LinkedIn ProFinder - Sure, Go for Free 30-Day Trial

Jane Genova: Speechwriter - Ghostwriter

  Essentially ProFinder is a match-maker between those needing projects done and vendors such as you and me. The difference from other kinds of match-makers is that we the vendors do the paying. LinkedIn puts a limit on how many vendors can submit proposals.   After the Easter holiday, I am launching a fresh email campaign targeted at a market segment I hadn't developed as yet. LinkedIn dominates job search.

2019 43

The CEO’s Guide to RPA: Robotic Process Automation Explained


Last year, Gartner identified robotic process automation as the fastest-growing tech segment of the enterprise software market: the software revenue grew by 63% and reached $848 in 2018. Robotic process automation (RPA) is a top-of-mind agenda for companies across industries.


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Publishing Book As Content Marketing - The Amazon Effect

Jane Genova: Speechwriter - Ghostwriter

Self-publishing vendors such as iUniverse handle the details for an affordable fee. The odds are against the target segments picking up your book. Amazon, which posts sales figures even pre-publication, has changed this game: publishing a book as content marketing. Lousy sales figures position and package not only your book but your professional branding as alleged failure.

2016 43

"Here's My Book on That." - Traditional Marketing Tactic Risky in Era of Amazon

Jane Genova: Speechwriter - Ghostwriter

Yes, books self-published through a vendor such as iUniverse or Outskirts can get listed on Amazon and other online book-selling outlets. Also, making the e-book available online can facilitate collecting data about market segments. "Unless you can also afford a top publicist, specializing in promoting books, think twice before hiring a ghostwriter like myself to create one for you."

Roman Catholic Church: Who says the world craves innovation

Jane Genova: Speechwriter - Ghostwriter

We vendors might have learned the hard way that prospects and clients don't want a revolution.    That is certainly the case with elite institutions, luxury market segments, and professional services firms.    This spring, little girls around the world will make their First Communion, just as I did 62 years ago at St. Boniface Roman Catholic Church, Jersey City, New Jersey. 

2013 46

Women In Prison - Reality Mirrors Fictional Version "Orange Is The New Black'

Jane Genova: Speechwriter - Ghostwriter

" women are the fastest growing segment of the prison population in the country, and the rate of incarceration for women has been growing twice as fast as that of men since 1985, according to the ACLU." They are doing favors for or simply have become involved with male vendors in the drug trade.

2015 43

"Nouveaux pauvres" - Growing Market in Public Relations

Jane Genova: Speechwriter - Ghostwriter

based McDonald's to the German-based Aldi, have learned to sell to this segment and along the way have boosted profits and attracted a loyal customer base.    Others are avoiding becoming associated with what they perceive as a segment which will harm their branding.    But, to my surprise, I enjoyed the segment.    The middle market has a choice of 100s of vendors

Job Number-One for U.S. Senators Sherrod Brown and Rob Portman - Locking in Trust in Capitalism

Jane Genova: Speechwriter - Ghostwriter

The law should require payment for that research on leadership trends in the higher education segment and how Kaye/Bassman could add value. The vendor prepares comprehensively so as not to waste the prospect's time.   It is well known in American business that prospects can learn the most from vendors. And vendors treated with respect.

2018 40

How to Develop an Effective Lead Generation Strategy


For instance, 65% of IT prospects need at least 4 pieces of content to shortlist a vendor. There are several pillars to succeeding with direct emails: Advanced list segmentation: send different personalized offers to different types of buyers, based on their background and past interactions with your brand. Compare different vendors to determine which option works best for you. Getting plenty of traffic does not automatically equals sales and profits.

Holidays 2011 - Less Packaging, Finally

Jane Genova: Speechwriter - Ghostwriter

That being said, there has been significant progress, even in the luxury segment of the market, where packaging  is the brand and in itself the packaging is an $11.9 Also the businesses in emerging nations want to be perceived as a “good corporate citizens” in order to become vendors for a developed-economy. This holiday season, we all might wind up with less packaging to open and less trash to deposit in landfills. 

2011 40