Fewer Bad Guys/Bad Gals: Do a show or publish a book?

Jane Genova: Speechwriter - Ghostwriter

  Aside from the royalties I'm earning and the congratulations on Facebook from school chums and enemies, I don't see myself creating value.    Armed with appropriate video and audio devices, they can apply for work, full-time or contract, present themselves as prospective clients, and a la Michael Moore but smoother question them what were the terms and conditions they agreed to in selling their souls to the devil. It got that bad.

2009 43

Your Online Presence - No, It Doesn't Have To Be The Happy Valley

Jane Genova: Speechwriter - Ghostwriter

Gleefully, photos of grandchildren, the perfect chocolate mousse, and the royalty check from publishing that book are posted. That's even the case when the post is a blatant sales pitch or a mere link to something already published on their own commercial website.   Branding careers Current Affairs Games Media Online video Personal Musings Politics Public Speaking Values Web/Tech Weblogs WritingThe ethos of Facebook is primarily The Happy Valley.

2015 52

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How the Professionals Make Money

The Speaker Point

They write it, publish it, and carry it around, as my friend Seth puts it, “as a business card to get speaking gigs.” With royalty for first-time authors between 6% and 10% of the net receipts, the total amounts to about $1 per book going to the author. On the other hand, if you self publish, you stand a chance at making significantly more money if you know how to promote yourself.

2011 100

Should You Write an eBook?

Public Speaking Advice and Commentary

  Should you publish one?    I get asked these questions all the time by people understandably confused by the sudden explosions of options in publishing thanks to the Internet and the lack of a coherent response by the traditional publishing industry.    Because the publishing industry is changing so fast, I encourage you to weigh in with your experiences.    Publishers used to do 5 things for authors. 

2011 65

Online Moves Offline: Bob Dilenschneider on how PR keeps mutating

Jane Genova: Speechwriter - Ghostwriter

  Sure, staff front-loaded it with keywords filtered through Google Ad Words and provided photo and video links.    But, for clients especially in professional services, publishing a book usually is the price of entry. 

No sweet spot on Barnes and Noble either

Jane Genova: Speechwriter - Ghostwriter

  That's what I warn prospects who have their heart and hopes set on publishing a traditional print book through a traditional print publishing house.  They might also leave that road more traveled and think in terms of a short video or full-length documentary.  Perhaps the book industry should be required to warn authors about the new realities of publishing print, at least for sale.  Let's face it: It's the post-print era. 

AMA HANDBOOK OF PUBLIC RELATIONS: Like careers, books have comebacks too

Jane Genova: Speechwriter - Ghostwriter

  It was published around February 17, 2010.    Then I found out through Amazon.com the book was not to be published until mid February 2010.      On this blog I signaled the powers-that-be, ranging from Dilenschneider to publisher American Management Association, that the perspective and content had to be brought up to date.    That sort of thing can be done in a blog, tweets, podcasts, webcasts, and video trailers.

What Happened?

Jane Genova: Speechwriter - Ghostwriter

  I assisted with the manuscript and for that am contracted to receive 50% of the royalties, which likely won't be a windfall.  Those could have been hammered relentlessly in blogs, podcasts, videos on YouTube, tweets, and social networks like LinkedIn and Facebook.    Self-publishing and the desperate need of professional services firms to hand a book to prospects and clients have worsened that already bad situation. 

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Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

  Published on February 17, 2010 by the American Management Association by Bob Dilenschneider, head of  The Dilenschneider Group , it's not doing as well as those in the loop anticipated.  My role, for which I'm receiving 50% of royalties, was assisting with the research, interviewing, and writing. Create a compelling video trailer for YouTube.  Most media products can be saved. 

Market Your Book with a Movie Trailer

http://delicious.com/akarrer/prospeaker

Upping the Ante The Book Standard enlisted Bantam Dell to fund its 2006 Book Video Awards contest for film students. Each cost the publisher about 30% of the books marketing budget to produce. a month with Camdeo, a Berkeley-based video service.