The Introductory Guide to Psychographic Segmentation

SlideModel

Psychographics — a methodology that borrows principles of psychological research and helps apply them towards marketing segmentation (and subsequent campaign design) — can provide you with that missing link. What is Psychographics and Psychographics Segmentation?

How to Do Market Segmentation The Right Way

SlideModel

You leverage market segmentation. What is Market Segmentation. Market segmentation is the process of dividing your target audience into groups so that you can better approach them with different offerings and sales pitches. Segmentation can be done according to a variety of criteria. The Benefits of Market Segmentation. The purpose of market segmentation is to absolutely help your marketing efforts. The Different Types of Market Segmentation.

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A Quick Guide to Buyer Personas

SlideModel

To hone your pitches, you should understand how your target buyers get their information fix and where they look for recommendations. Analysis Buyer Persona Customer Segmentation Data Analysis Marketing Marketing Strategy Persona AnalysisPersonalization. Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. In fact, every dollar invested in advanced personalization generates twenty dollars in return.

Buyer 40

Wealth - Bashed Brand

Jane Genova: Speechwriter - Ghostwriter

  Bloomberg's campaign advisers are recommending he exit the campaign. On the "American Strong" segment of ABC evening news, David Muir should feature it. Building, preserving, and growing wealth. That's been the meme of every financial type. Recently it has become the American Dream. Being able to buy a house? Too limited a vision of success in America. That mindset is going through a psychic shift.

2020 40

Presentation structure: Why it’s smarter to put your conclusion in your opening

Speaking about Presenting

Decision-makers want to hear your recommendation upfront. Once they have your recommendation they are then ready to assess your arguments. For most presenters it will work best to use this strategy for a segment of your talk – rather than the whole talk. A long time ago I attended a presentation on ostrich farming. It was pleasantly interesting because I love animals but I didn’t really get the point – after all I wasn’t planning on being an ostrich farmer.

Megyn Kelly's "Sunday Night" - What Went Very Wrong, What Seemed to Work

Jane Genova: Speechwriter - Ghostwriter

  Well, I went into the segment with negative expectations. The segment was crying out for heavy heavy heavy editing. On the other hand, the segment on alcoholism resonated. Essentially, the Sinclair approach incorporates anti-addiction medication  (it prevents the euphoria), psychotherapy, sustained support, no requirement for never drinking again, and no recommendation to attend meetings at 12-step program Alcoholics Anonymous (AA).

2017 40

An Executive’s Guide to Pricing Strategy Models

SlideModel

You may need to come up with a tiered pricing strategy to meet the ‘value factor’ for various customer segments. Introduce your products to a wider array of customer segments. Recommended Reading. Recommended reading: How to Price Effectively by Utpal Dholakia. Ever wondered why the two seemingly same products come with a rather different price tag? Well, that’s the pricing strategy in action — something every business works hard to get right.

“Single-Task” Your Way to Presentation Success

DeFinis Communications

Multi-tasking spans across every industry and segment of society. Just as it’s advised to tackle one muscle group at a time, it’s also recommended to focus on developing one public speaking skill at a time. Multi-tasking, a word no one used a few decades ago, is now firmly ensconced in our everyday language and has become a way of life for many of us.

2011 182

How Voice of the Customer Concept Can Boost Sales and Revenue

SlideModel

Any customer that is satisfied with your product or service is likely to not only repeat purchase but also to recommend other potential buyers to opt for your brand. Surveys can have the advantage of reaching a very specific market segment. >> Recommended template for presentations: Voice of the Customer PowerPoint template. Define a target audience that best suits your market segment.

2019 40

English Majors - It's Come to This

Jane Genova: Speechwriter - Ghostwriter

  During my college experience studying English and my doctoral work in literature, I never was required and never opted for a formal course in writing for any market segment such as journalism, business, medicine, or advertising.    When parents and members of iGen contact me about career advice, I recommend they retrieve and analyze the help-wanted ads. Both analysis and content creation are hard work.

2019 43

How to Master Audience Engagement When You Present

Duarte Blog

Segment the Audience. There are countless ways to segment an audience, including by demographics, job title, geographies and more. In order to choose the right tone of voice for the event, Neff recommends using the dress code as a measure. Don’t panic, but if you want to engage your audience in a presentation, you have about 30 seconds to make it happen. Recent studies show that the first lapse of attention happens about halfway through that first minute.

