Queen Elizabeth II Preserves Royal Branding - 4 Public Relations Takeaways

Jane Genova: Speechwriter - Ghostwriter

Aside from its value in tourism, British royalty is an expensive anachronism. Obviously, there's plenty to learn from the Queen's ability to manage public perception. Never has the Queen let down her guard in public.

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Shared Royalties as payment: Pre-digital dreamer

Jane Genova: Speechwriter - Ghostwriter

  A wannabe author puts an ad for ghostwriting, offering as compensation a share of royalties.    To bring in any royalties it has to be published by a big brandname like Sarah Palin or really dish the dirt like THE POLITICIAN.    Otherwise it's unlikely to yield any royalties at all.    This month I will find out from The Dilenschneider Group what royalties came in from AMA HANDBOOK ON PUBLIC RELATIONS

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Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

" What I learned could well rescue AMA HANDBOOK OF PUBLIC RELATIONS.  My role, for which I'm receiving 50% of royalties, was assisting with the research, interviewing, and writing. So, how can the AMA HANDBOOK OF PUBLIC RELATIONS be turned around?    Among others, THE NEW YORK TIMES, CRAIG'S, PLAIN-DEALER, LEGAL NEWSLINE, and PUBLIC NUISANCE interviewed me.  Most media products can be saved. 

D2 Hawking AMA HANDBOOK ON PUBLIC RELATIONS at Javits Center

Jane Genova: Speechwriter - Ghostwriter

  As this PDF   informs, D2 has been hawking the book AMA HANDBOOK ON PUBLIC RELATIONS at the Javits Center.    "D2" is the moniker derived by me from the public relations agency Dilenschneider Group's association with D1, that is client Lou Dobbs.    Because of my assistance with the manuscript, by contract I receive a percentage of the royalties.  Nice way to go into the weekend. 

Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS surges on Amazon.com

Jane Genova: Speechwriter - Ghostwriter

A solid book on the fundamentals of communications Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS has surged on Amazon.com.     Full disclosure: I earn 50% of royalties for my assistance with it.     Yesterday its rank was hundreds of thousands below where sales stand today.   Its initial slow start on the book market might have been that it was positioned as a primer on digital. 

AMA HANDBOOK OF PUBLIC RELATIONS might grow long tail

Jane Genova: Speechwriter - Ghostwriter

Sales  of Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS are steady.  The odds for this are high because public relations, unlike downsizing fields like law and journalism, is in a growth trajectory.  Who will be buying the AMA HANDBOOK OF PUBLIC RELATIONS  probably are small businesses which need to put together their own promotional programs mixing old and new media.  

AMA HANDBOOK OF PUBLIC RELATIONS: Like careers, books have comebacks too

Jane Genova: Speechwriter - Ghostwriter

On Amazon.com, the AMA HANDBOOK OF PUBLIC RELATIONS by Robert L. However, the fundamental public relations principles hammered in the book are solid.    What I would recommend is that The Dilenschneider Group apply them in a just-in-time manner to developments such as how Eliot Spitzer can leverage the book JOURNAL OF THE PLAGUE YEAR about him as a platform for return to public life.    I should have asked explicitly the publication date. 

Eco & Brand Management (the investment world is already in that space)

Jane Genova: Speechwriter - Ghostwriter

Institutions, such as the British royalty, corporations, and individuals now have to factor eco into their brand management.   Obviously, strategists in public relations, marketing, and politics have to include the eco implications of all their clients' mindsets and actual behavior.

2019 56

Book Sales Uneven

Jane Genova: Speechwriter - Ghostwriter

So, it's no surprise that Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS has been having relatively brisk sales on Barnes and Noble.    In fact, AMA HANDBOOK ON PUBLIC RELATIONS is no longer even listed on Amazon.com.    Because of my assistance in preparation of the manuscript, I am contracted to receive 50 percent of royalties

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TURNAROUND

Jane Genova: Speechwriter - Ghostwriter

Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS has rocketed into an upward trajectory.     I have always contended that a well-written how-to like the AMA HANDBOOK ON PUBLIC RELATIONS will find plenty of shelf space in people's budgets, if the book is imaginatively and relentlessly promoted.  Full disclosure: I earn 50% of AMA royalties for my role in assisting with the research, interviews and writing.].

