Inter-Activ Presenting and Influencing

MARCH 8, 2009

I decided to talk about being a salesperson and the perceptions that many people have about sales and the selling process. So many people seem to automatically associate the word selling with many negative connotations such as high pressure, foot in the door, manipulation, conning someone into buying something they don’t want or can’t afford. Today , to be an effective salesperson you need to have a different approach.

Salesperson 40

Salesperson 2009 Sales Selling 40

Pivotal Public Speaking

APRIL 23, 2011

I’m in the market for a new car. I want a small SUV in the Honda CR-V / Toyota RAV-4 class. I’ll use this car primarily for commuting and weekend errand running. Since I don’t see gas prices declining, I want a four cylinder with good gas mileage. Because I drive a car until it has 100,000 miles on it, I want it fully loaded with nearly every option available. I want something with cargo capacity so I’m looking at the small SUVs.

Salesperson 40

Salesperson 2011 Sales Evening 40

Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 9, 2018

The universe blessed Cameron McDermott with good looks, pedigree, a prep school education, a good job as a medical device salesperson, and a trust fund.

2018 52

2018 Salesperson Florida Packager 52

Jane Genova: Speechwriter - Ghostwriter

MARCH 13, 2016

The salesperson with a cultured clipped British accent informed me that the subscription price was going up tomorrow. On my smartphone, the phone number had an international code. So, I answered it, with great hope that I was going to land another global account. 

Economist 56

Economist 2016 Salesperson Pricing 56

Jane Genova: Speechwriter - Ghostwriter

JUNE 12, 2018

It is well-known that when we download a freebie we can expect a contact from a salesperson. The blog, tweet, Facebook post, and/or LinkedIn Update might receive plenty of traffic, including likes, shares, and comments. But those don't necessarily convert into Calls To Action (CTA).

2018 52

2018 Traffic Metrics Salesperson 52

Duarte Blog

MAY 3, 2017

Is a salesperson motivated by the goal of remaining compliant? That’s something a salesperson would listen to. “There’s this one guy at my company who…”. So began my in-flight conversation about presentations and presentation mistakes. This happens a lot.

2017 109

2017 Salesperson Guarantee Attendee 109

Speak Schmeak

AUGUST 30, 2011

What did this salesperson do wrong? Yet the salesperson failed to make an appointment. The salesperson failed to let the buyer sample the product. You have a new business. Your product is chocolate-chip cookies.

Fulfillment 134

Fulfillment 2011 Audience Buyer 134

Jane Genova: Speechwriter - Ghostwriter

MAY 4, 2018

The mindset and tactics have to be that of a seasoned salesperson. The playbook is based on psychology, particularly the salesperson's.   No smart salesperson goes into the pitch with the assumption that there will be a close.

2018 52

2018 Salesperson Percentage Sales 52

Speak Schmeak

AUGUST 30, 2011

What did this salesperson do wrong? Yet the salesperson failed to make an appointment. The salesperson failed to let the buyer sample the product. You have a new business. Your product is chocolate-chip cookies.

Fulfillment 130

Fulfillment 2011 Audience Buyer 130

Jane Genova: Speechwriter - Ghostwriter

JULY 31, 2018

The salesperson, of course, was limited to the products on the shelf. Traditional large and midsized law firms should join the small ones and solos in feeling threatened by the online, on-demand services of LegalZoom. It has managed to migrate from B2C to B2B.

2018 52

2018 Services Salesperson Internet 52

Jane Genova: Speechwriter - Ghostwriter

DECEMBER 22, 2011

There was an introverted writer who fancied herself a gifted salesperson.     She never again foisted herself on any organization as a salesperson. Dmyla - Dreamstime.com.

Salesperson 52

Salesperson 2011 Mobile Financial 52

Jane Genova: Speechwriter - Ghostwriter

JULY 18, 2017

As a salesperson would put it:  This dog don't hunt.    That might be the best way to describe Megyn Kelly on "Sunday Night."  "  Kelly can't seem to connect with the audience. And that audience is drifting away.

2017 52

2017 Salesperson PM America 52

The Communication Blog

JUNE 21, 2015

Nodding to a colleague when passing each other, asking a salesperson where a particular item is, or arranging to meet a friend after class—most people would agree—are relatively easy interactions. I'm developing this exercise for possible use in the new edition of Human Communication and I thought it might be of interest more generally for just about any course in speech communication or interpersonal communication.

2015 100

2015 Communications Salesperson Concert 100

Jane Genova: Speechwriter - Ghostwriter

MARCH 30, 2017

Even the most non-green car salesperson knows to hammer the great miles per gallon. The shock of Trumpism is over. Vanity Fair can headline with the president's war on science.

