ABC Evening News - David Muir Leads in with "Busy Monday"

Jane Genova: Speechwriter - Ghostwriter

So, in a sense, the story was self-contained. Anchor for ABC Evening News David Muir knows to vary the lead-in. There had been "bombshell" and "breaking news." " Tonight it was a "busy Monday."  "  No, there were no bombshells.

2017 52

Barack Obama: VANITY FAIR's Todd S. Purdum breaks the code

Jane Genova: Speechwriter - Ghostwriter

  In his long form essay, Purdum essentially deconstructs or decodes Obama as isolated and self-contained, by his own choice.  Presence in social media can give the illusion and self-delusion of being social. "He's a community organizer who works alone.

2013 61

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Famous Speech Friday: Justice Sonia Sotomayor's law school question

The Eloquent Woman

Sotomayor said: And I don''t know that I''ve ever been shy-shy, but I was a much more self-contained and less outgoing person in the earlier parts of my life. But I had some measure of self-confidence but not enough to feel secure among my very brilliant Yale classmates.

2014 101

Learning a Script: Lessons from Road #1

Speak and Deliver

Start at the Beginning - unless the script is chunked into self-contained stories, memorizing it from beginning to end will build a thread of continuity.