5 Strategies for Making a Name for Yourself in Your Target Market

Speaker Launcher

The post 5 Strategies for Making a Name for Yourself in Your Target Market appeared first on Jane Atkinson. Expert Speaker Marketing Speaking Business Strategy becoming the expert Building your speaking Business positioning as an expert target marketHow well known are you in your market? When someone says, “If you want to know all about [insert your industry/expertise here], you’ve got to check out [??]” – is it your name that is coming up in the [??]?

The Power of Knowing Your Target Audience

Speaker Launcher

The post The Power of Knowing Your Target Audience appeared first on Jane Atkinson. Best Website Contest Speaker Marketing business marketing strategies focused marketing Jane Atkinson marketing scaling your speaking business target audienceSo often, the experts of the internet tell us what we “should” be doing to grow our businesses. The problem with this, however, is that not all businesses are created equal and what may work for one business may not work for another.

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"Good Girls" - Rio, Beth Both Targeted

Jane Genova: Speechwriter - Ghostwriter

In the roller-coaster dark comedy "Good Girls" big-time danger looms for the two key players. Beth has hired a sniper to off Rio. The fee is $60k and the date is the following Friday. The hit man is an oddball but he has plenty of clients. So, he must be good.

2020 56

Cancel Culture: Now Oprah Is Targeted for Targeting "Whiteness" (but, who wouldn't trade whiteness for 1/1000 of Oprah's money?)

Jane Genova: Speechwriter - Ghostwriter

Celebrities are becoming victims of cancel culture. There has been Ellen. Now there's Oprah. The world has turned to Twitter to turn on Oprah, who is now in her 60s and worth $2.6 billion. Oprah may or may not be able to bounce back. Even before this global attack, her two-decade-old print magazine "O" had been axed. No, folks, you won't be reading inspirational platitudes any more while waiting to get your hair styled.

2020 43

Target targets Wal-Mart Groceries

Jane Genova: Speechwriter - Ghostwriter

Score one for Target.    The sign on the Target window in North Haven, Connecticut screamed: Fresh groceries.   This was really really new for Target.    It's Target for groceries for me.    Actually two. 

Who Is Your Perfect Audience?

Speaker Launcher

Emerging Speaker Rising Superstar Speaker Seasoned Speaker Speaking Business Strategy audience find your perfect audience perfect audience pick a lane speaker speaking engagement speaking gigs target audience target market Wealthy SpeakerMany of my readers have already honed in on their perfect audience. My client Bob decided to go all-in on dentists years ago and that has paid off in spades. Sarah loves non-profits, especially in health care. Kendal is loved by bankers.

2019 73

The Curse of Beauty - Target for Sexual Misconduct

Jane Genova: Speechwriter - Ghostwriter

  They were ones primarily targeted by those with a lot or even a little bit of power for sexual abuse. It took the #MeToo Movement for the reality to come out: For many females, beauty has been a curse. That is, the traditional kind.

Global Terrorism - Brandname Facilities Targets

Jane Genova: Speechwriter - Ghostwriter

It was in the brandname Radisson Blu Hotel in Mali that the terrorism took place. Likely the terrorists' agenda includes discouraging human beings from being in a brandname edifice. That could be a concert hall or hotel. It could also be an office building such as the iconic MetLife which is part of Grand Central Station in Manhattan. Or it could be Grand Central itself. So  So many human beings pass through that commuting hub daily.

Lady Gaga Ends Deal with Target Over LGBT Issues « TJWALKER.

TJ Walker Interactive

lady gaga , LGBT , Target This entry was posted on March 9, 2011, 5:29 pm and is filed under Analysis , Communications , Crisis Communications , Video , celebrities , media relations , public relations , reputation management. News analyzed from a communication perspective.

Class Action Lawsuit Targets Avon's Branding as "company for women"

Jane Genova: Speechwriter - Ghostwriter

The timing couldn't be worse for this kind of lawsuit, seeking class action status, to be filed. After all, this is the #MeToo era. There is a heightened consciousness of women's issues. That lawsuit is "Caroline Ruiz and Olivera Krstanoska v. New Avon and Avon Products." " It's by two former employees who contend the company practiced systematic discrimination based on pregnancy, maternity and right to pump breast milk at work.

2019 43

In the News: Targeting the Lifestyle Needs of Millennials

benefitexpress

We all know financial woes rank high on the list of concerns millennials face - and hope their employers will help to solve. However, this generation is incredibly diverse when it comes to which financial challenges specifically affect their day to day lives, and their employers' bottom lines. In the News brokers

Thought Leadership for Professional Services Firms - Focus on Target Markets

Jane Genova: Speechwriter - Ghostwriter

That makes it a bad fit for the target markets of multi-national corporations, startups, and deep-pocketed individuals needing expertise. From the get-go in a thought-leadership vehicle, such as case study, white paper, book, or presentation, what has to be made explicit are the takeaways for the target markets. Professional services players, ranging from lawyers to management consultants, have always recognized the marketing power of thought leadership.

