In this chapter, we look at generating repeat business, testimonials, and referrals. And one of the best ways of engaging in active marketing is to generate repeat business, referrals, and testimonials. Sometimes, I contact selected clients to ask for referrals. All of a sudden, I have a referral. There is no magic to generating repeat business, referrals, and testimonials. Instead, ask for a referral and/or testimonial. MORE
I'm not going to get any clients, referrals, or book/product sales there", they argue. Who is your perfect audience? That's a tough question for any speaker. On the one hand, we don't like to limit ourselves by honing in on an age group, occupation type, income range, management level, etc. MORE
Pages should expect a decline in reach and referral traffic, especially if they rely on clicks directly to their posts rather than re-shares by their followers." MORE
Public speaking is one of the best ways to generate leads and referrals, especially in today’s market. Use your signature talk to get more business cards and referrals! Be very concise about what that benefit is and ask them for a referral. MORE
While Michael has had an incredibly successful speaking business, 90 percent of which is repeat and referral business, he has never, as he says it, “busted through the ceiling.” Many of you may know Michael Hoffman. He’s a great friend and resource of The Speaker Launcher site, sharing with us his wealthy tips on How to Go Deeper with Clients and How to Let the Audience Speak for You. MORE
After all, there’s a reason that 84% of B2B sales begin with a referral. Referrals from a trustworthy source mean that a buyer doesn’t have to worry about whether a purchase is a risk or a scam.). MORE
Beyond speaker lists: Women in Cell Biology have created a web referral service for qualified women speakers that's a great model if your organization or company is considering such a move. MORE
But if you are currently working minimal billable hours, it is one of the most important marketing tasks you can schedule, beyond generating repeat business and referrals, networking, advertising and building (and optimizing) your website. Chapter 33: Cold Calling and Direct Mail: We are now entering the domain of cold calling. MORE
You won't get hired again, you won't get a referral, and who know how many future clients won't hire you because they are connected to the person you just disappointed? MORE
In addition to helping out with clients with the Veterans Administration, it aims to create a referral service that will offer veterans legal assistance with landlord-tenant disputes, employment issues, family law matters and advice for business start-ups." MORE
Meeting Planner Smile Sheets Feedback Forms Toastmasters Self Esteem Referrals Feedback National Speakers Association Audience FeedbackDo You Have Sally Fieldesque Esteem Issues? Last week, I talked about Walking My Talk , and speaking to a group on short notice. MORE
We don't want to go through the trouble of making that next referral. Download audio here. Last week I decided that I was not going to take on a particular client. It wasn't a personality issue or a coaching issue I'm not qualified to address. MORE
Generate repeat business, testimonials, and referrals. [Excerpt from Everything You Wanted to Know about Freelance Writing -- [link]. This blog post applies primarily to freelance writers who want to conquer corporate writing markets. We have at least five arrows in the marketing quiver , including: 1. Network with friends, relatives, associates; through organizations. Advertise and promote. Cold calling and direct mail. Online strategies (website, blog, and social media). MORE
Freelance writers can land new clients five ways: through referrals, from previous clients, through a well optimized website, by email, by mail or in person. Freelance Writing - Corporate Freelance Writing - General Marketing Your Services freelance writing marketing marketing writing services sales and marketing selling writing services MORE
The five arrows in my marketing quiver include: Generate repeat business, testimonials, and referrals. You can sit back and hope your clients will tell others about you, or you can motivate positive word of mouth by asking your clients—by phone or email—for referrals and testimonials. If you want to write for newspapers and magazines, the query letter is the best way to get started (see video here: https://www.youtube.com/watch?v=uCt1I20Bdyc v=uCt1I20Bdyc ). MORE
A Realtor , dog lover and wonderful pet photographer friend, Mauri Way, has closed every email she has ever sent to me with this wonderful request for referral business: By the way, I am NEVER too busy for your referrals. Thank you for keeping me in mind! Brilliant or what? She’s given us permission to use it. (If If you’re a dog lover like we are, check out her photos of dogs, too. Gorgeous and adorable! MORE
Get it right and you have the opportunity to showcase your expertise and start a relationship with a large group of people, some of whom could later become clients, referrers or advocates. A lesson on how not to respect your audience. I attend a lot of presentations and am always on the lookout for what speakers do that turns me on or turns me off. MORE
In this blog post , John Greathouse describes a phone call from someone seeking referrals to contacts in John's field. Maybe the caller thinks of a couple of ways he can offer something to John in exchange for John's referrals. MORE
