Ghostwriters/Speechwriters - We, Too, Have To Bundle Public Relations And Marketing

Jane Genova: Speechwriter - Ghostwriter

Communications pros worth their salt had always recognized that getting results for clients mandated integrating the tactics of public relations and marketing. Prime venues are open platforms LinkedIn Pulse and Medium. Sure, they created the image, brand, or meme. But they also had to sell it. What's different now is that the both industries - PR and marketing - acknowledge that bundling the two is absolutely necessary. There's more.

2015 43

registration open for July 27 workshop

The Eloquent Woman

Registration is now open for the July 27 Washington Women in Public Relations professional development workshop I'll be leading on "Step Up Your Speaking: Be an Eloquent Woman."

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Edelman PR Represents Equifax - Can Trust Be Restored?

Jane Genova: Speechwriter - Ghostwriter

It was Dentons law firm which recognized the importance of public opinion in legal matters. As many recall, it recently announced the creation of a network for public relations firms to pitch to legal ones. So, it's no surprise that Equifax, whose legal problems are growing, hired large, high-profile Edelman public relations. Annually, Edelman presents its findings about trust at influential venues such as the World Economic Forum in Davos.

2017 40

Lean Startups & Patents - Briefing for Communications Players

Jane Genova: Speechwriter - Ghostwriter

Those kinds of services range from my field of marketing/advocacy communications to public relations.   Venue counts a lot. Only 1 to 2% of patents ever get litigated. But, the topic is a critical one for startups. And, in one way or another, more of the client base for professional services are startups. So, we should all have down cold some of the recent facts about patent litigation.

2016 43

Tourism - Selling Experience, Not Scenery

Jane Genova: Speechwriter - Ghostwriter

Those public relations agencies bidding on that and other tourism accounts have to think like Starbucks and Sephora: How can they zero on in experience.    Build those experiences and tourists will become front-line ambassadors for that venue.  "The Pine Tree State kicked off a review of its tourism PR account on Oct. 2, putting the mid-six figure account in play for the second time in two years." 

2014 53

The Economist Not Bullish On Survival Of Most American Dailies

Jane Genova: Speechwriter - Ghostwriter

That's because, with so many venues, those buying ad space have plenty of choices, driving down the price. Newspaper work is an excellent platform for second careers in public relations, marketing, advertising, and social media. "American dailies lost around $30 billion in ad spending between 2005 and 2014, or 60% of the total. Each drop in revenues is being met, in most cases, with a fresh cull of newsroom staff." " - The Economist, November 21, 2015.

2015 50

Travel Industry - Time For Spiritual Tourism (retro Chaucer's "Canterbury Tales")

Jane Genova: Speechwriter - Ghostwriter

  Throughout Tucson are well-known as well as hidden venues for experiencing psychic phenomenon, off-beat spiritualism, healing circles, and even traditional religion. Some shrewd public relations agency handling tourism accounts could home-publish e-book versions of that kind experience available in a growing number of destinations.  Tucson, Arizona could be branded as the Salem, Massachusetts of the Southwest.

2014 50

your questions on flat, shaky speech starts

The Eloquent Woman

I'm planning to ask the audience what they want to learn about public speaking at the Washington Women in Public Relations workshop I'm leading later this month. Related posts: The joke teller's memory problem.

testing the kindle on the lectern

The Eloquent Woman

I took the Amazon Kindle out for a test-drive in a real speaking engagement last month, when I moderated the annual media roundtable--a panel of three reporters--for Washington Women in Public Relations.

Web Ink Now: Top ten tips for incredibly successful public speaking

Web Ink Now Follow me on Twitter Your email address: Powered by FeedBlitz Search this blog WWW THE BEST OF WEB INK NOW Top ten tips for incredibly successful public speaking The one question to ask your prospective social media agency No blog? You should plan to arrive at the venue with plenty of time to spare and go to the room at least one hour prior to when you go on. But you're good at public speaking - I've attended your presentations before.

Web 52

Twitter Tips for Speakers: Before, During & After the Event

Find some interesting facts about the city, the venue, the organization and pass those along. Follow up with a tweet or two about what you learned from the conference and how much you enjoyed yourself, the city, the venue, the people you met, the hotel, etc.

Pennsylvania Education Policy Roundup for September 2, 2013: Trombetta & Assocs. $88K to make the world friendlier for cybercharters

Speaking Of...

Save the date: September 19 tentative meeting date in Reading ; no venue announced yet To consider charter and cyber special education funding Referenced in the indictment, but not the subject of any criminal count, are $40,000 in campaign contributions. Those contributions represent a small fraction of the political involvement of charter school-related businesses in the political process. Do all this quietly, then roll it out with a massive public relations campaign.

2013 40