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Another extended press release disguised as a speech - and does it matter?

Max Atkinson

doing much the same thing at the offices of JP Morgan in Bournemouth earlier today. My blog on this after Cameron's Europe speech prompted an interesting comment on Twitter from speechwriter Sam Coates (@SamuelCoates): "re: Cameron speech lacking non-media audience, are you in danger of being too purist? So what?

Cameron on Europe: a press release poorly disguised as a speech

Max Atkinson

in the morning on the off chance that the American news agency in central London (where the speech was being given) would be able to drum up an audience at a moment's notice to listen to it - or, to be more precise, to prepare reports on what he said for the rest of the day's news programmes. Who was there? Speech or press release?