ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained

SlideModel

When a customer makes a purchase, it can be looked at as a journey. Be it a planned or an apparent random purchase, the customer goes through various hoops before it chooses to buy a product or opts for a service. There are also many other names given to this process such as purchase funnel , sales funnel or even conversion funnel. This is followed by the Middle of the Funnel or MoFu, which is the stage where the consumer considers making a purchase.

2020 40

Last chance to buy public speaking e-course!

Speak Schmeak

This list is just for people who are interested in getting info about the new and improved e-course; I will not spam you! If you'd like to purchase the e-course in its current form at its current price (yes, the price will go up with the relaunch), get over there today - I'll be taking it down tomorrow at 9:00 a.m.

2007 100

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How Strong is Your Carrot?

Speaker Launcher

With today’s spam, our “@&# has become our most preciously guarded possession. Chances are people may not purchase from you (or book you) on the first visit. How many times have you gone onto a speaker’s website and read the words: SIGN UP FOR MY NEWSLETTER. Yaaaaaaawn! We need more enticing copy when asking people for their e-mail address.

MP3 43

Exquisitely Great Marketing Plus Lousy Follow-up Equals NO SALE.

Communication Steroids

After all, I wanted to purchase some of their products. I would have been interested in purchasing a couple of higher-end fire extinguishers and smoke alarms.

2011 52

Make Your Blog Produce By Making It Relevant

Communication Steroids

Blogs, static websites, chat rooms and forums, social networking sites such as Facebook and LinkedIN all feature people, consumers, talking about what they want, what they’ve purchased, how they liked it, and what they’re going to buy next; information that could be crucial to you…and which is there for the taking.

Be There, From Miles Away: The Webinar As A Sales Tool

Communication Steroids

We feel our tool is so robust, you need a hands-on appraoach to understanding tool before purchase or recommending to a client.

2010 40

The Social Media Site You May Not Know About

Communication Steroids

The currency is “Linden Dollars” (Linden Labs controls and operates the Second Life environment) which you can purchase for regular dollars in your account. So, some will purchase land, build apartments and rent you a place to live.