Sat.Dec 07, 2019 - Fri.Dec 13, 2019

UXing of Internet Commerce - Fintech

Jane Genova: Speechwriter - Ghostwriter

Call it The Abandoned Shopping Cart peril.    The online browser looks at X or Y merchandise, but doesn't buy. Of clicks the "place in shopping cart" button but doesn't complete the purchase transaction. 

Money, Politics & Speaking: Recession Proof Your Biz with Andrew Busch

Speaker Launcher

With the internet, technology and smartphones constantly within reach, we are immersed in the news, politics and the economy more today than ever before. But what does it all mean? On this episode of The Wealthy Speaker Show, we are delighted to welcome Andrew Busch.

2019 52

Overcoming Sunk Cost Fallacy: Get Better at Decision-Making

SlideModel

One of the first things you learn at an economics course is that you should never take irrecoverable (sunk) costs into account when you need to decide upon present or future investments.

2019 52

The four near enemies of noble emotions

More than PowerPoint...

Let’s UNMASK four near enemies. A near enemy is a WICKED emotion that comes disguised as a NOBLE emotion. Near enemies can be more dangerous than far enemies. That’s because far enemies are easy to spot. For example, hate is the far enemy of love. Or sadness can be a far enemy of joy.

2019 52

The Tragedy in Jersey City, NJ - Mayor Steven Fulop Gains National Branding

Jane Genova: Speechwriter - Ghostwriter

It was the tragedy of 9/11 in Manhattan which essentially branded mayor Rudy Giuliani The People's Mayor. Giuliani's words and actions became the template for compassionate crisis management.

2019 52

The Secret Tool for Booking More Speaking Gigs

Speaker Launcher

One of the most important aspects of building a successful speaking business is remembering that our success is built on the relationships we build. How we approach new prospects and nurture the relationship will determine if we will ever get a ‘Yes’ from them.

Gig 52

The presentation mistake we all make when presenting to (any) decision maker

SpeakerSue Says...

Presenting to people with authority over us – decision makers whether internal or external – makes mush of our brains. It’s like having company over and noticing the walls need painting. Everything becomes more intense, more noticeable, more unacceptable. We see ourselves as “less than” which makes us less. Or worse, we become annoyingly more: more impressive with our words, more agreeable, more knowledgeable than we really are. Instead… wait for it: Be your authentic self.

2019 40

More Trending

Tarnished Brand - David Boies Doesn't Retire

Jane Genova: Speechwriter - Ghostwriter

David Boies isn't going gently into the night - despite all the major hits to his branding. Those range from how he handled representing client Harvey Weinstein to his conflict of interest role at disgraced Theranos.

2019 52

Your Job Search - Do the Robots Have It in For You?

Jane Genova: Speechwriter - Ghostwriter

By now, it's fairly well known that AI, that is, artificial intelligence, is inherently biased. After all, humans create the algorithms for AI and those humans use data which contain some or maybe a lot of bias. That's just the way it is.

2019 52

Alan Dershowitz, 81 - Will Impeachment Be His Next Case?

Jane Genova: Speechwriter - Ghostwriter

Former member of the O.J. Simpson legal Dream Team in the murder trial, Alan Dershowitz could become part of the Donald Trump Impeachment legal team. That's what sources tell ABC News.    Yesterday, Dershowitz had been at the White House.

2019 52

Brandnames in the Soup - That Media Story Never Gets Old

Jane Genova: Speechwriter - Ghostwriter

Now Virginia Roberts Giuffre had added on another public persona: The woman certain bad people want quieted. Before that, via the BBC interview, the identity was The Crier.

2019 52

Homelessness - Sometimes Simply Values the Middle Class Don't Get

Jane Genova: Speechwriter - Ghostwriter

The moderate weather and liberalism in certain urban areas make California a haven for the homeless.    The search for a solution to this crisis is generating both desperate and innovative proposals. Among the desperate is the one in the city of Lancaster.

2019 52

Finally, The Harvey Weinstein Settlement

Jane Genova: Speechwriter - Ghostwriter

It's the wonderful way settlements can work. Harvey Weinstein's  settlement, reports Complex , will provide $25 million to the more than 30 who accuse him of sexual misconduct. They range from actresses to former employees of his studio. He admits no guilt.

