One Writer’s Tale of Self-Publishing

Six-Figure Freelancer Blog

In 2009, 76% of all books released were self-published, according to Publishers Weekly. The number of self-published print and e-books continue to grow exponentially while the number of books issued by traditional publishers declines. This trend is being fostered by both independent authors and the new wave of print on demand (POD) publishers who publish books for would-be authors lacking the technical skills to otherwise self-publish.

Book royalty cheque arrives and I am smiling

Six-Figure Freelancer Blog

Book royalty cheque arrives and I am smiling. Tags: Self-Publishing & Print On Demand POD print on demand self-publishing Here's why.


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Shared Royalties as payment: Pre-digital dreamer

Jane Genova: Speechwriter - Ghostwriter

  A wannabe author puts an ad for ghostwriting, offering as compensation a share of royalties.    To bring in any royalties it has to be published by a big brandname like Sarah Palin or really dish the dirt like THE POLITICIAN.    Otherwise it's unlikely to yield any royalties at all.    This month I will find out from The Dilenschneider Group what royalties came in from AMA HANDBOOK ON PUBLIC RELATIONS. 

Share of Royalties, Only: Those "deals" still being offered

Jane Genova: Speechwriter - Ghostwriter

The odds of an author without a brandname publishing a book that makes any money are slim.    As for compensation, what is offered is "share of royalties."    Yet, there are still help-wanteds on Craigslist which request writing assistance.  "  How do so many become so out of touch with the changes in an industry? Books

Article: Self-Publishing, Author Services Open Floodgates for Writers

Six-Figure Freelancer Blog

Mid-level authors already know that the era of large advances, generous royalties, book tours and media spots are over. Publishers just don't have the resources to offer them full support. The Internet, online bookstores, e-books, and an economy in decline are cited as some root causes of the steady slump in the traditional publishing industry. Tags: Self-Publishing & Print On Demand

Publishing a Tell-All: Risky Business

Jane Genova: Speechwriter - Ghostwriter

In this era when gossip is a major industry, publishing a tell-all would seem a sure money-maker.    That's about as low as it has been since it was published.    That's lousy news for me since for my role in preparation, I am contracted to 50% of the royalties.    Not so.    That's because the world has become too volatile. 

Authors versus publishers in the digital age

Max Atkinson

As many of you will know, there's quite a debate going on about Google's plan to make every book ever published available online. Although publishers are making a lot of noise about it, they've stayed remarkably quiet about another wheeze they've been exploiting since the digital age got under way - and about which they haven't bothered to tell their authors. for last year's royalties on the book, which they're now selling at an RRP of £18.99 (or £16.54

Yes, A Book Is Still "Price Of Entry" - Agent/Publisher Route, Self-Publishing, Home-Publishing

Jane Genova: Speechwriter - Ghostwriter

If you haven't published one, you are at a disadvantage. Why You   Publish.  No, you don't put the book out there hoping to earn a bundle from royalties. Therefore, you have consider how you go about publishing your book. Agent-Publisher Route. One is the agent/publisher route. You ask around your network for their contacts who are literary agents or publishers. Then the agent will shop around the proposal to publishers.

How to work with publishers and agents: The Public Words Speaker Forum 2010

Public Speaking Advice and Commentary

  And that means books published by traditional publishing houses for the most part, though there are exceptions.    But for most speakers, the book helps generate the speaking, and so traditional publishing is important.    At the Public Words Speaker Forum 2010 last week, two speakers held forth on how publishing is changing, what function agents perform, and how to navigate your way through the publishing maze. 

2010 51

Why all the Hail Mary Passes in book publishing?

Jane Genova: Speechwriter - Ghostwriter

  Yet, there is a surge in those Hail Mary passes to publish a book.    So, why the fantasies of how much new business, royalties, employment opportunities, and speaking engagements a book could bring in?  My advice to many prospects for my ghostwriting services is: Publish an opinion-editorial in THE NEW YORK TIMES or, do a YouTube, start an online social community on, issue a catchy media release on PR Web.  That

Seth Godin cuts out middleman publisher, sells books direct from blog

Jane Genova: Speechwriter - Ghostwriter

Another arrow in the heart of the traditional publishing industry.    Big brandname marketing expert Seth Godin is cutting out his long-time publisher Portfolio and promoting/distributing his books from his own wildly popular blog.  I had assisted with the manuscript and will receive some royalties

Fewer Bad Guys/Bad Gals: Do a show or publish a book?

