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Segmentation Related Topics 
Remembering the Challenger, and One of History’s Greatest Speeches
Duarte Blog
JANUARY 29, 2013
The speech succeeded in meeting the emotional requirements of five audiences by carefully addressing each segment. Delivery Diary Event Message Strategy Video address analysis audience segmentation Challenger communication disaster great speeches history Michel E.
Mature Market = 3 distinct segments
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 7, 2011
The over-50 market is massive. However, it's proving not so easy to sell to. One obstacle is that marketers assume we "matures" are a monolith.
Forever-Frugal Segment: BigBrands in trouble
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 4, 2011
Not ringing up much from the Forever-Frugal segment. The Dollar Store in the North Haven, Connecticut shopping center on Universal Drive sells a three-liter bottle of Diet Cola for, yes, a dollar.
Bob Costas Gun Control Speech: Jovan Belcher Murder-Suicide Inspires Halftime Segment
TJ Walker Interactive
DECEMBER 3, 2012
Uncategorized bob costas gun control gun gun control jovan belcher
Adorable Grooming Cat Steals CNN Rep. Weiner Segment From Mary Matalin
TJ Walker Interactive
JUNE 7, 2011
by Mike Bako I often tell my clients to not wear any jewelry that might distract viewers from what they are saying. Anything that could possibly take away from someone understanding your message should be avoided at all costs. After watching Mary Matalin on CNN I guess I now have to add that you should not have [.]. Analysis Video anthiny weiner mary matalin
Unleash your imagination: watch creative videos
Ian Griffin - Professionally Speaking
JANUARY 31, 2011
They range from simple Flip videos which tell winning stories to full-blown studio productions with panel discussions, remote participation via TelePresence and pre-recorded transition or interstitial segments. Executive communications professionals increasingly work with video. The challenge is to not only to research, script, edit and produce the content, but to do so in as creative a [.]. Business Communication Culture Shock! Shallow End
6 Ways To Counteract Your Audience's Short Attention Span
Professionally Speaking...
JANUARY 5, 2016
These smaller segments will make it easier for your audience to follow and increase the likelihood they’ll stay engaged. I recently read an updated statistic about people’s attention span.
The 5 Bad Habits of Experienced Speakers
Speaking about Presenting
JUNE 1, 2011
I broke the habit by identifying the segments of my presentation when I shouldn’t smile, and then rehearsing those segments consciously keeping my face relaxed. Just before starting my presentation, I would remind myself again of the segments when I didn’t want to smile.
Presenting = Communicating = Training
PowerPoint Tips
MARCH 24, 2014
I once asked why, since I don”t think that trainers make up the largest segment of presenters as a whole. If you’re a trainer or teacher, the title of this blog post if an obvious statement for you. But if you do more persuasive presentations, it may not be obvious.
You have a platform, but are you making it count?
Speak Schmeak
JANUARY 21, 2017
Whenever a celebrity—whether actor, singer, athlete or other entertainer—takes the opportunity at an awards ceremony or other public event to speak out about a political issue, certain segments of the public immediately begin scolding and lashing out.
How to Master Audience Engagement When You Present
Duarte Blog
MARCH 31, 2017
Segment the Audience. There are countless ways to segment an audience, including by demographics, job title, geographies and more. Don’t panic, but if you want to engage your audience in a presentation, you have a little less than 9 seconds to make it happen.
Side-by-side speaker video and slide content for a live presentation feel
PowerPoint Tips
AUGUST 10, 2015
” Or, you could divide up the video into segments and put a separate video on each slide. Start by watching this short video. What do you think? https://s3.amazonaws.com/ellenfinkelstein.com/pptblog/powerpoint-tips-video-slide-content-side-by-side.mp4.
Duarte’s Diagrammer™: 4,000 Diagrams at Your Fingertips for 99 cents each
Duarte Blog
MARCH 14, 2012
There are five main categories–Flow, Network, Stack, Segment, and Join–which we believe encompass every type of relationship between information. Where there is madness, Nancy Duarte finds method.
