Lawyers & Public Relations

Jane Genova: Speechwriter - Ghostwriter

" In Pattis, we find both a pull out all stops defense lawyer and a genius in public relations - both for himself and his client.   Books Branding careers Current Affairs DigitalInfluencer Games legal Media Personal Musings Politics Power Public Speaking WritingThe shock is that Norm Pattis, defense attorney for Fotis Dulos, is receiving hate-filled emails.    After all, this is America, a nation proud of its U.S. Constitution.

Uber - Public Relations Strategy + Delaying Tactics in the Courtroom

Jane Genova: Speechwriter - Ghostwriter

  A key strategy in the Uber game plan is directing its arguments to the public.   It also is "educating" the public on how AB-5 will eliminate jobs in CA. During the COVID-19 epidemic, many are fearful of using public transportation.

2020 52

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Public Relations - Predictions for 2019

Jane Genova: Speechwriter - Ghostwriter

Here are 4 tidbits: Public relations, marketing communications, social media, and more will fuse.  At public affairs firm kglobal, partner and crisis guru Gene Grabowski hammers this reality: Communications is 80 percent of the executive's job. Public affairs initiatives could create global forums for their clients to discuss what is "character" in 2019.  Those assuming they can predict what will go down in 2019 are delusional.

2019 43

Beyond Mickey - Tourism and Public Relations

Jane Genova: Speechwriter - Ghostwriter

Alternatives to Disneyland could become more attractive through brilliant public relations. Public relations should push to get into it or up their game in it.  No, Disneyland in California isn't a ghostown. But the media has noticed signs that the Mickey phenomenon might be showing signs of aging. For example, there are fewer visitors. Wait lines for attractions are under 30 minutes.

It's Come to This: 15 Bucks an Hour for Full-Time Public Relations Job

Jane Genova: Speechwriter - Ghostwriter

The tasks required in this job description really involve public relations skills.    Yet, World Adventures and Optucorp USA, in Davenport, Florida, is offering $15 an hour for a full-time job.    So, it's come to this. 

2020 56

Public Relations & Businesses: Yes, Pay Your Bills, On-Time

Jane Genova: Speechwriter - Ghostwriter

Clearly, Jenner & Block had to anticipate the public relations fallout when it held back the rent. Landlord-tenant disputes are the common cold of legal actions. Those range from Small Claims Court to the big time - e.g. lawsuit filed May 20th in Chicago, Illinois "Hart 353 North Clark v. Jenner & Block." " A major reason the latter is getting attention is that the defendant is prominent law firm Jenner & Block.

2020 40

Public Relations Industry in U.S. - Slowing Growth

Jane Genova: Speechwriter - Ghostwriter

While other kinds of professional services, such as law, were struggling during and after the financial crash, the public relations industry was growing.  Now, studies have found that the rate of growth for public relations firms in the U.S. In contrast, public relations firms in Canada have showed significant growth.

Podcast: Public Relations & Social Media

Ian Griffin - Professionally Speaking

I was intrigued to hear what the PR professionals at the conference thought of the impact of social media on public relations, so I asked a random collection of people I met in the halls what the thought. I was intrigued to hear what the PR professionals at the conference thought of the impact of social media on public relations, so I asked a random collection of people I met in the halls what the thought.

Public Relations Strategy of Open Letters - Vanina Guerreco's Gamble

Jane Genova: Speechwriter - Ghostwriter

Vanina Guerreo's legal counsel - Wigdor's Jeanne Christensen - has brought this very public dispute to a whole new level. Public relations experts might call it brilliant. A fundamental of smart public relations is that protection is created by heavy media coverage. And gutsy. As the world knows, Guerreo had sent an open letter to her law firm DLA Piper requesting to be released from mandatory arbitration.

2019 40

Brand JUUL - Can Public Relations Put This Back Togehter Again?

Jane Genova: Speechwriter - Ghostwriter

In the public affairs campaign to move BigTobacco to cave was the contention that it was using marketing to motivate the underage to start smoking cigarettes. The serious investment matter is if public relations can put this brand back together again.  It's the season of the long knives, all pointed at JUUL. Not too long again it had been positioned and packaged as a solution for ending the addiction of cigarette smoking. You bet, a media darling. Vaping was cool.