Jane Genova: Speechwriter - Ghostwriter

  Aside from the royalties I'm earning and the congratulations on Facebook from school chums and enemies, I don't see myself creating value.  It got that bad.   Even the isolated Everyman and Everywoman will do something to lessen the number of bad guys/bad girls out there. 

2009 43

How To Write & Give A Speech: coming soon in Chinese

Joan Detz Speaker Services

How To Write & Give A Speech was originally published in 1984 and has remained continuously in print (producing royalties) for more than three decades – a distinction in publishing and a testament to the commitment of publisher […]. The Chinese rights for How To Write & Give A Speech have been placed with ThinKingdom Media.

ASJA membership has its advantages

Joan Detz Speaker Services

I’ve been active in the American Society of Journalists & Authors since HOW TO WRITE & GIVE A SPEECH (St Martin’s Press) was first published in 1984. I credit the book’s 32 years of publishing success (read: 32 years of royalties) to the savvy advice I’ve gotten at ASJA. Consider joining. Make 2017 the year […]. Career info Freelance Writing Professional organizations

Growth of ebooks and indie authors

Six-Figure Freelancer Blog

According to Publisher’s Weekly : Ten years ago, e-books accounted for less than 1% of the trade book market. Writers are drawn to e-book self-publishing for the total creative control, faster access to global markets, and pricing and promotion flexibility. Writers retain all rights while earning 60%–80% of the list price as their e-book royalty. Traditionally published e-book authors earn only 12%–17%.

2016 42

How the Professionals Make Money

The Speaker Point

They write it, publish it, and carry it around, as my friend Seth puts it, “as a business card to get speaking gigs.” With royalty for first-time authors between 6% and 10% of the net receipts, the total amounts to about $1 per book going to the author. On the other hand, if you self publish, you stand a chance at making significantly more money if you know how to promote yourself.

2011 100

Books As Loss Leaders: More authors realizing that

Jane Genova: Speechwriter - Ghostwriter

 In exchange the ghostwriters would receive a share of royalties.  Authors publish them as the price of entry to be taken seriously in a career path. There are many digital ways to get insight into what is going on.  Those include mining the content of tweets and the comments on blogs and news sites.  My favorite has been monitoring the help wanted on

Your Online Presence - No, It Doesn't Have To Be The Happy Valley

Jane Genova: Speechwriter - Ghostwriter

Gleefully, photos of grandchildren, the perfect chocolate mousse, and the royalty check from publishing that book are posted. That's even the case when the post is a blatant sales pitch or a mere link to something already published on their own commercial website. The ethos of Facebook is primarily The Happy Valley. Even in sad events such as the death of a relative, the tone is upbeat. I have yet to come across a warning not to despair.

2015 52

Progress: I feel like Kalinda on "The Good Wife"

Jane Genova: Speechwriter - Ghostwriter

Sleuthing unfolded this information:  The information about royalties from the book I assisted Bob Dilenschneider with - AMA HANDBOK ON PUBLIC RELATIONS - is solely in his hands.    By written contact, I am supposed to receive 50% of those royalties.    That email was cced to Hank Kennedy, the President and Publisher of AMACOM, and Joan Avagliano, officer Manager at Dilenschneider's communications firm The Dilenschneider Group. 

Fox Effect and Long Tail

Jane Genova: Speechwriter - Ghostwriter

My concern with this particular long tail is that I had been contracted to receive 50% of the royalties because of my assistance with the book.    Here is the invoice [ Download Dilenschneiderinovice ] from me to Dilenschneider for the royalties computed by the publisher the American Management Association [AMA] for the time period between February 15, 2011 and August 15, 2011.    For February, I received no royalties

Book Authors: Mostly Labor of Love or Marketing Tool

Jane Genova: Speechwriter - Ghostwriter

It's rare that a book author will become wealthy, at least not through the royalties from books. Also, increasingly it's irrelevant whether the books are produced by a publisher such as HarperCollins or a self-publisher like  It could be a memoir of growing up rich in Europe and will be self-published.   One of my books for my own byline is through an established publisher.  The other two are self-published.

2014 50

Book Sales Uneven

Jane Genova: Speechwriter - Ghostwriter

  Because of my assistance in preparation of the manuscript, I am contracted to receive 50 percent of royalties.    The publisher - the American Management Association - will issue the report on the sales and royalties mid-August and then in February.  I have clients and colleagues whose books sold well on Barnes and Noble and crashed on    The pull force on Barnes and Noble could be its membership discounts. 

Sales 43

Readers, give your input: should I give up my day job?

