52 Mature Market = 3 distinct segments
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 7, 2011
The over-50 market is massive. However, it's proving not so easy to sell to. One obstacle is that marketers assume we "matures" are a monolith.
Segmentation Related Topics 
ABC's David Muir Does Segment on Stormy Daniels' Pursuit of the Truth
Jane Genova: Speechwriter - Ghostwriter
MARCH 12, 2018
The two don't seem to fit together: Sophisticated network anchor David Muir and attention-seeking porn star Stormy Daniels. But there they were on the 6:30 P.M. ABC news. Muir gave part of that valuable media time to Daniels' ultimatum for U.S. president Donald Trump.
Trending Sources
Good Riddance, "Sunday Night" - No Breakthrough Segments, No Theatrical Quality in Megyn Kelly's Presentation
Jane Genova: Speechwriter - Ghostwriter
JULY 30, 2017
Why it became a segment on "Sunday Night" is puzzling. This is the last episode of "Sunday Night," hosted by Megyn Kelly. And the collective feeling seems to be a sigh of good riddance. The programming, as usual, is stale.
Forever-Frugal Segment: BigBrands in trouble
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 4, 2011
Not ringing up much from the Forever-Frugal segment. The Dollar Store in the North Haven, Connecticut shopping center on Universal Drive sells a three-liter bottle of Diet Cola for, yes, a dollar.
Bob Costas Gun Control Speech: Jovan Belcher Murder-Suicide Inspires Halftime Segment
TJ Walker Interactive
DECEMBER 3, 2012
Uncategorized bob costas gun control gun gun control jovan belcher
What is a Business Model Canvas?
SlideModel
NOVEMBER 1, 2018
Customer Segments. Simple and traditional segmentation analysis must be done to identify the top segments of the model. Focus on solving a real pain for the segments identified.
What Made the Space Shuttle Challenger Disaster Speech So Effective?
Duarte Blog
JUNE 26, 2018
Audience Delivery Event Message Strategy address analysis audience segmentation Challenger communication disaster great speeches history Michel E. Photo Credit: The Ronald Reagan Presidential Foundation Former President Ronald Reagan passed away 14 years ago this month.
Adorable Grooming Cat Steals CNN Rep. Weiner Segment From Mary Matalin
TJ Walker Interactive
JUNE 7, 2011
by Mike Bako I often tell my clients to not wear any jewelry that might distract viewers from what they are saying. Anything that could possibly take away from someone understanding your message should be avoided at all costs. After watching Mary Matalin on CNN I guess I now have to add that you should not have [.]. Analysis Video anthiny weiner mary matalin
Media Relations – If You Say It, It Will Run
Matt Eventoff
OCTOBER 17, 2010
Call the reporter or producer and ask him or her to pull the segment, it will definitely run. . Media Relations 201 – Calling a reporter after the fact and asking that the segment get pulled because you had a headache during the taping is not only a guarantee the segment will air, it also ensures that you will now have to deal with more stories (about the phone call), a much larger audience, and most importantly, it means you lose control of messaging for a period of time.
Remembering the Challenger, and One of History’s Greatest Speeches
Duarte Blog
JANUARY 29, 2013
The speech succeeded in meeting the emotional requirements of five audiences by carefully addressing each segment. Delivery Diary Event Message Strategy Video address analysis audience segmentation Challenger communication disaster great speeches history Michel E.
Why President Reagan Deserves the title “The Great Communicator”
Duarte Blog
FEBRUARY 4, 2011
The speech succeeded in meeting the emotional requirements of five audiences by carefully addressing each segment. Delivery Tips analysis audience Challenger Eidenmuller nancy Nancy Duarte president Regan segmentation speechThis Sunday Ronald Reagan would have turned 100.
Speech coaching
Joan Detz Speaker Services
SEPTEMBER 25, 2012
In case you missed the Marketplace segment on speech coaching: [link
Unleash your imagination: watch creative videos
Ian Griffin - Professionally Speaking
JANUARY 31, 2011
They range from simple Flip videos which tell winning stories to full-blown studio productions with panel discussions, remote participation via TelePresence and pre-recorded transition or interstitial segments. Executive communications professionals increasingly work with video. The challenge is to not only to research, script, edit and produce the content, but to do so in as creative a [.]. Business Communication Culture Shock! Shallow End
How to Use an Empathy Map to Understand Your Audience
SlideModel
NOVEMBER 8, 2018
You can use an Empathy Map whenever you think there is a need to understand a segment of people. For presenters, there will always be a segment of the audience that is the most difficult to convince or can be problematic during a presentation.
