The Power of Knowing Your Target Audience

Speaker Launcher

The post The Power of Knowing Your Target Audience appeared first on Jane Atkinson. Best Website Contest Speaker Marketing business marketing strategies focused marketing Jane Atkinson marketing scaling your speaking business target audienceSo often, the experts of the internet tell us what we “should” be doing to grow our businesses. The problem with this, however, is that not all businesses are created equal and what may work for one business may not work for another.

The Curse of Beauty - Target for Sexual Misconduct

Jane Genova: Speechwriter - Ghostwriter

  They were ones primarily targeted by those with a lot or even a little bit of power for sexual abuse. It took the #MeToo Movement for the reality to come out: For many females, beauty has been a curse. That is, the traditional kind.

2018 56

Global Terrorism - Brandname Facilities Targets

Jane Genova: Speechwriter - Ghostwriter

It was in the brandname Radisson Blu Hotel in Mali that the terrorism took place. Likely the terrorists' agenda includes discouraging human beings from being in a brandname edifice. That could be a concert hall or hotel.

Target targets Wal-Mart Groceries

Jane Genova: Speechwriter - Ghostwriter

Score one for Target.    The sign on the Target window in North Haven, Connecticut screamed: Fresh groceries.   This was really really new for Target.    It's Target for groceries for me.    Actually two. 

Drudge Report - Nancy Pelosi Replaces Hillary Clinton As Fun Target

Jane Genova: Speechwriter - Ghostwriter

The Drudge Report dates back to when rhetoric and content could be raw on the internet. Digital media sites were new and it was anything goes. For the Drudge Report, everything  still goes.

2018 52

Drudge Report - Nancy Pelosi Is Replacing Hillary as Fun Target

Jane Genova: Speechwriter - Ghostwriter

Its one-time fav target - Hillary - slipped twice in India. At 84, Dianne Feinstein has also become a target because of her age. Recently, the Drudge Report got lucky. Those falls reinforce Matt Drudge's depiction of the former two-time presidential candidate as SickHillary.

2018 52

Targeted - Now The Immigrant Group Is Muslims

Jane Genova: Speechwriter - Ghostwriter

The Washington Post coverage of Muslim fear of being targeted is really no news. Back in the days of World War II, Japanese-Americas were not only targets. Before World War II, my two sets of immigrant grandparents were targets.

Thought Leadership for Professional Services Firms - Focus on Target Markets

Jane Genova: Speechwriter - Ghostwriter

That makes it a bad fit for the target markets of multi-national corporations, startups, and deep-pocketed individuals needing expertise. Professional services players, ranging from lawyers to management consultants, have always recognized the marketing power of thought leadership.

Lady Gaga Ends Deal with Target Over LGBT Issues « TJWALKER.

TJ Walker Interactive

lady gaga , LGBT , Target This entry was posted on March 9, 2011, 5:29 pm and is filed under Analysis , Communications , Crisis Communications , Video , celebrities , media relations , public relations , reputation management. News analyzed from a communication perspective.

The Curse of Great Beauty - Targeted for Sexual Harassment

Jane Genova: Speechwriter - Ghostwriter

  So, unlike the growing list of Hollywood beauties reporting alleged harassment by Harvey Weinstein, I was not targeted for play-to-get-ahead. When the universe was giving out gifts at my birth, the face that would launch a 1000 ships wasn't one of them. Neither were long legs.

In the News: Targeting the Lifestyle Needs of Millennials

Jane Genova: Speechwriter - Ghostwriter

We all know financial woes rank high on the list of concerns millennials face - and hope their employers will help to solve. However, this generation is incredibly diverse when it comes to which financial challenges specifically affect their day to day lives, and their employers' bottom lines. In the News brokers

2018 50

Public Speaking Business: Social Targeting

Great Public Speaking

Just like a Google search, these site's search functions are powerful tools for finding targeted traffic by keywords. No matter what your target market's interests are, you can use the search functions to find where they are gathered. Social networking sites are where millions of people gather to find friends and even search for information by topics.

