How to Do Market Segmentation The Right Way


You leverage market segmentation. What is Market Segmentation. Market segmentation is the process of dividing your target audience into groups so that you can better approach them with different offerings and sales pitches. The Benefits of Market Segmentation.

Mature Market = 3 distinct segments

Jane Genova: Speechwriter - Ghostwriter

The over-50 market is massive.    However, it's proving not so easy to sell to.    One obstacle is that marketers assume we "matures" are a monolith.

ABC's David Muir Does Segment on Stormy Daniels' Pursuit of the Truth

Jane Genova: Speechwriter - Ghostwriter

The two don't seem to fit together: Sophisticated network anchor David Muir and attention-seeking porn star Stormy Daniels. But there they were on the 6:30 P.M. ABC news. Muir gave part of that valuable media time to Daniels' ultimatum for U.S. president Donald Trump.

Good Riddance, "Sunday Night" - No Breakthrough Segments, No Theatrical Quality in Megyn Kelly's Presentation

Jane Genova: Speechwriter - Ghostwriter

Why it became a segment on "Sunday Night" is puzzling. This is the last episode of "Sunday Night," hosted by Megyn Kelly. And the collective feeling seems to be a sigh of good riddance. The programming, as usual, is stale.

Forever-Frugal Segment: BigBrands in trouble

Jane Genova: Speechwriter - Ghostwriter

  Not ringing up much from the Forever-Frugal segment. The Dollar Store in the North Haven, Connecticut shopping center on Universal Drive sells a three-liter bottle of Diet Cola for, yes, a dollar. 

Bob Costas Gun Control Speech: Jovan Belcher Murder-Suicide Inspires Halftime Segment

TJ Walker Interactive

Uncategorized bob costas gun control gun gun control jovan belcher

What is a Business Model Canvas?


Customer Segments. Simple and traditional segmentation analysis must be done to identify the top segments of the model. Focus on solving a real pain for the segments identified.

2018 71

How Customer Experience can Make Your Brand Successful


Business Business Diagrams Business Ideas Business Presentations Business Templates Customer Development Customer Experience Customer SegmentsFor a business to run successfully, it is important to have satisfied clients.

Adorable Grooming Cat Steals CNN Rep. Weiner Segment From Mary Matalin

TJ Walker Interactive

by Mike Bako I often tell my clients to not wear any jewelry that might distract viewers from what they are saying. Anything that could possibly take away from someone understanding your message should be avoided at all costs. After watching Mary Matalin on CNN I guess I now have to add that you should not have [.]. Analysis Video anthiny weiner mary matalin

Media Relations – If You Say It, It Will Run

Matt Eventoff

Call the reporter or producer and ask him or her to pull the segment, it will definitely run. . Media Relations 201 – Calling a reporter after the fact and asking that the segment get pulled because you had a headache during the taping is not only a guarantee the segment will air, it also ensures that you will now have to deal with more stories (about the phone call), a much larger audience, and most importantly, it means you lose control of messaging for a period of time.

Remembering the Challenger, and One of History’s Greatest Speeches

Duarte Blog

The speech succeeded in meeting the emotional requirements of five audiences by carefully addressing each segment. Delivery Diary Event Message Strategy Video address analysis audience segmentation Challenger communication disaster great speeches history Michel E.

2013 97

Why President Reagan Deserves the title “The Great Communicator”

Duarte Blog

The speech succeeded in meeting the emotional requirements of five audiences by carefully addressing each segment. Delivery Tips analysis audience Challenger Eidenmuller nancy Nancy Duarte president Regan segmentation speechThis Sunday Ronald Reagan would have turned 100.

2011 85

Speech coaching

Joan Detz Speaker Services

In case you missed the Marketplace segment on speech coaching: [link

On goal setting and running

Craig Strachan - Keep Talking!

And I often find that when I am not really focusing on pace, heart rate etc and just enjoying the run (this happens mostly when I am having a slow cool-down run) I get a personal best (PB) on a segment of a route. Here is a thought about running and goal setting.

2015 151

How to Use an Empathy Map to Understand Your Audience


You can use an Empathy Map whenever you think there is a need to understand a segment of people. For presenters, there will always be a segment of the audience that is the most difficult to convince or can be problematic during a presentation.