2017 52

2017 Salesperson Expenses Buyer 52

Pivotal Public Speaking

JANUARY 25, 2011

They are clear that a sales presentation should be a dialogue between salesperson and audience. Volumes have been written about the skills needed for successful sales presentations. Advice abounds about how to present benefits, not features; how to conduct product demos; how to use influencing techniques; how to establish rapport; how to close; and more.

Sales 40

Sales Salesperson 2011 Techniques 40

Jane Genova: Speechwriter - Ghostwriter

MARCH 15, 2017

They directly involved, first, salesperson Dave Bradfield and, then, owner Greg Greenwood. Vendor relations are right up there with customer service when it comes to operating a successful global business. Therefore, my encounters, as a possible vendor, with Greenwood Chevrolet , Austintown, Ohio, were quite puzzling.

Ohio 40

Ohio 2017 Vendor Salesperson 40

SpeakerSue Says...

OCTOBER 11, 2012

Can you find the errors in selling and judgement made by this salesperson? She emails the salesperson with a few questions. Here is the salesperson’s response (plus my smarmy comments). Here is the salesperson’s 17th email : Sophie!!! Can you figure out why this is a loser’s email and what must be done to sell better? Here’s the backstory: The customer is interested in the hotel for an upcoming meeting.

Email 40

Email Salesperson Buyer Selling 40

Jane Genova: Speechwriter - Ghostwriter

JANUARY 23, 2014

  Think about it: When is the last time you purchased something from a cool salesperson?  I bought my new car at an East Haven, Connecticut dealership because from the get-go, the salesperson focused on me. The Cool Kids are everywhere.

2014 56

2014 Salesperson Vendor Selling 56

Jane Genova: Speechwriter - Ghostwriter

MAY 4, 2017

It might be a lost love, a lost job, the promotion we didn't receive, the disrespect we perceive we were a victim of and/or being cheated by a salesperson. Obsession is the theme of so much great literature. The classic example is the novel "Moby Dick."

2017 56

2017 Miami Salesperson Attorney 56

Great Public Speaking

JULY 27, 2011

Another advantage of humor is that it can help break down the status barrier between the salesperson and the client. It helps build a rapport and a sense of we instead of you and me which makes your point of view, as the salesperson, much more persuasive.

Las Vegas 60

Las Vegas Sales Salesperson 2011 60

Jane Genova: Speechwriter - Ghostwriter

DECEMBER 30, 2016

  Think about it: Some salespersons and some waiters make a lot of money through commission and tips. The displaced professional has become the new Everyman and Everywoman. The factors range from technological change to simple aging.

2016 61

2016 2020 Salesperson 2017 61

Six-Figure Freelancer Blog

FEBRUARY 5, 2011

you move from the domain of salesperson to that of a supplier of words. What you do once an editor says “yes” can be as important as how you pitch your ideas. Upon having your proposal accepted by an editor, you have to discuss a number of details with your editor before you write. After all, once the editor says, “Yes, I’d love to buy that article from you.” Editors tend to be busy people but they also tend to be professional.

Salesperson 45

Salesperson 2011 Proposal Ideas 45

Jane Genova: Speechwriter - Ghostwriter

JULY 3, 2017

In Japan , there is cosmetics salesperson Yoskio Lida. In America there are media tycoon Rupert Murdoch and investment guru Warren Buffett. Both are in the late 80s. Neither indicate they will be retiring. She is 85. She also shows no signs of retiring from work.

2017 52

2017 Salesperson Social Network Social Networking 52

Jane Genova: Speechwriter - Ghostwriter

JUNE 16, 2017

Salesperson. Corporate Executive. Motivational speaker. Politico. And, yes, Comic. All those roles involve talking for a living.    To succeed mandates finding the right "stage" persona.

2017 52

2017 Salesperson Stage Hotel 52

Professionally Speaking...

MARCH 10, 2010

They are clear that a sales presentation should be a dialogue between salesperson and audience. Volumes have been written about the skills needed for successful sales presentations. Advice abounds about how to present benefits, not features; how to conduct product demos; how to use influencing techniques; how to establish rapport; how to close; and more.

Sales 100

Sales 2010 Salesperson Agreement 100

Jane Genova: Speechwriter - Ghostwriter

JUNE 9, 2017

He had worked as a medical device salesperson. The New York Post refers to Carmeron McDermott, 31, as a preppy trust-fund kid in the headline. So, of course, we are all going to be all-eyeballs. The read isn't disappointing.

2017 52

2017 Boston Salesperson Massachusetts 52

Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 24, 2017

No, he couldn't see beyond his hunger for a bigger life than he was leading as a traveling salesperson in the Midwest. The 2016 film "The Founder" exposes the iconic Ray Kroc as a ruthless business mogul. His total focus was on his own success.

