Why all the Hail Mary Passes in book publishing?

Jane Genova: Speechwriter - Ghostwriter

  Yet, there is a surge in those Hail Mary passes to publish a book.    So, why the fantasies of how much new business, royalties, employment opportunities, and speaking engagements a book could bring in?  My advice to many prospects for my ghostwriting services is: Publish an opinion-editorial in THE NEW YORK TIMES or Politico.com, do a YouTube, start an online social community on Ning.com, issue a catchy media release on PR Web.  That

How the Professionals Make Money

The Speaker Point

April 12, 2011 Posts Comments The Speaker Point Helping you master public speaking and communication skills Home Delivery Speech Analysis Making Money Preparation Reviews About How the Professionals Make Money February 2, 2011 By Alex Cequea View Comments Public speaking is a puzzling career to figure out. Professional speakers usually lecture as an addition to their “real” jobs, where they get the expertise and insight to speak in the first place.

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Book Authors: Mostly Labor of Love or Marketing Tool

Jane Genova: Speechwriter - Ghostwriter

It's rare that a book author will become wealthy, at least not through the royalties from books. Also, increasingly it's irrelevant whether the books are produced by a publisher such as HarperCollins or a self-publisher like iUniverse.com.

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Le Book: Over?

Jane Genova: Speechwriter - Ghostwriter

  What it has pulled in ranges from actual assignments to speaking engagements which in turn bring in assignments.   [Disclosure: I receive 50% of royalties for the work I did on that book.] My   Then why are too many still hell-bent on having a book published?  "A book is the price of entry." " That's what I used to advise clients.    They listened.    A book was produced.