Social Media ROI?

Communication Steroids

It appears that ROI in the social media world has too many moving parts to pin down to a specific number, or even a general number. There’s a lot of value in the ROI of social media. Public Relations Social Media Social Media ROIWhat is your Return on Investment in Social Media ? Seems to be a logical and oft-repeated question these days in the marketing world. But to answer that you have to define both of those terms.

ROI 43

[Podcast] ROI of LOL: Adding Humor to Your Presentation with June Cline

Speaker Launcher

The post [Podcast] ROI of LOL: Adding Humor to Your Presentation with June Cline appeared first on Jane Atkinson. Here’s a few more resources: * ROI on LOL Handout. * The ROI of LOL Feature Article. Does it pay to add humor to your presentation?

ROI 66

Elephant in Room: ROI on Academic Degrees (especially those from elite institutions of learning)

Jane Genova: Speechwriter - Ghostwriter

The question about the return on investment (ROI) on official academic degrees has no absolute answers. Unless they can land a plum job along another career path, the ROI on the degree will not be good.

ROI 52

ROI of LOL: Adding Humor to Your Presentation with June Cline

Speaker Launcher

The post ROI of LOL: Adding Humor to Your Presentation with June Cline appeared first on Jane Atkinson. Here’s a few more resources: * ROI on LOL Handout. * The ROI of LOL Feature Article. Does it pay to add humor? If you ask June Cline, she’ll say YES!

ROI 53

Email Pitching - High ROI, Despite Small Percentage of Opens

Jane Genova: Speechwriter - Ghostwriter

It's nothing new.   Way back in the 1970s, "What Color Is Your Parachute?" " shocked us with the reality that the professional who was best at applying for whatever got the whatever.  That person was not necessarily the most qualified.

Techies, like Peter Tiel, don't have great ROI on political donations in Campaign 2016

Jane Genova: Speechwriter - Ghostwriter

"Crowdpac's ranking of technology sector donations published today shows there's little correlation between Silicon Valley's financial backing and the ballot box - at least as this point in the 2016 election cycle." " - re/code, February 10, 2016. Here is the article.

2016 56

ROI on Postage Stamps, First oz, then a second: Tremendous return in new biz development

Jane Genova: Speechwriter - Ghostwriter

Snail mail can have an amazing return of investment (ROI) in developing new biz.  That is, if we hustlers do it right. Forget mailing out the announcement of a new partner in the firm, printed on high-quality stationary.  No, no, no.  We need to be clever and unexpected.

ROI 61

Commenting on Sites: ROI could be media job

Jane Genova: Speechwriter - Ghostwriter

In the early 21st century, digitals told us, if we wanted a presence on the web, to leave comments on sites.    We did that, compulsively.    Then soon enough we get very busy keeping up our own blogs, Facebook wall, websites, podcasts, and tweets.    We commented less.    Then we didn't comment at all. Well, that might have been a mistake, at least for those of us who would like jobs at high-profile media properties like GAWKER and DAILY KOS. 

ROI 40

Improvise to Improve Your People Skills

Presentation Guru

More and more however, ‘presentation’ isn’t about some distant figure onstage telling you about how exciting your KPIs are and how everyone’s passionate about ROI in Q3 as we leverage synergies going forward.…

2018 107

Steve Cohen Brand - Long Way from Restored

Jane Genova: Speechwriter - Ghostwriter

In the good old days of SAC, master of the universe Steve Cohen averaged about a 30% ROI for investors. ROI for investors. That was then. He had been banned by the SEC to accept outside investor funds. After the two year hiatus was over he launched hedge fund Point72.

2019 52

Media interviews: another phrase to avoid

Joan Detz Speaker Services

Hardly] Will the phrase contribute to the ROI of that interview? [No] I heard this on a media interview a few days ago: “You don’t look seventy.” ” Some thoughts: What does seventy look like? Who knows?] Will the phrase create value for the audience? [No]

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Venture Capitalist - Business Enigma

Jane Genova: Speechwriter - Ghostwriter

What could Thiel be deriving in terms of ROI from this initiative?  Venture Capitalist Peter Thiel remains an enigma. On the one hand, he seems to be an astute businessperson. On the other hand, he it ponying up $1.25 million for the Make America Great Campaign.

2016 61

11 tips on writing bo-o-oring content

Six-Figure Freelancer Blog

If other companies buy it, they’ll get a great ROI. From the blog of That White Paper Guy : You work in an interesting industry. And you have an amazing product. Your new product might change people’s lives. Maybe even yours. If you do a good job promoting it, you might get named employee of the month. Pats on the back. Even a raise! If you are a freelancer, maybe you’ll win more clients! Who needs that kind of pressure?

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Corporate training-The never-ending course

PowerPoint Tips

When trainees don’t implement the training the desired ROI isn’t achieved. Would it help improve implementation and therefore training ROI in your organization? What do you think is the biggest problem in corporate training?

