghostwriter

That $5K bagged for a white paper brings back memories of the good old days before that special area of expertise became glutted. 

2018 52

Purpose, Not Promotion - Marketing from the Soul

Jane Genova: Speechwriter - Ghostwriter

" The experts at Traackr discuss why and how purpose is replacing promotion (and that advertising may be dead) in the white paper "The Rise of Influencer Marketing in B2B Technology."

Leadership Communications - Meme of Employment Dominates

Jane Genova: Speechwriter - Ghostwriter

  When leaders focus on employment, immediately their speeches, opinion-editorials, white papers and books cast spells. "Today, employment is the most important issue in the world." " -  Danny Crichton, Tech Crunch. Here is that article. 

2014 52

Digital & Content-Creation Market: What's Selling

Jane Genova: Speechwriter - Ghostwriter

  Instead, the white paper market is surging.    As yet, I haven't convinced too many prospects that they might make more effective a presentation with an e-book instead of a white paper.  Overnight it seems, small businesses are getting it that their website is their face to the world.    As a result, the ones they put up several years ago have to go. 

How a business vision can help you sell

Six-Figure Freelancer Blog

Do I write white papers, media releases, case studies, direct mail? For instance, if I don’t know what a white paper is, I wouldn’t try to sell white paper writing services. If you are a freelance writer (or editor), your business vision is important. Dear Sir, May I write stuff for you? OK, what do you think of that sales letter? Or how about: Dear Sir. May I write stuff for you? I have experience. My tongue is not even stuck firmly in cheek here.

2015 45

Big Data, The Cloud: That's what ghostwriters/speechwriters have to know

Jane Genova: Speechwriter - Ghostwriter

A few needed white papers on the cloud.  The conversation now is about Big Data and The Cloud.  That's what prospects want to see samples of in our portfolio.  Forget social media. 

2013 56

Thought Leadership - Simplify, It Becomes Sticky

Jane Genova: Speechwriter - Ghostwriter

From the get-go, the white paper should communicate the essence of the 23 pages in one sentence. Thought leaders who dominate their niche were and are masters in the art of simplification. Socrates boiled it down to Know Thyself. Sigmund Freud told messes to dig under the surface.

2014 60