Tribune Publishing Offers Voluntary Buyouts

Jane Genova: Speechwriter - Ghostwriter

So, those at the Tribune Publishing media outlets such as New York Daily News and the Chicago Tribune should be jittery. As the New York Post reports, Tribune Publishing has extended offers of voluntary buyouts to employees at some of its newspapers who have worked there eight years or more.

2020 52

George Magazine - JFK Jr. Considered Making It Web-Based

Jane Genova: Speechwriter - Ghostwriter

That's a prominent theme in Steve Gillon's "America's Reluctant Prince," published last July. did consider yanking the publication from print and making it totally web-based. In too many ways George Magazine, created by John F. Kennedy Jr., was ahead of its time.

2019 52

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Trending Sources

Marketing in Era of Amazon - Publishing a Book = Risky Business

Jane Genova: Speechwriter - Ghostwriter

Before Amazon, publishing a book had been an effective marketing tool. Currently, book publishing entails considerable reputational risk.   That risk factor has to be factored into the decision of whether to invest resources in publishing a book (including the ghostwriting and promotion fees) or go with other tactics.   Since the early 1990s, book publishing had been his MO.

2020 43

Publishing Winter, Conde Nast, Inequality, and More

Jane Genova: Speechwriter - Ghostwriter

It continues to be Publishing Winter.   At the same time, the publishing industry will be jolted by earthquakes put in play by technology, changing tastes, or the frugality which became standard after The Great Recession.

2019 56

McClatchy - Debt, Pension Obligations Tilt Newspaper Publisher Toward Bankruptcy

Jane Genova: Speechwriter - Ghostwriter

Bloomberg reports that the publisher is in extreme financial distress.   careers Web/Tech WritingThe McClatchy Company operates 29 newspapers. They range from the Miami Herald to the Kansas City Star. The very existence of those publications and the jobs involved are in danger.

2019 56

Dan Peres Can Publish a Book - Maybe You Shouldn't Do That as Part of Marketing Mix

Jane Genova: Speechwriter - Ghostwriter

During his long career in public affairs, Bob Dilenschneider has leveraged publishing books as marketing tools. His firm in Manhattan also promoted the books clients had published.  The lesson here is not necessarily Don't Publish a Book. Everything changes.

2020 52

Publishers - The Facebook Wednesday Massacre

Jane Genova: Speechwriter - Ghostwriter

Eventually, one wonders how many publishers will be left standing. Even before this official move, publishers have been experiencing a significant falloff in traffic as Facebook was tilting more of its News Feed to users.

The Village Voice - Yet Another Alt-Weekly Ceases Publishing

Jane Genova: Speechwriter - Ghostwriter

  The iconic alt-weekly The Village Voice announced that it is ceasing publishing new material.   Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Media Personal Musings Web/Tech WritingToday is another sad day in the history of media. 

2018 52

Corporate voices in a web world

Ian Griffin - Professionally Speaking

Speechwriter and ghostwriter Jane Genova has published a speech covering the many reasons social media has become the primary way she has grown her consulting business. Included in her talk are the reasons the “old style&# corporate approach to communications has to adapt to the web: CORPORATE. The corporation was vertical. It talked top down. It operated [.].

Web 109

Newspapers, Magazines, Publishing - Was There Ever Really a "Golden Age"

Jane Genova: Speechwriter - Ghostwriter

That's why it's smart - actually, necessary for economic survival - for writers to shift out of newspapers, magazines, and publishing of most other kinds.  Of course, so many of us in communications started out as a reporter or an editor in publishing.

2018 52

When Facebook Changes Algorithm - Not Every Publisher Perishes

Jane Genova: Speechwriter - Ghostwriter

  But, the near-death experiences of publishers are only part of the story. At Recode , Rani Molla reports that some publishers are actually gaining from what Facebook has been doing with its algorithm during the past year. Bad news sells.

