Lessons from a trade show

Speak Schmeak

I just spent the past three days at a specialty foods trade show. They were passionate about their sauces and candies and it showed in their conversation. A note: At these trade shows, I attend as a representative of the company my husband works for and walk the floor like any other buyer, bringing back materials and suggestions to him about which booths he should visit. Download audio here.

Lessons from a trade show

Speak Schmeak

I just spent the past three days at a specialty foods trade show. They were passionate about their sauces and candies and it showed in their conversation. A note: At these trade shows, I attend as a representative of the company my husband works for and walk the floor like any other buyer, bringing back materials and suggestions to him about which booths he should visit. Download audio here.

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Trending Sources

PowerPoint at Trade Shows

Dave Paradi's PowerPoint Blog

More and more trade show booths are using PowerPoint shows to attract the delegates into their booth. This is the cheap way to go and it shows. I've seen too many LCD panels that say "No Input Signal" during the trade show hours. These slides rotate key messages that hopefully will click with someone passing by and cause them to stop and come in. But setting up the display dooms some booths.

2.5 tips to trade show better

SpeakerSue Says...

The investment – being on the show floor whether in hosted buyer format or old-fashioned booth – can only be returned with a smart and specific sales strategy that follows the event. Instead of just “showing up and throwing up” when you meet prospects, stay totally, 100% focused on them. Before the trade show, plan your communications strategy. I’m going to IMEX week to meet with a client flying in from Hong Kong.

Conferences and Conventions – 7 “Don’ts”

Matt Eventoff

Uncategorized conference convention convention dos and donts Public Speaking trade showIn this day and age, there are conventions for just about every industry imaginable. Pick a day of the week, any city, any major hotel, and more often than not there is convention or conference occurring. . In Monday’s New York Post, Brian Moore has outlined a number of ways to maximize time spent at these events (full disclosure – I appear in the article).

The Trade Show--Connecting with Others

Speaking Of...

Have you ever had to sit for hours at a trade show or professional meeting and give your 'mini speech' to dozens of strangers, or even more? You can learn so much about your speaking skills at a trade show or professional conference--seize the opportunity ! Tags: trade show , impromptu speaking , listeningI'm back from my week long trip to Southern California.

Are you Scaring Your Prospects at Trade Shows and in Email?

SpeakerSue Says...

Trade shows: I walked the floor of an excellently executed trade show and was treated either like an interloper or like I was waaaaay too important. No one frightens qualified prospects and interested people away knowingly. But what you may not know is…. When you ask questions in an email that require your prospect to provide a thoughtful response, you scare them away. I’m not implying that your prospects are stupid, just that they are busy.

The Other Half of the Trade Show--Listening

Speaking Of...

My last post described the wealth of opportunity one can find as a speaker at a trade show or professional meeting when you have to sit at a table for hours and greet guests. Tags: listening , attention , trade show aoljpictureUpload , aoljpictureUpload_1Spring is Here! The other half of that opportunity comes in listening. Can you ever be too good at listening ?

Back tomorrow!

Speak Schmeak

I'm out of town at a specialty foods trade show with hubby and I'm eating my way around the Moscone Center in San Francisco. Sorry for having been out of touch this week. I'll be back at my desk tomorrow, happy to give my feet and stomach a rest

Back tomorrow!

Speak Schmeak

I'm out of town at a specialty foods trade show with hubby and I'm eating my way around the Moscone Center in San Francisco. Sorry for having been out of touch this week. I'll be back at my desk tomorrow, happy to give my feet and stomach a rest

August, 2009 Resource of the Month-SpeakStrong

PowerPoint Tips

A couple that I found useful were “Take the Time to Say It Right&# and “10 Tips to Speak Strong at a Trade Show.&#. Meryl Runion’s SpeakStrong site is full of resources to help you with speaking, both publicly and privately. Her articles are excellent. Her blog often offers PowerPhrase and PoisonPhrase examples and tips. She listed a poison phrase of mine , when referring to a slide, “I know you can’t see this, but…&#.

