Selling Hope (and Other Intangible Topics) with Libby Gill

Speaker Launcher

But there are other instances where you may struggle with selling […]. The post Selling Hope (and Other Intangible Topics) with Libby Gill appeared first on Jane Atkinson. But there are other instances where you may struggle with selling your topic because it’s intangible and seemingly too difficult to quantify. But that’s not always the easiest thing to sell to an audience, is it?

You're always selling something

Speak Schmeak

I read this comment, submitted by a teacher, on a public speaking article today: "I understand the importance of not being boring, but I am not selling anything, and most of the tips in this article on public speaking seem aimed at holding an audience captive so you can sell them something."

You're always selling something

Speak Schmeak

I read this comment, submitted by a teacher, on a public speaking article today: "I understand the importance of not being boring, but I am not selling anything, and most of the tips in this article on public speaking seem aimed at holding an audience captive so you can sell them something."

The Vibration of Selling vs. Serving

Speaker Launcher

The post The Vibration of Selling vs. Serving appeared first on Jane Atkinson. Most Recent Post Speaking Business Strategy business strategy selling vs. servicingRecently I interviewed Joel Boggess, a well-known author, speaker and podcaster.

2017 58

Bypassing "Old" - Sell What You Can Do for Employer/Customer/Client

Jane Genova: Speechwriter - Ghostwriter

Instead of selling oneself, the entire context becomes: Here is what I can do for you.  The more confident you become, the more you will sell.   Books careers Current Affairs Games Generational Divide Personal Musings Public Speaking Selling Values

2018 52

Should I wear a neck-tie for selling diapers?

The Presenter's Blog

When selling diapers, try a lab coat and a stethoscope? Tips From The Top "Peter Watts" clothing credibility dress-code ethos image logos presenting selling by Peter Watts. What you’re wearing when presenting impacts the credibility that your audience invests in your pitch.

2013 151

Creativity Is Over-Rated - Ugly Sells

Jane Genova: Speechwriter - Ghostwriter

The bottom line in some kinds of marketing is that ugly can sell. By accident he found out that ugly sells.   Games Personal Musings Selling TelevisionOn "Mad Men" Don Draper won awards for creativity in advertising. That's fiction.

2017 52

[Podcast] Copywriting that Sells with Steve Slaunwhite

Speaker Launcher

Steve Slaunwhite has made his career out of finding the right words to sell services and products. The post [Podcast] Copywriting that Sells with Steve Slaunwhite appeared first on Jane Atkinson. Steve Slaunwhite has made his career out of finding the right words to sell services and products. Podcasts copywriting copywriting that sells Get Paid to Speak Jane Atkinson Steve Slaunwhite web content website content

Trust - That's What We Need to Sell

Jane Genova: Speechwriter - Ghostwriter

The implications are clear for any organization, be it GM or the Girl Scouts, which needs to establish a bond with prospects as part of the selling process.    Personal Musings SellingTrust is in crisis, globally.

2017 52

Content Marketing - It's all about selling

Jane Genova: Speechwriter - Ghostwriter

That is, the content marketing about Brand X's unique anti-aging cream sells more of Brand X. Why is there such reluctance to use the word "sell." Turnaround leader, Lee Iacocca, told every employee: We are here to sell.

2016 56

Donald Trump: LIke Cosmetic Industry, Selling Hope

Jane Genova: Speechwriter - Ghostwriter

The emerging meme in media is the meme: What is Donald Trump selling?  The third thing Trump is selling is hope that there really will be change. Meanwhile, his political competition has to re-evaluate what they are selling.

2016 56

A False Positive When Selling

SpeakerSue Says...

Selling Skills cold calling Communication Skills email as a sales tool how to say it to sell it Power Sales Writing sales training SpeakerSue My client invited me to skype into her sales meeting. “Wait until you hear what they think is a legitimate – a hot! – lead.

Why Does “Real” Sell?

Speaker Launcher

Bottom line, “real” sells. One of the greatest moments at this year’s Oscars was when Jennifer Lawrence, who won for “Silver Linings Playbook,” fell up the stairs on the way to her acceptance speech.

Intention: Are you selling or being sold?

