What is an Innovation Strategy and Why Your Company Needs One?

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Companies that are successful innovators have a continual “ear to the ground” regarding their customers’ pains, voes, desires, and new problems. Competition today is tough: a company that sits on its laurels with a great and popular product or service, will not sit on that pedestal very long. Others will come along with improvements and replacements and push that company off of its pedestal, sometimes sinking it to irrelevancy.

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