2009 106

Make Fear Your Homeboy with Judi Holler

Speaker Launcher

Judi has a passion for the meetings industry and is proud to work with Meetings Mean Business® to advocate for the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. Imagine a world where fear motivates you and hustle makes you very, very lucky.

2019 67

Advertiser or Expert?

Speaker Launcher

b) meeting you at your trade show booth… which do you think would have more impact? If they throw in a trade show booth as part of your payment, then be there for an “autograph session&# after your speech. I’ve been preaching the “expert first&# idea for a long time, so excuse me if I’m repeating myself. If a client’s first impression of you was: a) reading your article in an industry mag.

Public speaking and success for your business

Pivotal Public Speaking

Impressing people with your expertise at a conference, in a classroom or over the radio can sometimes win more business than making sales calls or manning a booth at a trade show. Give a speech. Win a client. As simple—or even scary—as that formula sounds, a host of entrepreneurs have found that conquering public speaking can be the route to more contacts and customers.

7 Deadly Sins of Presentation Preparation

DeFinis Communications

I’ve seen it at trade shows, association meetings, speaker forums, customer meetings, and yes, even at TED talks. Not showing physical excitement and passion: Passion is an overused word when it comes to public speaking, but that’s because it is such a necessary component of a successful speech. You may feel plenty of real passion for your subject, but if you don’t practice showing it you will not be able to convince your audience that you mean it.

2014 183

Speaking lessons from a social entrepreneur

Speak Schmeak

I remember when her business was new, Zhena's elaborate and exotic booths at trade shows and her beautiful belly dancing outfits. I've always admired her loving and gracious approach to her work and her customers (even those of us on the periphery who show up at a trade show once a year!). So there's one good reason for showing love and gratitude.

2013 199

Prometheus Buying Mediabistro Media Properties, Job Board, Ed Biz

Jane Genova: Speechwriter - Ghostwriter

" McCauley notes that the Chief Executive Officer of Mediabistro Alan Meeker will hold on to the global trade show business. That includes 20 shows around the world. Those employed full time and as free agents at Mediabistro media properties are likely nervous. A new owner can be the end of their employment.   In Odwyerpr.com, Kevin McCauley reports: "Prometheus Global Media is acquiring Mediabistro for $8M in cash.

2014 43

The Eloquent Woman's weekly speaker toolkit

The Eloquent Woman

Here's what I've been reading lately: Sexism at scale: Taking a look at the largest trade show, The insidious sexism of CES is impossible to ignore is a thoughtful examination of all the ways the conference discriminates against women. I read a lot about women and public speaking, and post my finds first on The Eloquent Woman on Facebook. But I always collect them here for you on Mondays as well.

2018 50

7 Deadly Sins of Presentation Preparation

DeFinis Communications

I’ve seen it at trade shows, association meetings, speaker forums, customer meetings, and yes, even at TED talks. Not showing physical excitement and passion: Passion is an overused word when it comes to public speaking, but that’s because it is such a necessary component of a successful speech. You may feel plenty of real passion for your subject, but if you don’t practice showing it you will not be able to convince your audience that you mean it.

2015 130

Women's Festivals

Speak Schmeak

Both shows will include an Expo and Trade Show, Awards Program and educational and enlightening discussions led by world-renowned speakers and authors. The Women's Festivals will celebrate the accomplishments and nurture the dreams of women in an interactive, multi-cultural, and multi-tracked format focusing on the five critical areas of women's lives: Personal, Professional, Philanthropic, Political, and Planet— otherwise known as the "5 Ps."

2008 100

What's best for the audience?

Speak Schmeak

The audience at a scientific conference is going to be very different from the audience at a food trade show. While discussing audience engagement strategies the other day, a client suggested that these strategies might not work for her kinds of audiences, especially at scientific conferences, where there are standard protocols.

Set up your show

PowerPoint Tips

You can do that in the Set Up Show dialog box, but I realized that most people never go there, so they don’t know its settings. The Set Up Show dialog box has settings that determine what happens when you go into Slide Show view and deliver your presentation. Specify the show type. The show type is the type of window that PowerPoint uses when you go into Slide Show view. Slide Show view is full screen and you can click from slide to slide.

