Social Media ROI?

Communication Steroids

It appears that ROI in the social media world has too many moving parts to pin down to a specific number, or even a general number. There’s a lot of value in the ROI of social media. Public Relations Social Media Social Media ROIWhat is your Return on Investment in Social Media ? Seems to be a logical and oft-repeated question these days in the marketing world. But to answer that you have to define both of those terms.

Social Media: A Cautionary Tale

Matt Eventoff

Breaking news… Social media is in fact… Social! Social Media outlets are not diaries, confidants or private/confidential conversations. The reality is that now, more than ever, social media conversations are public , or at the very least semi-public.

Trending Sources

[Podcast] ROI of LOL: Adding Humor to Your Presentation with June Cline

Speaker Launcher

The post [Podcast] ROI of LOL: Adding Humor to Your Presentation with June Cline appeared first on Jane Atkinson. Here’s a few more resources: * ROI on LOL Handout. * The ROI of LOL Feature Article. Does it pay to add humor to your presentation?


ROI of LOL: Adding Humor to Your Presentation with June Cline

Speaker Launcher

The post ROI of LOL: Adding Humor to Your Presentation with June Cline appeared first on Jane Atkinson. Here’s a few more resources: * ROI on LOL Handout. * The ROI of LOL Feature Article. Does it pay to add humor? If you ask June Cline, she’ll say YES!

Email Pitching - High ROI, Despite Small Percentage of Opens

Jane Genova: Speechwriter - Ghostwriter

It's nothing new.   Way back in the 1970s, "What Color Is Your Parachute?" " shocked us with the reality that the professional who was best at applying for whatever got the whatever.  That person was not necessarily the most qualified.

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

The key to convincing execs to up your budget is to prove to them past ROI. In fact, studies reveal that marketing leaders who were able to prove ROI were 1.6 So many of the articles about storytelling in marketing today focus on brand storytelling.

2017 45

C-Level Presentation Tip #2: Link to Business Issues

Professionally Speaking...

Clearly show how your message is relevant to key issues the audience is focused on -- for example, corporate strategy, profitability, employee engagement, revenue or ROI. Executive level presentations can seem like swimming in shark-infested seas, even for the intrepid business presenter.

2012 23

How charity:water is Changing the World

Duarte Blog

Pretty good ROI if you ask us. Duarte is passionate about good people, good causes, and good design. charity:water meets all those criteria in spades. Today, they paid a visit to our office to update us on how our donations been helping. ( Who does that?).

2012 25

A False Positive When Selling

SpeakerSue Says...

My client invited me to skype into her sales meeting. “Wait until you hear what they think is a legitimate – a hot! – lead. It will make you sick,” she said. And it did. When a prospect says, “Sure, send me more info” that is not a HOTlead.

Purpose, Not Promotion - Marketing from the Soul

Jane Genova: Speechwriter - Ghostwriter

That ranges from the increasingly low ROI in attending law school (at least if it isn't a top brandname) to the human implications of a U.S. A global copywriting firm and a computer sales/repair service both have hired me to make their marketing communications more effective.

Binge Watching - Unique Entertainment, Stress-Reduction (bye-bye movie theatres)

Jane Genova: Speechwriter - Ghostwriter

When we buy a ticket for a film such as "Manchester By the Sea," we receive an excellent ROI on our investment. Binge watching whatever is becoming a preferred way to be entertained. Reduce stress. And hang out with bros and sistas.

Corporate training-The never-ending course

PowerPoint Tips

When trainees don’t implement the training the desired ROI isn’t achieved. Would it help improve implementation and therefore training ROI in your organization? What do you think is the biggest problem in corporate training?

2015 11

Speaking With Conviction…Over the Phone

DeFinis Communications

You are talking about profit and loss margins, ROI, and, synergy. I have been working with a recent college graduate who is seeking an entry level job in sales and he is finding that many of the positions available are cold calling, telemarketing positions.

Apologies. and I'm back!

Speak Schmeak

Thursday, August 14: Richard Oceguera will join the Audience Avenger Alliance Speaker Series with his talk "Your Client is in the Room: Networking Secrets to Increase Your Confidence & Conference ROI."

2014 11

Venture Capitalist - Business Enigma

Jane Genova: Speechwriter - Ghostwriter

What could Thiel be deriving in terms of ROI from this initiative?  Venture Capitalist Peter Thiel remains an enigma. On the one hand, he seems to be an astute businessperson. On the other hand, he it ponying up $1.25 million for the Make America Great Campaign.

