Book Sales Uneven

Jane Genova: Speechwriter - Ghostwriter

So, it's no surprise that Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS has been having relatively brisk sales on Barnes and Noble.    There's no reason why weak sales in one channel should influence the overall potential of the book in the marketplace.   Because of my assistance in preparation of the manuscript, I am contracted to receive 50 percent of royalties

Sales 43

Putting Your eBook Sales on Autopilot

Pivotal Public Speaking recently announced that its monthly eBook sales have surpassed its print book sales. What’s a standard royalty or commission? This revolution means the market for your eBooks is burgeoning. If you are ready. But how do you enter this market? How do you convert your books into eBooks? And what’s the difference between Kindle format, ePub and PDF? Does your book need to be in all formats? Which is the most profitable?


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Book Sales - Rules of Success Keep Mutating

Jane Genova: Speechwriter - Ghostwriter

  Therefore,  financial expectations are lower for me who is contacted to earn 50% of its royalties.  Should we conclude that there might be a positive correlation between a solid brandname and strong sales of your own book but not necessarily the book that brandname endorses with a "Preface?"  "  Also, there might be zero correlation between sales of your own book and those you lent your support to?

Sales 43

"Creations must make money indirectly, by promoting sales of something else," Paul Krugman

Jane Genova: Speechwriter - Ghostwriter

  In an article  for THE NEW YORK TIMES MAGAZINE, MIT economist Paul Krugman put it best: "Creations must make money indirectly, by promoting sales of something else." Fortunately, even prospects for my ghostwriting services are getting it that they can't hope for big royalties from a book.  "I found what I was meant to do.    It's be a writer." " I wanted to roll my eye when this middle-aged person confided that to me. 

How the Professionals Make Money

The Speaker Point

Is it from book or product sales? Think again Most speakers don’t make any money through book sales. In fact, even successful authors compliment their book sale revenues with speaking engagements and workshops. With royalty for first-time authors between 6% and 10% of the net receipts, the total amounts to about $1 per book going to the author.

2011 100

Fox Effect and Long Tail

Jane Genova: Speechwriter - Ghostwriter

  Those numbers pull it out of the dead zone to the security of respectable sales, at least in this recessionary marketplace.   What we in communications learn from this is the power of controversy to create that long tail or continuous sales of books and other items which won't ever be best-sellers.  My concern with this particular long tail is that I had been contracted to receive 50% of the royalties because of my assistance with the book. 

Growth of ebooks and indie authors

Six-Figure Freelancer Blog

Today, e-books account for about 25% of dollar sales and 40%–50% of units. Writers retain all rights while earning 60%–80% of the list price as their e-book royalty. According to Publisher’s Weekly : Ten years ago, e-books accounted for less than 1% of the trade book market. Although the rate of growth has slowed for e-books, the affordability and accessibility of digital will continue to erode print readership.

2016 40

Progress: I feel like Kalinda on "The Good Wife"

Jane Genova: Speechwriter - Ghostwriter

Sleuthing unfolded this information:  The information about royalties from the book I assisted Bob Dilenschneider with - AMA HANDBOK ON PUBLIC RELATIONS - is solely in his hands.    By written contact, I am supposed to receive 50% of those royalties.  Genova: The American Management Association provides royalties information only to individuals who are parties to our publishing agreements.  Street vs. elite might be making some progress. 

Your Online Presence - No, It Doesn't Have To Be The Happy Valley

Jane Genova: Speechwriter - Ghostwriter

Gleefully, photos of grandchildren, the perfect chocolate mousse, and the royalty check from publishing that book are posted. That's even the case when the post is a blatant sales pitch or a mere link to something already published on their own commercial website. The ethos of Facebook is primarily The Happy Valley. Even in sad events such as the death of a relative, the tone is upbeat. I have yet to come across a warning not to despair.

2015 52

Readers, give your input: should I give up my day job?

Jane Genova: Speechwriter - Ghostwriter

  I could buy an ample size house and plow my energy into rescuing unwanted dogs, cats, and birds, enhancing their presentation skills, and then leveraging that sales animal in me to find them good homes.  All that adds up to 50% of royalties for me.  ON THE MONEY: Twice I contacted office manager at The Dilenschneider Group Joan Avagliano [] about the status the royalties.  Not that I really have a day job. 