Universe Smiling on Bob Dilenschneider

Jane Genova: Speechwriter - Ghostwriter

Public relations leader Bob Dilenschneider seems to be having a very good week.    His latest book AMA HANDBOOK ON PUBLIC RELATIONS has been on a steep upward trajectory.    He is also contracted to provide me with 50% of the royalties from AMA HANDBOOK ON PUBLIC RELATIONS for my assistance with the manuscript.   Politics is where public relations leaders need to be in. 

Progress: I feel like Kalinda on "The Good Wife"

Jane Genova: Speechwriter - Ghostwriter

Sleuthing unfolded this information:  The information about royalties from the book I assisted Bob Dilenschneider with - AMA HANDBOK ON PUBLIC RELATIONS - is solely in his hands.    By written contact, I am supposed to receive 50% of those royalties.    Lately, AMA HANDBOOK ON PUBLIC RELATIONS is selling briskly, even hitting the 20,000s category on Amazon.com over the weekend. 

Readers, give your input: should I give up my day job?

Jane Genova: Speechwriter - Ghostwriter

That could be in the cards - my tarot card reader tells me - if Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS continues selling.  All that adds up to 50% of royalties for me.  ON THE MONEY: Twice I contacted office manager at The Dilenschneider Group Joan Avagliano [jma@dgi-nyc.com] about the status the royalties.  Not that I really have a day job.    Few writers do. 

New Normal: Rollercoaster Hybrid

Jane Genova: Speechwriter - Ghostwriter

  Take the track record for AMA HANDBOOK ON PUBLIC RELATIONS, by communications leader Bob Dilenschneider.    Ten minutes ago it was at number 44,498 on Amazon.com in general and number 11 in public relations books. Disclosure: I earn 50% of AMA HANDBOOK ON PUBLIC RELATIONS royalties for assisting with the manuscript.].

Seth Godin cuts out middleman publisher, sells books direct from blog

Jane Genova: Speechwriter - Ghostwriter

" Such an approach eliminates the long lag time - sometimes as long as 12 months - between when a final manuscript is submitted for publication and when the book is on the market. This, I am convinced, handicapped sales of books such as AMA HANDBOOK ON PUBLIC RELATIONS by Bob Dilenschneider and JOURNAL OF THE PLAGUE YEAR by Llloyd Constantine.   I had assisted with the manuscript and will receive some royalties

Online Moves Offline: Bob Dilenschneider on how PR keeps mutating

Jane Genova: Speechwriter - Ghostwriter

" That's the expertise myriad public relations and marketing communications shops demand in their help-wanted posts.  Public relations expert Bob Dilenschneider anticipated the online/offline hybrid. "Search engine optimization [SEO]."

PR Counseling 99-cents, your change goes to the church

Jane Genova: Speechwriter - Ghostwriter

  What a great group to build buzz for a book such as Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS.    Each weekend, in the front of one of those churches, Dilenschneider and his talented team from  The Dilenschneider Group can set up a table, with a sign Public Relations Counseling - 99-Cents, change goes to church.  Dept of Labor, there will be about 20% more jobs in public relations

From the 600,000s to the 20,000 Amazon ranking: The book that made it back & did it ever

Jane Genova: Speechwriter - Ghostwriter

The powers-that-be behind Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS obviously learned plenty from experience.    Dilenschneider is a public relations crisis-management expert who knows how to transform the raw bits and pieces of disaster into, yes, miracles.  Full disclosure: for assistance with AMA HANDBOOK ON PUBLIC RELATIONS I earn royalties.  Lewis was an old soul.

Cautionary Tale for Writers

Jane Genova: Speechwriter - Ghostwriter

  So, to ensure that I would be paid on a timely basis for my assistance with preparing the AMA HANDBOOK ON PUBLIC RELATIONS, I put the matter of the collection of the royalty payments in the hands of Adams, Stevens & Bradley, Ltd.   I asked it explicitly if it could process royalties.  The book AMA HANDBOOK ON PUBLIC RELATIONS, by Bob Dilenschneider who heads The Dilenschneider Group, was published February 17, 2010. 

Yes, A Book Is Still "Price Of Entry" - Agent/Publisher Route, Self-Publishing, Home-Publishing

Jane Genova: Speechwriter - Ghostwriter

 No, you don't put the book out there hoping to earn a bundle from royalties. For a relatively small fee, they will print the book and list it on the major online sellers such as Amazon. A book functions as a multi-dimensional marketing and sales tool.

