Millennials No "Easy Rider" Generation - Harley-Davidson's Sales Continue Downward
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 19, 2018
Harley-Davidson can't regain its cultural hold as a symbol of freedom. The "Easy Rider" mindset isn't catching on with Millennials. For 2017, reports MarketWatch , the company's motorcycle revenue dropped 6.8% to $4.92 billion.