Developing a Sales Strategy for Booking More Speaking Gigs

Speaker Launcher

Booking Speeches Emerging Speaker Rising Superstar Speaker Seasoned Speaker Speaking Business Strategy booking more gigs developing a sales strategy finding speaking gigs hiring a salesperson hiring an agent list building prospecting sales strategyThere is a lot that goes into building a speaking business. You need to perfect your message so that you can put strong marketing in place.

Gig 76

I’m proud to consider myself a salesperson

Inter-Activ Presenting and Influencing

I decided to talk about being a salesperson and the perceptions that many people have about sales and the selling process. So many people seem to automatically associate the word selling with many negative connotations such as high pressure, foot in the door, manipulation, conning someone into buying something they don’t want or can’t afford. Today , to be an effective salesperson you need to have a different approach.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Increase Your Sales Even When You’re an Experienced Salesperson

Pivotal Public Speaking

I’m in the market for a new car. I want a small SUV in the Honda CR-V / Toyota RAV-4 class. I’ll use this car primarily for commuting and weekend errand running. Since I don’t see gas prices declining, I want a four cylinder with good gas mileage. Because I drive a car until it has 100,000 miles on it, I want it fully loaded with nearly every option available. I want something with cargo capacity so I’m looking at the small SUVs.

3 Types of Decisions Made from Data

Duarte Blog

Should we hire another salesperson? Data drives decision-making across every industry. You check the data. Should we change global freight carriers? You check the data. Should we acquire another software company? You sure as h*ll better check the data.

2019 72

Being a Go-Giver in Your Business with Bob Burg

Speaker Launcher

A former television personality and top-producing salesperson, Bob has shared the platform with some of today’s top business […]. In this day and age, what makes a great influencer? On this episode of The Wealthy Speaker Podcast, I am thrilled to welcome my friend Bob Burg to discuss what it takes to inspire and motivate others. Bob is a sought-after speaker at company leadership and sales conferences on topics at the core of the Go-Giver books.

2019 48

Why You Should Pay Someone to Coach You in the Toastmasters Int'l Speech Contest

Speak and Deliver

Everyone's time is worth something - whether you're a plumber, and salesperson, or an engineer. #2 My First Thought? You probably shouldn't.

2020 83

4 Tips to Avoid “Premature Elaboration”

SpeakerSue Says...

Watch for the premature elaboration: Salesperson: Hi, this is Name and we met last week at the ABC meeting. We do use hotels like X and if you can email me more information… Enthusiastic but ill prepared Salesperson cuts off prospect: Oh, yes! Do you see all the opportunities missed by this salesperson? The salesperson was passionate about the wrong thing! What is likely to happen when the salesperson calls back?

Gain trust with your prospecting emails

SpeakerSue Says...

A salesperson just like you (okay, maybe marketing but they’re mostly interested in open rates not action) thought their email would catch your eye, motivate you to open it AND read it AND also to take your time to do what they want you to do. How many emails do you delete unopened each day?

Blog Carnival Today! Sales Coaching: Top Tips for Increased Productivity

DeFinis Communications

Whether you’re a sales manager or a salesperson, the information presented by the expert bloggers in our Blog Carnival will broaden your understanding of this important topic. As you know, every once in a while we enjoy hosting a Blog Carnival. The “carnival” gives our readers a unique opportunity to gain valuable knowledge from numerous authors all in one convenient spot.

2011 169

The Sales Presentation

Pivotal Public Speaking

They are clear that a sales presentation should be a dialogue between salesperson and audience. Volumes have been written about the skills needed for successful sales presentations. Advice abounds about how to present benefits, not features; how to conduct product demos; how to use influencing techniques; how to establish rapport; how to close; and more.

Sales 43

Greenwood Chevrolet, Austintown, Ohio - No, I Will Never Do Business There

Jane Genova: Speechwriter - Ghostwriter

Of course, like any seasoned salesperson, I prepared for the meeting. One salesperson's disrespect for another salesperson's time is unacceptable. I am no newbie to the rough-and-tumble world of selling vehicles. In Detroit, Michigan, I worked full time at GM, which makes the Chevrolet brand, and at Chrysler. As a communications consultant I had done work for Toyota and Nissan. Along the way I did ghostwriting for the C-suite at Mack Trucks.

2017 43

Ch 19: Idea Acceptance: Now What? (Everything You Wanted To Know About Freelance Writing)

Six-Figure Freelancer Blog

you move from the domain of salesperson to that of a supplier of words. What you do once an editor says “yes” can be as important as how you pitch your ideas. Upon having your proposal accepted by an editor, you have to discuss a number of details with your editor before you write. After all, once the editor says, “Yes, I’d love to buy that article from you.” Editors tend to be busy people but they also tend to be professional.