2019 52

Creating Content for Dog Niche - How Transferable Is the Experience, Writing Samples?

Jane Genova: Speechwriter - Ghostwriter

Let's cut to the chase. The editorial market for most kinds of content-creators is glutted. That applies to full-time, part-time, and contract positions. So, those who hope to still make a living wage (and be treated well) have to approach marketing themselves strategically.

2019 52

NDAs - Sometimes Even Required Before Job Interview

Jane Genova: Speechwriter - Ghostwriter

It's accepted: NDAs (non-disclosure agreements new employees are mandated to sign) have a legitimate purpose. They can prevent employees from revealing trade secrets. However, in many situations NDAs are used as a stealth cover-up tool for sexual harassment, discrimination, and/or retaliation.

2019 52

KY Justice Dawn Gentry - Maybe Yet Another Horror Story How Boss/Subordinate Relationships Can Derail Careers

Jane Genova: Speechwriter - Ghostwriter

Several days ago, The Wall Street Journal took up the urgent matter of romantic relationships in the workplace between bosses and subordinates. Essentially, the guidance was: Don't do it. Call it Forbidden Love. And, of course, that makes it all the more enticing.

2019 52

Jersey City Once a Melting Pot - Was Shooting Motivated by Anti-Semitism?

Jane Genova: Speechwriter - Ghostwriter

Jersey City, New Jersey had been an easy first stop for immigrants from western and eastern Europe as well as the United Kingdom.

2019 52

Two Worlds: Gentrified Downtown Jersey City, NJ and Greenville Section (in the latter, gunfire continues)

Jane Genova: Speechwriter - Ghostwriter

About a nine minute ride from Greenville is gentrified downtown Jersey City, New Jersey. There, by the Path train, studio apartments go for nearly 3K. Young and middle aged professionals either commute to Manhattan or work in brandname corporations in Jersey City.

2019 52

Premature Rush to Salvation: Felicity Huffman v. Alex Kozinski

Jane Genova: Speechwriter - Ghostwriter

Film enthusiasts probably recall the poignant tale of the female janitor who rescues an Amazonian god from a military research institution. That movie had been "The Shape of Water."  "  Well, like so much in the entertainment industry, that wound up as a lawsuit.

2019 52

Clinton Branding - It Means "Moderate" for Jittery Democrats

Jane Genova: Speechwriter - Ghostwriter

"Clinton" is a known brand. Plus, it isn't scary. Nothing radical about it. The genius of Bill Clinton's political positioning and packaging was putting himself out there as a moderate. His wife Hillary Clinton followed that ideology. She was "safe." 

2019 52

Branding Freefall - Both SoftBank, Masayoski Son

Jane Genova: Speechwriter - Ghostwriter

The investment world's perception of both SoftBank and its chief executive officer Masayoshi Son has gone from bad to worse. This time the hit to SoftBank branding and that of its supposed visionary head results from the ill-fated in Wag. That's the dog-walking service.

2019 52

"TV" No Longer Means "Network"

Jane Genova: Speechwriter - Ghostwriter

It's the end of an era: Free network TV. Network TV no longer matters to those doing the judging of the Golden Globes: the Hollywood Foreign Press Association. None of the major categories nominated for awards were from network TV. Instead they were for productions via streaming or cable.

2019 52

"Mad Men" in 2019, Along with Illusion of Self-Awareness

Jane Genova: Speechwriter - Ghostwriter

Globally, sales of digital advertising are up 15%, while those for television advertising are down 4%. That's according to the numbers from Magna Global, reports Bloomberg. Obviously, in 2019, Don Draper from "Mad Men" would be creating ads for digital. And he would need that business.

2019 52

When Society Loses Trust - Bring on the Cons

Jane Genova: Speechwriter - Ghostwriter

Tonight, "Court TV" revisited the saga of TV infomercial pitch man Kevin Trudeau. The 7th U.S. Circuit of Appeals rejected the appeal of Trudeau's 2013 conviction for exaggerated claims by his weight-loss book.

