S. 1989 "Honest Ads Act" Bill - Threatening Revenues of Social Networks

Jane Genova: Speechwriter - Ghostwriter

Social network platforms such as Twitter earn the lion's share of their revenue from advertising.  Therefore, the social networks are very concerned about the proposed bipartisan bill S.1989 - nicknamed the "Honest Ads Act."

End of Influencers, Return of Brands - How Generation Z Makes Purchasing Decisions

Jane Genova: Speechwriter - Ghostwriter

The big bang is that members of Generation Z (those born between 1997 and 2015) ignore influencers in their purchasing decisions. Ironically, a large number of social network influencers are iGens.  Trends Interrupted. Again, that is happening.

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Valentine's Day - Hit the Dating Apps or Purchase Companionship Robot?

Jane Genova: Speechwriter - Ghostwriter

Part of this can be attributed to how social networks isolate rather than help human beings connect. There are many criticisms of dating apps. At the top of the list is if they merely create the illusion of trying to find a committed relationship.

Facebook Pay - Will This Be Slow to Launch?

Jane Genova: Speechwriter - Ghostwriter

It can be used in peer payments, fundraising, for events tickets, and in-game purchases. Smart global ghostwriting, with social networking know-know. Targeted directly at Venmo, whose parent is PayPal, Facebook Pay will launch this week in the U.S.

2019 52

Fintech - Through Honey Acquisition, PayPal Extends Reach from Checkout into Actual Shopping (Think UX)

Jane Genova: Speechwriter - Ghostwriter

  As TechCrunch reports, Honey provides its 17 million members with tools for both saving money during purchases and earning cash rewards. In addition, PayPal Credit could fold itself into Honey, facilitating larger-dollar purchases by shoppers. Fintech keeps evolving. 

2019 56

Bustle Media Group Has Another Round of Layoffs Now, Plans Relaunch in 2020

Jane Genova: Speechwriter - Ghostwriter

went bankrupt, Bustle Media purchased it for $1.35   Smart global ghostwriting, with social networking know-know. Many know of Bustle Media Group as the parent of Gawker 2.0. After Gawker 1.0 million.

2020 56

Facebook - Still the multi-generationals hang-out

Jane Genova: Speechwriter - Ghostwriter

times the rate of other social networks. It's a sort of Third Place where we can hang out after we do our professional social networking on LinkedIn and tweet with a commercial end in mind. That might include purchasing placements in sponsored content.

2016 56

Movin' on Up - Playing Out the American Dream in Retirement

Jane Genova: Speechwriter - Ghostwriter

That might take the form of purchasing more square footage for a primary residence where they move. A big house can be purchased for relative peanuts.   Smart global ghostwriting, with social networking know-know.

2019 52

In Grade School, We Put Gum in Their Hair

Jane Genova: Speechwriter - Ghostwriter

  Now, the rage against extreme self-promotion on social networks and social media such as blogs should culminate in a public nuisance against the corporations owning those platforms. Yes, there is the option on social networks to unfollow or block.

2019 52

Verizon Reported to Be Selling HuffPost

Jane Genova: Speechwriter - Ghostwriter

The entity which purchases HuffPost should overhaul editorial.   Smart global ghostwriting, with social networking know-know. HuffPost was positioned and packaged as the liberals' version of the conservative Drudge Report. Well, the latter continues to scale.

2019 52

E-Bikes - What the Hell Is Wrong with Governor Andrew Cuomo?

Jane Genova: Speechwriter - Ghostwriter

You just go to the bike boutiques which carry them, make the purchase, and go on your way. Smart global ghostwriting, with niche social networking know-know. It's a matter of safety.

2019 52

UXing of Internet Commerce - Fintech

Jane Genova: Speechwriter - Ghostwriter

Of clicks the "place in shopping cart" button but doesn't complete the purchase transaction.    There is now a whole new fintech niche researching why the shopper doesn't make the purchase. Call it The Abandoned Shopping Cart peril. 

"Upstairs Downstairs" - American Style, from Pre-gentrified Jersey City to West Toledo, Ohio

Jane Genova: Speechwriter - Ghostwriter

For example, in pre-gentrified Jersey City, New Jersey, a family would pool financial resources and purchase a duplex. And there are those of us who have had to learn to purchase the services we need and create the whatevers which will sustain us emotionally and spiritually.

2019 56

Wersell's Bike Shop, Toledo, OH - Building a Biking Infrastructure(one fix-it course, at a time)

Jane Genova: Speechwriter - Ghostwriter

That includes courses on fixing bikes, special events for bikers to travel and socialize, a mobile van which comes to where bikers get stuck, and complimentary updates on developments in everything from styling to technology. Smart global ghostwriting, with social networking know-know.

2019 52

FinTech - Innovative Doesn't Mean It's Legit

Jane Genova: Speechwriter - Ghostwriter

Only its focus was having its members recruit others to purchase cryptocrurrency.   Smart global ghostwriting, with social networking know-know. Was this yet another play-out of the "smartest guy in the room" fall from grace in the legal sector?

