8 Must-Use Tactics to Get ROI from Your Sponsorship/Exhibitor Presentation

SpeakerSue Says...

What must you do to get the ROI your company requires? Sponsors and exhibitors! You are boring your buyers to death!! This week I watched eight sponsors totally waste their organization’s money by presenting their product/service/themselves in the worst possible way. Each: #1. started by introducing him/herself (even though credentials were shown under their video). #2. used a deck filled with slides with too many words, boring photos, and nothing that told a compelling story. #3.

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Social Media ROI?

Communication Steroids

It appears that ROI in the social media world has too many moving parts to pin down to a specific number, or even a general number. There’s a lot of value in the ROI of social media. Public Relations Social Media Social Media ROIWhat is your Return on Investment in Social Media ? Seems to be a logical and oft-repeated question these days in the marketing world. But to answer that you have to define both of those terms.

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Babies: Excellent ROI for American Business

Jane Genova: Speechwriter - Ghostwriter

It's in terms of ROI - return on investments - that we socialize even the young to think. Law is not a composite of Platonic forms stored out there in some mystical universe that human beings struggle to understand and interpret. Incidentally, that Platonism had been the fundamental of Roman Catholicism. The Pope, Catholic dogma held, had access to that realm of absolutes. Instead, a legal system is shaped and reshaped by community values.

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Litigation Financing - Beyond the Raw ROI

Jane Genova: Speechwriter - Ghostwriter

It was Peter Thiel's funding of "Hulk Hogan v. Gawker" which brought litigation financing to the attention of both business and Main Street. There was that ah-ha moment: Litigation, which is very expensive, can be doable through third-party funding. Of course, supposed tort reformers such as the U.S. Chamber of Commerce pushed back on the idea. The contention was that it would encourage frivolous lawsuits. But, the reality was and is very different.

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15th Anniversary of This Blog: But, You Wonder If Blogging Generates Okay ROI

Jane Genova: Speechwriter - Ghostwriter

It's what you do with it that generates the ROI. Then the burden of generating ROI from it is on you.  Thank you readers for sticking with this blog since April 2005.    The blog came into being this way. I had read in The New York Times Magazine about the influence of Gawker blogger Ana Marie Cox. She was its "Wonkette." " Heck, I thought, I can do that. And that I did. As an early adopter, fame and riches came fast.

2020 43

[Podcast] ROI of LOL: Adding Humor to Your Presentation with June Cline

Speaker Launcher

The post [Podcast] ROI of LOL: Adding Humor to Your Presentation with June Cline appeared first on Jane Atkinson. Here’s a few more resources: * ROI on LOL Handout. * The ROI of LOL Feature Article. Does it pay to add humor to your presentation? If you ask June Cline, she’ll say YES! June Cline, CSP, is the Southern, sassy and savvy, Harley riding humorist who passionately shows people and teams how to add more humor and happiness.

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Not Following the Money - Dow Jones Skids, English Major Doesn't Have High ROI, So?

Jane Genova: Speechwriter - Ghostwriter

The dominant media meme, as well as the number-one topic in conversations, is: Money. That's America, at least in capitalistic circles. The experts keep providing supposedly solid advice on following the money. With the Dow Jones skidding , there are the recommendations for this stock, not that one. Sure, municipal bonds might be a good idea but here's what to watch out for.

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Elephant in Room: ROI on Academic Degrees (especially those from elite institutions of learning)

Jane Genova: Speechwriter - Ghostwriter

The question about the return on investment (ROI) on official academic degrees has no absolute answers. Unless they can land a plum job along another career path, the ROI on the degree will not be good. What is known is that a degree from an elite institution, such as Harvard, can open doors. Also, while matriculating, high-level networking can take place. But, aside from that, investing in any academic credential, just like many other kinds of investments, has no guarantees.

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ROI of LOL: Adding Humor to Your Presentation with June Cline

Speaker Launcher

The post ROI of LOL: Adding Humor to Your Presentation with June Cline appeared first on Jane Atkinson. Here’s a few more resources: * ROI on LOL Handout. * The ROI of LOL Feature Article. Does it pay to add humor? If you ask June Cline, she’ll say YES! June Cline, CSP, is the Southern, sassy and savvy, Harley riding humorist who passionately shows people and teams how to add more humor and happiness.

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Email Pitching - High ROI, Despite Small Percentage of Opens

Jane Genova: Speechwriter - Ghostwriter

It's nothing new.   Way back in the 1970s, "What Color Is Your Parachute?" " shocked us with the reality that the professional who was best at applying for whatever got the whatever.  That person was not necessarily the most qualified.  Those of us who then focused on the  how  of applying found that we were more successful at not only getting jobs. For examples, we writers got more assignments.

