11 tips on writing bo-o-oring content

Six-Figure Freelancer Blog

From the blog of That White Paper Guy : You work in an interesting industry. If other companies buy it, they’ll get a great ROI. … Read the full blog post here: From the blog of That White Paper Guy And you have an amazing product. Your new product might change people’s lives. Maybe even yours. If you do a good job promoting it, you might get named employee of the month. Pats on the back. Even a raise!

2018 48

New Business Development - Exposure Not Enough

Jane Genova: Speechwriter - Ghostwriter

Your email might contain their white paper or invitation to their webinar. In niches which are glutted it might have a relatively low return on investment (ROI).

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Trending Sources

Purpose, Not Promotion - Marketing from the Soul

Jane Genova: Speechwriter - Ghostwriter

" The experts at Traackr discuss why and how purpose is replacing promotion (and that advertising may be dead) in the white paper "The Rise of Influencer Marketing in B2B Technology."

Thought Leadership - Any Size Business Can Level Playing Field with that Powerful Marketing Tool

Jane Genova: Speechwriter - Ghostwriter

If your thought leadership is in mergers and acquisitions the ROI for posting on Instagram probably isn't high. What I have noticed in my research for human resources clients is that Deloitte is using sophisticated white papers to create itself as  the  go-to source on the future of work. The shift is from just-in-time marketing to a strategic focus on developing sought-after insight. In a nutshell, that's what thought leadership is all about.

2019 40

Ghostwriting: Everything but the best seller

Jane Genova: Speechwriter - Ghostwriter

    Pre-digital times, the stars in ghostwriting had been the ones creating best-selling books, opinion-editorials for THE WALL STREET JOURNAL, and white papers for brandname IT companies. The white papers stay. 

2011 65

How to Develop an Effective Lead Generation Strategy


eBooks, reference checklists, kits, guides and white papers are powerful “baits” to add to a lead generation landing page for higher conversions. Bonus point: unlike other strategies, PPC allows you to track the ROI of your lead gen campaigns up to a penny.