Article: Self-Publishing, Author Services Open Floodgates for Writers

Six-Figure Freelancer Blog

Mid-level authors already know that the era of large advances, generous royalties, book tours and media spots are over. Publishers just don't have the resources to offer them full support. The Internet, online bookstores, e-books, and an economy in decline are cited as some root causes of the steady slump in the traditional publishing industry. In 2005 sales were down by 9 percent (and have continued to fall).

What You Need to Know About Self-Publishing

Great Public Speaking

This means you can order just enough to sell from your website, at your book signing, at back-of-the-room sales during your seminars, or for giving away to promote your business. It's a free online self-publishing tool that helps you prepare your book for printing. The price of the book covers the production costs and your royalty. In addition, Amazon offers a lot of tips to help you self-publish your book through createspace.com.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Yes, A Book Is Still "Price Of Entry" - Agent/Publisher Route, Self-Publishing, Home-Publishing

Jane Genova: Speechwriter - Ghostwriter

A book functions as a multi-dimensional marketing and sales tool. If you haven't published one, you are at a disadvantage. Why You   Publish.  No, you don't put the book out there hoping to earn a bundle from royalties. Agent-Publisher Route.

"Creations must make money indirectly, by promoting sales of something else," Paul Krugman

Jane Genova: Speechwriter - Ghostwriter

  In an article  for THE NEW YORK TIMES MAGAZINE, MIT economist Paul Krugman put it best: "Creations must make money indirectly, by promoting sales of something else."   My example is the book published to bring in business for the consultant, lecture fees for the motivational speaker, and believers for a spiritual or religious organization.    But Anderson published "The Long Tail" in 2006. 

Growth of ebooks and indie authors

Six-Figure Freelancer Blog

According to Publisher’s Weekly : Ten years ago, e-books accounted for less than 1% of the trade book market. Today, e-books account for about 25% of dollar sales and 40%–50% of units. Writers are drawn to e-book self-publishing for the total creative control, faster access to global markets, and pricing and promotion flexibility. Writers retain all rights while earning 60%–80% of the list price as their e-book royalty.

How the Professionals Make Money

The Speaker Point

Is it from book or product sales? Think again Most speakers don’t make any money through book sales. They write it, publish it, and carry it around, as my friend Seth puts it, “as a business card to get speaking gigs.” In fact, even successful authors compliment their book sale revenues with speaking engagements and workshops. With royalty for first-time authors between 6% and 10% of the net receipts, the total amounts to about $1 per book going to the author.

2011 100

2010: What no longer sells books

Jane Genova: Speechwriter - Ghostwriter

  The glut of product caused by self-publishing and desperation.      Sales of that book could be much better. [Full  [Full disclosure: I receive 50% of AMA HANDBOOK royalties for assisting in its preparation.].   Don't publish without a sustained commitment to promote. Going the agent/publishing house route is yielding diminishing returns.  The Great Recession. 

2010 46

What Happened?

Jane Genova: Speechwriter - Ghostwriter

  Why, as they say in sales, this dog don't hunt?    I assisted with the manuscript and for that am contracted to receive 50% of the royalties, which likely won't be a windfall.   Self-publishing and the desperate need of professional services firms to hand a book to prospects and clients have worsened that already bad situation.  The AMA HANDBOOK ON PUBLIC RELATIONS, by Bob Dilenscheider is at number 673,447 on Amazon.com. 

1998 46