Target or Sexual Predator? The Lawsuit "Britney Taylor v. Antonio Brown"

Jane Genova: Speechwriter - Ghostwriter

Star athletes are warned all the time that they are the kinds of deep pockets with big brands to protect who are targets for lawsuits and more. In addition, there is the team's reputation which could be put in play by a scandal.    As the Daily Mail reports, that possibility became a reality for new hire by the Patriots Antonio Brown. In the lawsuit filed in U.S. District Court of the Southern District of Florida, Brown is accused of three incidents of sexual misconduct.

2019 40

Nancy Pelosi - Targeted on Age Issue by Drudge Report

Jane Genova: Speechwriter - Ghostwriter

Conservative Drudge Report is especially hard on women in the Democratic party. Now that there isn't much clickbait payoff in attacking Hillary Clinton (especially with unflattering photo coverage), Drudge is going after Nancy Pelosi.    Today, there is a triple headline, all delivering the message that Pelosi has aged out of her job. The alleged problems are associated with how she recently has been managing public speaking.

The Curse of Great Beauty - Targeted for Sexual Harassment

Jane Genova: Speechwriter - Ghostwriter

  So, unlike the growing list of Hollywood beauties reporting alleged harassment by Harvey Weinstein, I was not targeted for play-to-get-ahead. When the universe was giving out gifts at my birth, the face that would launch a 1000 ships wasn't one of them. Neither were long legs. Nor a bony body type.    Instead I received emotional strength and resilience-traits I would need because my family was truly off the grid crazy. 

Public Speaking Business: Social Targeting

Great Public Speaking

Just like a Google search, these site's search functions are powerful tools for finding targeted traffic by keywords. No matter what your target market's interests are, you can use the search functions to find where they are gathered. Social networking sites are where millions of people gather to find friends and even search for information by topics.

College Admissions Scandal as Tipping Point - Very Rich/Merely Privileged Targeted

Jane Genova: Speechwriter - Ghostwriter

There is a target on the backs of those who tell the rest of us to work hard - then smirk about the absurdity of all that. Now we know - that is, the full extent of how the very rich game so many systems, including catapulting their offspring into elite schools.    In Vanity Fair , William Cohan documents the ethos of the 1% and the few tiers under them. The mindset is entitlement. The tool is buying shortcuts to whatever.

2019 43

Those in Software Loop, Beware - You Are Litigation Targets

Jane Genova: Speechwriter - Ghostwriter

"From the moment it was announced that  the Georgia Bar had mis-graded bar exams from 2015 and 2016. people suspected there might be litigation over the incident. Well, now there is a lawsuit." " -   Kathryn Rubino, Abovethelaw.com, September 14, 2016.   Here   is the article.    Why this particular lawsuit is getting a lot of attention is that the defendant is not the Georgia Bar Association.

2016 47

Marketing Plan Development: The Start to Finish Guide For Executives

SlideModel

A marketing plan is a lead-generating target-market reaching document specifying your marketing goals and strategies for hitting those. Target buyer personas analysis and insights. Your target market and competition. Definition of a target market with customer pain points. A marketing mix is your toolchain that you use to pursue your objectives in the target markets. Analyze Your Target Market and Refine User Personas.

Dark-Skinned & Immigrant - We Italians Used To Be Targeted

Jane Genova: Speechwriter - Ghostwriter

And that was not the only way we were targeted. Being targeted eats away at not only economic opportunity. " Schvartze." " That's the Yiddish term, meaning "Negro." In " In another era, that word was applied to my sister and myself in downtown Jersey City, New Jersey. We were among the darker-skinned Italians, offspring of immigrants.

2015 43

Financial Communications - Bill Ackman Targets It For Reform

Jane Genova: Speechwriter - Ghostwriter

Usually public companies leave it to the business media to decode their financial communications. It's become job number-one of Bloomberg, The Wall Street Journal, and Motley Fool to explain the numbers and speculate about their implications. No longer might public companies get off the hook. Influential shareholder activist and hedge fund guru, Bill Ackman, has fingered financial communications as a corporate function which needs some heavy-duty reform.