2018 52

Denver Post Employees Publish Editorial Pleading to Save the Newspaper

Jane Genova: Speechwriter - Ghostwriter

They let that perception be known through an editorial published Friday in, yes, the Denver Post. careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Personal Musings Selling Values Web/Tech Writing

Publishers, Listen Up! - Facebook is filtering out your clickbait

Jane Genova: Speechwriter - Ghostwriter

Publishers, you now face on Facebook a kind of clickbait filter for News Feed. Content-provider Current Affairs Games Media Personal Musings Web/TechThat screen operates on headlines.

2016 56

LinkedIn - Self-Publish As An Influncer

Jane Genova: Speechwriter - Ghostwriter

Self-publishing on LinkedIn as an Influencer is a smart career move. So valuable is this self-publishing opportunity that leaders and hustlers are now advertising for ghostwriters to create them. This could become as standard in a publicity plan as having an article published in The Wall Street Journal and The New York Times has been. So, how do you start self-publishing on LinkedIn? To the right is one of the buttons you click on to "publish."

Get Published in Brandname Media - Here's the Bulletrproof Strategy

Jane Genova: Speechwriter - Ghostwriter

You are more likely to be published about this than through an article on presidential debates and fact-checking. Current Affairs Games Media Personal Musings Politics Web/Tech Weblogs WritingJennifer Billock nailed a nice placement in The Guardian. Her story?

2016 61

Publishing Book As Content Marketing - The Amazon Effect

Jane Genova: Speechwriter - Ghostwriter

Amazon, which posts sales figures even pre-publication, has changed this game: publishing a book as content marketing. That has triggered the knee-jerk impulse to run out and publish a book. Another factor is self-publishing.

2016 56

Your Book - Don't Bother Publishing W/O Sophisticated Promotion Strategy

Jane Genova: Speechwriter - Ghostwriter

  But, as The Economist hammers, publishing a book is just one part of that Job-Number One. million books were published in the U.S. That is five times as many as had been published 10 years previously. Those who can't afford that should not publish a book.

2015 65

Medium.com = LinkedIn Pulse-Like Open Platform For Influence Publishing

Jane Genova: Speechwriter - Ghostwriter

The latest platform for influence publishing is Medium.com. Branding careers Current Affairs Games Media Personal Musings Politics Selling Web/Tech WritingThe influence game is tilting toward DIY. You can attract the right kind of attention without needing The Gatekeepers.

2015 56

Publishing That Book - No, It Isn't the Path to Salvation for Stalled Career

Jane Genova: Speechwriter - Ghostwriter

He asked me to review the draft of a book he was planning to self-publish. Publishing tips articles for his local media, Medium, and LinkedIn Updates.   Books careers Games Personal Musings Web/Tech Weblogs Writing"This book is all I have."

2018 52

Lead Magnet Ideas For Self-Published Authors

Great Public Speaking

You have no limits or hindrances when it comes to using the World Wide Web. Nowadays, not only mainstream authors can use this, but also self-published authors. In the first place, your creativity and imagination is the reason why your self-published book came to be.

Wanting to Work With Smart Clients - Maybe We Should Steer Clear of Publishing + Those Committed to Do Old-Line Book

Jane Genova: Speechwriter - Ghostwriter

One niche I am tending to rule out are those associated with publishing - both those in publishing per se such as Conde Nast and those determined to publish an old-line hard cover book that will be listed on Amazon.  For me, that space hasn't been publishing.

2018 52

"Send Us Your Book" - Publishing Still Platform for Consultants to Make Big Money

Jane Genova: Speechwriter - Ghostwriter

What's new in the book publishing niche are two developments. One, it's okay to self-publish. "   Books Branding careers Current Affairs Games Intuitive Music Selling Television Web/Tech

2016 56

Why (and how) you should publish your speeches

The Eloquent Woman

If you give a speech, but don't take steps to publish or preserve it afterward, did you make a sound? Speakers who work without a text may feel they have nothing to save, but in fact, you have plenty of publishing options, text or no text.