);} else {document.write( );}return true;}LoadMenus(); NAME E-MAIL ZIP CODE Resources Articles Events Online Tutorial FAQs Links Article: Referrals: What To Do Once Your Foots In The Door RainToday.com, June 2007 By Vickie K. Sullivan To many professional service firms, referrals are precious. While referrals are great, they dont clinch the deal like they used to. Youre Not The Only Referral To start with, there are two kinds of referrals. MORE
From Alan's new book, Million Dollar Referrals from McGraw-Hill, which will be released in mid-2011.). My partner Alan Weiss in The Odd Couple Marketing Seminar is just back from Bora Bora. MORE
PS: Did you know that I have two ways of saying thank you for referrals? Check out my referrals page for more information on how you can get some time with me, . MORE
The game, now called inbound marketing, used to be known simply as referrals and/or playing in traffic. You bet, put plenty of energy in the actual delivery of your services so that there will be referrals. The experts usually put "inbound marketing" in the digital box. MORE
The rest are from referrals or my marketing.) About 70% of my new training and writing gigs come to me through my website. Recently, I wrote a business letter for a client in Russia who is trying to land distribution deal with an American company. Other writers have asked me how a client from Russian [.]. Marketing Your Services Search Engine Optimization Search engine optimization SEO writing for the web MORE
The result is that my audience response has improved and, more importantly to me, my referral rates have gone up. Laughter is the shortest distance between two people. . Victor Borge. Humor is a powerful tool. MORE
One way to encourage people to spread your name around is to offer them an incentive in the form of a referral fee. I offer up to 20 percent of my speaking fee as a commission/referral fee if someone calls up and says, "Joe, saw you speak and said we have to have you at our next convention. A colleague of mine and professional speaker Bill Cates wrote the book "Unlimited Referrals." Increase Your Referral Fees and Grow Your Speaking Business! MORE
Client files: In addition to receipts and invoices, I use Evernote to manage my client relationships, keeping notes on their wishlists and goals; their referrals to others; what we''ve already covered in coaching; practice sessions; assignments for improvement; and more. MORE
Carrie Wilkerson is a star on Social Media, making her name in a myriad of ways, from network marketing to information marketing to coaching to weight-loss to parenting to speaking to - well, the list is long. MORE
Even a referral reward may give them the extra incentive to get you your next event. One of the many myths about the speaking industry is that Speaking Bureaus will line your pockets with money, promote you to stardom, and remove any need for you to market yourself. MORE
Places to Speak Speaking Gigs Referrals Networking Booked to Speak"How do I get speaking gigs?" This is a primary question for speakers just getting themselves started in the business. It feels like an 800 lb gorilla. MORE
generate testimonials and referrals from previous clients. If you want to boost your freelance writing business in 2016 here are some resolutions you can make to help you boost your business: Create a business vision that defines who you want to be, who you want to work for and what you want to do (can do). Determine the types of documents or articles you can write based on your experience. MORE
Sometimes the organization that helped you get your start asks you to come back and share wisdom in the form of a speech. MORE
Asking for referrals is a form of networking. Allow me to re-introduce you to a concept with which you are probably familiar. If you are like most freelance writers, it’s one you probably ignore or use informally. The concept is called networking, which is a fancy word for talking to people about what you do. You are networking with previous customers. However, what about all the people you know who are not customers? MORE
Stand in your Leadership Role” coaching session with Sahar Kordahi “Lead and Speak with Balance” with speech performance and movement specialist Pam Whitman Support from the collaborative “Voices of Leadership” team Referrals to other speaking opportunities. MORE
Some are having hard landings because they are newbies in the complex web of obligations involved in receiving and giving referrals for work. MORE
This referral could hurt my own brand. Architects, just like journalists and lawyers, are struggling with a downsized market for their skills. The overall economy may be improving. But glut is a fact of professional life in a growing number of career paths. MORE
In this blog post , John Greathouse describes a phone call from someone seeking referrals to contacts in John's field. Maybe the caller thinks of a couple of ways he can offer something to John in exchange for John's referrals. MORE
He shared effective networking and referral techniques. On Thursday May 5, members of the Silicon Valley Speechwriters Roundtable hosted a conference call with freelance speechwriter, author and publisher Sanjay Nambiar. Sanjay is a veteran speechwriter and award-winning children’s book author. MORE