2019 52

Beyond the F. Scott Fitzgerald's Type of Resentments - Thomas Gilbert Jr.'s Sentence

Jane Genova: Speechwriter - Ghostwriter

He sent his mother out of the apartment to purchase a soda for him, plus a sandwich. Smart global ghostwriting, with social networking know-know. Some saw it a play-out of the Ancient Greek "Oedipus" myth, that is, the son fulfills the curse of killing the father.

2019 52

On Internet Presence

Sandra Schrift - Executive Speech Coach

Claim your name on social networking sites before someone else does. Also, purchase the domain for your name. Limit yourself to three social networking sites and definitely include LinkedIn as one of them. Your network should be about quality, not quantity. •Be Christoper Bilotta wrote an article for the WSJ in which he talks about creating a web presence from scratch. In today's environment, job seekers must expand the ways in which they search.

A Most Beautiful Trike Christmas Story

Jane Genova: Speechwriter - Ghostwriter

I purchased the beauty, with a back basket over the top adorable, in mid September at Wersellsbikeandskishop.com , Toledo, OH.   Smart global ghostwriting, with social networking know-know. Google Maps, the Directions Part, got it wrong.

2019 52

Politics Smolitics - We Are Our Portfolios

Jane Genova: Speechwriter - Ghostwriter

I go to bed with thoughts of purchasing big-ticket items (again) dancing in my head. In the morning my postings on social media and social networks get bolder. Sometime after midnight Edward Jones updates the numbers in my general brokerage account and my Roth IRA.

2019 56

FinTech - Darkening Symbolism

Jane Genova: Speechwriter - Ghostwriter

Incorporating technology into financial transactions, ranging from purchasing life insurance to shopping online, has brought mainstream America more choice, greater convenience, and discounting in pricing.   Smart global ghostwriting, with social networking know-know.

2019 52

Fox, Shep Smith & Ghost of Roger Ailes

Jane Genova: Speechwriter - Ghostwriter

That went very wrong when the media sniffed out that it was Dilenschneider and not a publisher who purchased the promotional outreach. Smart global ghostwriting, with social networking know-know. In this Halloween season of ghosts, the one of Roger Ailes is hovering over Fox.

2019 56

Gab Goes Dark - Is There Direct Correlation Between Language and Behavior?

Jane Genova: Speechwriter - Ghostwriter

Smart media and business guidance could have kept social network Gab in the safe-content box.   Underlying this push-back against a social network which is perceived to be extremist is the age-old issue: Can there be a direct correlation between words and action? 

2018 52

If Outed Spy Valerie Plame Buys Twitter Controlling Stake, She Could Shut Down Donald Trump

Jane Genova: Speechwriter - Ghostwriter

" And that's what some are thinking about Valerie Plame's to purchase a controlling stake in Twitter. If the power structure and skilled lawyers for Twitter (recall the First Amendment) force Trump off that social network, there are many other kinds he could migrate to.

2017 52

Yes, Side Hustles Are Necessary/Mainstream - But It's Still Smart to Keep Brands Separate

Jane Genova: Speechwriter - Ghostwriter

Also, he has to figure out how to position and package himself on social networks. Social networks must operate on the macro level to create an inclusive enough identity to cover most hustles. Branding exists to simplify purchasing decisions. Smart.

2019 52

Videos - Before You Make A Lot More.

Jane Genova: Speechwriter - Ghostwriter

In email, on social networks, and from clients and prospects, I receive too many of those daily. We might purchase a copy of classic films like "Wizard of Oz" and classic literature such as "Pride and Prejudice." Sure, this is a visual age.

2015 65

My Low IQ Phone

Jane Genova: Speechwriter - Ghostwriter

years when I had purchased it. I could purchase another smartphone and continue checking it every 10 minutes.   During these past five months I have also invested less time in social networks.

2019 56

Bugs Bunny - Regrets and Other Delusions

Jane Genova: Speechwriter - Ghostwriter

At the top of the list are majoring in English, not saving enough for retirement, purchasing or building a McMansion, and relocating to Florida. Smart global ghostwriting, with social networking know-know. It was Bugs Bunny who observed that he made the wrong turn in Albuquerque.

2019 52

Mandy Valez - There Are Still English Majors & This One Took on $75,000 in Student Loans for That Education

Jane Genova: Speechwriter - Ghostwriter

In addition, she made sacrifices such as doing a longer commute to her jobs in New York City and for groceries only purchasing essentials.   Smart global ghostwriting, with social networking know-know.

2019 40

Car Ownership - No Longer Symbol of Affordable Pleasure (at least for the aging)

Jane Genova: Speechwriter - Ghostwriter

One now-common way to lose a grip on finances is to take out a large loan to purchase a new car.   The biking culture creates unique opportunities for socializing and participating in special events.    Smart global ghostwriting, with social networking know-know.