2015 141

C-Level Presentation Tip #2: Link to Business Issues

Professionally Speaking...

Clearly show how your message is relevant to key issues the audience is focused on -- for example, corporate strategy, profitability, employee engagement, revenue or ROI. Executive level presentations can seem like swimming in shark-infested seas, even for the intrepid business presenter.

2012 152

Here We Go Again - Retail Sales Down 1.2%, Most Since 2009 - Time for a News Fast

Jane Genova: Speechwriter - Ghostwriter

Therefore, following the news seems to have no ROI (return on investment). Retirees, Class of 2019 who will be looking for jobs, highly compensated older workers, and small businesspeople like myself. All of us are supposed to get very worried today.

2019 56

Apologies. and I'm back!

Speak Schmeak

Thursday, August 14: Richard Oceguera will join the Audience Avenger Alliance Speaker Series with his talk "Your Client is in the Room: Networking Secrets to Increase Your Confidence & Conference ROI."

2014 206

Yes, go to the best college your students loans can buy

Jane Genova: Speechwriter - Ghostwriter

  So, yes, this investment in a great education still has a remarkable ROI.    The investment in a lesser-tier school seems to have a diminishing ROI. The game is still tilted toward elite colleges.    Don Peck confirms that in his THE ATLANTIC article "How a New Jobless Era Will Transform America." 

ROI 40

Brand Crypto - Will Steve Cohen's Rumored Investment Increase Its Credibility?

Jane Genova: Speechwriter - Ghostwriter

But the jury is still out if he can produce the kinds of ROI he was noted for.  The money world still watches hedge-fund player Steve Cohen.

2018 52

How to Develop an Effective Lead Generation Strategy

SlideModel

Bonus point: unlike other strategies, PPC allows you to track the ROI of your lead gen campaigns up to a penny. Getting plenty of traffic does not automatically equals sales and profits. Most people need time to shop around and make up their mind, especially in the B2B niche.

A False Positive When Selling

SpeakerSue Says...

My client invited me to skype into her sales meeting. “Wait until you hear what they think is a legitimate – a hot! – lead. It will make you sick,” she said. And it did. When a prospect says, “Sure, send me more info” that is not a HOTlead.

2014 70

How to Start a Presentation: 5 Strong Opening Slides and 9 Tricks To Test

SlideModel

Spark curiosity: “Did you know that companies who invested in speech recognition have seen a 13% increase in ROI within just 3 years?”. Knowing how to start a presentation is crucial: if you fail to capture the audience attention right of the bat, your entire presentation will flop.

2018 81

Higher Education - It Wasn't Exactly a Bubble, But Whatever It Was It Is Over

Jane Genova: Speechwriter - Ghostwriter

So, too much of our peak earning years were invested in advanced degrees which had a low or no ROI (return on investment) in the marketplace. There's a demographic shift - fewer in the pool of traditionally college-aged students. The economy is strong. Fewer enroll in higher education in good times. Last Friday's Jobs report had new job creation at more than 300k. And, no where is the cost of the four-year so-called "college experience" dirt cheap.

2019 40

Culture = Serious Business

Jane Genova: Speechwriter - Ghostwriter

Some attribute Costco's higher than average long-term ROI to shareholders to its employee-centric culture. The story history might tell about Uber could focus on what has become known as its "toxic" culture.

2017 52

LinkedIn Updates - Ultimate Professional Hangout

Jane Genova: Speechwriter - Ghostwriter

And there has been a real payoff in ROI. Given the frequency of postings by just about everyone on LinkedIn Updates, it appears that it's the hangout for professionals. Not only is there a sharing of information, insight and whatever.

Regrets about Academic Education - New Game of Self-Torture

Jane Genova: Speechwriter - Ghostwriter

When shopping for a major which will have a high ROI, students should go for what demands the most effort. The new game for self-torture is to regret the specifics of our academic education. We shouldn't have invested all that money and time in a law degree.

2017 52

LawNewz - The Legal Media Site's DNA

Jane Genova: Speechwriter - Ghostwriter

That extends from the ROI of attending law school to the up or out associate career path in law firms.

Site 56

TruConversion - It's Really Trying to Pull This (the business of Congress to investigate)

Jane Genova: Speechwriter - Ghostwriter

So, how can a sensible capitalist calculate the potential ROI of investing the time, creativity, and hope? Click on this help-wanted on ProBlogger - Jobs by TruConversion. Within you will find another click to get to TruConversion's formal application.

2016 68

How charity:water is Changing the World

Duarte Blog

Pretty good ROI if you ask us. Duarte is passionate about good people, good causes, and good design. charity:water meets all those criteria in spades. Today, they paid a visit to our office to update us on how our donations been helping. ( Who does that?).