Business Strategy Marketing Referrals Get Better Testimonials Get More Speaking Engagements Speaker Reviews Speaker TestimonialsWe all know how important testimonials are in building your speaking business — especially good testimonials (i.e. the ones that say more than “Bob is such a great guy!&# ). The thing is, most clients want to give you a great testimonial after a successful engagement. But you’ve heard of writer’s block, right? MORE
And finally…it is all about referrals. I hard Andre du Toit speak “ The Positive Guy ” this evening, and he left us with a few valuable tips about public speaking. Here they are. I hope they are useful! Some tips. It’s all about personal brand – you and not your company are the brand. Small audience – content; large audience – a show. You have to want to be a better teacher. PowerPoint is used for training – not for speaking. MORE
One quick way to develop trust is to have a referral. “It’s just a time sucker and it gives them an excuse to not be selling,” the Director of Sales told me. “Really. Does anyone actually get any business from telling people what they ate for breakfast.” ” Yes, sort of. What does it take to make social media work for you? Attitude. MORE
In this chapter, we look at generating repeat business, testimonials, and referrals. If you are thinking you need to generate business before you can generate repeat business, you are right. However, I want to start here for readers who have, or have had, some corporate clients. In addition, I want those of you who have had no clients to start here too. That way, when you land new clients, you’ll be thinking about how to keep them coming back. MORE
One way to encourage people to spread your name around is to offer them an incentive in the form of a referral fee. I offer up to 20 percent of my speaking fee as acommission/referral fee if someone calls up and says, "Joe saw you speak and said we have to have you at our next convention. A colleague of mine and professional speaker Bill Cates wrote the book "Unlimited Referrals." MORE
Here are a few of the comments: "I think being able to articulate what you do so precisely that you can do it in 30 seconds and potentially convert prospects into buyers or associates into referral partners with just a few sentences is an art form that should be praised, not considered dead." MORE
Referral Related Topics Speak and Deliver
MAY 10, 2011
Places to Speak Speaking Gigs Referrals Networking Booked to Speak"How do I get speaking gigs?" This is a primary question for speakers just getting themselves started in the business. It feels like an 800 lb gorilla.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 3, 2011
Some are having hard landings because they are newbies in the complex web of obligations involved in receiving and giving referrals for work.
Fripp THE Executive Speech Coach
NOVEMBER 20, 2010
From Alan's new book, Million Dollar Referrals from McGraw-Hill, which will be released in mid-2011.). My partner Alan Weiss in The Odd Couple Marketing Seminar is just back from Bora Bora.
Succeed Speaking
SEPTEMBER 13, 2011
Business Strategy Marketing Referrals Get Better Testimonials Get More Speaking Engagements Speaker Reviews Speaker TestimonialsWe all know how important testimonials are in building your speaking business — especially good testimonials (i.e. the ones that say more than “Bob is such a great guy!&# ). The thing is, most clients want to give you a great testimonial after a successful engagement. But you’ve heard of writer’s block, right?
Great Public Speaking
OCTOBER 6, 2008
One way to encourage people to spread your name around is to offer them an incentive in the form of a referral fee. I offer up to 20 percent of my speaking fee as acommission/referral fee if someone calls up and says, "Joe saw you speak and said we have to have you at our next convention. A colleague of mine and professional speaker Bill Cates wrote the book "Unlimited Referrals."
SpeakerSue Says...
MAY 20, 2009
A Realtor , dog lover and wonderful pet photographer friend, Mauri Way, has closed every email she has ever sent to me with this wonderful request for referral business: By the way, I am NEVER too busy for your referrals. Thank you for keeping me in mind! Brilliant or what? She’s given us permission to use it. (If If you’re a dog lover like we are, check out her photos of dogs, too. Gorgeous and adorable!
Pivotal Public Speaking
MARCH 30, 2011
Public speaking is one of the best ways to generate leads and referrals, especially in today’s market. Use your signature talk to get more business cards and referrals! Be very concise about what that benefit is and ask them for a referral.
Six-Figure Freelancer Blog
APRIL 12, 2012
The rest are from referrals or my marketing.) About 70% of my new training and writing gigs come to me through my website. Recently, I wrote a business letter for a client in Russia who is trying to land distribution deal with an American company. Other writers have asked me how a client from Russian [.]. Marketing Your Services Search Engine Optimization Search engine optimization SEO writing for the web
http://delicious.com/akarrer/prospeaker
MAY 5, 2009
);} else {document.write( );}return true;}LoadMenus(); NAME E-MAIL ZIP CODE Resources Articles Events Online Tutorial FAQs Links Article: Referrals: What To Do Once Your Foots In The Door RainToday.com, June 2007 By Vickie K. Sullivan To many professional service firms, referrals are precious. While referrals are great, they dont clinch the deal like they used to. Youre Not The Only Referral To start with, there are two kinds of referrals.