2016 43

Target's OCD Christma Sweater - Hey, That's My Mental Illness, But, Sure, You Can Joke Around

Jane Genova: Speechwriter - Ghostwriter

Now, as USA Today reports, there has been push-back against Target's $22.40 Because OCD is a mental illness, the pusher-backers contend Target shouldn't be leveraging it to depict how joy over the holiday season can get out of hand. Why am not offended by the Target sweater? Extreme sensitivity to possible offense accelerates. OCD Christmas sweater.

2015 50

Target - Ahead of its time? (How it can get off the hook)

Jane Genova: Speechwriter - Ghostwriter

"Nearly 700,000 people have signed a pledge to boycott the retailer [Target] after it announced last week that it would welcome transgender customers to use any bathroom or fitting room that matches their gender identity." If you're a progressive, you probably think that Target is trying to do the right thing. But if you are a businessperson, you know that such intense public push-back indicates Target is probably ahead of its time.

2016 43

Hearst - Of Course, Staffers in Print Pubs Targeted for Deep Cuts

Jane Genova: Speechwriter - Ghostwriter

Actually, this shouldn't be a news story. It isn't worthy of noting in the media such as the New York Post that a bloodbath is coming to Hearst's print publications. They range from Cosmo to Esquire. Hahaha, when is the last time you bought at the newsstand or subscribed to a print anything? The media game has always been difficult. It's even challenging for native digital media outfits like Buzzfeed.

2018 40

Calorie Count for Cuisine at Target

Jane Genova: Speechwriter - Ghostwriter

Preferences aside, it makes more calorie sense to order the Chicken Parmesan Pita Melt at Target.    Since I was already into that California Salad before I started reading Target's Nutritional Guide,  I was in for a long night of guilt.    I blamed Target.  California Salad - 610 calories. Chicken Parmesan Pita Melt - 240 calories. Chocolate Chip Cookie - 510 calories.

Presentation Skills - Appropriate Targets For Humor

Great Public Speaking

You must constantly remember to base your humorous material on an important target shared with your intended audience. Always pick BIG targets to tease. Never pick secretaries, receptionists, or janitors as targets of humor. Their cafeteria, the bar across the street from their plant, or the crowded highway leading to where they work are all good targets for humor. Remember, always pick BIG targets.

A Conde Nast Shakeup - "Entrenched" (read that "older") Could Be Targeted

Jane Genova: Speechwriter - Ghostwriter

Jonathan Newhouse , son of the Conde Nast founder, denies rumors about a change of leadership at that corporation. Set in play by a New York Post article, the buzz has been that, after the September Vogue, artistic director (read that "head of everything") at Conde Nast will be exiting. That's, of course, Anna Wintour.    One reason to believe the rumor is this: Every year Conde Nast is losing $100 million. That doesn't make the current leadership look good.

2018 40

Tesla Joins Uber, Sterling Jewelers in Being Accused of a Toxic Culture Targeted Against Females

Jane Genova: Speechwriter - Ghostwriter

She claimed that the workplace was one of continual harassment targeted at women. It's now out there that Tesla too allegedly has a culture toxic for females. As many know, there has been a class action lawsuit against Sterling Jewelers for allegedly that. And, law firm Covington & Burling is investigating if that kind of work environment pervades Uber. Last year, female engineer AJ Vandermeyden filed a lawsuit against Tesla.

2017 40

Discount Target/Upscale Brands - No New Coke

Jane Genova: Speechwriter - Ghostwriter

  Yeah, that's called test marketing and the experiment might be, as with Target, to try it out online.  All marketers have come a long way from New Coke.    They have learned to try out whatever, be it email blasts or a new beverage,  in small ways.    That's a very different sales channel that its big-box stores.    And it helps minimize the risk.

Herman Cain Target of FEC Investigation Demand

TJ Walker Interactive

December 5, 2011 Cynthia l. Bauerly Chair, Federal Election Commission 999 E Street, NW Washington, DC 20463 Dear Madame Bauerly: I respectfully request that you begin an immediate fraud investigation in the Friends of Herman Cain, Inc political action committee on the grounds that it is a fraudulent operation that has not operated within the [.]. CEOs/Financial Crisis Communications Politics fec fraud herman cain investigation Presidential election 2012

Public Speaking - Appropriate Targets For Humor

Great Public Speaking

You must constantly remember to base your humorous material on an important target shared with your intended audience. Always pick BIG targets to tease. Never pick secretaries, receptionists, or janitors as targets of humor. Their cafeteria, the bar across the street from their plant, or the crowded highway leading to where they work are all good targets for humor. Remember, always pick BIG targets.