2012 90

No Surprise, $1.5 Trillion Student Loan Debt Playing Havoc with Economy, Individual Lives

Jane Genova: Speechwriter - Ghostwriter

The ROI has to be calculated in strict terms of what is the likely payoff in earnings. Student loan debt totals about $1.5 trillion.    No surprise, The Wall Street Journal , whose major niche is business, has focused on the implications of that growing number.

2019 52

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

The key to convincing execs to up your budget is to prove to them past ROI. In fact, studies reveal that marketing leaders who were able to prove ROI were 1.6 So many of the articles about storytelling in marketing today focus on brand storytelling.

2017 89

The Wonderful World of Cryptocurrency - Can This Brand Recover?

Jane Genova: Speechwriter - Ghostwriter

  There are, of course, many other ways to chase a potential high ROI. Can money be made by in cryptocurrency? Obviously, yes. Otherwise there wouldn't be so many players.

2018 52

Drudge Report Downsizes Clinton Inc. to "Illary"

Jane Genova: Speechwriter - Ghostwriter

The bottom line right now is that the expected return on investment (ROI) from supporting Hillary through money, time, and public endorsements may not pan out. "Illary" is how the influential conservative site - the Drudge Report - captures the latest in the Sick-Hillary crisis. That unhinging not only affects the fate of the Democratic Party. It also could blow into a million bits the legacy of Clinton Inc. 

2016 47

Seton Hill University, Greensburg, PA - Perfect Timing for Re-Branding

Jane Genova: Speechwriter - Ghostwriter

parents) question the Return on Investment (ROI) of going to any college  and, more specifically, to that one. The ROI for liberal arts graduates when they graduate in terms of earnings for the first five years is lousy.

2014 56

LinkedIn Is New Hangout For Professionals On Internet

Jane Genova: Speechwriter - Ghostwriter

The ROI on the sweat equity of maintaining a blog is still high enough to stick with it, though. Maybe it's true. Maybe email is dead. And maybe it's also true that blogging is not where global discussions get started. The place to communicate has become LinkedIn.

2015 72

Who is Your Website About?

Speaker Launcher

But since companies have been put under scrutiny for how they spend their conference dollars, ROI (return on investment) has become more important. Logically, you might think that your website should be all about you, after all, the client is hiring you to speak for their group.

Networking Via Likes, Comments - Downright Exhausting

Jane Genova: Speechwriter - Ghostwriter

Liking/commenting on their content didn't yield me any positive ROI. Everyday, many of us professionals face the now-exhausting task of networking online. One way we do that is through clicking on Likes and figuring out a comment to post which shows thought has been put into it. As the sites on the internet continue to grow in number, that Best Practice for networking should be one we collectively question. 

2018 43

How to Give A Compelling Interview Presentation: Tips, Examples and Topic Ideas

SlideModel

They want to know how you can apply those to solve the company’s pressing problems – meet sales targets, improve ROI from social media marketing or help them earn more revenue. Backup your statements with facts. Interview presentations have now become the new norm for most industries.

2018 52

My Blog = My Global In-Real-Time Portfolio

Jane Genova: Speechwriter - Ghostwriter

The debate rages: Is the Return on Investment (ROI) adequate for a small business to set up and maintain a blog? For small businesses, like mine, the ROI has been and continues to be extraordinary.

2016 56

The 4-Yr Rural University - In Trouble

Jane Genova: Speechwriter - Ghostwriter

The expected ROI is calculated in career earnings potential.  In The New York Times , Mitch Smith presents the struggle of rural 4-year universities.    To use the cliché, they are facing a "perfect storm." " One major trouble spot is the decline of traditional college-age students in rural areas. Their parents had relocated to the city. Another is a cut in state funding.

2019 43

Media Camp, Along with Tennis, Baseball Camp for Generation Z

Jane Genova: Speechwriter - Ghostwriter

Incidentally, the ROI on that will be that they will be able to put together the personal essay for college admission without ghostwriters or communications coaches like myself.  Youth is supposed to be totally savvy about manging media.

2014 56

NYT's Bill Keller says not to write that book

Jane Genova: Speechwriter - Ghostwriter

  The script I created for this video trailer yielded a greater ROI than any book per se would have Download Linktovideotrailerfornovel.   Only there should be a low expectation of ROI. There is a gap, one that isn't narrowing, between the reality of the book market and the dreams of those hell-bent on publishing a book.    The more educated the dreamer the more hell-bent and less likely the gap to be recognized. Well, help has arrived. 

ROI 40

Personal-Milestone Speeches - It's All In The Interview

Jane Genova: Speechwriter - Ghostwriter

Were there times when I didn't perceive enough of a return on investment (ROI) to continue with this blog? Mostly the orders come in for milestone-birthday speeches. Their child, spouse, friend, or colleague has hit 30, 40, 50 or more. Lots of humor is expected.

2015 56