2019 52

Conservative Drudge Report Not Loyal to Trump Administration - The U.S. President Notices

Jane Genova: Speechwriter - Ghostwriter

Matt Drudge and his new conservative digital political tabloid became household names in January 1998. That's when the Drudge Report broke the "intern story," that is, that U.S. president Bill Clinton had some kind of sexual relationship with assistant Monica Lewinsky. 

2019 52

Working in Media Means No Safe Harbor - 7,770 Jobs Lost in 2019

Jane Genova: Speechwriter - Ghostwriter

Glam has turned to glum. There turns out to be no safe harbor when working in media. Print folks can't take refuge in digital to stay employed. Text types can't shift to visual. And there is no protection under a big corporate parent such as Verizon.

2019 52

Language - When Word "Radicalize" Was Cool

Jane Genova: Speechwriter - Ghostwriter

The headline in Thomson Reuters uses the term "radicalize" associated with Mohammed Saud Alshamrani. Of course, in that context the connotation is negative.    But that wasn't also the situation. Language, like all human institutions, keeps changing.

2019 52

Wersell's Bike Shop, Toledo, OH - Building a Biking Infrastructure(one fix-it course, at a time)

Jane Genova: Speechwriter - Ghostwriter

Climate change. The high cost of maintaining a car. NerdWallet puts that at $706 a month. Wellness. Yes, there is an alterative to Peloton. Technologies such as the e-bike. Those are among the factors creating a passion for bicycling across North America.

2019 52

Trauma of Being Fat Girl Has Long Half Life, But I Did Prevent Diabetes

Jane Genova: Speechwriter - Ghostwriter

Diabetes is a nasty disease. According to the American Diabetes Association , 9.4% of the U.S. population has it. That percentage will probably increase.    In 2014, I was heading that way. Quickly. Actually, the medical doctor's eyes popped when he glanced at the lab results.

2019 52

Sanford Heisler Sharp Responds to Jones Day's Sanctions Motion

Jane Genova: Speechwriter - Ghostwriter

It could have been thought of as The Clash of the Titans. In the gender discrimination litigation "Tolton et al. Jones Day," the defendant filed a motion for sanctions against the law firm representing the plaintiffs. Here is the background information on that procedural move. 

2019 52

Glut Swells in Editorial - GateHouse Media Lays Off in Gannett

Jane Genova: Speechwriter - Ghostwriter

The tragedy of layoffs in the news industry is two-fold. One part, of course, is that human beings lose the jobs which they saw as a mission, not just a way to make a living. And at Gannett there have been 200 cuts, 20% in newsrooms.

2019 52

Life, Pet Grief, and Bob Dilenschneider's "Decisions"

Jane Genova: Speechwriter - Ghostwriter

Life shapes life, more often than our decisions do. Extreme pain teaches us that raw reality. And, currently there seems to be a lot more than the average amount of pain in life. That makes me wonder how Bob Dilenschneider's new book "Decisions" will do. To be published on December 31, 2019, it ranks 1,680,199 on Amazon. That could mean it doesn't have a lot of pre-publication orders. Dilenschneider operates a public affairs firm in Manhattan.

2019 40

C-Suite Beware - "Jones Day v. Serenity Pharma et al" Goes After Corporate Executives for Unpaid Invoice

Jane Genova: Speechwriter - Ghostwriter

Like any other professional service, law firms get stiffed all the time - or, at least, clients try getting away with not paying the bill. In the situation of former client Serenity Pharma's unpaid $5.3 million bill, law firm Jones Day has taken an unusual approach, reports Law.com. The lawsuit, filed in Manhattan Supreme Court, is "Jones Day v. Serenity Pharma, Samuel Herschkowitz, and Alain Kodshi." " Here is a copy of the complaint.

2019 40

The Alcoholics Anonymous Brand - Is Thomas Lagan Tarnishing It?

Jane Genova: Speechwriter - Ghostwriter

Tomorrow former lawyer Thomas Lagan will be sentenced by U.S. District Judge Lawrence Kahn. Over  Over the years he swindled from clients, mostly elderly ones, $12 million.    To obtain mercy, he is presenting the Booze Defense. He claims that demon alcohol made his steal from clients. But, now that he has been sober for a few months, he is a new man, he contends. The court should recognize that and go easy on him in mandating the amount of prison time.

2019 40