Ghostwriters/Speechwriters - We, Too, Have To Bundle Public Relations And Marketing
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 21, 2015
Communications pros worth their salt had always recognized that getting results for clients mandated integrating the tactics of public relations and marketing. Prime venues are open platforms LinkedIn Pulse and Medium. Sure, they created the image, brand, or meme. But they also had to sell it. What's different now is that the both industries - PR and marketing - acknowledge that bundling the two is absolutely necessary. There's more.