That Long Tail: Still wagging

Jane Genova: Speechwriter - Ghostwriter

An example of that has been Bob Dilenschneider's "AMA Handbook of Public Relations."    For my assistance in getting the book together I earn 50% of royalties Download Dilenschneiderinovice.  Once a long tail starts wagging, it might continue doing that for a long time. 

D1,D2: No news for you

Jane Genova: Speechwriter - Ghostwriter

  That's not usually a wise public relations move since it flings open the door to wild speculation.  On another matter, I sent via snail mail an invoice to D2 regarding royalties due me for assisting with the preparation of AMA HANDBOOK ON PUBLIC RELATIONS.  On D1/D2 - Lou Dobbs/Dilenschneider Group - I have no news for you. 

If it's Tuesday, they may be Belgium, again

Jane Genova: Speechwriter - Ghostwriter

   About that same time, public relations agency The Dilenschneider Group ramped up its tourism practice, hiring two pros in the industry: Joan Bloom and Joan Brower.    Both were interviewed for the agency's recent book AMA HANDBOOK ON PUBLIC RELATIONS in a chapter on tourism. Disclosure: I receive royalties from that book for my assistance preparing it.].

Authors: Think Like Consumer Products Companies

Jane Genova: Speechwriter - Ghostwriter

Public relations guru Bob Dilenschneider can get plenty more exposure for his book AMA HANDBOOK OF PUBLIC RELATIONS with a video content requiring the illustration of a promotional principle from one of the chapters.    The prizes would include paid internships at his public relations boutique The Dilenschneider Group in Manhattan or Chicago or funding for a public service project leveraging what they learned in the book. 

No sweet spot on Barnes and Noble either

Jane Genova: Speechwriter - Ghostwriter

  Given this declining market for books, it's no surprise that a solid book like Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS hasn't found a sweet spot on Barnes and Noble.    On Amazon.com, AMA HANDBOOK ON PUBLIC RELATIONS ranks at 703,776. Disclosure: For my assistance with AMA HANDBOOK, I am contracted to receive 50 percent of the royalties. Let's face it: It's the post-print era. 

What Happened?

Jane Genova: Speechwriter - Ghostwriter

The AMA HANDBOOK ON PUBLIC RELATIONS, by Bob Dilenscheider is at number 673,447 on Amazon.com.    In 1991, his breakthrough book POWER AND INFLUENCE was a best-seller in public relations, quoted verbatim for years.    In 1998, his DARTNELL'S PUBLIC RELATIONS HANDBOOK was a standard reference tool.    I assumed - no, never assume - the publication would be that summer. 

1998 46

No Joy in Bookville

Jane Genova: Speechwriter - Ghostwriter

  Public relations icon Bob Dilenschneider published in February, with the imprint of the American Management Association, HANDBOOK ON PUBLIC RELATIONS.    For assistance with the HANDBOOK I am due 50% of royalties.    Will update you in August when the American Management Assocation sends out the sales and royalties numbers.

Book Sales - Rules of Success Keep Mutating

Jane Genova: Speechwriter - Ghostwriter

Things don't look so hot this morning for AMA HANDBOOK ON PUBLIC RELATIONS.    Therefore,  financial expectations are lower for me who is contacted to earn 50% of its royalties.     Meanwhile Maria Bartiromo, who wrote the "Preface" for the AMA HANDBOOK ON PUBLIC RELATIONS, has her own book out there.    It's by Bob Dilenschneider of Darien, Connecticut. 

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Controversy Sells Book in Tough Market: Murdoch defender's book gets a bounce

Jane Genova: Speechwriter - Ghostwriter

  That's exactly what public relations leader Bob Dilenschneider did late last week.    And that's this surprising development:  Dilenschneider's book "The AMA Handbook on Public Relations" started selling again. 

2011 52

Selling Your Book: Micro-Marketing

Jane Genova: Speechwriter - Ghostwriter

More than a decade ago Westport, Connecticut book publicist Meryl Moss, who now operates Media Muscle, educated public relations groups about promoting books to niches.  For example, Bob Dilenschneider's book AMA HANDBOOK OF PUBLIC RELATIONS can be cut up in bits and pieces.    [Disclosure: Because of my role in preparing the AMA HANDBOOK, I receive 50% of royalties.]. There are the phenomenon types like Sarah Palin and Elizabeth Gilbert. 