How to Carry Out a Feasibility Study and Get Better at Business Decision Making

SlideModel

Don Hofstrand from Iowa State University recommends conducting a feasibility study when you have one or more alternative business models or scenarios that you’ll want to explore. >> Recommended template for presentations: Detailed SWOT Analysis PowerPoint Template. Desirability: Targeted customer segments, current customer relationships (can be assessed using the VoC data ), main marketing/distribution channels. Step 6: Recommendations: Go or No-Go Decision.

2019 46

Persuasive Speech: Actionable Writing Tips and Sample Topics

SlideModel

Helpful template: 6 Steps Hexagonal Segmented Diagram. Netflix recommendations are super creepy. What is Persuasive Speaking? What are The 3 Types of Persuasive Speeches? Factual Persuasive Speech. Value Persuasive Speech. Policy Persuasive Speech. How to Write a Persuasive Speech: The Essential Steps. How to Start a Persuasive Speech: Opening Tips and Examples. What are The 5 Persuasive Techniques? Repetition. Social Proof. Comparisons. Agitate and Solve. Storytelling.

2020 52

Design for quick changes–because changes always happen

PowerPoint Tips

But before I continue, I highly recommend Nolan’s blog, Present Your Story. Nolan recommends the EMF format because it does a better job than WMF for curves. When you convert an EPS file to a PowerPoint drawing object (by ungrouping) and ungroup it a second time, you get lots of tiny line segments, which are hard to work with.

Design 129

How the Endowment Effect can Affect Businesses

SlideModel

In order to classify different types of consumers into market segments. In this article we shall explain how the endowment effect can affect businesses, as well as recommend a few relevant PowerPoint presentation templates which can help you create presentations to make use of the endowment effect in your marketing strategies. Businesses can be affected due to consumer behavior that they might find hard to predict.

2020 52

The two best alternatives to Twitter as a presentation backchannel

Speaking about Presenting

There are other chatroom applications ( Chatzy , Tinychat ) but they have features which make them less presentation-friendly (eg: having to invite people to join by email) so I don’t recommend them. Keith McGregor, the developer of Backnoise, has changed the way it works: “Buzzkill allows a segment of the conversation to fade away. Note: This post was updated on 30 October to reflect TodaysMeet introducing Twitter integration.

Political Product Placement: Lou Dobbs could have been on "The Good Wife"

Jane Genova: Speechwriter - Ghostwriter

The wildly popular television show "The Good Wife" featured a segment this week on immigration issues.    I recommend Dobbs's public affairs representatives look into not only the future scripts for "The Good Wife," but also "Criminal Minds," "CSI New York," and "The Mentalist."   The officials in the Immigration agency were depicted as thugs. 

The Paul Lynde Show

Humor Power

It’s a fun show and I recommend it. One of my favorite segment themes showed us what it would be like if Lynde had auditioned for parts in famous movies, playing well-known scenes seasoned with Lynde’s campy style: Jaws, Deliverance, The Graduate, Love Story, and more. The Paul Lynde Show is playing afternoons at Bally’s Las Vegas. Impersonator Michael Arington plays Lynde in a show which is mostly biographical. Arington has the voice and the gestures mastered.

How to Master Audience Engagement When You Present

Duarte Blog

Segment the Audience. There are countless ways to segment an audience, including by demographics, job title, geographies and more. In order to choose the right tone of voice for the event, Neff recommends using the dress code as a measure. Don’t panic, but if you want to engage your audience in a presentation, you have a little less than 9 seconds to make it happen. Recent studies show that the average human attention span is 8.25

10 Books for the 21st-Century Presenter, Storyteller

Presentation Zen

Below I link to ten books (eleven really) that I have read in the past year that I recommend. I received free advanced copies of three of the books below—Show & Tell, Body of Work, and Power Cues—but I think I would have recommended these books anyway, but who knows? Also recommend Dan''s The Back of the Napkin and Blah Blah Blah.) (2) Also recommend Nick''s Trust Me: Four Steps to Authenticity and Charisma. (3)

2014 87

How To Do a Proper Thesis Defense Using the Right PowerPoint Presentation

SlideModel

On the next segments of this article, we’ll walk you through the most feasible process on how to ace this kind of presentation. Make any recommendations. Writing a thesis is stressful but preparing an oral defense can be even more painful. But it doesn’t have to be, with proper preparation and a good presentation you will be able to better equip yourself come time to present your thesis defense. But what makes a good thesis defense?

2018 76

LinkedIn ProFinder - Sure, Go for Free 30-Day Trial

Jane Genova: Speechwriter - Ghostwriter

" has been recommending that as the most effective tactic in the search for work.    After the Easter holiday, I am launching a fresh email campaign targeted at a market segment I hadn't developed as yet. LinkedIn dominates job search. Increasingly, those looking to hire request the link to our LinkedIn Profile instead of a resume. And corporations such as Unilever which experimenting with digital recruiting have Artificial Intelligence scan our LinkedIn site. 