2019 52

E-Bikes - Eco + Wellness + Minimalism

Jane Genova: Speechwriter - Ghostwriter

Those marketing initiatives range from special events for e-bike demos to planning the strategy for a social media campaign by a retailer. In addition to the purchase price, though, there are other expenses.   Smart global ghostwriting, with social networking know-know.

2019 56

The New Nomads: Cheap Becomes the Holy Grail

Jane Genova: Speechwriter - Ghostwriter

That low-cost house purchased could be hit with high property taxes and insurance doesn't cover some kinds of damage from natural disasters.   Gig work for supplementing Social Security could dry up if the economy of the location changes.  A 73-year-old - J.R.

2019 52

New Beginnings & Endings - Newspaper Ownership Can Get in the Way

Jane Genova: Speechwriter - Ghostwriter

Social networks and social media will do just fine, as Kushner's father-in-law, Donald Trump, is proving. And, one wonders if 21st Century Fox head, Rupert Murdoch, regrets purchasing The Wall Street Journal.

2016 56

LinkedIn Could Wind Up "Owning" Online Professional Training/Development Space

Jane Genova: Speechwriter - Ghostwriter

billion, representing the professional social network's largest deal ever." With its experience in digital, powerful brandname and its own network, LinkedIn could become the Harvard for online learning for professionals. Purchasing Lynda.com is a smart move in that direction. "LinkedIn Corp. agreed to acquire online career-skills educator Lynda.com in cash-and-stock deal valued at about $1.5

2015 50

State Farm, After 1 Accident - My "Sin" Was Not Forgiven

Jane Genova: Speechwriter - Ghostwriter

The sticker shock associated with purchasing a new car (which tends to be an SUV). I made the decision, of course, not to purchase a new car.   Smart global ghostwriting, with social networking know-know. "The world is cooling off its love affair with cars."

2019 52

The New Financial Ah-Ha Moment: W/O a car, No Need for State Farm Auto Insurance

Jane Genova: Speechwriter - Ghostwriter

The sticker shock associated with purchasing a new car (which tends to be an SUV). I made the decision, of course, not to purchase a new car.   Smart global ghostwriting, with social networking know-know. "The world is cooling off its love affair with cars."

2019 52

Every Month I Will Save $706 (Source: Nerd Wallet)

Jane Genova: Speechwriter - Ghostwriter

It tended to be the first major purchase of immigrant males.  Millennials are opting for home purchases in neighborhoods they can walk around. They see the car-necessary suburbs as socially isolated and not oriented toward wellness. "In Mexico, I won't need a car."

2019 52

Corpses and Stagecraft - From Wakes at Frank E. Campbell to Being Viewed in a Suburban Garage

Jane Genova: Speechwriter - Ghostwriter

And, through his blog and social networks that unique kind of pleasure globally. made a car their first purchase. Corpses make for great theatre. There are the dead king and the skull of the court jester in "Hamlet."

2018 52

LinkedIn: Content player, big time (probably figured out this direction from all its data)

Jane Genova: Speechwriter - Ghostwriter

LinkedIn started out as a no-nonsense (hold most of the photos) social networking site for professionals.    We have to assume that, based on that data, LinkedIn concluded that it had to also provide content to its members, that networking opportunities weren't enough. 

Give the World a Trike

Jane Genova: Speechwriter - Ghostwriter

But, part of me believed it at the time I purchased the trike (adult tricycle) at  Wersell Bike Shop , Toledo, Ohio.    Smart global ghostwriting, with social networking know-know. It was bravado.

2019 52

Talk: It may still trump BigData

Jane Genova: Speechwriter - Ghostwriter

 Probably even more than the marketers who analyze that data from my social networks, online purchases, and smartphone use. I wasn't trying to sell my 89-year-old neighbor a credit card or requesting a contribution for Support Hillary.

2013 61

The Moving Van - Rethinking that Symbol and Lots More about Relocating from Connecticut

Jane Genova: Speechwriter - Ghostwriter

And anyone who purchases a new car initially and for several years will pay a high property tax to the city. But, the emotional and social realities which are embedded in relocation from CT are grim. I assumed the emotional and social parts would get fixed if I returned east.

2019 52

Thought Leadership - Any Size Business Can Level Playing Field with that Powerful Marketing Tool

Jane Genova: Speechwriter - Ghostwriter

Branding is supposed to simply the purchasing process. And, no, you can't just stick with social media and social networks. The shift is from just-in-time marketing to a strategic focus on developing sought-after insight. In a nutshell, that's what thought leadership is all about. Any size business can pull that off. That includes the solo entrepreneur.    Thought leadership is a proven formula to scale a business, at least in professional services.

2019 40

$5 Off

The Communication Blog

The coupon says “$5 off any purchase of $15 or more.&# Well, it seems to me (and I could be wrong) that at last part of the idea is to have you read the big print, select the items to be purchased, present the coupon, and then be told that this item is excluded from the $5 offer, the 40% discount, or the 15% off. Refuse to purchase the item?

2010 100