Jane Genova: Speechwriter - Ghostwriter

All that adds up to 50% of royalties for me.  ON THE MONEY: Twice I contacted office manager at The Dilenschneider Group Joan Avagliano [] about the status the royalties.     AMA HANDBOOK ON PUBLIC RELATIONS was published by the American Management Association on February 17, 2010.    From I what I know of the publishing industry, some report of sales and royalties should be available by now. 

Book Authors Now Earn $17,500 Annually (Authors Guild Survey)

Jane Genova: Speechwriter - Ghostwriter

Picking up assignments writing for my own byline for The New York Times or publishing books was fun. In addition, the royalties for syndicating my three blogs ( here and here are the other two) are also increasing. Being a book author was like being an English college professor. You loved what you did but you didn't expect to make much money. However, you could survive financially if you watched your pennies. That was called "genteel poverty."


Jane Genova: Speechwriter - Ghostwriter

  Because of my assistance with the manuscript, by contract I receive a percentage of the royalties.    They will be initially issued on August 15th by the publisher - American Management Association.  Nice way to go into the weekend.    As this PDF   informs, D2 has been hawking the book AMA HANDBOOK ON PUBLIC RELATIONS at the Javits Center. 

Should You Write an eBook?

Public Speaking Advice and Commentary

  Should you publish one?    I get asked these questions all the time by people understandably confused by the sudden explosions of options in publishing thanks to the Internet and the lack of a coherent response by the traditional publishing industry.    Because the publishing industry is changing so fast, I encourage you to weigh in with your experiences.    Publishers used to do 5 things for authors. 

2011 65

Arch Dukes of Manhattan

Jane Genova: Speechwriter - Ghostwriter

  Just look at the photo  of VANITY FAIR publisher Graydon Carter in THE NEW YORK OBSERVER.    Like all decadent royalty they take refuge in exclusive bunkers such as private clubs and pricey restaurants. "  Agents and publishers interested in it can reach me at , 203-468-8579. They're male, middle aged or more, tall, and have become real porkers. 

That Old "Don't give up before the miracle"

Jane Genova: Speechwriter - Ghostwriter

The book I published is "Over-50: How We Keep Working."    After some brisk sales when the book was published about a year ago, activity was in a dead zone.    Then, today a nice royalty check came from the publisher. "  Yes, you can buy it online here.    To my surprise a number of people have been doing just that in 2011. 

Putting Your eBook Sales on Autopilot

Pivotal Public Speaking

What’s a standard royalty or commission? As the demand for eBooks accelerates, the advantage goes to nimble authors, experts, and publishers who are able to stand out and rise above the noise. => [link]. recently announced that its monthly eBook sales have surpassed its print book sales. This revolution means the market for your eBooks is burgeoning. If you are ready. But how do you enter this market? How do you convert your books into eBooks?

E-Limbo: We authors are simply bidding our time

Jane Genova: Speechwriter - Ghostwriter

Publishing, as it shifts from print to e-books and other kinds of publications, is in limbo.  So, we authors are simply bidding our time and putting up with low royalties.    Like the leaders and managers in the publishing industry, we authors are trying to figure out how to monetize digital.    They remain, like some of publishing as well as the bookstore business, back in a literary world that print built. 

Cautionary Tale for Writers

Jane Genova: Speechwriter - Ghostwriter

  So, to ensure that I would be paid on a timely basis for my assistance with preparing the AMA HANDBOOK ON PUBLIC RELATIONS, I put the matter of the collection of the royalty payments in the hands of Adams, Stevens & Bradley, Ltd.   I asked it explicitly if it could process royalties.  The book AMA HANDBOOK ON PUBLIC RELATIONS, by Bob Dilenschneider who heads The Dilenschneider Group, was published February 17, 2010. 

2010: What no longer sells books

Jane Genova: Speechwriter - Ghostwriter

  The glut of product caused by self-publishing and desperation.  [Full disclosure: I receive 50% of AMA HANDBOOK royalties for assisting in its preparation.].   Don't publish without a sustained commitment to promote. Going the agent/publishing house route is yielding diminishing returns.    Self-publishing, although still carrying a stigma, eliminates that gap.  The Great Recession. 

2010 46

No sweet spot on Barnes and Noble either

Jane Genova: Speechwriter - Ghostwriter

  That's what I warn prospects who have their heart and hopes set on publishing a traditional print book through a traditional print publishing house.  Perhaps the book industry should be required to warn authors about the new realities of publishing print, at least for sale.  Disclosure: For my assistance with AMA HANDBOOK, I am contracted to receive 50 percent of the royalties. Let's face it: It's the post-print era. 