2013 93

Donald Trump Jr.'s Proposed Daddy Defense - Beyond Old-Line Book Publishing

Jane Genova: Speechwriter - Ghostwriter

That's not how the book publishing industry seems to be thinking. Book publishers are not racing to provide Donald Trump Jr. Such a negative mindset by publishers seems surprising. would publish would set in motion a kind of battle of the books with anti-Donald Trump books as by Michael Wolff ("Fire and Fury"). Given the book publishing industry's mindset, it is unlikely that book will ever be out there.

2018 40

Blogging: As Your Publishing Options Increase, Where To Invest Your Resources

Jane Genova: Speechwriter - Ghostwriter

After all, there are so many more ways to gain exposure through publishing. Here and here are two articles I published on that.   Books Branding careers Content-provider Games Media Online video Personal Musings Politics Public Speaking Selling Values Web/Tech Weblogs Writing

2014 65

Book Publishers & Christmas - But Isn't Gift Of A Book Like Getting A Sweater When We Were 7

Jane Genova: Speechwriter - Ghostwriter

Q1 and Q2 weren't kind to the book publishing industry, reports The Wall Street Journal.   Dead wrong, hammers Web Marketing Today, whose editor is Paul Chaney. Books Branding Current Affairs Games Generational Divide Personal Musings Selling Web/Tech

2015 74

Borders Bankruptcy: Publishers lose shelf space

Jane Genova: Speechwriter - Ghostwriter

  That means publishers lose all that shelf space.  Books Current Affairs Media Web/TechDigital technology trumped the experience-economy model of Borders. 

THE SOCIAL MEDIA MONTHLY: Print publication for web-based/mobile era

Jane Genova: Speechwriter - Ghostwriter

THE SOCIAL MEDIA MONTHLY , published by Cool Blue Company, is a new print periodical focused on the evolution of social media. That " animal companions Books Branding Media Personal Musings Selling Values Web/Tech Weblogs Writing

The Comeback: Can Publishing a Book (like Ellen Pao) Jump-Start the Process, Even in Digital Times

Jane Genova: Speechwriter - Ghostwriter

That specific approach to a comeback is built on the analogue-world strategy of publishing a hard cover book.    Books Branding careers Current Affairs DigitalInfluencer Games legal Media Personal Musings Politics Values Web/Tech Writing

2017 52

LinkedIn Self-Publishing Could Become As Powerful As The Wall Street Journal Op-Ed

Jane Genova: Speechwriter - Ghostwriter

Self-publishing on LinkedIn as an Influencer is a smart career move. So valuable is this self-publishing opportunity that leaders and hustlers are now advertising for ghostwriters to create them. This could become as standard in a publicity plan as having an article published in The Wall Street Journal and The New York Times has been. So, how do you start self-publishing on LinkedIn? To the right is one of the buttons you click on to "publish."

Publishing a Book: When it's a must-do, when a mere ego want

Jane Genova: Speechwriter - Ghostwriter

Over and over again, emerging players are told: Publishing a book is the price of entry.  That's more easily facilitated now that self-publishing doesn't carry a stigma.  Publishing-on-demand, as offered by iUniverse.com, makes it cost-efficient.

2014 61

Sharing From Experience/Heart Trumps Studies (Lessons for Public Speaking, Publishing)

Jane Genova: Speechwriter - Ghostwriter

Of course, this has big-time implications for public speakers and those who influence through publishing opinion-editorials.   Content-provider Games Green Media Politics Public Speaking Selling Values Web/Tech Weblogs Writing

2014 61

Paid Content: Not now, says WASHINGTON POST publisher

Jane Genova: Speechwriter - Ghostwriter

  For now, the publisher of the WASHINGTON POST Katharine Weymouth says no to a paywall, reports Keach Hagey in POLITICO , a major competitor for WaPo.   Branding Current Affairs Media Selling Web/Tech Weblogs Writing

Ana Marie Cox: Publishing on Campaign 2012 in Guardian.co.UK

Jane Genova: Speechwriter - Ghostwriter

  Her opinion piece on Mitt Romney was published yesterday in Guardian.co.UK.  Branding careers Current Affairs Media Politics Values Web/Tech Weblogs WritingAna Marie Cox left the Washington D.C. area but not opining on politics.    Here you can read it.