On goal setting and running
Craig Strachan - Keep Talking!
JANUARY 15, 2015
And I often find that when I am not really focusing on pace, heart rate etc and just enjoying the run (this happens mostly when I am having a slow cool-down run) I get a personal best (PB) on a segment of a route. Here is a thought about running and goal setting.
My triple Axel moment
Speak Schmeak
JUNE 8, 2018
And this was not a segment I had ever messed up in practice, so I hadn't developed mental tricks to find my way back. I remembered what it was that I had skipped, and as I continued telling the story, I now determined where to slip the segment back in.
How To: Import images into PowerPoint
Ian Griffin - Professionally Speaking
SEPTEMBER 26, 2010
In this third and final ‘how to’ segment I’ll cover the final step of importing images into PowerPoint 2007 and some of the options you can use to manipulate them. Step 1 – Import: It’s really very simple. Choose [Insert] [Picture] from the main menu and choose the image file you want. It will be [.].
Megyn Kelly v. "60 Minutes"
Jane Genova: Speechwriter - Ghostwriter
MAY 29, 2017
Last night, surprisingly, "60 Minutes" presented three lackluster segments. One segment was patriotic. Next Sunday, NBC's Megyn Kelly takes on CBS's "60 Minutes." " So many of us will tune into Kelly's news show.
How to Effectively use the 20/60/20 Rule for Your Audience
SlideModel
OCTOBER 11, 2018
The 20/60/20 rule can be applied in presentations to influence your audience by dividing them into three segments. These three segments would include: 20% people who will receive your message positively. You can influence this segment by effectively gauging the mood of this segment.
How Voice of the Customer Concept Can Boost Sales and Revenue
SlideModel
APRIL 11, 2019
Surveys can have the advantage of reaching a very specific market segment. Define a target audience that best suits your market segment.
The 5 Bad Habits of Experienced Speakers
Speaking about Presenting
JUNE 1, 2011
I broke the habit by identifying the segments of my presentation when I shouldn’t smile, and then rehearsing those segments consciously keeping my face relaxed. Just before starting my presentation, I would remind myself again of the segments when I didn’t want to smile.
How to keep to time during your presentation
Speaking about Presenting
JUNE 1, 2010
When you do a final rehearsal , note down the time that each segment takes and then take that information to prepare a timed schedule. Work out ahead of time what segment you will drop if this should happen. Make a note of the first slide number after the dropped segment.
Speechwriters Conference Debrief 1 of 4: Jon Favreau keynote
Ian Griffin - Professionally Speaking
FEBRUARY 21, 2014
The call lasted an hour, and I’ve divided the audio recording into four segments. The Silicon Valley Speechwriters Roundtable conference call took place Feb 20 at the end of the first day of the 2014 Ragan Speechwriters Conference. There were 16 callers online from around the country.
Go behind-the-scenes with award-winning TV reporter
Speak to Lead
DECEMBER 12, 2011
See how good you are at counting the number of segments needed for this 2-minute story. Then go behind-the-scenes with the reporter to see how many takes were required to get the final piece. Michelle Michael is an award-winning "one-man-band". Journalism journalism Lou Hampton one-man-band TV news behind-the-scenes video journalist
Ten ways to transition to your next idea
Speak Schmeak
APRIL 8, 2008
We talk a lot about organizing our content, main points, opening and closing, but we rarely talk about how to get from one segment to the next. Show a slide or give a handout that gets the audience thinking about your next segment.
Al Roker on Keto 1, Oprah Winfrey on WW 0
Jane Genova: Speechwriter - Ghostwriter
MARCH 5, 2019
The market segment interested in losing weight per se went elsewhere and WW had a lousing January-February, the big months for the diet season. Instead of denial and endless temptation, diets can be cool. That is, if they are part of the latest fad. Right now, Keto is that fad.
NY Speechwriters Conference Debrief 1 of 3: David Murray
Ian Griffin - Professionally Speaking
MAY 27, 2014
The call lasted 45 minutes, and I’ve divided the audio recording into three segments.
How to create blog post topics and schedule posts
Six-Figure Freelancer Blog
SEPTEMBER 25, 2010
Before you write each blog post, you should clearly decide on your topic, which segment of your target market the post will appeal to and what problem or opportunity you will address. And your post should stay focused on the topic, segment and issue. That might mean some prospects will not be interested in particular posts; however, if you try to be everything to everybody in each post, you will end up being nothing to nobody.