2017 52

2017 Salesperson 2016 Business 52

Jane Genova: Speechwriter - Ghostwriter

AUGUST 17, 2013

 There's a gold mine for the salesperson in studying the source of their pain, what has not worked in relieving it, and what seems like it can work. In traditional seminars on selling we learn about mirroring.  That's the basic strategy salespeople leverage.

2013 67

2013 Salesperson Body Language Lead 67

Great Public Speaking

NOVEMBER 1, 2010

About every three months she gets a letter from the salesperson who sold it to her. Following Up After the Sale Humor and lightheartedness can be used after the sale to maintain a nonthreatening presence with the customer. This also helps create loyal customers and repeat business. Customers see that you didn't disappear immediately after getting their money. My office assistant bought a new Saturn automobile a few years ago.

Customer 40

Customer Salesperson Services Survey 40

Great Public Speaking

DECEMBER 27, 2011

A salesman is now a salesperson. The use of sexist language is something you must also be careful to avoid in order to be in tune with today's society. There is an excellent section about this topic in the book Speak Like a Pro by Margaret Bedrosian. A fireman is now a firefighter.

Salesperson 52

Salesperson 2011 2012 Public Speaking 52

Jane Genova: Speechwriter - Ghostwriter

DECEMBER 19, 2017

For example, the goal may be to sell 20 more cars per salesperson this year. The first time I immersed myself in a video-based simulation, I felt like something was off, uneasy,, or just plain awkward.

2017 52

2017 2018 Salesperson Response 52

Great Public Speaking

AUGUST 2, 2010

His conclusion: You can become a more effective and successful salesperson by using humor in your sales presentation. If anytime is critical to create excitement in a presentation, this is it.

Sales 55

Sales Salesperson Humor 2010 55

Great Public Speaking

JANUARY 24, 2011

Some salespersons get so wrapped up in telling jokes they forget to go for the business. Don't forget to make your sales pitch. Use testimonials. They can be delivered live by happy clients who are willing to help you or in writing or by video or audio tape.

Sales 52

Sales Ad-Lib Salesperson 2011 52

Jane Genova: Speechwriter - Ghostwriter

MAY 29, 2015

Kennedy's eloquent rhetoric was a salesperson's keen understanding about what the American people needed and wanted. Ask successful businesspeople their "secret." " Most, in one way or another, will answer: Knowing how to sell.

2015 60

2015 Selling Sales Salesperson 60

Jane Genova: Speechwriter - Ghostwriter

JUNE 26, 2015

You just lose it, punch the salesperson multiple times for bringing you a narrow, instead of a wide, size 8 shoe. Despite five years of mindfulness practice, my brain remains wired to process extreme angst.

2015 56

2015 Salesperson 2005 Pennsylvania 56

The Communication Blog

FEBRUARY 18, 2018

The real estate salesperson who urges you to make a quick decision because others are interested, is likely banking on your stress leading you to emphasize the positives in the new home and to ignore the negatives. Here is a Word file of an article published in Etc: A Review of General Semantics , vol. 73, no 2, April 2016, pp. 173-179. The journal is a bit behind its normal publication schedule so this was just published. Making Choices* Living is a process of making choices.

2018 100

2018 1996 2013 Analysis 100

Jane Genova: Speechwriter - Ghostwriter

DECEMBER 14, 2011

So, it hurts the job applicant, salesperson, and entrepreneur to default into wit. No Employers, clients, and customers want wicked smart. 

Selling 52

Selling Salesperson 2011 Buyer 52

Six-Figure Freelancer Blog

JANUARY 29, 2011

Working as a freelance writer is as much a business as working as an insurance salesperson or a widget manufacturer. Chapter 18: Finding Markets: It takes work to run a business, any business. I happen to find it more fulfilling than selling insurance or manufacturing widgets, primarily because I like to write. Because I enjoy writing, I avoided the business aspects of my work in the beginning and, by golly, I didn’t get paid to do much writing.

Salesperson 45

Salesperson Fulfillment 2011 Writing 45

Jane Genova: Speechwriter - Ghostwriter

JULY 31, 2013

  Since Creative Nonfiction is so mainstream, audiences expect publishers, public speakers, and even the door-to-door salesperson to be producing narratives. Science is a business.  Big business.

2013 52

2013 Salesperson Production Company Packager 52

inCredibleMessages

MARCH 3, 2008

Price compares a salesperson’s “pitch” to classical hypnosis, as follows (in italics with slight adaptions): A Salesperson’s communication may go like this: When you own this home you are going to love holding her in you arms, late at night, while sitting by this fireplace. An article on the power of suggestion in persuasive communication relays an important lesson for business communicators. Most of us approach persuasion as an exercise in logic and statistics.

Techniques 40

Techniques 2008 Salesperson Pricing 40