Who is Your Website About?

Speaker Launcher

But since companies have been put under scrutiny for how they spend their conference dollars, ROI (return on investment) has become more important. Logically, you might think that your website should be all about you, after all, the client is hiring you to speak for their group.

THE SOCIAL MEDIA MONTHLY: Print publication for web-based/mobile era

Jane Genova: Speechwriter - Ghostwriter

for a single copy has a good ROI.  THE SOCIAL MEDIA MONTHLY , published by Cool Blue Company, is a new print periodical focused on the evolution of social media. That

Culture = Serious Business

Jane Genova: Speechwriter - Ghostwriter

Some attribute Costco's higher than average long-term ROI to shareholders to its employee-centric culture. The story history might tell about Uber could focus on what has become known as its "toxic" culture.

Yes, go to the best college your students loans can buy

Jane Genova: Speechwriter - Ghostwriter

  So, yes, this investment in a great education still has a remarkable ROI.    The investment in a lesser-tier school seems to have a diminishing ROI. The game is still tilted toward elite colleges.    Don Peck confirms that in his THE ATLANTIC article "How a New Jobless Era Will Transform America." 

LinkedIn Updates - Ultimate Professional Hangout

Jane Genova: Speechwriter - Ghostwriter

And there has been a real payoff in ROI. Given the frequency of postings by just about everyone on LinkedIn Updates, it appears that it's the hangout for professionals. Not only is there a sharing of information, insight and whatever.

Regrets about Academic Education - New Game of Self-Torture

Jane Genova: Speechwriter - Ghostwriter

When shopping for a major which will have a high ROI, students should go for what demands the most effort. The new game for self-torture is to regret the specifics of our academic education. We shouldn't have invested all that money and time in a law degree.

Eight Steps to Getting Speaking Engagements : MarketingProfs Articles

Advertising Brand Management Career Management Customer Behavior Customer Relationships Email Marketing General Management Graphic Design Market Research Metrics & ROI Non-Profit Pricing Public Relations Sales Search Engine Marketing Segmentation Social Media Strategy Web Sites Word-of-Mouth Writing Rate this article Log in to add a rating Overall rating 1 rating(s) Comments by Denis Du Bois Sat May 3, 2008 Thank you for this excellent summary of the basics, Steve.

"The Robot Said to Invest in." - And, Those of Us Who Are Sticking with Financial Planners

Jane Genova: Speechwriter - Ghostwriter

And Generation Z would be on the money in calculating the ROI of plowing funds into their education. Artificial intelligence (AI) or the Robo Advisor is supposedly disrupting the traditional rite of passage of signing on with a financial planner.

LawNewz - The Legal Media Site's DNA

Jane Genova: Speechwriter - Ghostwriter

That extends from the ROI of attending law school to the up or out associate career path in law firms.

3 tips to ensure you get your money’s worth out of training…

SpeakerSue Says...

and the closest I’ve seen that could equate an anecdotal training measurement of a soft skill to an anticipated ROI. This topic, much like the Moon Pie Crunch with peanut butter that I’m savoring, called my name. I’ve been too busy presenting (and preparing to present) to blog and so, from a highly selfish perspective, my question is: What happens after the training? Have you paid me well and have I wasted your money and time?

TruConversion - It's Really Trying to Pull This (the business of Congress to investigate)

Jane Genova: Speechwriter - Ghostwriter

So, how can a sensible capitalist calculate the potential ROI of investing the time, creativity, and hope? Click on this help-wanted on ProBlogger - Jobs by TruConversion. Within you will find another click to get to TruConversion's formal application.

Drudge Report Downsizes Clinton Inc. to "Illary"

Jane Genova: Speechwriter - Ghostwriter

The bottom line right now is that the expected return on investment (ROI) from supporting Hillary through money, time, and public endorsements may not pan out. "Illary" is how the influential conservative site - the Drudge Report - captures the latest in the Sick-Hillary crisis. That unhinging not only affects the fate of the Democratic Party. It also could blow into a million bits the legacy of Clinton Inc. 

