Why all the Hail Mary Passes in book publishing?

Jane Genova: Speechwriter - Ghostwriter

  Yet, there is a surge in those Hail Mary passes to publish a book.    So, why the fantasies of how much new business, royalties, employment opportunities, and speaking engagements a book could bring in?  My advice to many prospects for my ghostwriting services is: Publish an opinion-editorial in THE NEW YORK TIMES or Politico.com, do a YouTube, start an online social community on Ning.com, issue a catchy media release on PR Web.  That

"Stefano Tonchi v. Advance Publications" - Latest Chapter in Paradise Lost

Jane Genova: Speechwriter - Ghostwriter

As part of its turnaround plan, that former publishing paradise, which treated creative talent like royalty, has been selling off titles. In a digital era, Conde Nast, whose parent is Advance Publications, can't get it right, as The New York Times finally did (at least for now.).

2019 52

Book Authors Now Earn $17,500 Annually (Authors Guild Survey)

Jane Genova: Speechwriter - Ghostwriter

Picking up assignments writing for my own byline for The New York Times or publishing books was fun. In addition, the royalties for syndicating my three blogs ( here and here are the other two) are also increasing. Books careers Content-provider Values Web/Tech Writing

Your Online Presence - No, It Doesn't Have To Be The Happy Valley

Jane Genova: Speechwriter - Ghostwriter

Gleefully, photos of grandchildren, the perfect chocolate mousse, and the royalty check from publishing that book are posted. That's even the case when the post is a blatant sales pitch or a mere link to something already published on their own commercial website.   Branding careers Current Affairs Games Media Online video Personal Musings Politics Public Speaking Values Web/Tech Weblogs WritingThe ethos of Facebook is primarily The Happy Valley.

2015 52

Should You Write an eBook?

Public Speaking Advice and Commentary

  Should you publish one?    I get asked these questions all the time by people understandably confused by the sudden explosions of options in publishing thanks to the Internet and the lack of a coherent response by the traditional publishing industry.    Because the publishing industry is changing so fast, I encourage you to weigh in with your experiences.    Publishers used to do 5 things for authors. 

2011 65

Cautionary Tale for Writers

Jane Genova: Speechwriter - Ghostwriter

  So, to ensure that I would be paid on a timely basis for my assistance with preparing the AMA HANDBOOK ON PUBLIC RELATIONS, I put the matter of the collection of the royalty payments in the hands of Adams, Stevens & Bradley, Ltd.   Its web site indicates it has diverse experience in types of collection.    I asked it explicitly if it could process royalties

No sweet spot on Barnes and Noble either

Jane Genova: Speechwriter - Ghostwriter

  That's what I warn prospects who have their heart and hopes set on publishing a traditional print book through a traditional print publishing house.    I suggest they might consider instead a free ebook which readers can download on the web.  Perhaps the book industry should be required to warn authors about the new realities of publishing print, at least for sale.  Let's face it: It's the post-print era. 

How to write, sell, and market a business book – IV: You’ve written that proposal; now what?

Public Speaking Advice and Commentary

  You can’t approach a publisher directly.    If you go to a publisher directly, it will think “Amateur!”   The web is a great place to start.    Some are broader-based than others, but don’t ever send a proposal to an agent that doesn’t have at least several authors and books published in the area you care about.    They know what is selling right now, what is a drag on the market, and what publisher will react best. 

The Tony Soprano Approach to Accounts Receivable

Jane Genova: Speechwriter - Ghostwriter

  A colleague who runs two web design firms appears in Manhattan offices before he heads to his own.    I am considering using PSI for gaining access to royalty statements for a book I ghostwrite for a professional-services firm.    The client signed a contract that I would receive 50% of royalties.    One would be to contact the publisher of the book which is the American Management Association. 

Market Your Book with a Movie Trailer

http://delicious.com/akarrer/prospeaker

Each cost the publisher about 30% of the books marketing budget to produce. Beware the Lowest Bidder If you have a webcam, you can create unlimited 3-minute do-it-yourself web videos for $2.95