That Old "Don't give up before the miracle"

Jane Genova: Speechwriter - Ghostwriter

  After some brisk sales when the book was published about a year ago, activity was in a dead zone.    Then, today a nice royalty check came from the publisher.   While I wasn't watching book sales, they were taking place. The book I published is "Over-50: How We Keep Working."  "  Yes, you can buy it online here.    To my surprise a number of people have been doing just that in 2011. 

New Normal: Rollercoaster Hybrid

Jane Genova: Speechwriter - Ghostwriter

As long as the ups are maintained and sustained as long as possible, maybe rollercoaster dynamics aren't all that bad for book sales.    Not too long ago, it was in the 600,000 category of sales on  Disclosure: I earn 50% of AMA HANDBOOK ON PUBLIC RELATIONS royalties for assisting with the manuscript.].   Take the track record for AMA HANDBOOK ON PUBLIC RELATIONS, by communications leader Bob Dilenschneider. 

That Long Tail: Still wagging

Jane Genova: Speechwriter - Ghostwriter

  Dilenschneider got the world's attention, conservatives took interest in his latest book, and sales have been steady.    For my assistance in getting the book together I earn 50% of royalties Download Dilenschneiderinovice.  Once a long tail starts wagging, it might continue doing that for a long time. 

Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS surges on

Jane Genova: Speechwriter - Ghostwriter

   Yesterday its rank was hundreds of thousands below where sales stand today.   Full disclosure: I earn 50% of royalties for my assistance with it.  A solid book on the fundamentals of communications Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS has surged on     Its initial slow start on the book market might have been that it was positioned as a primer on digital. 

Cautionary Tale for Writers

Jane Genova: Speechwriter - Ghostwriter

  So, to ensure that I would be paid on a timely basis for my assistance with preparing the AMA HANDBOOK ON PUBLIC RELATIONS, I put the matter of the collection of the royalty payments in the hands of Adams, Stevens & Bradley, Ltd.   I asked it explicitly if it could process royalties.  That representative indicated, which is frequently the case in traditional publishing, that a statement of sales and royalties had not yet been issued. 

Do you make your audience feel stupid?

Speak Schmeak

We continue to produce revenue from speeches and seminars, royalties, products, contract training, coaching and consulting, but by adapting how we went to market, we developed some innovative ways to deliver our services to meet the changing needs of a different marketplace." I was reading an article the other day, one geared toward speakers. The author was describing how he had reinvigorated his business as the speaking market had changed along with the economy.

2010 175

Seth Godin cuts out middleman publisher, sells books direct from blog

Jane Genova: Speechwriter - Ghostwriter

This, I am convinced, handicapped sales of books such as AMA HANDBOOK ON PUBLIC RELATIONS by Bob Dilenschneider and JOURNAL OF THE PLAGUE YEAR by Llloyd Constantine.   I had assisted with the manuscript and will receive some royalties.  Another arrow in the heart of the traditional publishing industry. 

What You Need to Know About Self-Publishing

Great Public Speaking

This means you can order just enough to sell from your website, at your book signing, at back-of-the-room sales during your seminars, or for giving away to promote your business. The price of the book covers the production costs and your royalty. You know that public speaking book you have always wanted to write but never did because you would have to pay the printer to print hundreds more than you need and then store them forever in your garage? I have good news for you.

No Joy in Bookville

Jane Genova: Speechwriter - Ghostwriter

  For assistance with the HANDBOOK I am due 50% of royalties.    Will update you in August when the American Management Assocation sends out the sales and royalties numbers.   Constantine could boost his sales numbers if he purchases and donates copies of his book to the Kennedy School of Government.  The three upscale households I visited this past week all had lots of books: borrowed from the library.

Do you make your audience feel stupid?

Speak Schmeak

We continue to produce revenue from speeches and seminars, royalties, products, contract training, coaching and consulting, but by adapting how we went to market, we developed some innovative ways to deliver our services to meet the changing needs of a different marketplace." I was reading an article the other day, one geared toward speakers. The author was describing how he had reinvigorated his business as the speaking market had changed along with the economy.

2010 146

No sweet spot on Barnes and Noble either

Jane Genova: Speechwriter - Ghostwriter

Perhaps the book industry should be required to warn authors about the new realities of publishing print, at least for sale.  Disclosure: For my assistance with AMA HANDBOOK, I am contracted to receive 50 percent of the royalties. Let's face it: It's the post-print era.    Books, even well crafted ones, are a hard sell. 

