Social Media ROI?

Communication Steroids

It appears that ROI in the social media world has too many moving parts to pin down to a specific number, or even a general number. There’s a lot of value in the ROI of social media. Public Relations Social Media Social Media ROIWhat is your Return on Investment in Social Media ? Seems to be a logical and oft-repeated question these days in the marketing world. But to answer that you have to define both of those terms.

ROI 43

Elephant in Room: ROI on Academic Degrees (especially those from elite institutions of learning)

Jane Genova: Speechwriter - Ghostwriter

The question about the return on investment (ROI) on official academic degrees has no absolute answers. Unless they can land a plum job along another career path, the ROI on the degree will not be good.

ROI 52

Email Pitching - High ROI, Despite Small Percentage of Opens

Jane Genova: Speechwriter - Ghostwriter

It's nothing new.   Way back in the 1970s, "What Color Is Your Parachute?" " shocked us with the reality that the professional who was best at applying for whatever got the whatever.  That person was not necessarily the most qualified.

[Podcast] ROI of LOL: Adding Humor to Your Presentation with June Cline

Speaker Launcher

The post [Podcast] ROI of LOL: Adding Humor to Your Presentation with June Cline appeared first on Jane Atkinson. Here’s a few more resources: * ROI on LOL Handout. * The ROI of LOL Feature Article. Does it pay to add humor to your presentation?

ROI 67

Techies, like Peter Tiel, don't have great ROI on political donations in Campaign 2016

Jane Genova: Speechwriter - Ghostwriter

"Crowdpac's ranking of technology sector donations published today shows there's little correlation between Silicon Valley's financial backing and the ballot box - at least as this point in the 2016 election cycle." " - re/code, February 10, 2016. Here is the article.

2016 56

ROI of LOL: Adding Humor to Your Presentation with June Cline

Speaker Launcher

The post ROI of LOL: Adding Humor to Your Presentation with June Cline appeared first on Jane Atkinson. Here’s a few more resources: * ROI on LOL Handout. * The ROI of LOL Feature Article. Does it pay to add humor? If you ask June Cline, she’ll say YES!

ROI 53

ROI on Postage Stamps, First oz, then a second: Tremendous return in new biz development

Jane Genova: Speechwriter - Ghostwriter

Snail mail can have an amazing return of investment (ROI) in developing new biz.  That is, if we hustlers do it right. Forget mailing out the announcement of a new partner in the firm, printed on high-quality stationary.  No, no, no.  We need to be clever and unexpected.

ROI 61

Commenting on Sites: ROI could be media job

Jane Genova: Speechwriter - Ghostwriter

In the early 21st century, digitals told us, if we wanted a presence on the web, to leave comments on sites.    We did that, compulsively.    Then soon enough we get very busy keeping up our own blogs, Facebook wall, websites, podcasts, and tweets.    We commented less.    Then we didn't comment at all. Well, that might have been a mistake, at least for those of us who would like jobs at high-profile media properties like GAWKER and DAILY KOS. 

ROI 40

Improvise to Improve Your People Skills

Presentation Guru

More and more however, ‘presentation’ isn’t about some distant figure onstage telling you about how exciting your KPIs are and how everyone’s passionate about ROI in Q3 as we leverage synergies going forward.…

2018 108

Steve Cohen Brand - Long Way from Restored

Jane Genova: Speechwriter - Ghostwriter

In the good old days of SAC, master of the universe Steve Cohen averaged about a 30% ROI for investors. ROI for investors. That was then. He had been banned by the SEC to accept outside investor funds. After the two year hiatus was over he launched hedge fund Point72.

2019 52

Media interviews: another phrase to avoid

Joan Detz Speaker Services

Hardly] Will the phrase contribute to the ROI of that interview? [No] I heard this on a media interview a few days ago: “You don’t look seventy.” ” Some thoughts: What does seventy look like? Who knows?] Will the phrase create value for the audience? [No]

ROI 52

Venture Capitalist - Business Enigma

Jane Genova: Speechwriter - Ghostwriter

What could Thiel be deriving in terms of ROI from this initiative?  Venture Capitalist Peter Thiel remains an enigma. On the one hand, he seems to be an astute businessperson. On the other hand, he it ponying up $1.25 million for the Make America Great Campaign.

2016 61

11 tips on writing bo-o-oring content

Six-Figure Freelancer Blog

If other companies buy it, they’ll get a great ROI. From the blog of That White Paper Guy : You work in an interesting industry. And you have an amazing product. Your new product might change people’s lives. Maybe even yours. If you do a good job promoting it, you might get named employee of the month. Pats on the back. Even a raise! If you are a freelancer, maybe you’ll win more clients! Who needs that kind of pressure?