2019 43

What is an Innovation Strategy and Why Your Company Needs One?

SlideModel

Consider the following innovation strategy examples: Adopting an automated lead segmenting system to eliminate manual data entry. Recommended template: Business Model Spectrum PowerPoint Diagram. Recommended template : Stakeholder Analysis PowerPoint Template. Competition today is tough: a company that sits on its laurels with a great and popular product or service, will not sit on that pedestal very long.

2020 43

Overcoming Sunk Cost Fallacy: Get Better at Decision-Making

SlideModel

Recommended template: Innovation Ambition Matrix Diagram. . Recommended template: Decision Tree Diagram for PowerPoin t. For instance, you have invested $15,000 in a professional market segmentation research and realized that your product will not perform well with the target audience. One of the first things you learn at an economics course is that you should never take irrecoverable (sunk) costs into account when you need to decide upon present or future investments.

2019 40

Improve Your Storytelling Presentation Skills and Get Your Ideas Adopted

Duarte Blog

She recommends that you should “pose an intriguing insight that your audience will want the presentation to address. There are several ways you can get to know your audience: Split them into sub-segments: Split your audience into sub-segments (by profession, geographic location, age, etc.) Do you remember when you first became aware of climate change? For me, it was 2006.

2017 70

How to Create a Great Investor Pitch Deck and Close the Deal

SlideModel

Serviceable Available Market (SAM) – The segment of the TAM targeted by your start-up which is within your geographical reach. Some recommend only 10 slides, but you may be needing a broader space for other highlights of your business. If you’re a start-up, then you probably already heard the term “pitch deck.”

2018 75

How to Master Audience Engagement When You Present

Duarte Blog

Segment the Audience. There are countless ways to segment an audience, including by demographics, job title, geographies and more. In order to choose the right tone of voice for the event, Neff recommends using the dress code as a measure. Don’t panic, but if you want to engage your audience in a presentation, you have a little less than 9 seconds to make it happen. Recent studies show that the average human attention span is 8.25

Speed-Up of the End of "corgi-and-gin-loving-racket" - All Leadership, Including Corporate, Has to Answer to the Barbarians at the Gate

Jane Genova: Speechwriter - Ghostwriter

Communications specialists such as myself are already busy bees recommending: The new language of leadership.  Brands have to achieve, metaphorically, eye contact with all market segments. With a very American perspective in The New York Times , columnist Maureen Dowd reflects on the "corgi-and-gin-loving racket." " That is, the very wealthy reign of the House of Windsor. 

2020 40

Pet Grief - Since We Americans Are Not Good At Expressing Sympathy.

Jane Genova: Speechwriter - Ghostwriter

The over-educated segments in America tend to throw tidbits from research to address the emotions. So, no, don’t recommend you two go to the shelter and adopt or put the house up for sale since the large yard is no longer needed. This has been repurposed from my column on Medium. More than a third of U.S. households are pet parents. Given the relatively short lifespans of dogs and cats, pet grief will visit too many homes.

2017 40

Small Business Blogs, Backs Off from Tweeting

Jane Genova: Speechwriter - Ghostwriter

  Those small businesses which are adept in blogging can target exactly the market segments they need to reach and make the call to action to be clicking on their websites.    Some SEO firms recommend to clients that they post on their blogs three times a week.  Small business is focused on the conversion rate, that is, how this or that bit of social media converts into a sale. 

15 More Ways To Take The Stage And Sharpen Your Public Speaking Skills

The Public Speaking Blog

Join a Toastmasters meeting (speak at the Table Topics segment). And I have just the right program to recommend you, especially if you are in Singapore! Photo credits to Slimmer Jimmer. Let’s set things straight. There is absolutely NO way you can learn how to swim or cook from just reading a book or attending a seminar unless you are a genius.

2008 43

BBC website provides a superb resource for students of the TV debates

Max Atkinson

I'd strongly recommend fellow anoraks and/or anyone interested in taking a detailed look at the third and final TV debate, to visit to one of the most useful resources I've yet seen - posted HERE on the BBC website. This resource would be even better if you could copy segments from the video, but I've yet to work out how to do that.

Improve Your Storytelling Presentation Skills and Get Your Ideas Adopted

Duarte Blog

She recommends that you should “pose an intriguing insight that your audience will want the presentation to address. There are several ways you can get to know your audience: Split them into sub-segments: Split your audience into sub-segments (by profession, geographic location, age, etc.) Do you remember when you first became aware of climate change? For me, it was 2006.