2010: What no longer sells books

Jane Genova: Speechwriter - Ghostwriter

     Sales of that book could be much better. [Full  [Full disclosure: I receive 50% of AMA HANDBOOK royalties for assisting in its preparation.].   The price I set has been reduced in most sales channels. The Great Recession.    Preference for the Short Form.    The glut of product caused by self-publishing and desperation.  Working long hours if we're lucky enough to be working.

2010 46


Jane Genova: Speechwriter - Ghostwriter

Sales  of Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS are steady.  Full Disclosure: Because of my assistance with preparing AMA HANDBOOK OF PUBLIC RELATIONS, I receive 50% of the royalties.   If those continue, this book might be a classic case of what WIRED head Chris Anderson calls "a long tail." 

Authors: Think Like Consumer Products Companies

Jane Genova: Speechwriter - Ghostwriter

  Sales of his Eliot Spitzer tell-all JOURNAL OF THE PLAGUE YEAR are recovering.  Full disclosure: I'm up for 50% of royalties from the AMA HANDBOOK.]. Books are products.    They could be marketed lots more like Wisk, and other consumer products.    But they aren't.    Yet, Wisk is getting plenty of attention with its contest Pimp my Laundry Room  video contest.

Authors versus publishers in the digital age

Max Atkinson

for last year's royalties on the book, which they're now selling at an RRP of £18.99 (or £16.54 Last year, world sales of this ('still in print') book came to a grand total of 51. per copy, I'd only have to sell 6 copies a year to earn more than the miserable royalty payment just received from the 'publishers'. As many of you will know, there's quite a debate going on about Google's plan to make every book ever published available online.

How to work with publishers and agents: The Public Words Speaker Forum 2010

Public Speaking Advice and Commentary

  Bulk sales earn lower royalties, so a speaker who’s out selling his?   And authors who see a large portion of book sales from Amazon may be ?offered a lot of sales herself, self-publishing might be the best choice. As I’ve blogged before, professional speakers need books in order to sustain a career over the long term.    And that means books published by traditional publishing houses for the most part, though there are exceptions. 

2010 51

777: 7 Kindle books, 7 pluses and 7 minuses

Max Atkinson

I've been a fan of Amazon's Kindle ever since signing a contract for digital versions of two of my books - when I discovered that the author's share of the royalties is about seven times more than the miserable 7.5% we get from sales of conventional paperback books. Now, having just finished reading a seventh book on a Kindle of my own, I can report on the gadget from a user's point of view.

2011 58

Le Book: Over?

Jane Genova: Speechwriter - Ghostwriter

   The prominence and sales of the book have been helped by good luck for Young that the Edwards's saga keeps giving.    Yes, they experience a decent bounce up in sales now and then.   [Disclosure: I receive 50% of royalties for the work I did on that book.] My "A book is the price of entry." " That's what I used to advise clients.    They listened.    A book was produced. 

Great Scandals Raise All Boats

Jane Genova: Speechwriter - Ghostwriter

  To begin with sales of his book "AMA Handbook on Public Relations" shot up.    Of course I am going to present this case study to prospects and clients struggling with their own book sales.    Because of my assistance with the book, I am contracted to receive 50% of the royalties [ Download Dilenschneiderinovice ].  The shrewd have staked out their space in the Rupert Murdoch hacking scandal. 

Andrew Young's Genius and/or Good Luck: Not all exposes created equal

Jane Genova: Speechwriter - Ghostwriter

  There was initial excitement and good numbers for sales.    Then, except for periodic bounces in sales figures, it hobbles around in the 100,000s and 200,000 sales territory.  So, what are the variables which make a book, in this post-print era, hot in terms of bringing in royalties?  Unlike other tell-alls which quickly petered out, Andrew Young's THE POLITICIAN remains a brisk seller. 

2010 40

Joke Contest Results — Foreign Phrases

Humor Power

come see, consume: Merchant’s sales slogan around Christmas. coupe de Grace: Two-door auto for Monaco royalty. It’s time for the results of the December joke contest–Foreign Phrases. New Joke Contests are announced on the first of the month (alternating months). New Cartoon Caption Contests are announced on the first of the month (alternating months). The next caption contest is January 1, 2012. . Here are this month’s top lines: ** FIRST PLACE **.