Ivanka Trump As Media Target - That Was Fast

Jane Genova: Speechwriter - Ghostwriter

Media outlets, ranging from Vanity Fair to Daily Mail , have targeted Ivanka Trump. And she isn't officially a First Daughter yet. That was fast. During the late phases of Campaign 2016, members of the media saluted her for her civility, objectivity and public relations effectiveness.

Those in Software Loop, Beware - You Are Litigation Targets

Jane Genova: Speechwriter - Ghostwriter

"From the moment it was announced that  the Georgia Bar had mis-graded bar exams from 2015 and 2016. people suspected there might be litigation over the incident. Well, now there is a lawsuit." " -   Kathryn Rubino, Abovethelaw.com, September 14, 2016.

Hearst - Of Course, Staffers in Print Pubs Targeted for Deep Cuts

Jane Genova: Speechwriter - Ghostwriter

Actually, this shouldn't be a news story. It isn't worthy of noting in the media such as the New York Post that a bloodbath is coming to Hearst's print publications. They range from Cosmo to Esquire. Hahaha, when is the last time you bought at the newsstand or subscribed to a print anything? The media game has always been difficult. It's even challenging for native digital media outfits like Buzzfeed.

2018 40

Dark-Skinned & Immigrant - We Italians Used To Be Targeted

Jane Genova: Speechwriter - Ghostwriter

And that was not the only way we were targeted. Being targeted eats away at not only economic opportunity. " Schvartze." " That's the Yiddish term, meaning "Negro." In

2015 56

A Conde Nast Shakeup - "Entrenched" (read that "older") Could Be Targeted

Jane Genova: Speechwriter - Ghostwriter

Jonathan Newhouse , son of the Conde Nast founder, denies rumors about a change of leadership at that corporation. Set in play by a New York Post article, the buzz has been that, after the September Vogue, artistic director (read that "head of everything") at Conde Nast will be exiting.

2018 52

Financial Communications - Bill Ackman Targets It For Reform

Jane Genova: Speechwriter - Ghostwriter

Usually public companies leave it to the business media to decode their financial communications. It's become job number-one of Bloomberg, The Wall Street Journal, and Motley Fool to explain the numbers and speculate about their implications.

Target - Ahead of its time? (How it can get off the hook)

Jane Genova: Speechwriter - Ghostwriter

"Nearly 700,000 people have signed a pledge to boycott the retailer [Target] after it announced last week that it would welcome transgender customers to use any bathroom or fitting room that matches their gender identity." Right now, Target says it's sticking with its policy.

2016 56

Target's OCD Christma Sweater - Hey, That's My Mental Illness, But, Sure, You Can Joke Around

Jane Genova: Speechwriter - Ghostwriter

Now, as USA Today reports, there has been push-back against Target's $22.40 Because OCD is a mental illness, the pusher-backers contend Target shouldn't be leveraging it to depict how joy over the holiday season can get out of hand. Why am not offended by the Target sweater?

2015 65

Presentation Skills - Appropriate Targets For Humor

Great Public Speaking

You must constantly remember to base your humorous material on an important target shared with your intended audience. Always pick BIG targets to tease. Never pick secretaries, receptionists, or janitors as targets of humor. Their cafeteria, the bar across the street from their plant, or the crowded highway leading to where they work are all good targets for humor. Remember, always pick BIG targets.

Tesla Joins Uber, Sterling Jewelers in Being Accused of a Toxic Culture Targeted Against Females

Jane Genova: Speechwriter - Ghostwriter

She claimed that the workplace was one of continual harassment targeted at women. It's now out there that Tesla too allegedly has a culture toxic for females. As many know, there has been a class action lawsuit against Sterling Jewelers for allegedly that.