How Your Brain Really Communicates
Public Speaking Advice and Commentary
OCTOBER 27, 2010
The segment lasts about 5 minutes. Second in a series of podcasts on communication subjects. This one is all about the latest brain research and what it tells us about how people communicate. Enjoy! Nick Morgan Interview -2-Oct 2010.
Evening News as Theatre - ABC Puts on Best Show
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 9, 2017
Usually, the theatrics, pulled together by Muir's dramatic presentation of news segments, are addictive. The first segment was the California fires, north and south, burning out of control. Tonight, the staging of ABC News with David Muir outdid itself.
TJ Walker filming at the Learning Annex
TJ Walker Interactive
JULY 13, 2011
TJ Walker recently filmed two live segments for the Learning Annex. To see more pictures click here. Analysis Authors Corner Best Speaker of the Day blogging Body Language learning annex TJ Walker
Manassa News & Messenger: End of the road, declares Warren Buffett
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 31, 2012
The reason was that it was not competitive in its market segment. Yesterday the final copy of the Manassa News & Messenger in Virginia had been published.
Late Night Shows - Political Humor Falling Flat
Jane Genova: Speechwriter - Ghostwriter
MARCH 8, 2018
Last night, there could have been a segment on Alexa's dark side. The flight of manpower out of the White House. The Texas primary. And, how the U.S. President enunciates. None of that produced any belly laughs last night on the late shows.
Single-source publishing with PowerPoint–use PowerPoint for all versions of your training!
PowerPoint Tips
AUGUST 31, 2015
As an Online Synchronous Presentation: Segment with custom slide shows. Custom shows can be applied, to segment a Single Source Learning Solution in small learning nuggets. This is a guest blog post by Dimitri Roman.
8 Points for Presentation Structure
The Presenter's Blog
JUNE 17, 2012
How should we segment the content into logical bite-sized pieces? Preparation is everything. While we focus on our content, and sometimes fuss about our slides, it’s essential we never forget about the framework holding everything together. How will we introduce and conclude? How do we pull together our fundamental arguments? How can we handle the questions at the end?
Brand ACLU - Is It Becoming Diluted?
Jane Genova: Speechwriter - Ghostwriter
MARCH 10, 2019
Here is the transcript/audio from that "60 Minutes" segment. From the get-go, ACLU has been controversial. What's new, though, is that some of the controversy is emerging from inside the organization.
Why is authenticity so important?
Public Speaking Advice and Commentary
OCTOBER 26, 2010
The segment lasts just under 7 minutes and includes some introductory material. I'm going to post a series of short podcasts from a longer interview I did recently. This first is all about authenticity and why it is both essential today and in short supply. Enjoy! Nick Morgan Interview - 1 - Oct 2010.
6 Ways To Counteract Your Audience's Short Attention Span
Professionally Speaking...
JANUARY 5, 2016
These smaller segments will make it easier for your audience to follow and increase the likelihood they’ll stay engaged. I recently read an updated statistic about people’s attention span.
Step-By-Step Guide to Creating a Viable Go to Market Strategy
SlideModel
MARCH 27, 2019
Conquering a single market or customer segment is never enough – there’s always room for expanding further. A Go-to-Market Strategy (GTM Strategy) is a tactical framework that breaks down all the steps necessary to succeed in a new market or with a new audience segment.
Megyn Kelly's "Sunday Night" - What Went Very Wrong, What Seemed to Work
Jane Genova: Speechwriter - Ghostwriter
JULY 23, 2017
Well, I went into the segment with negative expectations. The segment was crying out for heavy heavy heavy editing. On the other hand, the segment on alcoholism resonated.
NBC: Andy Lack Could Be Scapegoated for Megyn Kelly Expensive Train Wreck
Jane Genova: Speechwriter - Ghostwriter
JANUARY 13, 2019
Among his "sins" was hiring this abrasive personality for a soft newsmagazine in the evening (which had been pitted against hard-hitting "60 Minutes") and the folksy late-morning segment of "Today."
Presenting = Communicating = Training
PowerPoint Tips
MARCH 24, 2014
I once asked why, since I don”t think that trainers make up the largest segment of presenters as a whole. If you’re a trainer or teacher, the title of this blog post if an obvious statement for you. But if you do more persuasive presentations, it may not be obvious.
Things that make you go “hmmmmm”
Successful Speeches Blog
AUGUST 13, 2009
Aresnio Hall was best known for his segments on “Things that make you go hmmmmmm&#. Arsenio Hall. When I surf the web and read blogs and articles on giving speeches and presentations, I often feel as if I’m having an Arsenio Hall moment.
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