2017 45

Humor Book Reviews

Humor Power

Highly recommended. The book includes a six part segment on, Quick and Painless Advice for the Aspiring Humor Writer (finding an agent, getting published, getting a writing job, etc.). Highly recommended. Learning to Laugh When You Feel Like Crying. by Alen Klein. An excellent book helping you to benefit from the therapeutic use of humor to handle stressful situations.

Humor 40

Executive Speech Coach Fripp is part of John Kinde's humor

Fripp THE Executive Speech Coach

I typically open my speeches with Observational Humor, so my “speech opening” was a short segment of humor.   Highly recommended by John Kinde who attended for the third time. John Kinde has fun with Patricia Fripp at the NSA Las Vegas. Here is a brief bit Observational Humor I used as an opening remark at the Las Vegas Chapter of the National Speakers Association.    Patricia Fripp was the featured speaker presenting a full-day program. 

164K Jobs Created - Irrelevant to Aging Unemployed/Underemployed

Jane Genova: Speechwriter - Ghostwriter

  Here are five tips, along with a survival-job tactic, on how older professionals can transform job search into sales: Research the market segments.  That's exactly why the experts recommend grabbing every interview. For the unemployed looking for a job, new graduates hunting for an entry-level one, and the lucky with jobs determined to land a better one, the game is not a numbers one. Sure, 164K jobs were created in April 2018.

2018 40

A Platform for Falling, Practicing and Growing

The Shy Speaker's Guide to Succes on Stage

The Table Topics segment trains us to think on our feet and speak off the cuff, while the evaluation segment encourages us to listen and observe attentively to gather information and frame our thoughts to deliver value and coherent messages with tact and thoughtfulness. Then there are prepared speech segments when speakers are given the chance to fuse their creativity and put their newly acquired skills to test. Home About Gary Testimonials FREE MATERIALS!

2007 40

Brand ACLU - Is It Becoming Diluted?

Jane Genova: Speechwriter - Ghostwriter

Here is the transcript/audio from that "60 Minutes" segment. I recommend that clients put together as much as their in-person speeches and podcasts as possible. From the get-go, ACLU has been controversial. What's new, though, is that some of the controversy is emerging from inside the organization.

2019 40

3 Conversations You Must Have to Get Big-Fee Speaking Engagements

Pivotal Public Speaking

What happens: You get a referral from one of your high-end clients who recommends you to their high-end colleague. Vickie speaks and consults with clients throughout the world about selection trends in high-fee segments and strategies that position experts for those opportunities. Many experts who want more big-fee speeches start off with all the right tools: great topics, fabulous speaking style, and a book with a lot of buzz.

Fees 50

WPP's Martin Sorrell Bullish on PR, PA, Not Social Media: Jack O'Dwyer comments

Jane Genova: Speechwriter - Ghostwriter

O'Dwyer recommends PR/PA folks seize this wonderful moment for messaging with depth, accuracy, and laser-like precision. "   On the Internet, display ads on social networks such as Facebook are the fastest growing segment of online advertising.  The pull power, along with the mainstream media attention they're getting, of the GOP live debates leaves no ambiguity. 

2011 40

How to Give A Compelling Interview Presentation: Tips, Examples and Topic Ideas

SlideModel

To refine your idea, ask yourself the following questions: Can you think of a new customer segment the company should target? Or sit with your legs in front of you, feet propped up on desk or a table, leaning back, with your hands on the back of your head, fingers interlaced, and elbows pointing out,” – recommends Amy Cuddy , a best selling author, social physiologist and TED speaker. Backup your statements with facts.

2018 43

Top 6 Touchy-Feely Presentation Rehearsal Tips

More than PowerPoint...

You don't have the opportunity to chop up your presentation in front of a live audience, so don't chop your video rehearsals into little segments, either. You can also read what other presentation bloggers recommend about rehearsing this month. Practice makes perfect, right? Not really. What about imperfect practice? If you practice badly, your performance will likely reflect your bad practices. So what components make for a better rehearsal for your next presentation?

2008 40

Observational Humor from John Kinde: Fripp is Recycled!

Fripp THE Executive Speech Coach

Here’s an abbreviated segment from a Fripp story which provided me a seed for Observational Humor:   She told about being in a Ladies Room and being approached by a woman who asked, “Are you British.”    (A highly recommended book.)    I normally recommend trying to change the approach you use for the line to either improve it or at least give you the challenge just to do something different and make it a learning experience. 

2010 50