S. 1989 "Honest Ads Act" Bill - Threatening Revenues of Social Networks

Jane Genova: Speechwriter - Ghostwriter

Social network platforms such as Twitter earn the lion's share of their revenue from advertising.  Therefore, the social networks are very concerned about the proposed bipartisan bill S.1989 - nicknamed the "Honest Ads Act." " That would require full disclosure in a public database about the people or organizations purchasing political ads of more than $500.

Valentine's Day - Hit the Dating Apps or Purchase Companionship Robot?

Jane Genova: Speechwriter - Ghostwriter

Part of this can be attributed to how social networks isolate rather than help human beings connect. There are many criticisms of dating apps. At the top of the list is if they merely create the illusion of trying to find a committed relationship. But now, just in time for Valentine's Day, the FTC slams online romance for another reason: In 21,000 cases during 2018, they have been platforms for online fraud. Collectively that has totaled, just in 2018, $143 million.

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End of Influencers, Return of Brands - How Generation Z Makes Purchasing Decisions

Jane Genova: Speechwriter - Ghostwriter

The big bang is that members of Generation Z (those born between 1997 and 2015) ignore influencers in their purchasing decisions. Ironically, a large number of social network influencers are iGens.  Trends Interrupted. Again, that is happening. Instead they pay attention to brands.    That is what Goldman Sachs found in its survey of 1,800 of its interns, reports BusinessInsider. 

The Death of a Salesman - Even of Supposedly Worthy Causes

Jane Genova: Speechwriter - Ghostwriter

Yes, gun sales as well as purchases of ammo are up amid rising number of cases of COVID-19.  Smart global ghostwriting, with SEO and social networking know-how. As the panic escalates, anyone knocking on doors risks being shot.   That gangbanger response could be especially prevalent in Arizona, which is so close to California, a hotbed of coronavirus cases.

2020 43

Geneva on the Lake, Ohio - Erosion Not Just In Florida

Jane Genova: Speechwriter - Ghostwriter

I looked into purchasing a mobile home a short walk from the lake but decided against that added responsibility to my little life.    Smart global ghostwriting, with SEO and social networking know-how.

2020 56

Facebook Pay - Will This Be Slow to Launch?

Jane Genova: Speechwriter - Ghostwriter

It can be used in peer payments, fundraising, for events tickets, and in-game purchases. Smart global ghostwriting, with social networking know-know. Targeted directly at Venmo, whose parent is PayPal, Facebook Pay will launch this week in the U.S. Initially that will be restricted to Facebook and Messenger. Essentially, Facebook Pay is a platform for the transmission of funds.

2019 40

Facebook - Still the multi-generationals hang-out

Jane Genova: Speechwriter - Ghostwriter

times the rate of other social networks. It's a sort of Third Place where we can hang out after we do our professional social networking on LinkedIn and tweet with a commercial end in mind. That might include purchasing placements in sponsored content. A flight from Facebook to Snapchat and Instagram for the young? Don't bet on it if you are trying to reach Millennials.

2016 43

Kroger's Shelves Restocked - Encouraging Time in Scary Times

Jane Genova: Speechwriter - Ghostwriter

So, I wound up purchasing what wasn't in demand - over-priced diet soda - and figured I would try back today.   Smart global ghostwriting, with SEO and social networking know-how. Sure, there were some gaping holes. Those were in canned goods, hygiene products, and bread.    But, aside from those, the shelves in Kroger's this afternoon were relatively full. That was a major shift from 9:00 P.M. yesterday. Any item in demand was nowhere to be found.

2020 43

Travel Writing - Another Niche Will Probably Go Kaput

Jane Genova: Speechwriter - Ghostwriter

Or, if the lake is nearby they will purchase a jet ski and that will be that.   Smart global ghostwriting, with SEO and social networking know-how. "Longer term, the crisis [coronavirus] could permanently reshape attitudes toward travel."  "  - The Wall Street Journal , March 18, 2020. It's possible that human beings will simply lose their wanderlust.

2020 43

Dan Peres' Memoir Throws Shade on Distressed Conde Nast

Jane Genova: Speechwriter - Ghostwriter

That was to purchase $6K worth of pain-killers. Smart global ghostwriting, with SEO and social networking know-how. Former Details editor in chief of Conde Nast's Details Dan Peres published his addiction saga. Like, the world needs another one of those.) 

2020 56

On Internet Presence

Sandra Schrift - Executive Speech Coach

Claim your name on social networking sites before someone else does. Also, purchase the domain for your name. Limit yourself to three social networking sites and definitely include LinkedIn as one of them. Your network should be about quality, not quantity. •Be Christoper Bilotta wrote an article for the WSJ in which he talks about creating a web presence from scratch. In today's environment, job seekers must expand the ways in which they search.

