One Writer’s Tale of Self-Publishing

Six-Figure Freelancer Blog

In 2009, 76% of all books released were self-published, according to Publishers Weekly. The number of self-published print and e-books continue to grow exponentially while the number of books issued by traditional publishers declines. This trend is being fostered by both independent authors and the new wave of print on demand (POD) publishers who publish books for would-be authors lacking the technical skills to otherwise self-publish.

Yes, A Book Is Still "Price Of Entry" - Agent/Publisher Route, Self-Publishing, Home-Publishing

Jane Genova: Speechwriter - Ghostwriter

If you haven't published one, you are at a disadvantage. Why You   Publish.  No, you don't put the book out there hoping to earn a bundle from royalties. Therefore, you have consider how you go about publishing your book. Agent-Publisher Route.

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Seth Godin cuts out middleman publisher, sells books direct from blog

Jane Genova: Speechwriter - Ghostwriter

Another arrow in the heart of the traditional publishing industry.    Big brandname marketing expert Seth Godin is cutting out his long-time publisher Portfolio and promoting/distributing his books from his own wildly popular blog.  I had assisted with the manuscript and will receive some royalties

Authors versus publishers in the digital age

Max Atkinson

As many of you will know, there's quite a debate going on about Google's plan to make every book ever published available online. Although publishers are making a lot of noise about it, they've stayed remarkably quiet about another wheeze they've been exploiting since the digital age got under way - and about which they haven't bothered to tell their authors. for last year's royalties on the book, which they're now selling at an RRP of £18.99 (or £16.54

2010: What no longer sells books

Jane Genova: Speechwriter - Ghostwriter

  The glut of product caused by self-publishing and desperation.   What we're learning is what no longer sells books.   [Full disclosure: I receive 50% of AMA HANDBOOK royalties for assisting in its preparation.].   Don't publish without a sustained commitment to promote. Going the agent/publishing house route is yielding diminishing returns.  The Great Recession.    Preference for the Short Form. 

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What You Need to Know About Self-Publishing

Great Public Speaking

This means you can order just enough to sell from your website, at your book signing, at back-of-the-room sales during your seminars, or for giving away to promote your business. It's a free online self-publishing tool that helps you prepare your book for printing. The price of the book covers the production costs and your royalty. In addition, Amazon offers a lot of tips to help you self-publish your book through createspace.com.

How to work with publishers and agents: The Public Words Speaker Forum 2010

Public Speaking Advice and Commentary

  And that means books published by traditional publishing houses for the most part, though there are exceptions.    The exceptions are speakers who already have a strong market for their speeches and can sell the books ‘in the back of the house’.    But for most speakers, the book helps generate the speaking, and so traditional publishing is important.  Writers often imagine a published book as the end of a long journey.? 

2010 51

Fewer Bad Guys/Bad Gals: Do a show or publish a book?

Jane Genova: Speechwriter - Ghostwriter

  Aside from the royalties I'm earning and the congratulations on Facebook from school chums and enemies, I don't see myself creating value.    Armed with appropriate video and audio devices, they can apply for work, full-time or contract, present themselves as prospective clients, and a la Michael Moore but smoother question them what were the terms and conditions they agreed to in selling their souls to the devil. It got that bad.

2009 43

How to write, sell, and market a business book – IV: You’ve written that proposal; now what?

Public Speaking Advice and Commentary

  You can’t approach a publisher directly.    If you go to a publisher directly, it will think “Amateur!”   It’s like selling a house.    Some are broader-based than others, but don’t ever send a proposal to an agent that doesn’t have at least several authors and books published in the area you care about.    They know what is selling right now, what is a drag on the market, and what publisher will react best. 

Book Authors: Mostly Labor of Love or Marketing Tool

Jane Genova: Speechwriter - Ghostwriter

It's rare that a book author will become wealthy, at least not through the royalties from books. Also, increasingly it's irrelevant whether the books are produced by a publisher such as HarperCollins or a self-publisher like iUniverse.com.

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Growth of ebooks and indie authors

Six-Figure Freelancer Blog

According to Publisher’s Weekly : Ten years ago, e-books accounted for less than 1% of the trade book market. Writers are drawn to e-book self-publishing for the total creative control, faster access to global markets, and pricing and promotion flexibility. Writers retain all rights while earning 60%–80% of the list price as their e-book royalty. Traditionally published e-book authors earn only 12%–17%.

Books As Loss Leaders: More authors realizing that

Jane Genova: Speechwriter - Ghostwriter

 In exchange the ghostwriters would receive a share of royalties.  Books, even in the best of book-selling times, are essentially loss leaders.  Authors publish them as the price of entry to be taken seriously in a career path.

How the Professionals Make Money

The Speaker Point

They write it, publish it, and carry it around, as my friend Seth puts it, “as a business card to get speaking gigs.” And while there are a few speakers who sell enough books to make a living, the vast majority of speakers won’t make money solely from selling books. It is common for the great majority (95%) of authors to never sell above 20,000 copies of their book, and this is a generous estimate.

