PR's Alison Brod et al. - Search for slow-down switch

Jane Genova: Speechwriter - Ghostwriter

  That was too counterintuitive for many of us strivers to embrace.   Now that it's become commonplace to work ourselves almost to death without any guaranteed outcome, we are beginning to pay attention to alternate ways of navigating our professional lives.    THE WALL STREET JOURNAL features public relations executive Alison Brod whose Hamptons house serves that purpose.  I am part of this slouching toward slowness. 

Social Media: Corrected Value Proposition

Jane Genova: Speechwriter - Ghostwriter

A breakthrough study by Vivaldi Partners found that lots of effort using social media are wasted.    That's because of misunderstanding about what counts and how to get more of that which counts.    In the article "Five Steps to Social Currency" in the May edition of FAST COMPANY, Ben Paynter details what was found.     Instead, focus on the unique experience of that ultra cold beverage going down the throat.