Crisis Communications in Time of Coronavirus - Andrew Cuomo Established National Presence

Jane Genova: Speechwriter - Ghostwriter

  Continually, network television aired his announcements and commentary. Those include being able to bypass red tape for the purchase of critical supplies. Smart global ghostwriting, with SEO and social networking know-how. Governments, corporations, and individual players primarily determine their brands by what they say or don't say and when during crisis.

2020 40

Fintech - Through Honey Acquisition, PayPal Extends Reach from Checkout into Actual Shopping (Think UX)

Jane Genova: Speechwriter - Ghostwriter

  As TechCrunch reports, Honey provides its 17 million members with tools for both saving money during purchases and earning cash rewards. In addition, PayPal Credit could fold itself into Honey, facilitating larger-dollar purchases by shoppers.   Smart global ghostwriting, with social networking know-know. Fintech keeps evolving.    Now, PayPal has taken the leap from focusing on checkout into being part of the shopping experience.

2019 43

Bustle Media Group Has Another Round of Layoffs Now, Plans Relaunch in 2020

Jane Genova: Speechwriter - Ghostwriter

went bankrupt, Bustle Media purchased it for $1.35   Smart global ghostwriting, with social networking know-know. Many know of Bustle Media Group as the parent of Gawker 2.0. After Gawker 1.0 million. However, more are coming to know Bustle Media as the business conducting multiple rounds of layoffs. And they feel the pain of their colleagues in communications lines of work, ranging from journalism to books to entertainment.

2019 43

In Grade School, We Put Gum in Their Hair

Jane Genova: Speechwriter - Ghostwriter

  Now, the rage against extreme self-promotion on social networks and social media such as blogs should culminate in a public nuisance against the corporations owning those platforms. Yes, there is the option on social networks to unfollow or block. Let's not purchase search engine optimization services from that Everywhere Poster who is making a lot of noise but not creating any fresh value in business or any other institution in America. 

2019 40

E-Bikes - What the Hell Is Wrong with Governor Andrew Cuomo?

Jane Genova: Speechwriter - Ghostwriter

You just go to the bike boutiques which carry them, make the purchase, and go on your way. Smart global ghostwriting, with niche social networking know-know. It's a matter of safety.

2019 52

Fintech - All Eyes Turn to Winklevoss Acquisition of Nifty Gateway

Jane Genova: Speechwriter - Ghostwriter

Their journey from being ridiculed in the film "Social Network" to becoming early adopters of bitcoin is chronicled in the book "Bitcoin Billionaires" by Ben Mezrich. That has become  the  story in financial matters, ranging from how to select and purchase life insurance to processing internet payments. Their fund Gemini Trust purchased Nifty Gateway.   What is purchased is the Nifty or NFT.

2019 40

Movin' on Up - Playing Out the American Dream in Retirement

Jane Genova: Speechwriter - Ghostwriter

That might take the form of purchasing more square footage for a primary residence where they move. A big house can be purchased for relative peanuts.   Smart global ghostwriting, with social networking know-know. Downsizing is not the only trend among retirees who relocate. MarketWatch reports on the uptick in those who use the retirement-relocation transition to trade up in housing.

2019 40

UXing of Internet Commerce - Fintech

Jane Genova: Speechwriter - Ghostwriter

Of clicks the "place in shopping cart" button but doesn't complete the purchase transaction.    There is now a whole new fintech niche researching why the shopper doesn't make the purchase. Call it The Abandoned Shopping Cart peril. 

Verizon Reported to Be Selling HuffPost

Jane Genova: Speechwriter - Ghostwriter

The entity which purchases HuffPost should overhaul editorial.   Smart global ghostwriting, with social networking know-know. HuffPost was positioned and packaged as the liberals' version of the conservative Drudge Report. Well, the latter continues to scale. And its founder Matt Drudge, a smart businessperson, had moderated the conservatism. In fact, he is covering this impeachment process with as much intensity that he had the Bill Clinton one.

2019 40

Wersell's Bike Shop, Toledo, OH - Building a Biking Infrastructure(one fix-it course, at a time)

Jane Genova: Speechwriter - Ghostwriter

That includes courses on fixing bikes, special events for bikers to travel and socialize, a mobile van which comes to where bikers get stuck, and complimentary updates on developments in everything from styling to technology. Smart global ghostwriting, with social networking know-know.

2019 52

News Companies - Add Them to Economic Victims of COVID-19

Jane Genova: Speechwriter - Ghostwriter

Essentially businesses crushed by the economic impacts of the pandemic or just spooked by uncertainty have delayed purchases of advertising space.  That knocks out of the purchasing box a large group of consumers. Those range from creating marketing communications to coaching small businesses about conversions in social media and social networks.   Smart global ghostwriting, with SEO and social networking know-how.