2018 88

Unleash your imagination: watch creative videos

Ian Griffin - Professionally Speaking

They range from simple Flip videos which tell winning stories to full-blown studio productions with panel discussions, remote participation via TelePresence and pre-recorded transition or interstitial segments. Executive communications professionals increasingly work with video. The challenge is to not only to research, script, edit and produce the content, but to do so in as creative a [.]. Business Communication Culture Shock! Shallow End

2011 131

Megyn Kelly v. "60 Minutes"

Jane Genova: Speechwriter - Ghostwriter

Last night, surprisingly, "60 Minutes" presented three lackluster segments. One segment was patriotic. Next Sunday, NBC's Megyn Kelly takes on CBS's "60 Minutes." " So many of us will tune into Kelly's news show.

2017 52

The 5 Bad Habits of Experienced Speakers

Speaking about Presenting

I broke the habit by identifying the segments of my presentation when I shouldn’t smile, and then rehearsing those segments consciously keeping my face relaxed. Just before starting my presentation, I would remind myself again of the segments when I didn’t want to smile.

2011 266

How to keep to time during your presentation

Speaking about Presenting

When you do a final rehearsal , note down the time that each segment takes and then take that information to prepare a timed schedule. Work out ahead of time what segment you will drop if this should happen. Make a note of the first slide number after the dropped segment.

2010 278

Go behind-the-scenes with award-winning TV reporter

Speak to Lead

See how good you are at counting the number of segments needed for this 2-minute story. Then go behind-the-scenes with the reporter to see how many takes were required to get the final piece. Michelle Michael is an award-winning "one-man-band". Journalism journalism Lou Hampton one-man-band TV news behind-the-scenes video journalist

How to Effectively use the 20/60/20 Rule for Your Audience


The 20/60/20 rule can be applied in presentations to influence your audience by dividing them into three segments. These three segments would include: 20% people who will receive your message positively. You can influence this segment by effectively gauging the mood of this segment.

2018 52

My triple Axel moment

Speak Schmeak

And this was not a segment I had ever messed up in practice, so I hadn't developed mental tricks to find my way back. I remembered what it was that I had skipped, and as I continued telling the story, I now determined where to slip the segment back in.

2018 161

How To: Import images into PowerPoint

Ian Griffin - Professionally Speaking

In this third and final ‘how to’ segment I’ll cover the final step of importing images into PowerPoint 2007 and some of the options you can use to manipulate them. Step 1 – Import: It’s really very simple. Choose [Insert] [Picture] from the main menu and choose the image file you want. It will be [.].

Images 122

How to create blog post topics and schedule posts

Six-Figure Freelancer Blog

Before you write each blog post, you should clearly decide on your topic, which segment of your target market the post will appeal to and what problem or opportunity you will address. And your post should stay focused on the topic, segment and issue. That might mean some prospects will not be interested in particular posts; however, if you try to be everything to everybody in each post, you will end up being nothing to nobody.

How Your Brain Really Communicates

Public Speaking Advice and Commentary

  The segment lasts about 5 minutes.  Second in a series of podcasts on communication subjects.    This one is all about the latest brain research and what it tells us about how people communicate.    Enjoy! Nick Morgan Interview -2-Oct 2010.

TJ Walker filming at the Learning Annex

TJ Walker Interactive

TJ Walker recently filmed two live segments for the Learning Annex. To see more pictures click here. Analysis Authors Corner Best Speaker of the Day blogging Body Language learning annex TJ Walker

Evening News as Theatre - ABC Puts on Best Show

Jane Genova: Speechwriter - Ghostwriter

Usually, the theatrics, pulled together by Muir's dramatic presentation of news segments, are addictive. The first segment was the California fires, north and south, burning out of control. Tonight, the staging of ABC News with David Muir outdid itself.

2017 52

Manassa News & Messenger: End of the road, declares Warren Buffett

Jane Genova: Speechwriter - Ghostwriter

  The reason was that it was not competitive in its market segment. Yesterday the final copy of the Manassa News & Messenger in Virginia had been published. 

Speechwriters Conference Debrief 1 of 4: Jon Favreau keynote

Ian Griffin - Professionally Speaking

The call lasted an hour, and I’ve divided the audio recording into four segments. The Silicon Valley Speechwriters Roundtable conference call took place Feb 20 at the end of the first day of the 2014 Ragan Speechwriters Conference. There were 16 callers online from around the country.