2013 159

Compress your PowerPoint (and other) files for easy emailing and handling

PowerPoint Tips

We have an demo that we use to explain our software at trade shows. I was recently in touch with Mike Power, CEO of Neuxpower, the company that makes NXPowerLite. It’s software that compresses PowerPoint (and other) files. Just last week, I was working with an 11 MB file that wasn’t going through e-mail well, so I was glad to be reminded about this program that I’ve used in the past. I sent Mike some questions and he replied via e-mail. Here is the interview.

2011 124

How to create a self-running presentation

PowerPoint Tips

Go into Slide Show view and test your button. In PowerPoint 2003, choose Slide Show> Slide Transition.) This mode is specifically meant for self-running presentations (running in a kiosk or computer at a trade show or company lobby, for example). Go to Slide Show> Set Up Slide Show (or Set Up Show). In the Set Up Show dialog box, under Show Type, choose Browsed at a Kiosk (full screen) and click OK.

2012 150

Cover Letters - One Must-Know From Game Theory

Jane Genova: Speechwriter - Ghostwriter

That included highlighting her experience with trade shows. Trade shows were not mentioned in the ad. At its core, game theory is about winning. It's not intended as a kind of erudite activity. The part of game theory which is a perfect fit for cover letters is this: When selling ourselves we develop our strategy based on what the competition is doing or we figure out might do.

2017 40

What's best for the audience?

Speak Schmeak

The audience at a scientific conference is going to be very different from the audience at a food trade show. While discussing audience engagement strategies the other day, a client suggested that these strategies might not work for her kinds of audiences, especially at scientific conferences, where there are standard protocols.

Interview: Paul M. Wood – Transmedia Storyteller

Ian Griffin - Professionally Speaking

UCS professor Henry Jenkins coined the term transmedia storytelling, and defines it as representing: “…a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience…” There’s many examples of transmedia, with projects around novels, TV shows, videogames, music and movies as well as a few examples in the corporate and executive communications space.

2012 176

Valentine's Day - 5 Best Gifts for Public Relations Players

Jane Genova: Speechwriter - Ghostwriter

But it remains a prestigious B2B trade show where you can develop new business. The first show will explore why first amendment rights aren't resonating in either. The Women's March called for love. Well, on Valentine's Day, that's required. Here are the 5 best gifts to give to the public relations players in your life. Branding iron.

2017 43

The one thing that will make your videos better

Dave Paradi's PowerPoint Blog

They are portable, so you can carry them to a trade show if you want to capture some testimonials on the trade show floor, or any other location you need to. Last week on my way to Chicago I flew with a cameraman for TSN , the sports network. He flies all over North America to report on breaking sports news.

2008 40

Interview: René Siegel, High Tech Connect

Ian Griffin - Professionally Speaking

With a carefully selected nationwide network of more than 1000 freelance consultant specialists, they provide on-demand, project-based expertise in areas such as Copywriting and Editing, Corporate Communications, Event & Trade Show Management, Executive Speechwriting, Public Relations and Social Media Marketing. This article marks the start of a new series in Professionally Speaking.

2012 113

Are you a professional sales person?

SpeakerSue Says...

But more…it’s not really about the cookie (jn this case) or about the stuff you schlep to the trade show to attract folks to your booth (for all the wrong reasons). And, with a personal note, send the goodies (your products or their favorite thing) after the meeting/trade show. Jeffrey Gitomer is one of the most brilliant sales people I know.

Sales 60

Surviving the mini-presentation: Your self-introduction

Speak Schmeak

We've been at a trade show for the past few days, and this is a typical evening: cocktail party hosted by one vendor, dinner hosted by another. It's always fun to meet new people and have time for relaxing and socializing, as walking the show (more standing than walking) for seven hours each day is a lot of work and pretty exhausting. How can you always be prepared with a snappy introduction that shows your personality and helps people get to know you a bit?

SXSW 2010–Get out the Vote!

Duarte Blog

Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Join us March 2010 for the panels, the parties, the 13th Annual Web Awards, the ScreenBurn at SXSW Arcade, the Film and Interactive Trade Show and Exhibition, Microsoft BizSpark Accelerator at SXSW and, of course, the inspirational experience that only SXSW can deliver.