Why President Reagan Deserves the title “The Great Communicator”
Duarte Blog
FEBRUARY 4, 2011
The speech succeeded in meeting the emotional requirements of five audiences by carefully addressing each segment. Delivery Tips analysis audience Challenger Eidenmuller nancy Nancy Duarte president Regan segmentation speechThis Sunday Ronald Reagan would have turned 100.
Integrating Live Power BI Dashboards into PowerPoint
PowerPoint Tips
APRIL 25, 2016
An important segment of our customers is interested in presenting business data and require professional visualizations for this task. Introduction. At SlideModel.com we create professional PowerPoint Templates to help our subscribers save time creating professional presentation decks.
Are you giving the audience tools they can use?
Speak Schmeak
FEBRUARY 7, 2012
For example, he broke down a day into 96 15-minute segments, to demonstrate how much time we really do have to get things done that are important to us. One of the things I find lacking in many presentations is the useful take-home tool.
What made this one of TED's most popular talks in 2016?
The Eloquent Woman
FEBRUARY 23, 2017
He shifts stance and looks at different segments of the audience, and his gesturing is random and natural--just as it should be.
Improve Your Storytelling Presentation Skills and Get Your Ideas Adopted
Duarte Blog
APRIL 14, 2017
There are several ways you can get to know your audience: Split them into sub-segments: Split your audience into sub-segments (by profession, geographic location, age, etc.) Do you remember when you first became aware of climate change? For me, it was 2006.
How to keep to time during your presentation
Speaking about Presenting
JUNE 1, 2010
When you do a final rehearsal , note down the time that each segment takes and then take that information to prepare a timed schedule. Work out ahead of time what segment you will drop if this should happen. Make a note of the first slide number after the dropped segment.
How to Master Audience Engagement When You Present
Duarte Blog
MARCH 31, 2017
Segment the Audience. There are countless ways to segment an audience, including by demographics, job title, geographies and more. Don’t panic, but if you want to engage your audience in a presentation, you have a little less than 9 seconds to make it happen. Recent studies show that the average human attention span is 8.25 seconds—if you don’t get listeners engaged that quickly, there’s a good chance you’ll lose their focus to their phone, laptop, reading materials, daydreams, etc.
E-Mail Blasts - Your Clickbait Prevents Opens
Jane Genova: Speechwriter - Ghostwriter
MAY 7, 2017
Draper's cleverness was rooted in his intuitive understanding of the minds and hearts of particular segments of consumers. Too many newbie email marketers assume that the subject line has to be clickbait.
How to make a good (or bad) presentation
Presentation Zen
APRIL 16, 2014
This semester I''m teaching three classes on presentation for undergraduates at my university in Japan.
Improve Your Storytelling Presentation Skills and Get Your Ideas Adopted
Duarte Blog
APRIL 14, 2017
There are several ways you can get to know your audience: Split them into sub-segments: Split your audience into sub-segments (by profession, geographic location, age, etc.) Do you remember when you first became aware of climate change? For me, it was 2006.
Famous Speech Friday: Elizabeth Warren on The Daily Show in 2009
The Eloquent Woman
AUGUST 21, 2015
Push through the fear and find your voice: Can you tell that she threw up backstage before this segment? With the recent end of Jon Stewart's The Daily Show, now-Senator Elizabeth Warren took the time to share on Facebook her first appearance on the show six years ago.
8 Points for Presentation Structure
The Presenter's Blog
JUNE 17, 2012
How should we segment the content into logical bite-sized pieces? Preparation is everything. While we focus on our content, and sometimes fuss about our slides, it’s essential we never forget about the framework holding everything together. How will we introduce and conclude? How do we pull together our fundamental arguments? How can we handle the questions at the end?
Single-source publishing with PowerPoint–use PowerPoint for all versions of your training!
PowerPoint Tips
AUGUST 31, 2015
As an Online Synchronous Presentation: Segment with custom slide shows. Custom shows can be applied, to segment a Single Source Learning Solution in small learning nuggets. This is a guest blog post by Dimitri Roman.