ROI 46

If Power Becomes the Whole Game

Jane Genova: Speechwriter - Ghostwriter

The ROI on that was subpar. From his father Henry VII, Henry VIII learned that power had to be used brutally. After all, the empire was filled with the enemy within. 

2019 52

Ballard Spahr Lawyer Gunned Down on Mean Streets of Philadelphia

Jane Genova: Speechwriter - Ghostwriter

If it draws out information about the alleged shooter, then it has provided the law firm a significant ROI.  This is the second incidence of violence. So it makes sense the law firm Ballard Spahr is offering a reward for the most recent harm done to one of its employees.

2019 52

Live Like Medieval Monk, Now & Throughout Retirement

Jane Genova: Speechwriter - Ghostwriter

The ROI on that was, well, amazing. They are everywhere: Rational men and women who wake up one day and recognize they will never have enough to retire or stay retired. They are probably in their 50s. They read they could make it into their 90s.

2019 56

Instead of Investing in M.B.A. Degree, Read These 11 Books (Jack Welch's isn't included, Dale Carnegie's is)

Jane Genova: Speechwriter - Ghostwriter

Once considered the degree with the guaranteed high ROI - the M.B.A. - has gone uncool.    According to a 2018 Kaplan survey , 70% of M.B.A. programs report applications are down.

2019 56

Corporate training-The never-ending course

PowerPoint Tips

When trainees don’t implement the training the desired ROI isn’t achieved. Would it help improve implementation and therefore training ROI in your organization? What do you think is the biggest problem in corporate training?

2015 141

C-Level Presentation Tip #2: Link to Business Issues

Professionally Speaking...

Clearly show how your message is relevant to key issues the audience is focused on -- for example, corporate strategy, profitability, employee engagement, revenue or ROI. Executive level presentations can seem like swimming in shark-infested seas, even for the intrepid business presenter.

2012 152

Apologies. and I'm back!

Speak Schmeak

Thursday, August 14: Richard Oceguera will join the Audience Avenger Alliance Speaker Series with his talk "Your Client is in the Room: Networking Secrets to Increase Your Confidence & Conference ROI."

2014 210

Yes, go to the best college your students loans can buy

Jane Genova: Speechwriter - Ghostwriter

  So, yes, this investment in a great education still has a remarkable ROI.    The investment in a lesser-tier school seems to have a diminishing ROI. The game is still tilted toward elite colleges.    Don Peck confirms that in his THE ATLANTIC article "How a New Jobless Era Will Transform America." 

ROI 40

Brand Crypto - Will Steve Cohen's Rumored Investment Increase Its Credibility?

Jane Genova: Speechwriter - Ghostwriter

But the jury is still out if he can produce the kinds of ROI he was noted for.  The money world still watches hedge-fund player Steve Cohen.

2018 52

Here We Go Again - Retail Sales Down 1.2%, Most Since 2009 - Time for a News Fast

Jane Genova: Speechwriter - Ghostwriter

Therefore, following the news seems to have no ROI (return on investment). Retirees, Class of 2019 who will be looking for jobs, highly compensated older workers, and small businesspeople like myself. All of us are supposed to get very worried today.

2019 56

Culture = Serious Business

Jane Genova: Speechwriter - Ghostwriter

Some attribute Costco's higher than average long-term ROI to shareholders to its employee-centric culture. The story history might tell about Uber could focus on what has become known as its "toxic" culture.

2017 52

50+ More Than 1/2 Will Be Forced Out of Jobs, Only 10% Will Make Comparable Money Ever Again

Jane Genova: Speechwriter - Ghostwriter

  Our graduate degrees didn't have the ROI we anticipated. The research documents what we all have been observing. The "system" will push more than half of us 50 years or older out of their jobs. And only 10% will ever make comparable money, at least from that kind of job.

2019 52

How to Start a Presentation: 5 Strong Opening Slides and 9 Tricks To Test

SlideModel

Spark curiosity: “Did you know that companies who invested in speech recognition have seen a 13% increase in ROI within just 3 years?”. Knowing how to start a presentation is crucial: if you fail to capture the audience attention right of the bat, your entire presentation will flop.

2018 83

Inside the Beltway - Not a Good Week for Jones Day

Jane Genova: Speechwriter - Ghostwriter

Was Jones Day getting a lousy ROI on those hirings?  "The Trump campaign has hired its own in-house attorney [Nathan Groth] for its 2020 reelection bid - shifting future business away from Jones Day, the law firm, that has represented Trump since his first run for president." 

2019 52

LinkedIn Updates - Ultimate Professional Hangout

Jane Genova: Speechwriter - Ghostwriter

And there has been a real payoff in ROI. Given the frequency of postings by just about everyone on LinkedIn Updates, it appears that it's the hangout for professionals. Not only is there a sharing of information, insight and whatever.