Your audience has simple requests: Can you fulfill them?

Speak Schmeak

What did this salesperson do wrong? Yet the salesperson failed to make an appointment. The salesperson failed to let the buyer sample the product. You have a new business. Your product is chocolate-chip cookies. You think your cookies are fabulous and one-of-a-kind, and you contact potential stores to let them know about your product. They tell you, "When you're ready to bring your cookies to market, get in touch so we can sit down and try them." Now you're ready to launch.

Preppy Perv Who Had It All Takes 10-Year Plea Deal

Jane Genova: Speechwriter - Ghostwriter

The universe blessed Cameron McDermott with good looks, pedigree, a prep school education, a good job as a medical device salesperson, and a trust fund. But in that package there was something missing. It was also allegedly missing in Bill Cosby and Roger Ailes. That was a lack of self control. Today, in Manhattan Supreme Court, McDermott accepted a 10-year plea. He admitted guilt for first-degree rape and sexual abuse. Here is the coverage from the New York Post.

2018 40

Why offering promotions when you’re prospecting is stupid

SpeakerSue Says...

Worse, they’ll think you’re a crazy poor salesperson because they didn’t need/and didn’t ask for a 25% discount and you’ve just given away the store. Marketing, your Director of Revenue, or maybe even your DOS came up with a “great idea.” They gave you a 25% off promotion that you can use when prospecting. Their thinking: We need business now. Yes (if you’re desperate). NO (in every other case!). When you prospect based on a discount, you devalue everything you offer.

The Sales Presentation

Professionally Speaking...

They are clear that a sales presentation should be a dialogue between salesperson and audience. Volumes have been written about the skills needed for successful sales presentations. Advice abounds about how to present benefits, not features; how to conduct product demos; how to use influencing techniques; how to establish rapport; how to close; and more.

Sales 110

The Christmas Tale of Three Tries

Jane Genova: Speechwriter - Ghostwriter

There was an introverted writer who fancied herself a gifted salesperson.     She never again foisted herself on any organization as a salesperson. Dmyla - Dreamstime.com.    If only I had the right thing to sell, she told all her human friends and animal companions. Last May, AT&T did call her in for an interview to sell mobile in its stores on a part-time basis.    No offer. 

Supply Chains - Something Might Be Rotten in State of Ohio

Jane Genova: Speechwriter - Ghostwriter

They directly involved, first, salesperson Dave Bradfield and, then, owner Greg Greenwood. Vendor relations are right up there with customer service when it comes to operating a successful global business. Therefore, my encounters, as a possible vendor, with Greenwood Chevrolet , Austintown, Ohio, were quite puzzling.

Ohio 40

Communication is Easy and Difficult: An Exercise

The Communication Blog

Nodding to a colleague when passing each other, asking a salesperson where a particular item is, or arranging to meet a friend after class—most people would agree—are relatively easy interactions. I'm developing this exercise for possible use in the new edition of Human Communication and I thought it might be of interest more generally for just about any course in speech communication or interpersonal communication.

2015 116

Ted Bundy Wouldn't Get Too Far Today

Jane Genova: Speechwriter - Ghostwriter

No, we're not letting in the salesperson to deliver a pitch. The long success of fictional crime programming of shows such as "Criminal Minds" is due to the public fascination with serial killers. And the more twisted their MO the higher the rating for an episode.

2018 52

High Online Traffic - But, That Might Not Convert into Calls To Action (CTA)

Jane Genova: Speechwriter - Ghostwriter

It is well-known that when we download a freebie we can expect a contact from a salesperson. The blog, tweet, Facebook post, and/or LinkedIn Update might receive plenty of traffic, including likes, shares, and comments. But those don't necessarily convert into Calls To Action (CTA). In terms of clickbait, the campaign might be a homerun. In terms of pulling or pushing movement along the sales continuum, its a dud.

Anthony Bourdain - Way Beyond's Warhol's 15 Minutes

Jane Genova: Speechwriter - Ghostwriter

Ordinary human beings could have had their 15 minutes starring in the senior class play in high school or being designated salesperson of the month. Like celebrity handbag designer Kate Spade, celebrity chef Anthony Bourdain committed suicide this week. Both chose to end their lives by hanging themselves in a closet. That small private space might have provided a refuge from fame. Andy Warhol observed that everyone could become famous for 15 minutes.

2018 40

The Cool Kids: We can sell more, to better cut of client by not trying to be one

Jane Genova: Speechwriter - Ghostwriter

  Think about it: When is the last time you purchased something from a cool salesperson?  I bought my new car at an East Haven, Connecticut dealership because from the get-go, the salesperson focused on me. The Cool Kids are everywhere.  That's even though some experts on cool speculate that the term "cool" is giving way to "delightful." " However, the reality is, just as in high school, the Cool Kids represent a very small group.