2014 173

Single-source publishing with PowerPoint–use PowerPoint for all versions of your training!

PowerPoint Tips

As an Online Synchronous Presentation: Segment with custom slide shows. Custom shows can be applied, to segment a Single Source Learning Solution in small learning nuggets. This is a guest blog post by Dimitri Roman.

2015 166

Oprah 1, "60 Minutes" 0

Jane Genova: Speechwriter - Ghostwriter

One of her most memorable segments was on the fresh approach to juvenile therapy. How naïve. The producers of "60 Minutes" allegedly over-directed mega star Oprah. As many recall, she had been an on-air columnist for a while on that too-long-running series.

2019 56

Late Night Shows - Political Humor Falling Flat

Jane Genova: Speechwriter - Ghostwriter

Last night, there could have been a segment on Alexa's dark side. The flight of manpower out of the White House. The Texas primary. And, how the U.S. President enunciates.    None of that produced any belly laughs last night on the late shows. 

2018 52

8 Points for Presentation Structure

The Presenter's Blog

How should we segment the content into logical bite-sized pieces? Preparation is everything. While we focus on our content, and sometimes fuss about our slides, it’s essential we never forget about the framework holding everything together. How will we introduce and conclude? How do we pull together our fundamental arguments? How can we handle the questions at the end?

2012 137

Al Roker on Keto 1, Oprah Winfrey on WW 0

Jane Genova: Speechwriter - Ghostwriter

The market segment interested in losing weight per se went elsewhere and WW had a lousing January-February, the big months for the diet season.  Instead of denial and endless temptation, diets can be cool. That is, if they are part of the latest fad. Right now, Keto is that fad.

2019 56

Ten ways to transition to your next idea

Speak Schmeak

We talk a lot about organizing our content, main points, opening and closing, but we rarely talk about how to get from one segment to the next. Show a slide or give a handout that gets the audience thinking about your next segment.

2008 130

Why is authenticity so important?

Public Speaking Advice and Commentary

  The segment lasts just under 7 minutes and includes some introductory material.  I'm going to post a series of short podcasts from a longer interview I did recently.    This first is all about authenticity and why it is both essential today and in short supply.    Enjoy! Nick Morgan Interview - 1 - Oct 2010.

How Voice of the Customer Concept Can Boost Sales and Revenue


Surveys can have the advantage of reaching a very specific market segment. Define a target audience that best suits your market segment.

2019 52

6 Ways To Counteract Your Audience's Short Attention Span

Professionally Speaking...

These smaller segments will make it easier for your audience to follow and increase the likelihood they’ll stay engaged. I recently read an updated statistic about people’s attention span.

2016 130

NY Speechwriters Conference Debrief 1 of 3: David Murray

Ian Griffin - Professionally Speaking

The call lasted 45 minutes, and I’ve divided the audio recording into three segments.

2014 179

Megyn Kelly's "Sunday Night" - What Went Very Wrong, What Seemed to Work

Jane Genova: Speechwriter - Ghostwriter

  Well, I went into the segment with negative expectations. The segment was crying out for heavy heavy heavy editing. On the other hand, the segment on alcoholism resonated.

2017 52

The $8.27 Trillion GlobalTourism Industry - Game-Changer Needed in Marketing

Jane Genova: Speechwriter - Ghostwriter

" The low end of the market will have to be replaced by segments which are prepared to pour money into the local economies. Venice and Barcelona are among the growing number of locations pushing back against the mass tourist industry. 

2019 56

Presenting = Communicating = Training

PowerPoint Tips

I once asked why, since I don”t think that trainers make up the largest segment of presenters as a whole. If you’re a trainer or teacher, the title of this blog post if an obvious statement for you. But if you do more persuasive presentations, it may not be obvious.

2014 198

Things that make you go “hmmmmm”

Successful Speeches Blog

Aresnio Hall was best known for his segments on “Things that make you go hmmmmmm&#. Arsenio Hall. When I surf the web and read blogs and articles on giving speeches and presentations, I often feel as if I’m having an Arsenio Hall moment.

2009 151