Second-Hand Cool - How the Game Gets Played

Jane Genova: Speechwriter - Ghostwriter

That was back in the time when those hit hard by The Great Recession woke to the option of buying gently used whatever. While shopping I also found about 60% of what I needed to furnish the large-sized apartment which is typical of the midwest but not the southwest. 

2019 56

Upselling, Cross-Selling - That's The Way Direct-TV Lost My Sale

Jane Genova: Speechwriter - Ghostwriter

The second time I was in a purchase mode. What blew it was the aggressiveness of the sales rep. The brand took a hit, at least in the word-of-mouth and word-of-mouse that I will be passing along.  

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High Profile = High Risk

Jane Genova: Speechwriter - Ghostwriter

She came into a financial windfall when AOL purchased her liberal media website Huffington Post. I found out about them through word of mouth. Among Arianna Huffington's success strategies had been creating, maintaining, and increasing a high profile.

2016 65

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

So, on September 2nd, I purchased a bed and frame, new. That was applied to my purchases. And, that's what I have already set up through movers I have found through word of mouth.

2016 69

Saving Staples: More than small-business' nostalgia

Jane Genova: Speechwriter - Ghostwriter

Millennial startups don't remember the rightsizing of Corporate America.  Many of us hung out shingles.  Soon enough we found out through word of mouth that our new best friend was Staples. 

2014 65

Residential Cleaning - Blurring of Collars

Jane Genova: Speechwriter - Ghostwriter

Cleaning houses is a niche in the labor market that is growing at about 6% (Source: Bureau of Labor Statistics).  Any entrepreneurial person can pick up assignments through word of mouth or can purchase a franchise.

2018 52

Trumpism - Will It Be Death of Advertising

Jane Genova: Speechwriter - Ghostwriter

  That's so much the situation that the panel on last night's "Gillmor Gang" speculated if Trumpism will be the death of advertising, as we know it. And, so, why purchase advertising? What line of business am I now in? Trumpism has plenty of influencers.

Art Cinema Theatres, Like The Loft, Tucson, AZ - Can They Survive Amidst Netflix et al.?

Jane Genova: Speechwriter - Ghostwriter

  The question, then, is if the art cinema theatre can hold on during this era of low-cost, convenient services like Netfix et al., free film videos available at the public library, and film videos which can be purchased for peanuts and played over and over again?

2014 56

Retail: Beyond the experience economy

Jane Genova: Speechwriter - Ghostwriter

With the exception of the luxury niche, brick-and-mortar retail is engaged in what might be a life-and-death struggle.    Holiday traffic might relieve some of the urgency, but not for long.  Manaemedia -

How to Prepare a Listing Presentation: Guide for Real Estate Pros


To win more listings, move on from having a polite “pre-sales” chit chat with prospects to doing full-scale presentations of your services. But of course, there will be other agents knocking on the seller’s door, offering their services. Total number of clients you have worked with.

Creating Passionate Users: Give users a Hollywood ending

The Koolaid Point (physics of passion) Stop your presentation before it kills again! Featuritis vs. the Happy User Peak Just-in-time vs. Just-in-case learning Your brain on multitasking Can you have too much ease-of-use? if the rest of it was killer ? Brains are full of tricks.

2006 36