2014 47

Your audience has simple requests: Can you fulfill them?

Speak Schmeak

What did this salesperson do wrong? Yet the salesperson failed to make an appointment. The salesperson failed to let the buyer sample the product. You have a new business. Your product is chocolate-chip cookies. You think your cookies are fabulous and one-of-a-kind, and you contact potential stores to let them know about your product. They tell you, "When you're ready to bring your cookies to market, get in touch so we can sit down and try them." Now you're ready to launch.

Megyn Kelly's "Sunday Night" - Ratings Hit New Low of 3.1 Million Viewers

Jane Genova: Speechwriter - Ghostwriter

As a salesperson would put it:  This dog don't hunt.    That might be the best way to describe Megyn Kelly on "Sunday Night."  "  Kelly can't seem to connect with the audience. And that audience is drifting away. According to Nielsen , Sunday's episode hit a new low. There were only 3.1 million viewers. With each show, the ratings have declined. This Sunday the top in ratings in the 7:00 P.M.

2017 40

Retiring the retirement speech

The Presenter's Blog

For example, if the individual is recognized as being a great salesperson, you will praise a personality aspect that supports this. Retirement speeches are due for retirement. A blend of good luck and bad means that retirement is becoming a thing of the past. The good luck is that we live longer, fitter lives. The bad luck is that retirement funds haven’t kept up with us.

2012 125

Sell more at a better rate: Do this NOW in your next email!

SpeakerSue Says...

Can you find the errors in selling and judgement made by this salesperson? She emails the salesperson with a few questions. Here is the salesperson’s response (plus my smarmy comments). Here is the salesperson’s 17th email : Sophie!!! Can you figure out why this is a loser’s email and what must be done to sell better? Here’s the backstory: The customer is interested in the hotel for an upcoming meeting.

Ch. 18: Finding Markets (from “Everything You Wanted To Know About Freelance Writing”)

Six-Figure Freelancer Blog

Working as a freelance writer is as much a business as working as an insurance salesperson or a widget manufacturer. Chapter 18: Finding Markets: It takes work to run a business, any business. I happen to find it more fulfilling than selling insurance or manufacturing widgets, primarily because I like to write. Because I enjoy writing, I avoided the business aspects of my work in the beginning and, by golly, I didn’t get paid to do much writing.

Reverse Mirroring: Best salespeople pick up on pain points

Jane Genova: Speechwriter - Ghostwriter

 There's a gold mine for the salesperson in studying the source of their pain, what has not worked in relieving it, and what seems like it can work. In traditional seminars on selling we learn about mirroring.  That's the basic strategy salespeople leverage.  Essentially it involves identifying the norms of the organizational culture, quirks of the individuals, and what's the protective coloring.  Then that's imitated, in an artful fashion.

2013 58

164K Jobs Created - Irrelevant to Aging Unemployed/Underemployed

Jane Genova: Speechwriter - Ghostwriter

The mindset and tactics have to be that of a seasoned salesperson. The playbook is based on psychology, particularly the salesperson's.   No smart salesperson goes into the pitch with the assumption that there will be a close. For the unemployed looking for a job, new graduates hunting for an entry-level one, and the lucky with jobs determined to land a better one, the game is not a numbers one. Sure, 164K jobs were created in April 2018.

2018 40

Look, Grandkids: We're Carless

Jane Genova: Speechwriter - Ghostwriter

The salesperson recommended leasing for three years with a $2,000 down payment. Relocation for retirement/semiretirement used to be relatively simple.    On the check list had been:  Cost of living.  Medical facilities.

2020 52

Marketing Professional Services - Google Is Our Store Front

Jane Genova: Speechwriter - Ghostwriter

The salesperson, of course, was limited to the products on the shelf. Traditional large and midsized law firms should join the small ones and solos in feeling threatened by the online, on-demand services of LegalZoom. It has managed to migrate from B2C to B2B.

2018 52

Displaced Professionals - Sure, Demand for Frontline Healthcare Workers Is Growting, But.

Jane Genova: Speechwriter - Ghostwriter

  Think about it: Some salespersons and some waiters make a lot of money through commission and tips. The displaced professional has become the new Everyman and Everywoman. The factors range from technological change to simple aging. Regarding the latter, over-40 can be the kiss of death in glam fields. And over-50 is in even the exit ramp for in-the-background jobs. The resolution for 2017 may be to bite the bullet and take on career transition.

