Fewer Bad Guys/Bad Gals: Do a show or publish a book?

Jane Genova: Speechwriter - Ghostwriter

  Why else is "America's Most Wanted" so effective in catching criminals, Craigslist users taking the time to expose scams, and "Judge Judy" the most popular program on daytime TV.    Aside from the royalties I'm earning and the congratulations on Facebook from school chums and enemies, I don't see myself creating value.  It got that bad.

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Market Your Book with a Movie Trailer

http://delicious.com/akarrer/prospeaker

Each cost the publisher about 30% of the books marketing budget to produce. Their suggestions for the use of book videos include in-store loops and presale DVDs as well as viral video and old-fashioned TV commercials.