2017 52

"Pulling a Price - Who Will Next Be Targeted Allegedly Doing That?

Jane Genova: Speechwriter - Ghostwriter

He was the $1 million flyer. But instead of lots of frequent flyer miles, he got forced out of his job as Secretary of Health and Human Services.    That's because he billed back his travel to the U.S. taxpayers. That didn't sit well. And, now he is gone. He is Tom Price.

Flyer 52

Shark-Bait - In Addition to the Trump Administration, 6 Other Targets

Jane Genova: Speechwriter - Ghostwriter

 Target markets have no patience with elite rhetoric. Where there is blood in the water, that's the signal for the sharks to head that way. In this volatile era, the positioning and packaging of entities can change fast.

2017 52

Public Speaking - Appropriate Targets For Humor

Great Public Speaking

You must constantly remember to base your humorous material on an important target shared with your intended audience. Always pick BIG targets to tease. Never pick secretaries, receptionists, or janitors as targets of humor. Their cafeteria, the bar across the street from their plant, or the crowded highway leading to where they work are all good targets for humor. Remember, always pick BIG targets.

Airlines Become Target for Legal Action (in addition to lousy PR)

Jane Genova: Speechwriter - Ghostwriter

Chicago lawyer Thomas Demetrio has been a busy guy. Not only is he representing booted-off United Airlines passenger David Dao. Fortune reports that the mother involved in the stroller incident on American Airlines has also contacted him.

2017 52

Daily Mail, et al. = Target of Legal Action by Melania Trump

Jane Genova: Speechwriter - Ghostwriter

Last week, the Daily Mail and other media outlets questioned what Melania Trump has said about her past, including her career as a model. Among the challenges was the contention that she had been an "escort" in the 1990s.

2016 56

Snail Mail - Still Should Be Part Of Marketing Mix, Especially When Targeting Over-55

Jane Genova: Speechwriter - Ghostwriter

"According to a new report from marketing research firm MarketingSherpa, 54% of consumers surveyed said they want to receive [snail] mail from brands they're interested in. However, only 19% of marketers in the study said they send updates as coupons and discounts in the [snail] mail."

Calorie Count for Cuisine at Target

Jane Genova: Speechwriter - Ghostwriter

Preferences aside, it makes more calorie sense to order the Chicken Parmesan Pita Melt at Target.    Since I was already into that California Salad before I started reading Target's Nutritional Guide,  I was in for a long night of guilt.    I blamed Target.  California Salad - 610 calories. Chicken Parmesan Pita Melt - 240 calories. Chocolate Chip Cookie - 510 calories.

Discount Target/Upscale Brands - No New Coke

Jane Genova: Speechwriter - Ghostwriter

  Yeah, that's called test marketing and the experiment might be, as with Target, to try it out online.  All marketers have come a long way from New Coke.    They have learned to try out whatever, be it email blasts or a new beverage,  in small ways.    That's a very different sales channel that its big-box stores.    And it helps minimize the risk.

Herman Cain Target of FEC Investigation Demand

TJ Walker Interactive

December 5, 2011 Cynthia l. Bauerly Chair, Federal Election Commission 999 E Street, NW Washington, DC 20463 Dear Madame Bauerly: I respectfully request that you begin an immediate fraud investigation in the Friends of Herman Cain, Inc political action committee on the grounds that it is a fraudulent operation that has not operated within the [.]. CEOs/Financial Crisis Communications Politics fec fraud herman cain investigation Presidential election 2012

Chris Chistie: Rising political star makes for media target

Jane Genova: Speechwriter - Ghostwriter

It's the new Catch-22.    The lack of name recognition prevents getting name recognition.    After all, attention gets attention.    Default or strategically plan one's way into the spotlight and then the media do notice. 

Campaign 2012: Of course, Obama should target Murdoch

Jane Genova: Speechwriter - Ghostwriter

target Rupert Murdoch for a fact-finding investigation - seems silly.  President Barach Obama and other liberal politicos recently got very lucky.    News Corp. is in hot water globally and part of the empire does exist in America. 