2016 47

August Has Always Been the Cruelest Month of All - From Freshman Year of College to The Last Hurrah

Jane Genova: Speechwriter - Ghostwriter

  The salesperson at retail who could have sold me a lovely new "sleep solution" was totally inept. Many Baby Boomers remember lugging their manual typewriters, dictionaries, preppy outfits, and mixer cool clothes into the dorm. Of course, it was August. It was hot. Parents were, well, a pain in the butt, with all their advice. Before they left, they force fed Baby Boomers at some posh restaurant in town, as if it would the last supper. 

2019 40

OBSESSION! Grant G. Sarbinoff Was Allegedly a Busy Guy

Jane Genova: Speechwriter - Ghostwriter

It might be a lost love, a lost job, the promotion we didn't receive, the disrespect we perceive we were a victim of and/or being cheated by a salesperson. Obsession is the theme of so much great literature. The classic example is the novel "Moby Dick." " In real life it seemed to play out with former U.S. Attorney for the Southern District of New York Preet Bharara's pursuit of hedge fund guru Steve Cohen.

2017 43

Thought Leaders Are Sales Reps - Fundamentals Of Selling

Jane Genova: Speechwriter - Ghostwriter

Kennedy's eloquent rhetoric was a salesperson's keen understanding about what the American people needed and wanted. Ask successful businesspeople their "secret." " Most, in one way or another, will answer: Knowing how to sell. They sell everything from themselves as credible, trustworthy professionals to detailed strategy and tactics. The greats in business - Steve Jobs, Warren Buffett, Sheryl Sandberg - have all been accomplished salespeople.

2015 57

Persuasion Technique: Imagine This!

inCredibleMessages

Price compares a salesperson’s “pitch” to classical hypnosis, as follows (in italics with slight adaptions): A Salesperson’s communication may go like this: When you own this home you are going to love holding her in you arms, late at night, while sitting by this fireplace. An article on the power of suggestion in persuasive communication relays an important lesson for business communicators. Most of us approach persuasion as an exercise in logic and statistics.

Amazing Growth - Amazon Pulled It Off, Many Others Can't

Jane Genova: Speechwriter - Ghostwriter

" In itself that kind of transition from media innovator to salesperson can be problematic. The legal sector is still reeling from the reality that some partners at CKR Law reportedly have not been paid in about three months. Likewise, optimism in the tech world has been tempered by Uber's disappointing IPO and lousy performance of the stock.    In this time of so much volatile change, many also recall how elite law firm Dewey LeBoeuf went out of business.

2019 40

Unemployed? - The Empathy Will Soon Disappear

Jane Genova: Speechwriter - Ghostwriter

You might have been a terrific salesperson in that part-time job in high school. At first, there is sympathy for those without work. Then, note Victor Tan Chen and Ofer Sharone in The Atlantic : " the old stigma against unemployed workers will resurface. as people find new reasons to fault others for not pulling themselves by their bootstraps." " This should be no surprise.

2020 43

Retirement - Road Less Traveled by Those Determined Not to Become Invisible

Jane Genova: Speechwriter - Ghostwriter

In Japan , there is cosmetics salesperson Yoskio Lida. In America there are media tycoon Rupert Murdoch and investment guru Warren Buffett. Both are in the late 80s. Neither indicate they will be retiring. She is 85. She also shows no signs of retiring from work. Increasingly, the decision to keep working when over-65 is not about money. It's about the social reality that in developed economies one's worth is correlated with one's ability to keep generating income.

2017 40

Talking for a Living - Struggle to Find the Right "Stage" Persona

Jane Genova: Speechwriter - Ghostwriter

Salesperson. Corporate Executive. Motivational speaker. Politico. And, yes, Comic. All those roles involve talking for a living.    To succeed mandates finding the right "stage" persona. That lesson is described in detail in the new biography of Joan Rivers - "Last Girl Before Freeway" by Leslie Bennetts. Rivers kept dying up there as a comic. Those hiring her for a week would fire her after the first night, without pay.

2017 40

Presentation Skills - Using Humor In Sales

Great Public Speaking

Another advantage of humor is that it can help break down the status barrier between the salesperson and the client. It helps build a rapport and a sense of we instead of you and me which makes your point of view, as the salesperson, much more persuasive. Humor is great for helping you overcome problems that arise during a sales presentation. You certainly don't want your one big chance in front of Megabucks Corporation to be blown because of minor problems.

Public Speaking: Service After The Sale

Great Public Speaking

About every three months she gets a letter from the salesperson who sold it to her. Following Up After the Sale Humor and lightheartedness can be used after the sale to maintain a nonthreatening presence with the customer. This also helps create loyal customers and repeat business. Customers see that you didn't disappear immediately after getting their money. My office assistant bought a new Saturn automobile a few years ago.