ROI on Postage Stamps, First oz, then a second: Tremendous return in new biz development

Jane Genova: Speechwriter - Ghostwriter

Snail mail can have an amazing return of investment (ROI) in developing new biz.  That is, if we hustlers do it right. Forget mailing out the announcement of a new partner in the firm, printed on high-quality stationary.  No, no, no.  We need to be clever and unexpected. I hit upon this new-biz tactic because I love dollar stores.  At least those which keep things at a dollar or less.  In North Haven, Connecticut, Dollar Tree is one of those.

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Techies, like Peter Tiel, don't have great ROI on political donations in Campaign 2016

Jane Genova: Speechwriter - Ghostwriter

"Crowdpac's ranking of technology sector donations published today shows there's little correlation between Silicon Valley's financial backing and the ballot box - at least as this point in the 2016 election cycle." " - re/code, February 10, 2016. Here is the article. For example, as re/code points out, amazing venture capitalist and former lawyer, Peter Thiel, ponied up $2 million to Carly Fiorina's Super PAC. Yesterday, Fiorina ended her campaign for U.S.

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Commenting on Sites: ROI could be media job

Jane Genova: Speechwriter - Ghostwriter

In the early 21st century, digitals told us, if we wanted a presence on the web, to leave comments on sites.    We did that, compulsively.    Then soon enough we get very busy keeping up our own blogs, Facebook wall, websites, podcasts, and tweets.    We commented less.    Then we didn't comment at all. Well, that might have been a mistake, at least for those of us who would like jobs at high-profile media properties like GAWKER and DAILY KOS. 

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Social Media: A Cautionary Tale

Matt Eventoff

Breaking news… Social media is in fact… Social! Social Media outlets are not diaries, confidants or private/confidential conversations. The reality is that now, more than ever, social media conversations are public , or at the very least semi-public. Whether “friends, followers or connections&# the reality is that every day more and more of what you post is available via search.

Improvise to Improve Your People Skills

Presentation Guru

More and more however, ‘presentation’ isn’t about some distant figure onstage telling you about how exciting your KPIs are and how everyone’s passionate about ROI in Q3 as we leverage synergies going forward.… Most people don’t spend their lives giving presentations. Many people spend NONE of their lives giving presentations. Lots of leaders I’ve met would rather not have to give any.

2018 84

The CEO’s Guide to RPA: Robotic Process Automation Explained

SlideModel

Short-term, measurable ROI. Non-invasive in nature, RPA software can be incorporated rapidly into any tech setup and start bringing as much as 200% ROI within the first year of adoption, per McKinsey.

Steve Cohen Brand - Long Way from Restored

Jane Genova: Speechwriter - Ghostwriter

In the good old days of SAC, master of the universe Steve Cohen averaged about a 30% ROI for investors. ROI for investors. That was then. He had been banned by the SEC to accept outside investor funds. After the two year hiatus was over he launched hedge fund Point72. Bloomberg reports that fund earned investors 1% in 2018. In contrast Bridgewater Associates' Pure Alpha Strategy fund yielded a 14.6% That was even though many other hedge funds were, like Point72, floundering. 

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11 tips on writing bo-o-oring content

Six-Figure Freelancer Blog

If other companies buy it, they’ll get a great ROI. From the blog of That White Paper Guy : You work in an interesting industry. And you have an amazing product. Your new product might change people’s lives. Maybe even yours. If you do a good job promoting it, you might get named employee of the month. Pats on the back. Even a raise! If you are a freelancer, maybe you’ll win more clients! Who needs that kind of pressure?

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Has the Music Died? Steve Cohen

Jane Genova: Speechwriter - Ghostwriter

Many recall the days he generated 35% ROI. In January 2019, ZeroHedge.com noted that for the first year it was in business, Point72 produced only a 1% ROI. Can one-time hedge fund genius Steve Cohen put together another act? That Next was supposed to be Point72. He launched that hedge fund when the federal government allowed him to return to having outside investors. Many recall the insider trading scandal which had affected his previous firm SAC and some of his employees.

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Yes, Blogging Is Mature Medium - But Still Functions as Marketing Workhorse

Jane Genova: Speechwriter - Ghostwriter

The time invested can have an excellent ROI. Blogging requires time. Not as easy as dashing off a whatever on a social network like Twitter. Also, blogs are a mature medium. But they still pull in a lot of new business - and motivate former clients to return.

2020 52

Media interviews: another phrase to avoid

Joan Detz Speaker Services

Hardly] Will the phrase contribute to the ROI of that interview? [No] I heard this on a media interview a few days ago: “You don’t look seventy.” ” Some thoughts: What does seventy look like? Who knows?] Will the phrase create value for the audience? [No] No] Does this line rank as a key message? No] Since everything has […]. Career info Media training Speaker coaching

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This one small change gets BIG results

SpeakerSue Says...

