Benefits of, and how to write, white papers explained in “White Papers for Dummies”

Six-Figure Freelancer Blog

White papers describe the benefits of a business to business (B2B) product or service, or highlight a better way to solve an industry problem in a way that helps business people understand the issue, solve the problem, or at least make an important business decision. Read the review of "White Papers For Dummies".

White Papers & Thought Leadership - 6 Must-Dos

Jane Genova: Speechwriter - Ghostwriter

A growing platform for how they are doing that is through the  white paper.  A white paper, of course, requires an investment of resources, including the ghostwriting services of communications experts such as myself. White papers are simply one tactic. 

Trending Sources

Join the Campaign Against Death by PowerPoint!

PowerPoint Tips

2) Download the invitation, which invites the presenter to get a free white paper. The white paper, “From Death by PowerPoint to Life by PowerPoint with the Tell ‘n’ Show SM Method,&# is a mini-course in itself. Mainly, the white paper explains what death by PowerPoint is and then shows presenters how to turn it into “life.&# You can give the presenter the URL for the white paper any way you want.

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Corporate White Papers - Should Marketing Material Pass "Peer Review"

Jane Genova: Speechwriter - Ghostwriter

" Here you can read Housman's recommendation that the private sector, like the university, submit white papers and other serious kinds of analytic content to the kind of process standard in journals.

White Papers - Why Would Anyone Read "Em? Thought Leaders Do E-Books, Lots Of Infographics

Jane Genova: Speechwriter - Ghostwriter

Every 20 minutes, the email blares:  White Paper.   White papers can play a role in selling.   That has been going on for years and for years I haven't clicked open, never mind downloaded, one of them.

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Business Communications - The 2 Cultures

Jane Genova: Speechwriter - Ghostwriter

"Evidence" is presented with sources, including in white papers, with footnotes or end notes. Public relations agencies, marketing communications firms, and ghostwriting consultants are caught between 2 cultures.

How to keep your audience’s attention

PowerPoint Tips

For a free course, download by white paper, “From Death by PowerPoint to Life by PowerPoint with the Tell ‘n’ Tell ‘n’ Show SM method.&#.

Like Yoda You Must Be

Duarte Blog

Perhaps you can offer genuinely helpful charts, checklists, sample budgets, industry stats and benchmarks, plans, white papers, diagrams, a PDF of a chapter in your book or a good app. Despite being famously grammar-challenged, Master Yoda has a thing or two to teach us about being a powerful presenter. No, it’s not sharing profound thoughts like: “Always in motion is the future… ” (You don’t say!) Yoda’s secret is his role as a mentor.

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How a business vision can help you sell

Six-Figure Freelancer Blog

Do I write white papers, media releases, case studies, direct mail? For instance, if I don’t know what a white paper is, I wouldn’t try to sell white paper writing services. If you are a freelance writer (or editor), your business vision is important. Dear Sir, May I write stuff for you? OK, what do you think of that sales letter? Or how about: Dear Sir. May I write stuff for you? I have experience. My tongue is not even stuck firmly in cheek here.

Purpose, Not Promotion - Marketing from the Soul

Jane Genova: Speechwriter - Ghostwriter

" The experts at Traackr discuss why and how purpose is replacing promotion (and that advertising may be dead) in the white paper "The Rise of Influencer Marketing in B2B Technology."


3 Reasons Sales People Have NEVER Been More Important – Indispensable Really!

SpeakerSue Says...

I JUST completed a White paper THIS MORNING and at lunch today, I read newer research that I could have included. A long time ago in a galaxy far away…. sales people held all the power. That not being true for 2 decades now, how do sales people contribute to the buying process, beyond providing answers that they still try to keep secret until asked (is space available? What rates will you give me? What better rates can you give ME?). More than ever!

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The Professional Speaker’s Imperative

Ian Griffin - Professionally Speaking

National Speakers Association White Paper National Speakers Association (NSA) President Kristin Arnold has published a remarkable document. The Professional Speaker’s Imperative: Bringing Value to Today’s Global and Tech-Savvy Marketplace is a 20-page White Paper on the past, present and future of the speaking profession.