What Happened?

Jane Genova: Speechwriter - Ghostwriter

  Why, as they say in sales, this dog don't hunt?    I assisted with the manuscript and for that am contracted to receive 50% of the royalties, which likely won't be a windfall. The AMA HANDBOOK ON PUBLIC RELATIONS, by Bob Dilenscheider is at number 673,447 on    In 1991, his breakthrough book POWER AND INFLUENCE was a best-seller in public relations, quoted verbatim for years. 

2010 46

Controversy Sells Book in Tough Market: Murdoch defender's book gets a bounce

Jane Genova: Speechwriter - Ghostwriter

  Because of assistance I gave on getting the book out there, I earn 50% of royalties.    Dilenschneider's next bit of performance art to keep book sales rolling could be to be made up/dressed up like a member of Gen Y.  This weekend in THE NEW YORK TIMES MAGAZINE , none other than executive editor Bill Keller told us to forget about writing a book.    That market peaked about in 2005 and is only heading down. 

2011 40

Why all the Hail Mary Passes in book publishing?

Jane Genova: Speechwriter - Ghostwriter

  Sarah Palin in no slouch in her barnstorming the nation on behalf of book sales.   So, why the fantasies of how much new business, royalties, employment opportunities, and speaking engagements a book could bring in?  Barring a double-dip recession, the worst seems over.    For example, consumer spending is up 0.5%, the sixth time in seven months.    Yet, there is a surge in those Hail Mary passes to publish a book. 

All About Presentations: Checklist for Presentations

At all about presentations we discuss conceptualization, design and delivery of presentations About Me Vivek Singh (Poza) Hyderabad, India A Presentations Evangelist MBA from IIM Ahmedabad with 6 years of industry experience in sales and marketing Sync up - Email | Linked In | Facebook | Twitter Featured Post Ideal No. Five Sales Pitch Fundamentals That Win Business in.

Publishing a Tell-All: Risky Business

Jane Genova: Speechwriter - Ghostwriter

  So many variables are in play which can deep-six sales or keep them bouncing up.   That's lousy news for me since for my role in preparation, I am contracted to 50% of the royalties.  In this era when gossip is a major industry, publishing a tell-all would seem a sure money-maker.    Not so.    That's because the world has become too volatile. 

Collecting Those Accounts Receivable: More on this ordeal

Jane Genova: Speechwriter - Ghostwriter

  On this blog I have noted my struggles with certain members of The Establishment in obtaining even information about sales and royalties for book projects in which I have assisted.  The downturn has been going on a few years.    Therefore, none of us in communications should be newbies at the ordeal of collecting on accounts receivable.    Along the way we have probably learned plenty. 

2010 43

Yes, A Book Is Still "Price Of Entry" - Agent/Publisher Route, Self-Publishing, Home-Publishing

Jane Genova: Speechwriter - Ghostwriter

A book functions as a multi-dimensional marketing and sales tool.  No, you don't put the book out there hoping to earn a bundle from royalties. But, like all tactics in marketing and sales, this one is changing. It could also achieve all your marketing and sales objectives. If you haven't published one, you are at a disadvantage. Why You   Publish.

National Speakers Association > INSIDE NSA > Competencies

It involves business management, sales and marketing knowledge, and the skills and techniques needed to generate income through speaking engagements and other revenue streams.

Market Your Book with a Movie Trailer

And while actually placing an ad in a movie theater is very expensive, even a low-budget "movie trailer" on your website can increase your sales dramatically. You can see the resulting trailer, which increased his book sales 30%, at You can insert photos of your book cover, graphs and tables from your book, and evocative royalty-free photos and artwork, alternating with short, punchy copy a la Jeff Rivera.

Social Media: Corrected Value Proposition

Jane Genova: Speechwriter - Ghostwriter

  This series helps attract sales for my new book OVER-50: HOW WE KEEP WORKING.   That means to continue to track results of the impact on brand awareness or sales, not necessarily the raw numbers on traffic or followers.  Full disclosure: I earn 50% of royalties on AMA HANDBOOK for assisting in its preparation.]. A breakthrough study by Vivaldi Partners found that lots of effort using social media are wasted.