Speak Schmeak
APRIL 25, 2012
In this blog post , John Greathouse describes a phone call from someone seeking referrals to contacts in John's field. Maybe the caller thinks of a couple of ways he can offer something to John in exchange for John's referrals.
Ian Griffin - Professionally Speaking
JULY 11, 2013
Stand in your Leadership Role” coaching session with Sahar Kordahi “Lead and Speak with Balance” with speech performance and movement specialist Pam Whitman Support from the collaborative “Voices of Leadership” team Referrals to other speaking opportunities.
Duarte Blog
JUNE 13, 2017
After all, there’s a reason that 84% of B2B sales begin with a referral. Referrals from a trustworthy source mean that a buyer doesn’t have to worry about whether a purchase is a risk or a scam.).
Six-Figure Freelancer Blog
DECEMBER 30, 2015
generate testimonials and referrals from previous clients. If you want to boost your freelance writing business in 2016 here are some resolutions you can make to help you boost your business: Create a business vision that defines who you want to be, who you want to work for and what you want to do (can do). Determine the types of documents or articles you can write based on your experience.
The Eloquent Woman
FEBRUARY 8, 2016
Beyond speaker lists: Women in Cell Biology have created a web referral service for qualified women speakers that's a great model if your organization or company is considering such a move.
Six-Figure Freelancer Blog
APRIL 16, 2011
Asking for referrals is a form of networking. Allow me to re-introduce you to a concept with which you are probably familiar. If you are like most freelance writers, it’s one you probably ignore or use informally. The concept is called networking, which is a fancy word for talking to people about what you do. You are networking with previous customers. However, what about all the people you know who are not customers?
Six-Figure Freelancer Blog
APRIL 10, 2011
In this chapter, we look at generating repeat business, testimonials, and referrals. If you are thinking you need to generate business before you can generate repeat business, you are right. However, I want to start here for readers who have, or have had, some corporate clients. In addition, I want those of you who have had no clients to start here too. That way, when you land new clients, you’ll be thinking about how to keep them coming back.
Speaker Launcher
JUNE 29, 2017
While Michael has had an incredibly successful speaking business, 90 percent of which is repeat and referral business, he has never, as he says it, “busted through the ceiling.” Many of you may know Michael Hoffman. He’s a great friend and resource of The Speaker Launcher site, sharing with us his wealthy tips on How to Go Deeper with Clients and How to Let the Audience Speak for You.
Ian Griffin - Professionally Speaking
MAY 5, 2016
He shared effective networking and referral techniques. On Thursday May 5, members of the Silicon Valley Speechwriters Roundtable hosted a conference call with freelance speechwriter, author and publisher Sanjay Nambiar. Sanjay is a veteran speechwriter and award-winning children’s book author.
Speak Schmeak
AUGUST 14, 2012
Here are a few of the comments: "I think being able to articulate what you do so precisely that you can do it in 30 seconds and potentially convert prospects into buyers or associates into referral partners with just a few sentences is an art form that should be praised, not considered dead."
The Eloquent Woman
NOVEMBER 5, 2014
Client files: In addition to receipts and invoices, I use Evernote to manage my client relationships, keeping notes on their wishlists and goals; their referrals to others; what we''ve already covered in coaching; practice sessions; assignments for improvement; and more.
Six-Figure Freelancer Blog
MAY 1, 2011
But if you are currently working minimal billable hours, it is one of the most important marketing tasks you can schedule, beyond generating repeat business and referrals, networking, advertising and building (and optimizing) your website. Chapter 33: Cold Calling and Direct Mail: We are now entering the domain of cold calling.
Six-Figure Freelancer Blog
DECEMBER 5, 2013
In this chapter, we look at generating repeat business, testimonials, and referrals. And one of the best ways of engaging in active marketing is to generate repeat business, referrals, and testimonials. Sometimes, I contact selected clients to ask for referrals. All of a sudden, I have a referral. There is no magic to generating repeat business, referrals, and testimonials. Instead, ask for a referral and/or testimonial.
Speaker Launcher
JANUARY 31, 2013
PS: Did you know that I have two ways of saying thank you for referrals? Check out my referrals page for more information on how you can get some time with me, .
Speak and Deliver
MARCH 4, 2014
Carrie Wilkerson is a star on Social Media, making her name in a myriad of ways, from network marketing to information marketing to coaching to weight-loss to parenting to speaking to - well, the list is long.
