Unilever Yanks Advertising from Facebook - The Social Network Caves

Jane Genova: Speechwriter - Ghostwriter

Or, it could have picked enough traction to make the social network pay attention to preventing hate speech and misinformation. Earlier it had indicated it would keep advertising with Facebook and just push for reforms on the social network's ad platforms.

2020 56

Long Form & SEO - Google Prefers 1,500 Words

Jane Genova: Speechwriter - Ghostwriter

Could Twitter be moving in the direction of long form because of search engine optimization (SEO) realities? The  The social network is even considering 10,000 characters.

SEO 56

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SEO Experts, Life Insurers, et al. - Pleasepleaseplease, Hold Off on Season Greetings

Jane Genova: Speechwriter - Ghostwriter

Those sending them will range from SEO experts eager to put us on the first page of Google to insurance representatives who want to prevent us from burdening our loved ones when we die.  Alert the world through social networks to steer clear of SEO vendor X and insurance company Y.

2019 52

Social Networks: Those lists, so quickly out-of-date

Jane Genova: Speechwriter - Ghostwriter

  Before social networks there were the old-line databases through which ghosts from our past would inform us what they had been up-to [who cares, as we struggle for our own survival], announcing deaths of co-workers from 20 years ago, requesting support for selling their book, and presenting surveys for us to participate in.     The same is the case with social networks, only the communications come from a greater number of sources and more frequently. 

SEO - Even just the term in subject head attracts backlinks

Jane Genova: Speechwriter - Ghostwriter

SEO, that is search engine optimization, has become a must-know tool in digital communications. As Dimitry Dragilev explains in his SEO article on TechCrunch , the post's ranking on Google is partly determined by the number of backlinks.

SEO 56

SEO - The Promised Land of Featured Snippets

Jane Genova: Speechwriter - Ghostwriter

Arriving at the Promised Land of Search Engine Optimization (SEO) is this: Having Google select your post as a featured snippet.   As SEO guru Neil Patel explains in his "Advanced Cheat Sheet to SEO," not only could your original post get a big bounce in traffic.

2020 52

SEOmoz | Presentation Skills for SEO

http://delicious.com/akarrer/prospeaker

Daily SEO Blog Pro + Free SEO Tools Search Marketing Guides User Powered YOUmoz SEO Services Marketplace SEOmoz Store Learn More About SEOmoz Blog Keep up to date with the most current News, Tips & Highlights from the search marketing industry with the daily SEO Blog.

SEO 41

Congratulations, Chiefs

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. You gave us many moments of extreme excitement. Hope to see you back in 2021. Emergencies welcome. Complimentary consultation (pressure-free) janegenova374@gmail.com.   Personal Musings Sports

2020 52

2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox.    Smart global ghostwriting, with SEO and social networking know-how.

2020 56

Zoo Worker Transmits COVID-19 to Nadia (the tiger) - High Anxiety about Our Four-Footed Children

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. If we become infected with COVID-19, so can our four-footed children? Put that on our Worry A Lot About List.

2020 56

All Eyes on How Edelman Represents Neiman Marcus Group's Chapter 11

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. The interesting thing about Neiman Marcus Group's filing for Chapter is this: The head Geoffroy van Raemdonck attributes the financial distress to COVID-19. Convenient or valid?

2020 52

Tone-Deaf in Time of COVID-19: April Fools Jokes

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. This is one we should all pass on this year: April Fools Jokes. At least those of us who aren't professional comics or comedy writers. 

2020 56

Thanks for Being Here: That's What Shopper Tells Kroger Workers

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. The Kroger store on W. Alexis, Toledo, Ohio is jam-packed with merchandise. That includes toilet paper, as well as paper towels. The makings for a gigantic salad look mighty fresh.

2020 56

Facebook - Will It Face Massive Boycott of Its Ad Platforms?

Jane Genova: Speechwriter - Ghostwriter

  What the social network faces is that there could be more of the Ben & Jerry's types who parachute into the boycott. Those which never advertised on Facebook and individuals from all generations can decide to back off from any association with the social network.