Content Marketing in Professional Services - Stop Giving Away the Store

Jane Genova: Speechwriter - Ghostwriter

The blog, article, white paper, online video or email blast should stay in the box of showcasing the ability to solve a problem.

The Eloquent Woman's weekly speaker toolkit

The Eloquent Woman

Calling all white men: Catalyst offers a free-for-download white paper on whether training for men can help create more gender-inclusive workplaces--based on a study with promising results.

How to book more business and own your niche

Ian Griffin - Professionally Speaking

Create ebooks, white papers, and special reports that you give away.

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Yes Checklist: what to discuss when and editor says yes to your article idea

Six-Figure Freelancer Blog

Reports, white papers, books, and so on you might want to read before writing; websites you may want to visit for background information. Excerpt from Everything You Wanted to Know About Freelance Writing . What you do once an editor says “yes” to your article idea can be as important as how you pitch your ideas (the query letter). Upon having your proposal accepted by an editor, you have to discuss a number of details with your editor before you write.

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"13 Reasons Why" - Generation Z Binge-Watching Netflix Long-Form Series on Teen Suicide

Jane Genova: Speechwriter - Ghostwriter

In addition, there is growing demand for white papers. The series on Netflix "13 Reasons Why" probes the underlying reasons of Hannah Baker's suicide. She was a teen. And many of us, of all generations, will see our own past or present suffering in hers.

Improve your presentations 80% in 20% of your time

PowerPoint Tips

White Paper: From Death by PowerPoint to Life by PowerPoint with the Telln ‘n’ Show SM Method. The Pareto principle , also known as the 80-20 rule , states that, in many situations, roughly 80% of the effects come from 20% of the causes. For example, Microsoft noted that by fixing the top 20% of the most reported bugs, 80% of the errors and crashes would be eliminated.

Public Relations Firms - What You Have to Teach Your Legal Clients

Jane Genova: Speechwriter - Ghostwriter

Forget erudite white papers arguing a point of law. In media of all kinds, including social, there was certitude that the new residents of the White House wouldn't be able to tweet away this meme.

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Cool Becomes Less Cool - Focus on Making Money in Stronger Economy

Jane Genova: Speechwriter - Ghostwriter

More requests are coming for those gravitas white papers and case studies. Cool will always be cool in consumer products companies, the entertainment business, and among youth. But, in so many other parts of business and life, cool is becoming lots less cool.

Writing services you can offer corporate clients

Six-Figure Freelancer Blog

White papers : Industry-specific papers that address trends, systems, methodologies, and technologies. Writing services you can offer corporate clients. Excerpt from Everything You Wanted To Know About Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines & How to Find, Price and Manage Corporate Writing Assignments - [link].

How to become a good speaker

PowerPoint Tips

Check out the tips and white paper below for more information. Free white paper: From Death by PowerPoint to Life by PowerPoint with the Tell ‘n’ ShowSM Method. Part of presenting is delivering your talk; this is called speaking.

Searching for Success: Every culture has its poignant tale, says Boris Kreiman of

Jane Genova: Speechwriter - Ghostwriter

  In the white paper "The Seven Megatrends of Profesional Services," Ross Dawson of Advanced Human Technologies observes: " we live in a desperate 'me-too' economy, in which most.

Blockchain - Rather than Eliminating Legal Sector Jobs, It's Creating New Ones

Jane Genova: Speechwriter - Ghostwriter

For example, late this year I developed two white papers analyzing the impact of technology in general and more specifically blockchain on manpower demand in a developed and a developing economy. The hype in some media was that blockchain would destroy many niches in the legal sector.

Hillary Clinton: Can She Evolve into Idea Entrepreneur

Jane Genova: Speechwriter - Ghostwriter

  But that image won't cut it if she decides to run for the White House.   A vice president at a fairly traditional public relations agency instructed me to give the white paper I was writing "a shocking headline." " Yeah, a white paper

COP21 - Making World Economic Forum At Davos Seem Yesterday

Jane Genova: Speechwriter - Ghostwriter

They can crank out articles, white papers, books, and documentaries. The 2015 Paris Climate Conference or COP21 is where the movers and shakers want to be seen. Its influence could make the World Economic Forum (WEF) at Davos seem so yesterday.