Two Towns, Two Different Theft Targets

Jane Genova: Speechwriter - Ghostwriter

  The targets are the BMW and the Mercedes.  In Greenwich, Connecticut, reports the AP, car theft is up - 36 so far this year versus 20 for all of 2008.    Here in New Haven, CT, thieves seem just as busy but less selective.    In late June they bothered to break into and steal my Ford Escort, with 83,000 miles

The target audience for a perfect Oscar winner's speech

Max Atkinson

In the run-up to the Academy Awards a few years ago, a Sky TV publicist asked me to have a go at writing 'the perfect Oscar acceptance speech'. My initial reaction was that it had already been done - by Alfred Hitchcock, who, on being awarded the Irving G.

Micro Targeting: Facebook launches zip code advertising, sponsored articles

Jane Genova: Speechwriter - Ghostwriter

  That zip code is, of course, much more targeted than a city. So, Facebook has made a shrewd move in launching its zip code targeting plan.    Of course, the zip code targeting is wonderful for local and state campaigns.  Call it part of the 80/20 or Pareto law.    That means that 80% of our whatever - revenues, leads, or votes - comes from 20% of the pool of whatever - customers, clients, or eligible voters. 

Snail Mail - Still Should Be Part Of Marketing Mix, Especially When Targeting Over-55

Jane Genova: Speechwriter - Ghostwriter

"According to a new report from marketing research firm MarketingSherpa, 54% of consumers surveyed said they want to receive [snail] mail from brands they're interested in. However, only 19% of marketers in the study said they send updates as coupons and discounts in the [snail] mail." " - Nathalie Tadena, The Wall Street Journal, November 2, 2015. Here is the article. Among those leveraging snail mail is Kroger subsidiary Fye's.

Airlines Become Target for Legal Action (in addition to lousy PR)

Jane Genova: Speechwriter - Ghostwriter

Chicago lawyer Thomas Demetrio has been a busy guy. Not only is he representing booted-off United Airlines passenger David Dao. Fortune reports that the mother involved in the stroller incident on American Airlines has also contacted him. According to media accounts, the mother is beyond the "apology" phase of a conflict. Will this end up as an officially filed lawsuit? Time will tell.

2017 40

Linda McMahon Campaign Video Targets CT Gold Coast Voter

Jane Genova: Speechwriter - Ghostwriter

  Her new video targets that upper-middle-class 30ish women who view themselves as savvy, especially about politics and business.  Running for the Senate, here in Connecticut Linda McMahon has her Gold Coast voter down cold.    The story line has the two women in the car chat up how McMahon created an entertainment niche and 500 jobs in Connecticut from the body slams of wrestlers. 

Chris Chistie: Rising political star makes for media target

Jane Genova: Speechwriter - Ghostwriter

It's the new Catch-22.    The lack of name recognition prevents getting name recognition.    After all, attention gets attention.    Default or strategically plan one's way into the spotlight and then the media do notice.    But then they pounce. Negative makes for traffic, shares, likes, and comments. Chris Christie, New Jersey's Governor, mutated from an interesting politico to a national star. 

Campaign 2012: Of course, Obama should target Murdoch

Jane Genova: Speechwriter - Ghostwriter

target Rupert Murdoch for a fact-finding investigation - seems silly.  President Barach Obama and other liberal politicos recently got very lucky.    News Corp. is in hot water globally and part of the empire does exist in America.    So, the question raised - should the President et al.   Of course they should and they will. Lights, cameras, action on the Hill.    A great talking points opportunity for many.

2012 40

Why blog II: Imagine your target market seeking out what you have to say

Six-Figure Freelancer Blog

Imagine spending nothing but a bit of time to create compelling content about your company, your products and services, or trends and issues pertaining to your industry, and having people in your target market actively seek out and read this content.

French Speaking Mitt Romney Attack Ad Targets SC Voters

TJ Walker Interactive

AmericanLP released its first TV ad, “French Romney” back in December. This ad showed footage of Mitt Romney speaking French during the 2002 Olympics. In text, the ad scrolled verbatim quotes from Romney stating all of his past liberal positions on controversial issues in a way that is similar to movie translations. Talking Points Memo [.]. Communications Government & Politics French mittromney south carolina

2002 40

Define your services and target market, before you start to market your business

Six-Figure Freelancer Blog

Many businesses fail because the owners do not clearly define their services and identify their target market(s). Everything you wanted to know about freelance writing the six-figure freelancere

LinkedIn Communities - Maybe Some Articles Should Be Targeted for Third-Party Media

Jane Genova: Speechwriter - Ghostwriter

Opinion-editorials, articles and hard news published in third-party media have more influence, build more brand equity and create a pull force in selling than does material published on social networks.  Those networks include LinkedIn.    Sure, LinkedIn is one of the most powerful professional networking tools. But its reach can be circumscribed by what can be defined as "spam."

2014 43