Regrets about Academic Education - New Game of Self-Torture

Jane Genova: Speechwriter - Ghostwriter

When shopping for a major which will have a high ROI, students should go for what demands the most effort. The new game for self-torture is to regret the specifics of our academic education. We shouldn't have invested all that money and time in a law degree.

2017 52

LawNewz - The Legal Media Site's DNA

Jane Genova: Speechwriter - Ghostwriter

That extends from the ROI of attending law school to the up or out associate career path in law firms.

Site 56

TruConversion - It's Really Trying to Pull This (the business of Congress to investigate)

Jane Genova: Speechwriter - Ghostwriter

So, how can a sensible capitalist calculate the potential ROI of investing the time, creativity, and hope? Click on this help-wanted on ProBlogger - Jobs by TruConversion. Within you will find another click to get to TruConversion's formal application.

2016 68

How charity:water is Changing the World

Duarte Blog

Pretty good ROI if you ask us. Duarte is passionate about good people, good causes, and good design. charity:water meets all those criteria in spades. Today, they paid a visit to our office to update us on how our donations been helping. ( Who does that?).

2012 89

Reversal of Fortune (along with influence and power) - Jones Day

Jane Genova: Speechwriter - Ghostwriter

Was Jones Day getting a lousy ROI on those hirings?  "The Trump campaign has hired its own in-house attorney [Nathan Groth] for its 2020 reelection bid - shifting future business away from Jones Day, the law firm, that has represented Trump since his first run for president." 

2019 52

How to Develop an Effective Lead Generation Strategy

SlideModel

Bonus point: unlike other strategies, PPC allows you to track the ROI of your lead gen campaigns up to a penny. Getting plenty of traffic does not automatically equals sales and profits. Most people need time to shop around and make up their mind, especially in the B2B niche.

Step-By-Step Guide to Creating a Viable Go to Market Strategy

SlideModel

Without this, you will fail to create an actionable, and ROI-driven marketing strategy and engage with your prospects. The ultimate goal of any business is to grow and scale over time. Conquering a single market or customer segment is never enough – there’s always room for expanding further.

2019 52

Higher Education - It Wasn't Exactly a Bubble, But Whatever It Was It Is Over

Jane Genova: Speechwriter - Ghostwriter

So, too much of our peak earning years were invested in advanced degrees which had a low or no ROI (return on investment) in the marketplace. There's a demographic shift - fewer in the pool of traditionally college-aged students. The economy is strong. Fewer enroll in higher education in good times. Last Friday's Jobs report had new job creation at more than 300k. And, no where is the cost of the four-year so-called "college experience" dirt cheap.

2019 40

Yes, It's Come to This: Wanting to Quit All Social Media But Can't, Not Professionally, Not Socially

Jane Genova: Speechwriter - Ghostwriter

Also, you have to wonder about the ROI on all that.  Just last night I was reflecting: Can I relocate to a small U.S. town near Mexico, semi-retire, and finally quit all social media?

2019 52

A False Positive When Selling

SpeakerSue Says...

My client invited me to skype into her sales meeting. “Wait until you hear what they think is a legitimate – a hot! – lead. It will make you sick,” she said. And it did. When a prospect says, “Sure, send me more info” that is not a HOTlead.

2014 70

Drudge Report Downsizes Clinton Inc. to "Illary"

Jane Genova: Speechwriter - Ghostwriter

The bottom line right now is that the expected return on investment (ROI) from supporting Hillary through money, time, and public endorsements may not pan out. "Illary" is how the influential conservative site - the Drudge Report - captures the latest in the Sick-Hillary crisis. That unhinging not only affects the fate of the Democratic Party. It also could blow into a million bits the legacy of Clinton Inc. 

2016 47

Seton Hill University, Greensburg, PA - Perfect Timing for Re-Branding

Jane Genova: Speechwriter - Ghostwriter

parents) question the Return on Investment (ROI) of going to any college  and, more specifically, to that one. The ROI for liberal arts graduates when they graduate in terms of earnings for the first five years is lousy.

2014 56

LinkedIn Is New Hangout For Professionals On Internet

Jane Genova: Speechwriter - Ghostwriter

The ROI on the sweat equity of maintaining a blog is still high enough to stick with it, though. Maybe it's true. Maybe email is dead. And maybe it's also true that blogging is not where global discussions get started. The place to communicate has become LinkedIn.

2015 72

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

The key to convincing execs to up your budget is to prove to them past ROI. In fact, studies reveal that marketing leaders who were able to prove ROI were 1.6 So many of the articles about storytelling in marketing today focus on brand storytelling.

2017 86

The Wonderful World of Cryptocurrency - Can This Brand Recover?

Jane Genova: Speechwriter - Ghostwriter

  There are, of course, many other ways to chase a potential high ROI. Can money be made by in cryptocurrency? Obviously, yes. Otherwise there wouldn't be so many players.

2018 52