Done, Finished, Over. They said that about Winston Churchill

Jane Genova: Speechwriter - Ghostwriter

Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS, now at  number 550,782  on Amazon.com could transform how Everyman and Everywoman understands and uses the tools of impression management.  Full disclosure: I receive 50% of royalties from the book.]. There's more for AMA HANDBOOK ON PUBLIC RELATIONS.  There are slumps.    Voluntary and involuntary sabbaticals.    Strategic laying-lows. 

2010 43

SEO, PPC: That long tail

Jane Genova: Speechwriter - Ghostwriter

  An example of that in the book world is Bob Dilenschneider's "AMA Handbook on Public Relations."    [I receive royalties for assisting with the manuscript]. In search engine optimization [SEO] and in Pay Per Click [PPC], too many organizations have defaulted into the generic.    Their websites, blogs, tweets, and activities on Google+ all focus on the big picture of what they're about. 

SEO 40

2010: What no longer sells books

Jane Genova: Speechwriter - Ghostwriter

  Maria Bartiromo, whose big name is confirmed in NEW YORK Magazine, wrote the Preface for Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS.    [Full disclosure: I receive 50% of AMA HANDBOOK royalties for assisting in its preparation.].   There is not enough of devoted reading public to keep a book alive on its own merits.   The Great Recession.    Preference for the Short Form. 

2010 46

Great Scandals Raise All Boats

Jane Genova: Speechwriter - Ghostwriter

  They range from the media to public relations prossuch as Bob Dilenschneider.    To begin with sales of his book "AMA Handbook on Public Relations" shot up.    The client mentioned a gimmick related to Maria and Arnie. 

2011 52

Post-Recession Do-Not-Buy List

Jane Genova: Speechwriter - Ghostwriter

   The book is AMA HANDBOOK ON PUBLIC RELATIONS.     When I interviewed the front lines at the public library they told me how use of their facility has skyrocketed since hard times hit.  Epilogue: For assisting some with Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS, I receive royalties

Anatomy of Anger: Collective and Individual

Jane Genova: Speechwriter - Ghostwriter

Now I've joined in the collective rage of Abovethelaw.com against the stupidity of attending law school, Buddhists against not living in the moment, and The Dilenschneider Group against those not cunning enough to purchase its book AMA HANDBOOK ON PUBLIC RELATIONS [for which I receive 50% of royalties.]  Anger is political, that is, it's a power tool and power is how we get things done. 

"Creations must make money indirectly, by promoting sales of something else," Paul Krugman

Jane Genova: Speechwriter - Ghostwriter

Fortunately, even prospects for my ghostwriting services are getting it that they can't hope for big royalties from a book.    Now there is such a glut of books produced that only a minority will earn back its expenses in self-publishing, public relations, and the use of a ghostwriter/editor. "I found what I was meant to do.    It's be a writer." " I wanted to roll my eye when this middle-aged person confided that to me. 

Le Book: Over?

Jane Genova: Speechwriter - Ghostwriter

  Bob Dilenschneider's guide on the convergence of digital and traditional communications - AMA HANDBOOK ON PUBLIC RELATIONS - is at 530,160. [Disclosure:  [Disclosure: I receive 50% of royalties for the work I did on that book.] My "A book is the price of entry." " That's what I used to advise clients.    They listened.    A book was produced.    And, they agreed, I was right. 

Social Media: Corrected Value Proposition

Jane Genova: Speechwriter - Ghostwriter

  But the brand Dunkin' Donuts might have more consumer loyalty and great word of mouth because it turns the public into advocates.    In his new book AMA HANDBOOK ON PUBLIC RELATIONS, communications expert Bob Dilenschneider has a seminal chapter on what counts in measuring.  Full disclosure: I earn 50% of royalties on AMA HANDBOOK for assisting in its preparation.].

Publishing a Tell-All: Risky Business

Jane Genova: Speechwriter - Ghostwriter

  And that could be because Spitzer is poised for a strong comeback, with support from deep-pocketed power brokers such as public relations leader Howard Rubenstein.    On the other hand, might Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS be doing better had he positioned it more as a tell-all.    That's lousy news for me since for my role in preparation, I am contracted to 50% of the royalties

2010 - Writers's New Year's Resolutions

Jane Genova: Speechwriter - Ghostwriter

  For example, public relations agencies might finally be needing hands-on help with social media.    And, believe me, we don't know which will hit in the sense of pulling in new business, piling up the royalties, and enhancing a brandname.   If hope could pack a voodoo wallop, 2010 will turn out to be a very good year.    But we writers have to be prepared to identify, leap on, and exploit opportunity. 

2010 43