Why all the Hail Mary Passes in book publishing?
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 23, 2009
Yet, there is a surge in those Hail Mary passes to publish a book. So, why the fantasies of how much new business, royalties, employment opportunities, and speaking engagements a book could bring in? My advice to many prospects for my ghostwriting services is: Publish an opinion-editorial in THE NEW YORK TIMES or Politico.com, do a YouTube, start an online social community on Ning.com, issue a catchy media release on PR Web. That