Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

  I found that out when I was live-blogging the Rhode Island lead paint trial [November 1, 2005 - February 22, 2006].  " What I learned could well rescue AMA HANDBOOK OF PUBLIC RELATIONS. So, how can the AMA HANDBOOK OF PUBLIC RELATIONS be turned around?    Among others, THE NEW YORK TIMES, CRAIG'S, PLAIN-DEALER, LEGAL NEWSLINE, and PUBLIC NUISANCE interviewed me.  Most media products can be saved. 

The New York Times - Yes, If It Folds, Rhetorical Tears Will Be Shed (end of story)

Jane Genova: Speechwriter - Ghostwriter

  Sure, it's still a coup for public relations firms to get placements for clients in The New York Times. My brand equity rose significantly when Joe Norcera, currently with Bloomberg, interviewed me about my blogging of the Rhode Island lead paint trial.  However, for years, digital-only Abovethelaw.com had been more influential than the Law Blog in certain target markets.

2017 40

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State Attorneys General Contending Public Nuisance on Side of the Angels

Jane Genova: Speechwriter - Ghostwriter

Among what will be on trial is the legal concept of public nuisance as applied to the opioid epidemic. In other states, where public nuisance has been alleged in the opioid crisis, the lawsuits brought by the AGs were settled. Those AGs, dating back to Sheldon Whitehouse in the Rhode Island lead paint class action, who configure public nuisance lawsuits essentially have been hailed heroes. The alleged victims of the public nuisance were children.

2019 40

Investors Listen Up: U.S. Supreme Court Refused to Review Sherwin-Williams' Public Nuisance Lead Paint Conviction

Jane Genova: Speechwriter - Ghostwriter

Supreme Court refused to review Sherwin-Williams' conviction in the Santa Clara, California public nuisance class action lead paint trial. Now so many other industries could be perceived as sitting ducks for public nuisance lawsuits. In Ohio, where the opioid epidemic can't be contained, the attorney general had already filed a public nuisance lawsuit about pharmaceutical companies. They huffed and they puffed and they couldn't blow public nuisance away.

2018 40

PR Pros: Why don't we claim the high moral ground, just like journalists?

Jane Genova: Speechwriter - Ghostwriter

  Then I make that great intellectual leap forward to deciding that we in public relations [one of the hats I wear] should also mount that high moral ground on issues we had been involved with.  Chamber of Commerce, Manhattan Institute, Prism Public Relations, and The Dilenschneider Group helped restore balance to the U.S.   Their specific target was derailing the lead paint public nuisance litigation movement. 

Social Media: Corrected Value Proposition

Jane Genova: Speechwriter - Ghostwriter

  But the brand Dunkin' Donuts might have more consumer loyalty and great word of mouth because it turns the public into advocates.    In his new book AMA HANDBOOK ON PUBLIC RELATIONS, communications expert Bob Dilenschneider has a seminal chapter on what counts in measuring.    Dilenschneider, an expert on influence, has always targeted advocacy campaigns to the key power brokers, not Everyman.