2020 56

Content-Creators - You're Offered Peanuts for Your Research, Thinking, and Actual Content

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Increasingly, it happens. The "it" is investing thought and time into preparing a cover letter for a help-wanted, both for full-time jobs and for contract assignments.

2020 56

10:53 PM, ET - Where's the Drudge Report Poll on Winner for New Hampshire Debate

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. The Dem New Hampshire debate is over. The political analysts are rating who gained traction and those who lost it. Among the latter has been Elizabeth Warren.    But not part of the action, at least not yet, is Drudge Report. There is no poll.    Those polls were a standard during Election 2016.    This is odd. 

2020 43

Smart Policy in Extreme Crisis - NY State Classifies Liquor Stores as Essential Business

Jane Genova: Speechwriter - Ghostwriter

They are socialized to navigate life using other tools.).   Smart global ghostwriting, with SEO and social networking know-how. Imagine enduring lockdowns, plunging Dow, job loss, and the forecast of a global economic depression without alcohol. Impossible.

2020 52

Trust in U.S. Gov Kaput - Leadership Takes Action, Dow Plunges 2,000+

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Edelman Trust Barometer 2020 called it: Folks don't trust gov. Those they do trust are their employers. That has been played out this morning.

2020 52

Global Stocks - Before You Call Your Broker, Here's Some Insight from Warren Buffett

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. In the early morning Dow futures were down about 400 points. And, when the market opens, the Dow is expected to plunge over 700 points.

2020 52

NDAs - Michael Bloomberg Reverses His Position

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. What a reversal. And it was one many didn't expect from Michael Bloomberg. As The Wall Street Journal reports, Bloomberg agreed to release three women from their Non-Disclosure Agreements (NDAs).

2020 52

LinkedIn Members: Thank You

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Almost 30,000 of you visited my post on LinkedIn about Uber. Some of you took the time to leave thoughtful comments. Others just swung by with a like. I appreciate the time all of you you invested in this.

2020 52

How to Build a High-Traffic Website and Convert That Traffic to Sales!

Pivotal Public Speaking

Why your blog should be the flagship of your social networking strategy. SEO for dummies and professional speakers/trainers/consultants too! More information >>> Tags: public speaking public speaking business SEO speakers traffic website with Tom Gray.

Austerity Train Stops a Second Time at Weber Shandwick

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Weber Shandwick chief executive officer Gail Heimann struggled to prevent layoffs. Her first round of cost-cutting was comprehensive. That could have been it.

2020 56

Luxury Loses Its Cool - Neiman Marcus Files for Bankruptcy, Anna Wintour's Branding in Play

Jane Genova: Speechwriter - Ghostwriter

Social networks put the tools to be a fashionista in anyone's hands. Smart global ghostwriting, with SEO and social networking know-how. America may be returning to its Common Man roots. Yeah, in taste and spending, we're back to Puritan minimalism. Luxury?

2020 56

Draft Andrew, Dump Joe - Club for Growth Poll

Jane Genova: Speechwriter - Ghostwriter

A sign of Cuomo's high wattage is that on social networks he is being attacked for leveraging his relationship with on-air anchor brother Chris Cuomo too much. Smart global ghostwriting, with SEO and social networking know-how.

2020 56

Drudge Report Brings Back Debate Poll

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. During the last Democrat debate, what was obvious was the absence of a poll for the winner of the debate on the influential Drudge Report. Tonight, the poll is back.    It's 10:42 P.M., According to the poll, Bernie Sanders is winning. Low man on the poll is Joe Biden. Amy Klobuchar comes in twice. And, Michael Bloomberg is the number-three.

2020 43

Timing Is Everything - America Wasn't Really Ready for Bernie Sanders

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Bernie Sanders was like the early days of the Internet. That seized the imagination as well as the attention of thought leaders.

2020 56

Close to Home: NY State Gov Andrew Cuomo's Brother Chris Infected with Coronavirus

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. In the latest presser, New York state governor Andrew Cuomo indicated this: Yes, his brother Chris, the television anchor, has COVID-19 but it has been caught early. 