Six-Figure Freelancer Blog
DECEMBER 4, 2013
Generate repeat business, testimonials, and referrals. [Excerpt from Everything You Wanted to Know about Freelance Writing -- [link]. This blog post applies primarily to freelance writers who want to conquer corporate writing markets. We have at least five arrows in the marketing quiver , including: 1. Network with friends, relatives, associates; through organizations. Advertise and promote. Cold calling and direct mail. Online strategies (website, blog, and social media).
Inter-Activ Presenting and Influencing
APRIL 14, 2017
Get it right and you have the opportunity to showcase your expertise and start a relationship with a large group of people, some of whom could later become clients, referrers or advocates. A lesson on how not to respect your audience. I attend a lot of presentations and am always on the lookout for what speakers do that turns me on or turns me off.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 30, 2016
This referral could hurt my own brand. Architects, just like journalists and lawyers, are struggling with a downsized market for their skills. The overall economy may be improving. But glut is a fact of professional life in a growing number of career paths.
Craig Strachan - Keep Talking!
NOVEMBER 22, 2016
And finally…it is all about referrals. I hard Andre du Toit speak “ The Positive Guy ” this evening, and he left us with a few valuable tips about public speaking. Here they are. I hope they are useful! Some tips. It’s all about personal brand – you and not your company are the brand. Small audience – content; large audience – a show. You have to want to be a better teacher. PowerPoint is used for training – not for speaking.
Speak Schmeak
FEBRUARY 16, 2010
We don't want to go through the trouble of making that next referral. Download audio here. Last week I decided that I was not going to take on a particular client. It wasn't a personality issue or a coaching issue I'm not qualified to address.
Speak and Deliver
NOVEMBER 30, 2011
You won't get hired again, you won't get a referral, and who know how many future clients won't hire you because they are connected to the person you just disappointed?
Speak and Deliver
JUNE 16, 2011
The result is that my audience response has improved and, more importantly to me, my referral rates have gone up. Laughter is the shortest distance between two people. . Victor Borge. Humor is a powerful tool.
The Eloquent Woman
MAY 12, 2016
Sometimes the organization that helped you get your start asks you to come back and share wisdom in the form of a speech.
Speak Schmeak
APRIL 25, 2012
In this blog post , John Greathouse describes a phone call from someone seeking referrals to contacts in John's field. Maybe the caller thinks of a couple of ways he can offer something to John in exchange for John's referrals.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 4, 2015
The game, now called inbound marketing, used to be known simply as referrals and/or playing in traffic. You bet, put plenty of energy in the actual delivery of your services so that there will be referrals. The experts usually put "inbound marketing" in the digital box.
Speak and Deliver
SEPTEMBER 14, 2011
Even a referral reward may give them the extra incentive to get you your next event. One of the many myths about the speaking industry is that Speaking Bureaus will line your pockets with money, promote you to stardom, and remove any need for you to market yourself.
Jane Genova: Speechwriter - Ghostwriter
JUNE 29, 2016
Pages should expect a decline in reach and referral traffic, especially if they rely on clicks directly to their posts rather than re-shares by their followers."
Speak and Deliver
OCTOBER 3, 2011
I'm not going to get any clients, referrals, or book/product sales there", they argue. Who is your perfect audience? That's a tough question for any speaker. On the one hand, we don't like to limit ourselves by honing in on an age group, occupation type, income range, management level, etc.
SpeakerSue Says...
DECEMBER 5, 2012
One quick way to develop trust is to have a referral. “It’s just a time sucker and it gives them an excuse to not be selling,” the Director of Sales told me. “Really. Does anyone actually get any business from telling people what they ate for breakfast.” ” Yes, sort of. What does it take to make social media work for you? Attitude.
Six-Figure Freelancer Blog
SEPTEMBER 29, 2014
The five arrows in my marketing quiver include: Generate repeat business, testimonials, and referrals. You can sit back and hope your clients will tell others about you, or you can motivate positive word of mouth by asking your clients—by phone or email—for referrals and testimonials. If you want to write for newspapers and magazines, the query letter is the best way to get started (see video here: https://www.youtube.com/watch?v=uCt1I20Bdyc v=uCt1I20Bdyc ).
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 11, 2016
In addition to helping out with clients with the Veterans Administration, it aims to create a referral service that will offer veterans legal assistance with landlord-tenant disputes, employment issues, family law matters and advice for business start-ups."
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