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Fox Effect and Long Tail

Jane Genova: Speechwriter - Ghostwriter

  Soon enough, Dilenschneider's most recent book the "AMA Handbook" began selling.    Over time they sell enough for authors to make a decent buck and be heard.    For February, I received no royalties

E-Limbo: We authors are simply bidding our time

Jane Genova: Speechwriter - Ghostwriter

Publishing, as it shifts from print to e-books and other kinds of publications, is in limbo.  So, we authors are simply bidding our time and putting up with low royalties.    Like the leaders and managers in the publishing industry, we authors are trying to figure out how to monetize digital.    They remain, like some of publishing as well as the bookstore business, back in a literary world that print built. 

Progress: I feel like Kalinda on "The Good Wife"

Jane Genova: Speechwriter - Ghostwriter

Sleuthing unfolded this information:  The information about royalties from the book I assisted Bob Dilenschneider with - AMA HANDBOK ON PUBLIC RELATIONS - is solely in his hands.    By written contact, I am supposed to receive 50% of those royalties.    Lately, AMA HANDBOOK ON PUBLIC RELATIONS is selling briskly, even hitting the 20,000s category on Amazon.com over the weekend.  Street vs. elite might be making some progress. 

Readers, give your input: should I give up my day job?

Jane Genova: Speechwriter - Ghostwriter

That could be in the cards - my tarot card reader tells me - if Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS continues selling.  All that adds up to 50% of royalties for me.  ON THE MONEY: Twice I contacted office manager at The Dilenschneider Group Joan Avagliano [jma@dgi-nyc.com] about the status the royalties.     AMA HANDBOOK ON PUBLIC RELATIONS was published by the American Management Association on February 17, 2010. 

Should You Write an eBook?

Public Speaking Advice and Commentary

  Should you publish one?    I get asked these questions all the time by people understandably confused by the sudden explosions of options in publishing thanks to the Internet and the lack of a coherent response by the traditional publishing industry.    Because the publishing industry is changing so fast, I encourage you to weigh in with your experiences.    Publishers used to do 5 things for authors. 

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Putting Your eBook Sales on Autopilot

Pivotal Public Speaking

How do you sell them—through Amazon, other sites, or your own site? What’s a standard royalty or commission? As the demand for eBooks accelerates, the advantage goes to nimble authors, experts, and publishers who are able to stand out and rise above the noise. => [link]. Amazon.com recently announced that its monthly eBook sales have surpassed its print book sales. This revolution means the market for your eBooks is burgeoning. If you are ready.

Online Moves Offline: Bob Dilenschneider on how PR keeps mutating

Jane Genova: Speechwriter - Ghostwriter

  But, for clients especially in professional services, publishing a book usually is the price of entry.    Only now there are more options: The established publisher route, self-publishing, or an e-book knocked out on the computer.

No sweet spot on Barnes and Noble either

Jane Genova: Speechwriter - Ghostwriter

  Books, even well crafted ones, are a hard sell.    That's what I warn prospects who have their heart and hopes set on publishing a traditional print book through a traditional print publishing house.  Perhaps the book industry should be required to warn authors about the new realities of publishing print, at least for sale.  Disclosure: For my assistance with AMA HANDBOOK, I am contracted to receive 50 percent of the royalties.

No Joy in Bookville

Jane Genova: Speechwriter - Ghostwriter

  Here are three of those freebies from me: Download CUsersjasneDocumentsjg  [on EI], Download SavingSoulsJaneGenova  [on learning to sell yourself in the 21st century labor market], and Download Geezerguts  [getting work and saving your life over-50].   Public relations icon Bob Dilenschneider published in February, with the imprint of the American Management Association, HANDBOOK ON PUBLIC RELATIONS. 

What Happened?

Jane Genova: Speechwriter - Ghostwriter

  I assisted with the manuscript and for that am contracted to receive 50% of the royalties, which likely won't be a windfall.   Self-publishing and the desperate need of professional services firms to hand a book to prospects and clients have worsened that already bad situation.    Unless you're Sarah Palin, most books, even with a push force behind them, won't sell

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Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

  Published on February 17, 2010 by the American Management Association by Bob Dilenschneider, head of  The Dilenschneider Group , it's not doing as well as those in the loop anticipated.  My role, for which I'm receiving 50% of royalties, was assisting with the research, interviewing, and writing.   Selling a book in a generic manner doesn't sell many books. * Most media products can be saved. 

Market Your Book with a Movie Trailer

http://delicious.com/akarrer/prospeaker

Each cost the publisher about 30% of the books marketing budget to produce. But although talking-head infomercials can help you sell products, they dont have the emotional power of something with a soundtrack, interesting visuals, and a tight script.