Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

  I found that out when I was live-blogging the Rhode Island lead paint trial [November 1, 2005 - February 22, 2006].  " What I learned could well rescue AMA HANDBOOK OF PUBLIC RELATIONS.  My role, for which I'm receiving 50% of royalties, was assisting with the research, interviewing, and writing. So, how can the AMA HANDBOOK OF PUBLIC RELATIONS be turned around?  Most media products can be saved. 

Social Media: Corrected Value Proposition

Jane Genova: Speechwriter - Ghostwriter

  But the brand Dunkin' Donuts might have more consumer loyalty and great word of mouth because it turns the public into advocates.    In his new book AMA HANDBOOK ON PUBLIC RELATIONS, communications expert Bob Dilenschneider has a seminal chapter on what counts in measuring.  Full disclosure: I earn 50% of royalties on AMA HANDBOOK for assisting in its preparation.].