Two Towns, Two Different Theft Targets

Jane Genova: Speechwriter - Ghostwriter

  The targets are the BMW and the Mercedes.  In Greenwich, Connecticut, reports the AP, car theft is up - 36 so far this year versus 20 for all of 2008.    Here in New Haven, CT, thieves seem just as busy but less selective.    In late June they bothered to break into and steal my Ford Escort, with 83,000 miles

The target audience for a perfect Oscar winner's speech

Max Atkinson

In the run-up to the Academy Awards a few years ago, a Sky TV publicist asked me to have a go at writing 'the perfect Oscar acceptance speech'. My initial reaction was that it had already been done - by Alfred Hitchcock, who, on being awarded the Irving G.

Micro Targeting: Facebook launches zip code advertising, sponsored articles

Jane Genova: Speechwriter - Ghostwriter

  That zip code is, of course, much more targeted than a city. So, Facebook has made a shrewd move in launching its zip code targeting plan.    Of course, the zip code targeting is wonderful for local and state campaigns.  Call it part of the 80/20 or Pareto law.    That means that 80% of our whatever - revenues, leads, or votes - comes from 20% of the pool of whatever - customers, clients, or eligible voters. 

Using Blogs and Articles to Find Targeted Prospects

Great Public Speaking

Guest posting on other people's blogs is a great way to find targeted traffic. Many major blog sites have been up and active for years, attracting thousands of page views a week and a ton of subscribers. They have done all of the hard work. By guest posting, you can give the blog owner fresh new content that they need and you can get a link back to your website that could drive thousands of readers to your services.

Linda McMahon Campaign Video Targets CT Gold Coast Voter

Jane Genova: Speechwriter - Ghostwriter

  Her new video targets that upper-middle-class 30ish women who view themselves as savvy, especially about politics and business.  Running for the Senate, here in Connecticut Linda McMahon has her Gold Coast voter down cold.    The story line has the two women in the car chat up how McMahon created an entertainment niche and 500 jobs in Connecticut from the body slams of wrestlers. 

Why blog II: Imagine your target market seeking out what you have to say

Six-Figure Freelancer Blog

Imagine spending nothing but a bit of time to create compelling content about your company, your products and services, or trends and issues pertaining to your industry, and having people in your target market actively seek out and read this content.

[Podcast] How to Get Noticed and Shine in the Media

Speaker Launcher

The Wealthy Speaker Podcast Gerard Braud Get Noticed in the Media Get Paid to Speak Jane Atkinson Media outlets target marketingIn this episode, you will learn how to get noticed and shine in the media. Media appearances can mean a huge boost in exposure for speakers.

2016 63

French Speaking Mitt Romney Attack Ad Targets SC Voters

TJ Walker Interactive

AmericanLP released its first TV ad, “French Romney” back in December. This ad showed footage of Mitt Romney speaking French during the 2002 Olympics. In text, the ad scrolled verbatim quotes from Romney stating all of his past liberal positions on controversial issues in a way that is similar to movie translations. Talking Points Memo [.]. Communications Government & Politics French mittromney south carolina

2002 40

Define your services and target market, before you start to market your business

Six-Figure Freelancer Blog

Many businesses fail because the owners do not clearly define their services and identify their target market(s). Everything you wanted to know about freelance writing the six-figure freelancere

LinkedIn Communities - Maybe Some Articles Should Be Targeted for Third-Party Media

Jane Genova: Speechwriter - Ghostwriter

Opinion-editorials, articles and hard news published in third-party media have more influence, build more brand equity and create a pull force in selling than does material published on social networks.  Those networks include LinkedIn.    Sure, LinkedIn is one of the most powerful professional networking tools. But its reach can be circumscribed by what can be defined as "spam."

2014 43