2020 40

Brand China - Gets an "F" in Crisis Management

Jane Genova: Speechwriter - Ghostwriter

That's why purchasing agents and individual consumers will even pay a premium for that peace of mind. Johnson & Johnson slaps on network television in the U.S. Smart global ghostwriting, with SEO and social networking know-how.

2020 56

Understanding Gen Z: Characteristics, Habits, and Differences from Millennials Explained

SlideModel

They are fully used to living in the digital world dominated by social networks, mobile apps and all sorts of other tech gizmos. They were growing up in tough times when the world was changing rapidly — 2008 market crash and follow-up recession, increasing gun violence, global revolutions, and democratic movements, the rise of citizen journalism and social influencing online.

2020 73

Strange Economic Times - Smart Risk Assessment (beyond media's hustle for page views)

Jane Genova: Speechwriter - Ghostwriter

Around the world, as social networks are picking up, the smart are scurrying to safe harbors. The only results they can afford to purchase likely will be medicore.  "The U.S. economy is set to officially record its steepest quarterly contraction since World War II, and recent signs point to a slowing recovery as the country faces a surge in coronavirus cases."  "  - Harriet Torry, The Wall Street Journal , July 30, 2020.

2020 40

BigBusiness: Scaring the Jesus Out of the Aging

Jane Genova: Speechwriter - Ghostwriter

For that, they don't need to purchase a boat.   Smart global ghostwriting, with SEO and social networking know-how. Creating a fear of Elder Poverty is the latest in marketing. And the media as well as startups had been busy bees in stirring up that angst for their commercial gain.    The latest is the article in The Wall Street Journal about tech tools recently invented to predict how long we will live.

2020 40

Gab Goes Dark - Is There Direct Correlation Between Language and Behavior?

Jane Genova: Speechwriter - Ghostwriter

Smart media and business guidance could have kept social network Gab in the safe-content box.   Underlying this push-back against a social network which is perceived to be extremist is the age-old issue: Can there be a direct correlation between words and action? 

2018 52

After a Very Very Bad Week - Opening to Mysticism

Jane Genova: Speechwriter - Ghostwriter

When shelter-in-place is lifted, pop into the store to soak up the aura and purchase stones, books, and other conduits to tapping into your own magic.   Smart global ghostwriting, with SEO and social networking know-how. It was only Thursday. The job numbers hadn't even come out yet. I was unware that what had been a safe haven from COVID-19 - Lucas County, Ohio - was experiencing an ongoing rise of cases.    But I was already done.

2020 47

"Upstairs Downstairs" - American Style, from Pre-gentrified Jersey City to West Toledo, Ohio

Jane Genova: Speechwriter - Ghostwriter

For example, in pre-gentrified Jersey City, New Jersey, a family would pool financial resources and purchase a duplex. And there are those of us who have had to learn to purchase the services we need and create the whatevers which will sustain us emotionally and spiritually. " Smart global ghostwriting, with social networking know-know. The British import "Upstairs Downstairs" delighted us Americans. 

2019 43

FinTech - Innovative Doesn't Mean It's Legit

Jane Genova: Speechwriter - Ghostwriter

Only its focus was having its members recruit others to purchase cryptocrurrency.   Smart global ghostwriting, with social networking know-know. Was this yet another play-out of the "smartest guy in the room" fall from grace in the legal sector? And/or was the excitement of engaging in criminal activity the motivation? Mark S. Scott had been an equity partner at Locke Lord. Surely, he was receiving very good compensation.

2019 40

A Most Beautiful Trike Christmas Story

Jane Genova: Speechwriter - Ghostwriter

I purchased the beauty, with a back basket over the top adorable, in mid September at Wersellsbikeandskishop.com , Toledo, OH.   Smart global ghostwriting, with social networking know-know. Google Maps, the Directions Part, got it wrong.

2019 52

What Not to Major in During College - Professions Which Might Not Be Around in 10 Years

Jane Genova: Speechwriter - Ghostwriter

Buyers and purchasing agents. Smart global ghostwriting, with SEO and social networking know-how. College is expensive. And, learning for the sake of learning isn't noble any more. It's long-term financial suicide to major in a field which is not in demand in the labor market. BusinessInsider is doing college students a kind of public service presenting the occupations which, according to the Bureau of Labor, might not be around in 10 years. 