RISK! Megyn Kelly's NBC Sunday News Show Going Head-to-Head with CBS' "60 Minutes"
Jane Genova: Speechwriter - Ghostwriter
MAY 15, 2017
In fact, anyone who has worked in communications at a corporation recognizes how agitated the executives in the C-Suite become if there is a possibility they will be the focus of a "60 Minutes" segment. NBC just announced Megyn Kelly's other programming slot.
Missoni for $40: Target.com crashes but future looks amazingly profitable
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 14, 2011
With hard economic times, the numbers in that segment are growing. Hunch: In that segment, Target could evolve into what Talbots had been in the professional-woman niche: The store in which mid-level females never made a mistake in purchasing attire for work.
Speechwriters Conference Debrief 1 of 4: Jon Favreau keynote
Ian Griffin - Professionally Speaking
FEBRUARY 21, 2014
The call lasted an hour, and I’ve divided the audio recording into four segments. The Silicon Valley Speechwriters Roundtable conference call took place Feb 20 at the end of the first day of the 2014 Ragan Speechwriters Conference. There were 16 callers online from around the country.
Presentation structure: Why it’s smarter to put your conclusion in your opening
Speaking about Presenting
JUNE 20, 2010
For most presenters it will work best to use this strategy for a segment of your talk – rather than the whole talk. A long time ago I attended a presentation on ostrich farming.
Go behind-the-scenes with award-winning TV reporter
Speak to Lead
DECEMBER 12, 2011
See how good you are at counting the number of segments needed for this 2-minute story. Then go behind-the-scenes with the reporter to see how many takes were required to get the final piece. Michelle Michael is an award-winning "one-man-band". Journalism journalism Lou Hampton one-man-band TV news behind-the-scenes video journalist
Speech coaching
Joan Detz Speaker Services
SEPTEMBER 25, 2012
In case you missed the Marketplace segment on speech coaching: [link
NY Speechwriters Conference Debrief 1 of 3: David Murray
Ian Griffin - Professionally Speaking
MAY 27, 2014
The call lasted 45 minutes, and I’ve divided the audio recording into three segments.
Meryl Streep on Margaret Thatcher and public speaking
The Eloquent Woman
DECEMBER 19, 2011
For the 60 Minutes interview of Streep, read the script of this segment here , and watch it below.
A conversation with Nancy Duarte in Silicon Valley
Presentation Zen
JANUARY 13, 2014
Below is a 12-minute segment from that chat. Last August I took the family back to the USA and Canada to see family and friends for the first time since our mom died in 2010. Our first stop was to see our dear friend Nancy Duarte in Silicon Valley.
Keys to Developing Presentation Content for Women
DeFinis Communications
AUGUST 3, 2011
Therefore, to successfully present to this powerful audience segment, you need to know how to relate to women in every presentation you give. Keep these concepts in mind as you plan your next presentation and you’ll be one step closer to connecting your message with this powerful segment of the business community. No matter what industry you’re in or what type of presentations you give, chances are you have women in your audience.
Master the Camera to Expand Your Exposure
Pivotal Public Speaking
MAY 17, 2009
Your speaking, training and consulting career can be helped or hindered by how you come across on camera, whether it’s a media interview, your demo DVD or a YouTube segment. with Shawne Duperon. Video media exposure can expand your visibility exponentially to potential customers and powerfully cement your credibility — when you use it well! If not, it can actually hurt your brand. Using on-camera strategies and tactics, Shawne shares all the inside secrets to become exquisite on camera.
Quick & Dirty Views on the Obama/Romney Debate in Denver
Speak and Deliver
OCTOBER 3, 2012
Romney told more stories , shared more anecdotes during each segment. Well, that was fun.
Sharing stories from the heart.about mom
Presentation Zen
MAY 9, 2014
Below is a 6-min segment from a longer talk I gave at TEDxKyoto in 2012. This Sunday, it''s Mother''s Day, even here in Japan. Nothing is more important than mom. This is what I always say.
How Obama could eliminate his ums (and so could you)
Speaking about Presenting
MAY 25, 2009
Here’s an example of when Obama’s um’s and er’s got the better of him: I agree that Obama’s speaking style in this segment lowered his credibility. However, I do agree that too many um’s and ah’s do reduce the credibility of the speaker - as in the segment of Obama above.
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