Lessons from a trade show
Speak Schmeak
JANUARY 20, 2010
I just spent the past three days at a specialty foods trade show. They were passionate about their sauces and candies and it showed in their conversation. A note: At these trade shows, I attend as a representative of the company my husband works for and walk the floor like any other buyer, bringing back materials and suggestions to him about which booths he should visit. Download audio here.
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