Have you noticed all the ocean analogies lately? Maybe it’s because I’m in St. Lucia this week but … Change today, the podcaster said, is like a drop of blue dye in the ocean. Not even noticeable. And, like the ocean, we are not separated droplets… More, from Seth Godin’s blog today: the ocean is made of drops, too many to count. But it all starts with a drop. Which got me thinking about how one tiny drop of a change can yield BIG results.

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Yes, go to the best college your students loans can buy

Jane Genova: Speechwriter - Ghostwriter

  So, yes, this investment in a great education still has a remarkable ROI.    The investment in a lesser-tier school seems to have a diminishing ROI. The game is still tilted toward elite colleges.    Don Peck confirms that in his THE ATLANTIC article "How a New Jobless Era Will Transform America." 

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C-Level Presentation Tip #2: Link to Business Issues

Professionally Speaking...

Clearly show how your message is relevant to key issues the audience is focused on -- for example, corporate strategy, profitability, employee engagement, revenue or ROI. Executive level presentations can seem like swimming in shark-infested seas, even for the intrepid business presenter. Stakes and visibility are both high. But with a few tweaks to your presentation practices, you can successfully navigate any C-Suite waters. LINK TO BUSINESS ISSUES.

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Corporate training-The never-ending course

PowerPoint Tips

When trainees don’t implement the training the desired ROI isn’t achieved. Would it help improve implementation and therefore training ROI in your organization? What do you think is the biggest problem in corporate training? Of course, there’s no one answer and the biggest problem in one organization might not be a problem in another. Here’s my answer.

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Academic-Industrial Complex: Power Outage

Jane Genova: Speechwriter - Ghostwriter

That is despite its rising cost and questionable ROI in terms of career mobility and lifetime job security. Part of that was that parents and members of Gen Z were questioning the ROI.  COVID-19, not the Invisible Hand, is undoing centuries of the market dynamics in higher education. Ever since the Puritans established Harvard on September 8, 1636, higher education has been a growth industry.

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The Catastrophe - Kicked Off in 1636, Nowhere Near a Solution

Jane Genova: Speechwriter - Ghostwriter

It's now a way overdone story that investing in obtaining a JD from a law school too frequently yields a lousy return on investment (ROI). But, what isn't overdone is that the number of folks entering law and other professional/graduate degree programs with unpromising ROIs is  going up. The worst for ROI are: Counseling. The only thing added on has been the increasing amount of student loan debt. Currently, it's at almost $113,000.

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Marketers - Media Ready to Listen to Your Pitches Again

Jane Genova: Speechwriter - Ghostwriter

But, the best ROI is having your clients featured in third-party media. Matt Drudge gave it a triple headline. The impeachment process is a done deal. Here is one of the articles the Drudge Report links to. And, soon enough, influential media players such as Drudge will consider other topics to give prominent coverage. That is good news for in-house marketers and agencies managing marketing communications. The media space is again opening up. 

2019 40

Apologies. and I'm back!

Speak Schmeak

Thursday, August 14: Richard Oceguera will join the Audience Avenger Alliance Speaker Series with his talk "Your Client is in the Room: Networking Secrets to Increase Your Confidence & Conference ROI." Wow, I can''t believe I''m saying this, but I haven''t written anything for Speak Schmeak in SIX WEEKS. So first, I owe my readers an apology.

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Ballard Spahr Lawyer Gunned Down on Mean Streets of Philadelphia

Jane Genova: Speechwriter - Ghostwriter

If it draws out information about the alleged shooter, then it has provided the law firm a significant ROI.  This is the second incidence of violence. So it makes sense the law firm Ballard Spahr is offering a reward for the most recent harm done to one of its employees. That's $10k for information about the shooting of a litigation associate. The previous act of violence had occurred last October. That litigation associate is Spencer Hill.

The Business of Social - What the Rest of Professional Services Already Knows, Law Firms Still Have to Figure Out

Jane Genova: Speechwriter - Ghostwriter

But, as the 2019 Social Law Firm Index found, the missing piece is in figuring out how to measure ROI. The 200 law firms analyzed by Good2BSocial have become more aware of the importance of social networks. Surprisingly, many of them are even posting on Instagram. One wonders if soon enough they will be on the Chinese import TikTok. In general, they have left Facebook because of privacy concerns and the fallout from scandals. As you probably have noticed, they post frequently on LinkedIn.

2019 40

Brand Crypto - Will Steve Cohen's Rumored Investment Increase Its Credibility?

Jane Genova: Speechwriter - Ghostwriter

But the jury is still out if he can produce the kinds of ROI he was noted for.  The money world still watches hedge-fund player Steve Cohen. That's even though his brand hasn't yet returned to where it had been before the insider-trading mess put some of his employees in prison and put him out of accepting investor funds for a couple of years. He's back accepting outside investor money.