2020 56

COVID-19: Global PR Industry Expects Hard Times

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. The assumption might be that during a crisis such as COVID-19, around the world PR agencies would be scaling financially. After all, such a comprehensive upheaval requires so much messaging. 

2020 56

Sleepless in Toledo

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Over-the-counter sleep aid Melatonin joins toilet paper in being scarce. At Kroger, located on W. Alexis, Toledo, Ohio, the only bottles of Melatonin available were the premium-priced gummy-bear version.

2020 56

"Come Together" Is Meme - They Don't Live, Do Business Where I Do

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. The meme, including from Surgeon General Jerome Adams , is  come together.    Those championing that sentiment don't reside where I do. They don't do busienss where I do.

2020 56

The Death of a Salesman - Even of Supposedly Worthy Causes

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. As the panic escalates, anyone knocking on doors risks being shot. Yes, gun sales as well as purchases of ammo are up amid rising number of cases of COVID-19. 

2020 56

Drudge Report Poll on Dem Debate

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. It's 10:00 P.M. At this time (and the numbers can shift radically during the night) the Drudge Report poll of the winner of the Dem Debate puts Michael Bloomberg in second place. He takes 19.92% of the vote. In first place is Bernie Sanders, at 30.2% of the vote. What a comeback for Bloomberg. 

2020 40

Likability Is Power - And Mike Bloomberg Is Clueless How to Nuzzle Up to Everyman/Everywoman

Jane Genova: Speechwriter - Ghostwriter

What we could add currently is that it's also the source of big bucks paid to influencers on social networks.   Smart global ghostwriting, with SEO and social networking know-how. In that seminal book "The Power Game" by D.C.

2020 56

Madame Clairevoyant for Tough Week of April 5th

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. During this particular two-fold crisis - health and wealth - many of us have given up trusting the experts. So, the psychics are being kept busy. 

2020 52

It's Come to This: McClatchy Files for Bankruptcy

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. In the distressed newspaper industry, change usually is not good news for employees. McClatchy, which owns nearly 30 newspapers in 14 states, has filed for bankruptcy.

2020 56

Peggy Siegal's Ham-Handed Attempt at Her Own Reputation Restoration - O'Dwyerpr's Kevin McCauley Uptdates

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Peggy Siegal. a top publicist, had represented the big names.    That was then. All that soured when the reality went viral that among those deep-pocket clients had been Jeffrey Epstein.

2020 56

Proposing Graduated Pay Cuts - BuzzFeed Wants to Prevent Layoffs in Time of COVID-19

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Like so many media outlets, BuzzFeed is experiencing financial challenges. The usual play-out in this Time of COVID-19 is that readership is up but not necessarily revenues. 

2020 52

Allen 1, Farrow 0 - Woody Allen Did Get His Book Out There

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. The drama is over, for now. The book is out there. The Farrows will have to go into retreat and create new strategies to air ancient grudges against Woody Allen.

2020 52

54 Halftime - Lopez/Shakira Liberate America (finally) from Puritanism

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Variety appropriately praises the Halftime show by Jennifer Lopez and Shakira. 

2020 56

Ph.D. English Literature Students Will Love This One: The Saga of a Man Called Harvey Weinstein

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. It's right out of medieval morality tale.    A rich powerful man loses his business. Then the law sends him in prison. Before he gets to prison he loses his health.

2020 52

Super Bowl LIV - Doritos Sunday

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Sure, put together a gourmet dish which screams WELLNESS.    But guests coming over for Super Bowl LIV  expect  large bowls of Doritos - and other salty snack.

2020 56

Keeping the Peace in Time of COVID-19: ABC's David Muir

Jane Genova: Speechwriter - Ghostwriter

Last night it played out how the community created specialness for a little boy's birthday, in an era of mandated social distancing. Smart global ghostwriting, with SEO and social networking know-how. Those were the memes William Shakespeare hammered in his dramas.

2020 52