Mon.Feb 19, 2018

Millennials No "Easy Rider" Generation - Harley-Davidson's Sales Continue Downward

Jane Genova: Speechwriter - Ghostwriter

Harley-Davidson can't regain its cultural hold as a symbol of freedom. The "Easy Rider" mindset isn't catching on with Millennials.    For 2017, reports MarketWatch , the company's motorcycle revenue dropped 6.8% to $4.92 billion.

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