2010 50

Secrets for successfully narrating a presentation

PowerPoint Tips

Such a presentation is great for sending to potential customers on a CD, posting on your website or a presentation-sharing site, or displaying at a trade show or in your company’s lobby. To start narration, you go to the Slide Show tab and click Record Narration (in 2002/2003 choose Slide Show> Record Narration). You then go into Slide Show view automatically. Preview the presentation in Slide Show view manually and check the narrations.

2009 119

Brands That Will Vanish In 2016 - You Can Be Among Them

Jane Genova: Speechwriter - Ghostwriter

At the conference, trade show, on the Internet, and even at the coffee fellowship following the church service, no one is singling you out. Sears. Office Max. American Apparel. A&P. Those are among the brands which Douglas McIntyre of 27/7 Wall Street predicts will disappear in 2016. The red flags range from declining sales to rising costs of doing business. Personal brands, like yours and mine, can also vanish into the ether next year. What are the red flags in that?

2015 50

What to say after “hello” – Prospect for Success!

SpeakerSue Says...

Or you phone a prospect who seemed interested when you met at the trade show/sales blitz/networking event and instead of getting him, you get his voice message. A few months ago I read an article about how awful it would be if the right to use mobile phones on airplanes became a reality. The author’s reasoning was this: Only old people still use a phone as a talking device and a lot of them are hard of hearing.

Making a bad space better

Speak Schmeak

There was also an art show going on. Carpeting I don't know if Earl Warren provides carpeting as an option, but most trade show halls do. Over this past weekend I shared a booth at the Women's Festival at Earl Warren Showgrounds in Santa Barbara. The main exhibit hall at the showgrounds is a large, circular building with concrete floors (originally designed to resemble a giant daisy with a 43' domed ceiling at the center).

2010 116

Speaker magazine

Speak Schmeak

If you're looking for a one-stop total resource for speakers, check out the National Speakers Association's (NSA) Speaker Magazine.

2008 100

Making a bad space better

Speak Schmeak

There was also an art show going on. Carpeting I don't know if Earl Warren provides carpeting as an option, but most trade show halls do. Download audio here. Over this past weekend I shared a booth at the Women's Festival at Earl Warren Showgrounds in Santa Barbara. The main exhibit hall at the showgrounds is a large, circular building with concrete floors (originally designed to resemble a giant daisy with a 43' domed ceiling at the center).

2010 100

32 Essential Skills Every Humorous Speaker Should Have

Pro Humorist

Ability to Work in Different Markets – business environment, trade shows, comedy clubs you need to be able to work in an adapt to different audiences. I’ve been inspired by fellow blogger Andrew Dlugan’s post 25 Essential Presentation Skills for Public Speaking. . I think in order to help you learn to be funny, these are some of the skills that you should have. Some directly relate to giving a speech, whilst others involve external factors. Can you think of any more?

Humor 131

A Stragedy in the Making: 13 Most Mispronounced Words

Can You Hear Me Up the Back?

Prostrate (as in ‘prostrate cancer’, heard at a medical trade show). Wake up and smell the expresso. Pic 60mls. A friend who works at a global finance company just got a new manager. Who, at the first major meeting, spoke passionately of the exciting new ‘ stragedy ’ for her department. Over the course of an hour, each time it looked like the inspirational message was sinking in, the ‘ stragedy ’ would pop up and throw everyone’s concentration.

2009 40

Public Speaking Presentations - Multimedia

Great Public Speaking

In fact, they might just show up how bad you are if you rely on them too heavily. I attended a trade show not too long ago where a major vendor of multimedia software was doing a demonstration. In the good old days (translates to last year), multimedia meant using several different media in the same presentation.

Surviving the mini-presentation: Your self-introduction

Speak Schmeak

We've been at a trade show for the past few days, and this is a typical evening: cocktail party hosted by one vendor, dinner hosted by another. It's always fun to meet new people and have time for relaxing and socializing, as walking the show (more standing than walking) for seven hours each day is a lot of work and pretty exhausting. How can you always be prepared with a snappy introduction that shows your personality and helps people get to know you a bit?