2018 40

If Power Becomes the Whole Game

Jane Genova: Speechwriter - Ghostwriter

The ROI on that was subpar. From his father Henry VII, Henry VIII learned that power had to be used brutally. After all, the empire was filled with the enemy within.    The recent biography "Henry VIII And The Men Who Made Him" by Tracy Borman recounts how this preoccupation with power probably caused the king's relatively early death. It could also have prevented him from achieving greatness.

2019 40

Drudge Report Downsizes Clinton Inc. to "Illary"

Jane Genova: Speechwriter - Ghostwriter

The bottom line right now is that the expected return on investment (ROI) from supporting Hillary through money, time, and public endorsements may not pan out. "Illary" is how the influential conservative site - the Drudge Report - captures the latest in the Sick-Hillary crisis. That unhinging not only affects the fate of the Democratic Party. It also could blow into a million bits the legacy of Clinton Inc. 

2016 47

Marketing Plan Development: The Start to Finish Guide For Executives

SlideModel

Estimate the costs of marketing on each platform and the expected ROI. When should you start thinking about your next marketing plan? Some see this as a year-end task.

Culture = Serious Business

Jane Genova: Speechwriter - Ghostwriter

Some attribute Costco's higher than average long-term ROI to shareholders to its employee-centric culture. The story history might tell about Uber could focus on what has become known as its "toxic" culture. The latest victim of that is the founder himself - Travis Kalanick. After Eric Holder et al. completed an internal investigation, Kalanick has announced that he is taking a leave of absence. Here are the details. Culture is now being taken seriously by everyone.

2017 40

Language - "Bluelining" Should Dominate Election 2020 Rhetoric

Jane Genova: Speechwriter - Ghostwriter

The ROI on putting money in the stock market could have a better. It's as simple - and legal - as billing a house, condo, coop, or rental at an extraordinarily high price. That puts in a play the new kind of discrimination. That's bluelining. In The Atlantic , Derek Thompson examines that and its implications. Only the wealthy can afford to buy or to rent, at least in those zip codes. Partly for that reason, 300 exit New York City daily and homelessness increases.

2020 40

LawNewz - The Legal Media Site's DNA

Jane Genova: Speechwriter - Ghostwriter

That extends from the ROI of attending law school to the up or out associate career path in law firms. In the "About Us" section of the media site LawNetz, it says: "LawNewz is the only site for live court video, high profile criminal trials, crazy crime, celebrity justice, and smart legal analysis." " It has been created by Dan Abrams. He is an attorney and TV legal commentator. The managing editor is Rachel Stockman.

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LinkedIn Updates - Ultimate Professional Hangout

Jane Genova: Speechwriter - Ghostwriter

And there has been a real payoff in ROI. Given the frequency of postings by just about everyone on LinkedIn Updates, it appears that it's the hangout for professionals. Not only is there a sharing of information, insight and whatever. Employers also are using that particular platform to recruit for talent. Those needing work let us all know that they are available. And friends tell about friends who could make great contributions to your workforce.

Regrets about Academic Education - New Game of Self-Torture

Jane Genova: Speechwriter - Ghostwriter

When shopping for a major which will have a high ROI, students should go for what demands the most effort. The new game for self-torture is to regret the specifics of our academic education. We shouldn't have invested all that money and time in a law degree. If only we had majored in business undergraduate, instead of political science or history, we might had been able to start on a lucrative career immediately.

2017 40

TruConversion - It's Really Trying to Pull This (the business of Congress to investigate)

Jane Genova: Speechwriter - Ghostwriter

So, how can a sensible capitalist calculate the potential ROI of investing the time, creativity, and hope? Click on this help-wanted on ProBlogger - Jobs by TruConversion. Within you will find another click to get to TruConversion's formal application. The process of filling it out is extensive. And, after you navigate through all that, you are encouraged to create an original 500-word writing sample on an aspect of marketing.

2016 52

NYT's Bill Keller says not to write that book

Jane Genova: Speechwriter - Ghostwriter

  The script I created for this video trailer yielded a greater ROI than any book per se would have Download Linktovideotrailerfornovel.   Only there should be a low expectation of ROI. There is a gap, one that isn't narrowing, between the reality of the book market and the dreams of those hell-bent on publishing a book.    The more educated the dreamer the more hell-bent and less likely the gap to be recognized. Well, help has arrived. 

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TV - Of Course, There Will Be Another GoT

Jane Genova: Speechwriter - Ghostwriter

For the 99% of us current reality is yielding a lousy ROI. The finale of "Game of Thrones" does not mean the end of the era of blockbuster television shows.    From the beginning of the medium of television, there was a primal need to attach to fictional characters. Being involved with real-life people was too hard and too disappointing. Back in those days the fictional characters were goody-two-shoes like the Andersons on "Father Knows Best." 

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