2020 43

Beyond the F. Scott Fitzgerald's Type of Resentments - Thomas Gilbert Jr.'s Sentence

Jane Genova: Speechwriter - Ghostwriter

He sent his mother out of the apartment to purchase a soda for him, plus a sandwich. Smart global ghostwriting, with social networking know-know. Some saw it a play-out of the Ancient Greek "Oedipus" myth, that is, the son fulfills the curse of killing the father. Others put it down to the extreme tantrum by an indulged offspring of privilege who had his allowance cut by a hundred bucks a month. And there had the compassionate who interpreted Thomas Gilbert Jr.'s

2019 40

"Good Girls" - Boys Gone Bad

Jane Genova: Speechwriter - Ghostwriter

That's how he purchases a scooter for Ruby who got shot in a botched robbery she, Beth, and Ruby had staged.   Smart global ghostwriting, with SEO and social networking know-how. Bad is contagious. In tonight's episode of "Good Girls" boy-scout Stan turns master criminal. What used to be an amateurish theft ring by one of the escorts he is making more sophisticated.

2020 43

TP Crisis Deepens in Toledo, OH Metro Area

Jane Genova: Speechwriter - Ghostwriter

A local artist is giving a complimentary roll of it to anyone who purchases one of his paintings.   Smart global ghostwriting, with SEO and social networking know-how. Kroger is out. Target is out. And, a property manager just attached to doors, like Martin Luther nailing the treatises to the church, a warning not to flush any substitute down the commode. Should the substitute such as baby wipes or paper towels cause plumbing problems, the renter pays that bill.

2020 43

Woody Allen's "Apropos of Nothing" - Dylan Farrow Is Promoting It (only doesn't realize that)

Jane Genova: Speechwriter - Ghostwriter

Those brisk book sales in themselves demonstrate the role of controversy in purchasing decisions.    Smart global ghostwriting, with SEO and social networking know-how. Controversy sells. Big time. Just look at how lucrative the entrepreneurial activities of Meghan and Harry are. That wouldn't have happened had they not triggered extreme controversy by breaking free of royal life.

2020 43

Fox, Shep Smith & Ghost of Roger Ailes

Jane Genova: Speechwriter - Ghostwriter

That went very wrong when the media sniffed out that it was Dilenschneider and not a publisher who purchased the promotional outreach. Smart global ghostwriting, with social networking know-know. In this Halloween season of ghosts, the one of Roger Ailes is hovering over Fox. There is speculation, reports Deadline , that had he still been at Fox, Shep Smith would also still be there. Ailes would have protected all his employees from a force field of extreme conservatism.

2019 43

Videos - Before You Make A Lot More.

Jane Genova: Speechwriter - Ghostwriter

In email, on social networks, and from clients and prospects, I receive too many of those daily. We might purchase a copy of classic films like "Wizard of Oz" and classic literature such as "Pride and Prejudice." " But, no way are we going to purchase anything from a vendor of a current product or service whose whatever is dated. Sure, this is a visual age. And, sure attaching a video to whatever can boost your search-engine rankings.

2015 50

FinTech - Darkening Symbolism

Jane Genova: Speechwriter - Ghostwriter

Incorporating technology into financial transactions, ranging from purchasing life insurance to shopping online, has brought mainstream America more choice, greater convenience, and discounting in pricing.   Smart global ghostwriting, with social networking know-know. The economy is strong. Wages are moving up. Yet, found Equifax, personal loans are up this year. The total is more than 10% versus the same time last year.

2019 40

Security - PNC Processes v. Seamlessness of Bank of America

Jane Genova: Speechwriter - Ghostwriter

A few minutes later I received a text message from Bank of America to confirm that I had made the purchased.   Essentially she said the procedure was, for security reasons, to decline a purchase of that amount. The burden was on me to then call PNC to 1) state I wanted to make that purchase and 2) have my card unlocked. But I won't use it again for purchases. Smart global ghostwriting, with SEO and social networking know-how. Security.

2020 43

Mandy Valez - There Are Still English Majors & This One Took on $75,000 in Student Loans for That Education

Jane Genova: Speechwriter - Ghostwriter

In addition, she made sacrifices such as doing a longer commute to her jobs in New York City and for groceries only purchasing essentials.   Smart global ghostwriting, with social networking know-know.

2019 40

LinkedIn Could Wind Up "Owning" Online Professional Training/Development Space

Jane Genova: Speechwriter - Ghostwriter

billion, representing the professional social network's largest deal ever." With its experience in digital, powerful brandname and its own network, LinkedIn could become the Harvard for online learning for professionals. Purchasing Lynda.com is a smart move in that direction. "LinkedIn Corp. agreed to acquire online career-skills educator Lynda.com in cash-and-stock deal valued at about $1.5

2015 50

Yes, Side Hustles Are Necessary/Mainstream - But It's Still Smart to Keep Brands Separate

Jane Genova: Speechwriter - Ghostwriter

Also, he has to figure out how to position and package himself on social networks. Social networks must operate on the macro level to create an inclusive enough identity to cover most hustles. Branding exists to simplify purchasing decisions. Smart. That's what thought. For about six months I had been strategically planning and creating promotional content for a one-player IT fixit service.

2019 40