Tired Language - Sign Trump Administration May Have Already Worn Itself Out

Jane Genova: Speechwriter - Ghostwriter

If I stuck it in a white paper for clients, they wouldn't use my services again. If a student submitted that in a college research paper, the professor would red-pencil it. "Witch hunt." " What a tired buzzphrase.

“Where can I find … “

Joan Detz Speaker Services

I suggested she check the excellent white papers available at Last month, a speechwriter asked me where she might find good data about a wide range of women’s issues. She did … and she found the perfect bit of research for her client’s speech. Streamline your own speechwriting research by building a database of respected sources. Those links will come in handy

Work/Life Balance - How 20th Century

Jane Genova: Speechwriter - Ghostwriter

For 36 hours (including, of course, an all-nighter) I could work from home on a white paper. The work we do as professionals represent tasks other professionals could also do. Sometimes gently, sometimes brutally, our employers and clients let us know that. 

Video trailer: How to Write a Non-fiction Book in 60 days

Six-Figure Freelancer Blog

It's ideal for consultants, workshop leaders, speakers, PhD students, professors, freelance writers or anyone with a great idea who wants to write a solid, focused first draft of a non-fiction book, major research report, white paper or academic thesis - in 60 days. "How To Write A Non-fiction Book In 60 Days" is like a workshop in a book.

Thought Leadership for Professional Services Firms - Focus on Target Markets

Jane Genova: Speechwriter - Ghostwriter

From the get-go in a thought-leadership vehicle, such as case study, white paper, book, or presentation, what has to be made explicit are the takeaways for the target markets.

Print - Shrinking World but Special

Jane Genova: Speechwriter - Ghostwriter

Actually the old-line white paper has returned and is replacing the e-book again.  Vanity Fair, in both tone and special events, represents a world which is shrinking but special.

Fortune 500 - Use of Blogs, Social Media Declines

Jane Genova: Speechwriter - Ghostwriter

Those include standard print books, white papers, opinion-editorials for establishment media, pitches to the media, brochures, and direct mail. 

Donald Trump Blew Up Professional Rhetoric

Jane Genova: Speechwriter - Ghostwriter

That kind of initiative could eliminate all those boring white papers which no one reads. It's irrelevant if Trump wins the White House. Donald Trump didn't invent simplifying communications.

Jeff Zucker - We ghostwriters will be citing him as fresh example of leadership

Jane Genova: Speechwriter - Ghostwriter

  Those citations will be in the articles, opinion-editorials, white papers, and talking points we produce for our clients.  Self-assured, decisive, and with a clear vision.    That's the kind of leadership Jeff Zucker is demonstrating at CNN. 

(Tradtional) Journalism Industry - The New York Times Reaches Out to Philanthropy

Jane Genova: Speechwriter - Ghostwriter

A white paper can no longer be, well, boring. Many watchers of traditional journalism have been predicting this development: Brandname news corporations, such as New York Times Inc., would have to shift from being a business to being a good cause supported by philanthropy. 

Fareed Zakaria: Journalism is very different from ghostwriting

Jane Genova: Speechwriter - Ghostwriter

  When I leave, the white paper, case study, book, article or opinion-editorial I produce for that firm will belong to everyone in it. According to the ethics of journalism, CNN and TIME writer Fareed Zakaria has done something very wrong. 

The Economist - Also For Sale By Pearson

Jane Genova: Speechwriter - Ghostwriter

It's sacred, at least among thought leaders, decision-makers and those who put together those ponderous white papers. The Economist is not only respected. Yet, that hasn't saved it for being put up for sale, just like the prestigious Financial Times.

Resume Writers Could Soon Be Out of Business

Jane Genova: Speechwriter - Ghostwriter

With the Experience Graph, professionals will be able to show  that researching/writing that white paper on how public nuisance law is adding X number of dollars to the production of each U.S.

Be Your Own Ghostwriter - DIY - Part 3

Jane Genova: Speechwriter - Ghostwriter

  A white paper by a startup in tech could begin boastful and perhaps self-referential.  On the other hand, a white paper by an established brandname tech company like IBM would start out focusing on how useful this is to the readers.