2012 46

Ghostwriting: Ghost in the publishing machine, as culture of collaboration takes hold

Jane Genova: Speechwriter - Ghostwriter

  In a sense, given the culture of collaboration, we have become a part of the seamless web of input and output that becomes published books, articles, opinion-editorials, blog posts, tweets, webinars, video trailers, and proposals. 

2013 61

Over-50, Communications Pros Struggling on Web/Mobile: Why divorce might be a good thing

Jane Genova: Speechwriter - Ghostwriter

By 2013, 90% of traffic on the web will be video, up from 30% today.   Way back in 1987, Judith Viorst published what was breakthrough at the time "Necessary Losses." Source: Cisco Systems)  By 2014, 60% of the world's mobile data traffic will be video.

Charlie Sheen's New Web Show -VIDEO analysis -Media Training.

TJ Walker Interactive

People logged in to see Sheen’s web show only out of curiosity. Also, it’s hardly a formula for success to have a drug fueled meltdown to generate interest in a short-lived web show. News analyzed from a communication perspective.

Web 65

The Self Publishing Deception

http://delicious.com/akarrer/prospeaker

Print-On-Demand (or Publish-On-Demand) books are printed as little as 1 book at a time. Thats just the publishing. Well, it costs the publisher $13 so they would be losing $7.25 That means, if your book costs $1 to purchase from the publisher, they want $5 for each book.

Public Speaking Marketing - Sharing Your Articles on the Web

Great Public Speaking

Sharing and Repurposing You can get a ton of traffic to your websites by publishing articles that the search engines can find on distribution sites, your own website or ones that are published on other big websites. Now, every time you publish an article, all these sites will tell all your friends about it. Repurposing Articles can be made into other products as well, so they get more mileage than just publishing one lone article.

Self-Important Writers, Editors, and Publishers

Jane Genova: Speechwriter - Ghostwriter

  All it really takes is the courage to develop a strong idiosyncratic voice on a niche subject, care about your audience more than yourself, and be totally OCD about creating value content on the web.  Meanwhile, the old guard looked like the creatures they were: Self-important writers, editors, and publishers.  Tags: Web/Tech "Why do you think you're doing so well? 

Paid Content - Rupert Murdoch Could Put in Play Next Web Revolution

Jane Genova: Speechwriter - Ghostwriter

  He will be charging a fee for all the web sites produced by News Corp.    Given the size, influence, and wealth of Murdoch's empire, this could set in play the next web revolution.   Here is an article I published on that recently Download Paidcontent.  Tags: Web/Tech Rupert Murdoch, like most media tycoons, is trying to figure out the way to profitability.    He has decided it's in paid content. 

Web 43

Going Off to College: Another rite of passage web kills off

Jane Genova: Speechwriter - Ghostwriter

  The web is making that rite of passage of going to college unnecessary.    For free or a pittance of the $200,000-something it costs to matriculate at Harvard or MIT, those of all ages can get a college degree or the equivalent in education on the web.  " The same bursting of the bubble occurred in glossy magazines, book publishing, advertising, and legal services.  Tags: Web/Tech

The profitable world of self-publishing

http://delicious.com/akarrer/prospeaker

The question facing me now was who would be chosen from among thousands of publishers to bring my masterpiece to the waiting, eager multitudes. After many submissions to numerous publishing houses and many rejection slips, I finally found one who agreed to publish my book.