Kate's Voice

A good friend of mine says, “You’re either selling or being sold.” Sometimes, we think we are selling when we are really being sold, and vice versa. However, if we look at our communication from the perspective of intention, things become more clear. Consider your own experience: Think of a recent presentation or conversation where [.]. communication intention vocal impact

IBM - Buffett Sells 1/3rd of Shares, Watson Isn't Enough

Jane Genova: Speechwriter - Ghostwriter

And his decision to sell one-third of Berkshire's IBM stock sends a negative signal about that tech player. IBM needs a leadership hack. Warren Buffett's stock picks and dumps are market-movers.

2017 52

Tourism - Selling Experience, Not Scenery

Jane Genova: Speechwriter - Ghostwriter

"The Pine Tree State kicked off a review of its tourism PR account on Oct. 2, putting the mid-six figure account in play for the second time in two years."  "  - Greg Hazley, "Maine Reviews Tourism PR," in Odwyerpr.com, October 10, 2014. Here is that article.

2014 60

PetSmart, Thank You For Not Cross-Selling

Jane Genova: Speechwriter - Ghostwriter

When we bring Fido or Muffy in for routine maintenance we can expect cross-selling. one who doesn't cross-sell), I will take my dog to PetSmart's in-house vet practice.   animal companions Branding Selling

Warren Buffett's Timing in Selling Shares of Wells Fargo

Jane Genova: Speechwriter - Ghostwriter

                       Branding Current Affairs Games Media Personal Musings Rebranding SellingAll moves by superinvestor Warren Buffett are closely followed.

2017 52

Are You Scared to Sell Yourself?

Great Public Speaking

Selling yourself can be a difficult task for many entrepreneurs. What is your response when a person asks, “What do you do?” Is the answer boring and lifeless? Do you tell them what you really do? Or, do you tell then your job title?

2014 77

Cover Letters Are All About Selling You

Jane Genova: Speechwriter - Ghostwriter

A cover letter is all about selling you. If your experience in loss prevention doesn't pull its weight selling you for a graphics-design job, it doesn't belong in the cover letter. The first sentence focuses on the recipient, just as in selling.

2014 52

Selling Magic - now that's a brand

Dahle Communication

 Last week, I finished my first ever visit to Disney World in Florida. During my time there, I made a few observations and what I've noticed is that Disney takes it brand very seriously - at least at Disney World. 

J.C. Penney - Template for selling in a glut era

Jane Genova: Speechwriter - Ghostwriter

My answer: I know how to sell. Just walk into the store and you will understand its smart selling mindset. I have learned to be equally skillful in selling. My selling proposition in services has been that I am useful to your business goals.

2016 56

Executive Communications: Shift to a Selling Mindset

Jane Genova: Speechwriter - Ghostwriter

Materials ranging from books to keynote speeches are configured to sell X.  Leaders know that their personal brand won't get them much unless they can sell enough of the organization's gadgets.  What we are about and the only thing we are about is selling.

2014 56

CT Writer: How Not To Sell

Jane Genova: Speechwriter - Ghostwriter

This odd attempt at selling is entirely self referential.  The only ones who do are likely those struggling to sell you services to supposedly improve your writing. " Selfies don't only not sell.

2014 52

Writers: Selling then, selling now

Jane Genova: Speechwriter - Ghostwriter

Tags: Selling

Thought Leaders Are Sales Reps - Fundamentals Of Selling

Jane Genova: Speechwriter - Ghostwriter

" Most, in one way or another, will answer: Knowing how to sell. They sell everything from themselves as credible, trustworthy professionals to detailed strategy and tactics. Yet, too many thought leaders refuse to follow the fundamentals of selling.

2015 60

Interview: Rory Vaden – Selling with Social Media

Ian Griffin - Professionally Speaking

Selling with Social Media Rory's presentation at the 2010 NSA Convention was titled Selling with Social Media ndash; Nine Techniques for Using Facebook, Twitter and LinkedIn to Get Coaching Clients, Book Deals and Keynotes. Rory Vaden is a Self-Discipline Strategist who relates profound truths coupled with humorous anecdotes empowering professionals to conquer their fears and take immediate action in their businesses and their lives.