My Blog = My Global In-Real-Time Portfolio

Jane Genova: Speechwriter - Ghostwriter

The debate rages: Is the Return on Investment (ROI) adequate for a small business to set up and maintain a blog? For small businesses, like mine, the ROI has been and continues to be extraordinary.

Seton Hill University, Greensburg, PA - Perfect Timing for Re-Branding

Jane Genova: Speechwriter - Ghostwriter

parents) question the Return on Investment (ROI) of going to any college  and, more specifically, to that one. The ROI for liberal arts graduates when they graduate in terms of earnings for the first five years is lousy.

Media Camp, Along with Tennis, Baseball Camp for Generation Z

Jane Genova: Speechwriter - Ghostwriter

Incidentally, the ROI on that will be that they will be able to put together the personal essay for college admission without ghostwriters or communications coaches like myself.  Youth is supposed to be totally savvy about manging media.

NYT's Bill Keller says not to write that book

Jane Genova: Speechwriter - Ghostwriter

  The script I created for this video trailer yielded a greater ROI than any book per se would have Download Linktovideotrailerfornovel.   Only there should be a low expectation of ROI. There is a gap, one that isn't narrowing, between the reality of the book market and the dreams of those hell-bent on publishing a book.    The more educated the dreamer the more hell-bent and less likely the gap to be recognized. Well, help has arrived. 

Personal-Milestone Speeches - It's All In The Interview

Jane Genova: Speechwriter - Ghostwriter

Were there times when I didn't perceive enough of a return on investment (ROI) to continue with this blog? Mostly the orders come in for milestone-birthday speeches. Their child, spouse, friend, or colleague has hit 30, 40, 50 or more. Lots of humor is expected.

Davos Inc. - A Mature Industry?

Jane Genova: Speechwriter - Ghostwriter

Is attending the World Economic Forum in Davos yielding less ROI in influence and new business development?    By the reduced media coverage, we might conclude that.    The most buzz, it seems, has been created the apparent suicide  of the Davos chief of security Markus Reinhardt. Should shareholders be demanding justification from executives about why they are attending Davos? 

LinkedIn Is New Hangout For Professionals On Internet

Jane Genova: Speechwriter - Ghostwriter

The ROI on the sweat equity of maintaining a blog is still high enough to stick with it, though. Maybe it's true. Maybe email is dead. And maybe it's also true that blogging is not where global discussions get started. The place to communicate has become LinkedIn.

The Clinton Inc. Brand - What If Hillary Drops Out.

Jane Genova: Speechwriter - Ghostwriter

If "victims" of this disappointment about the low or no ROI become enraged there could be a backlash against the whole Clinton Inc. It is no longer wild speculation that Hillary Clinton could choose to or be forced to drop out of the campaign.

Hillbrook, Austintown, OH - Matthew Gates Pulls Off Miracle

Jane Genova: Speechwriter - Ghostwriter

Superior customer service is the secret sauce for increasing ROI (Return on Investment). The Armstrong cable installer for the internet walked back and forth in front of 504 S. Raccoon Road, here in Austintown, Ohio. His body language screamed: trouble.

New Business Development - Exposure Not Enough

Jane Genova: Speechwriter - Ghostwriter

In niches which are glutted it might have a relatively low return on investment (ROI). Check your messages on LinkedIn and you will probably find an opinion-editorial (op-ed) or how-to by a professional on your network. Your email might contain their white paper or invitation to their webinar.

Facebook: Why I pulled the plug

Jane Genova: Speechwriter - Ghostwriter

 Somehow the ROI doesn't seem too swift. The ethos of Facebook is The Happy Valley or PG-rated.  Positive rules.  That's been documented by research and experience. A useful read on that is e-book "Contagious Content," which you can download for free here. 

Saving Staples: More than small-business' nostalgia

Jane Genova: Speechwriter - Ghostwriter

 The service contract and virus protection I invested in have had a terrific ROI. Millennial startups don't remember the rightsizing of Corporate America. One day there we were sitting pretty earning near six figures with great benefits.

Getting ahead w/o advanced degrees

Jane Genova: Speechwriter - Ghostwriter

  The Georgetown University Center on Education and the Workforce has documented  that all those advanced degrees don't have the ROI we assumed.  It's official.    In a report, it even told us that those pricey MBAs, JDs, and doctorates are unlikely to even product a ticket to the middle class, never mind the good life. So, the brainy among us have to return to getting ahead the old-fashioned way in America.