No Joy in Bookville

Jane Genova: Speechwriter - Ghostwriter

  Public relations icon Bob Dilenschneider published in February, with the imprint of the American Management Association, HANDBOOK ON PUBLIC RELATIONS.    For assistance with the HANDBOOK I am due 50% of royalties.    Will update you in August when the American Management Assocation sends out the sales and royalties numbers.   Back in the mid-1990s, he had a major piece on the grapevine published in THE NEW YORK TIMES. 

Online Moves Offline: Bob Dilenschneider on how PR keeps mutating

Jane Genova: Speechwriter - Ghostwriter

  But, for clients especially in professional services, publishing a book usually is the price of entry.    Only now there are more options: The established publisher route, self-publishing, or an e-book knocked out on the computer. Disclosure: On and off I consulted forever with The Dilenschneider Group and assisted with "AMA Handbook on Public Relations," for which I receive royalties. "Search engine optimization [SEO]."

From the 600,000s to the 20,000 Amazon ranking: The book that made it back & did it ever

Jane Genova: Speechwriter - Ghostwriter

  When that guide to communications fundamentals as they are being configured by digital technology was published by the American Management Association it quickly sunk to the 600,000s on  Full disclosure: for assistance with AMA HANDBOOK ON PUBLIC RELATIONS I earn royalties.  Lewis was an old soul.  He observed that experience is a brutal teacher.    But we learn, you bet, we learn.

Book Sales - Rules of Success Keep Mutating

Jane Genova: Speechwriter - Ghostwriter

  Therefore,  financial expectations are lower for me who is contacted to earn 50% of its royalties.    Incidentally, my own recently published book OVER-50: HOW WE KEEP WORKING got its biggest sales bounce when a speech I derived from it was published in VITAL SPEECHES OF THE DAY.    Recently, social media expert Toby Bloomberg, who FORBES saluted as a web expert, published her free book SOCIAL MEDIA MARKETING GPS. 

Sales 43

"Creations must make money indirectly, by promoting sales of something else," Paul Krugman

Jane Genova: Speechwriter - Ghostwriter

  My example is the book published to bring in business for the consultant, lecture fees for the motivational speaker, and believers for a spiritual or religious organization.  Fortunately, even prospects for my ghostwriting services are getting it that they can't hope for big royalties from a book.    But Anderson published "The Long Tail" in 2006.    That was four year before self-publishing really took off. 

GDP 3.5% Growth 3Q: Darwinian Reflections

Jane Genova: Speechwriter - Ghostwriter

  Meanwhile my first novel "The Fat Guy From Greenwich" will be published early winter.   That could mean significant royalties. It is good news.    The GDP grew in 3Q 3.5%.    It is good news because my business has, like the "Night of the Living Dead," been jumping out of nowhere on all fronts. 

2002 40

AMA HANDBOOK OF PUBLIC RELATIONS: Like careers, books have comebacks too

Jane Genova: Speechwriter - Ghostwriter

  It was published around February 17, 2010.    Then I found out through the book was not to be published until mid February 2010.      On this blog I signaled the powers-that-be, ranging from Dilenschneider to publisher American Management Association, that the perspective and content had to be brought up to date.    It's been published and eventually will be listed on and the usual suspects. 

"Stefano Tonchi v. Advance Publications" - Latest Chapter in Paradise Lost

Jane Genova: Speechwriter - Ghostwriter

As part of its turnaround plan, that former publishing paradise, which treated creative talent like royalty, has been selling off titles. In a digital era, Conde Nast, whose parent is Advance Publications, can't get it right, as The New York Times finally did (at least for now.). Most recently it unloaded fashion magazine W to Future Media. During that transaction, it terminated "for cause" the long-term editor in chief Stefano Tonchi.

2019 40

WIRED, THE NEW YORKER, VANITY FAIR, VOGUE - They'll probably die in that order

Jane Genova: Speechwriter - Ghostwriter

  The residents of that nation are seriously looking at a world without royalty.    Likewise, it's hard to imagine a Manhattan without publishers and editors who can only exist by making the rest of us feel less-than.    On the other hand, we citizen publishers, editors and writers have already rendered them irrelevant.  PORTFOLIO was supposed to be given five years to prove itself in the marketplace.    S.I.

How to write, sell, and market a business book – IV: You’ve written that proposal; now what?

Public Speaking Advice and Commentary

  You can’t approach a publisher directly.    If you go to a publisher directly, it will think “Amateur!”   Some are broader-based than others, but don’t ever send a proposal to an agent that doesn’t have at least several authors and books published in the area you care about.    They know what is selling right now, what is a drag on the market, and what publisher will react best.