Random Acts of Inspired Selling

Jane Genova: Speechwriter - Ghostwriter

Most of time, we can't predict those random acts of inspired selling.   Cross sell.  Branding careers Content-provider Selling Sports Voodoo Admit it.  We in Executive Communications mirror athletes.  Some days we just don't got it.   And other days, effortlessly our performance is inspired.  In these competitive times, the peak performance I have come to most value is in the sales process.

2014 40

Why you are likely selling the wrong thing

SpeakerSue Says...

Communication Skills Selling Skills Hospitality Sales how to say it to sell it sales success sales training say it to sell it SpeakerSue What matters to your customer? It’s the only thing that matters.

2014 60

Query letter: sell your article ideas

Six-Figure Freelancer Blog

In this 10-minute video, Paul Lima discusses how to sell your article ideas to newspaper and magazine editors using the query letter. He looks at how to structure and write query letters to pitch your article ideas: https://www.youtube.com/watch?v=uCt1I20Bdyc v=uCt1I20Bdyc

2016 45

Query letter: how to sell your article ideas to editors

Six-Figure Freelancer Blog

Excerpt from Everything You Wanted to Know About Freelance Writing – Find, Price, Manage Corporate Writing Assignments & Develop Article Ideas and Sell Them to Newspapers and Magazines. You become a freelance writer when you start selling ideas to editors who pay you. To sell your ideas to editors, you need to pitch them using the query letter… Many freelance writers have difficulty with the idea of sales and marketing. Query letter video: sell your article ideas.

2016 57

Not Selling? Learn to be happy

Jane Genova: Speechwriter - Ghostwriter

It is well known that some dogs, cats, and even birds in animal shelters know how to sell themselves. " So, if you are not selling, assume that your unhappiness has a lot to do with it.  In the new economy we got to be selling all the time.

Give Don't Sell

Green Room Speakers

Tuesday, January 11, 2011 Give Dont Sell How do you feel when someone tries to sell you something? At best, you may feel compelled to buy it. At worst, you may feel manipulated, annoyed, and even violated. But you almost never feel a true sense of connection with the seller.

Thought Leadership, Selling, Personal Relationships - Power Of Push-Back

Jane Genova: Speechwriter - Ghostwriter

Over and over again, thought leaders, those on the front lines of selling, and folks seeking enhanced relationships are finding out: Pushing back is the way to achieve objectives. It takes courage. But, the current meme is that safe is the worst pickle to be in.

2015 56

Dallas Woman Tries To Sell Infant for Thousands of Dollars

TJ Walker Interactive

Uncategorized baby selling

"Wolf of Wall Street" - Lesson is to learn to sell

Jane Genova: Speechwriter - Ghostwriter

  The bottom-line lesson is "Wolf of Wall Street" is to learn how to sell.  The film ends with his cluing in the unwashed about the fundmentals of selling.   Not that there is just one style of selling. Another style of selling is listening a lot.

2013 65

BoxAid - The Sheer Brilliance Of Not Upselling, Cross-Selling

Jane Genova: Speechwriter - Ghostwriter

BoxAid , the remote computer fix-it service, has a brilliant marketing strategy: no upselling or cross-selling. My hunch is that they will wind up selling more - effortlessly. Branding Current Affairs Games Intuitive Selling Values Web/Tech

Selling: It's irrelevant the market is glutted

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Selling Think about it this way.   Those doing the buying need something.  In the case of ghostwriters and speechwriters they need something written.  It's irrelevant if they can possibly buy that from our competitors in a market of glut.

Megyn Kelly's "Sunday Night" - Vladimir Putin, Elephants, Insys Allegedly Selling Pain-Killer Off-Label

Jane Genova: Speechwriter - Ghostwriter

It is a pharmaceutical company, based in Arizona, which is allegedly selling a powerful painkiller - Subsys - off-label. Branding Content-provider Current Affairs Games Interviews legal Personal Musings Politics Public Speaking Selling Television Travel Values Web/Tech

2017 52

Thought Leadership - Stop Selling Failure Meme

Jane Genova: Speechwriter - Ghostwriter

Talk with many lawyers who lost a job after the legal sector crashed in 2007 and you meet up with one of the ugliest manifestations of failure. They're depressed. They're broke. Their spouse might have left them.

2014 56