2019 40

Public Relations & SEO in 2020 - The Six New Realities

Jane Genova: Speechwriter - Ghostwriter

Those best practices for search engine optimization (SEO)? Use them in 2020 and the odds are you will lose the account.    SEO keeps mutating. Here , just published on O'Dwyer PR, are the six new must-dos. Content-provider DigitalInfluencer Web/Tech Weblogs

2020 40

Benjamin Franklin - America's First Public Relations Player

Jane Genova: Speechwriter - Ghostwriter

Franklin, more typically, nurtured  his reputation, as a matter of both pride and utility, and he became the country's first unabashed public relations expert." Part of Franklin's public relations expertise was understanding the power of charm. Here we are centuries away from Franklin's cultivation of public relations tenets. ARCO" it seems that the front-lines in public relations are comporting themselves with rectitude.

2015 53

Public Relations - AI Can Wipe Out Humans

Jane Genova: Speechwriter - Ghostwriter

Big chunks of public relations services could be next. Public relations leaders might balk. Currently, with client churn becoming standard in professional services, public relations players have to be among those figuring out how to integrate AI. It is not futuristic to anticipate that a mid-level public relations expert enters the office and finds a robot sitting at his or her desk.

Halloween 2016 - 5 Sure Bets for Public Relations Pros' Costumes

Jane Genova: Speechwriter - Ghostwriter

Here are 5 sure bets for costumes for you public relations pros. animal companions Books Branding careers Current Affairs Food and Drink Media Personal Musings Politics Public Speaking Selling Television Travel Values Web/TechHalloween is the family-free holiday. Your stepfather doesn't fly in and repeat again that you should have taken the MCAT, become a sports doctor, and could have retired by now.

2016 64

Wells Fargo, Public Relations & The Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

Myriad public affairs case studies will be created about what it had done wrong and what it had done right to manage the fallout from the faux accounts. In public. Branding Current Affairs DigitalInfluencer Ethics Games Interviews Personal Musings Public Speaking Rebranding Selling ValuesBrand equity. Corporate social responsibility. Trust.    All those have been negatively impacted by the regulatory and legal problems Wells Fargo has been dealing with.

Public Relations Firms - Study Trojan Model for Public Interest Messaging

Jane Genova: Speechwriter - Ghostwriter

provides a template for public interest messaging. Heavy-handed "ought" public service announcements about that, though, are ignored. Since public relations firms are often the front lines of public interest campaigns, they might study the Trojans template. Trojan, the brandname for the more than 70% of condoms purchased in the U.S., Its approach is totally cool. In addition, the positioning and packaging is smart product marketing. 

2019 40

Brand Gordon & Rees - Another Public Relations Setback

Jane Genova: Speechwriter - Ghostwriter

Along with a public statement opposing Colwin's comments of Hannity, it relieved her of our duties as managing partner of the New York office. In the legal and business media the Mercedes Colwin story caught fire. On Sean Hannity's program she made unsubstantiated statements that: Many of the females contending sexual harassment are doing it in hopes of a monetary payoff. Cases of authentic sexual harassment are rare.

BigLaw Firm Morrison & Foerster - Risky Public Relations Move

Jane Genova: Speechwriter - Ghostwriter

  Now, MoFo is engaging in a risky legal and public relations initiative. Mommy Track class action "Jane Doe, et al. Morrison & Forester" has evolved into  the must-watch legal battle. It will also bleed into the major social issues of our times.    Here is a copy of the amended complaint, filed January 25, 2019, which included added plaintiffs. The original filing was on April 20, 2018, plaintiffs. 

2019 40

David Sweat Needs Ghostwriter, Public Relations Agent

Jane Genova: Speechwriter - Ghostwriter

For that he needs a seasoned ghostwriter and public relations agent. David Sweat has nothing to lose. And plenty of attention to attract. He could live well on that ego gratification until he goes senile in prison or simply is found dead in his bunk of natural causes. His first toe in the water of celebrity life is the claim that he was the "brains" behind the prison breakout. But, why should anyone believe him?

2015 50

The Public Relations of Not Representing Tara Reade Any More - Douglas Wigdor

Jane Genova: Speechwriter - Ghostwriter

As it should be in this era of public relations. What goes on in the court of public opinion can be as important to a lawyer's brand as what those lawyers actually do in the court of law.  The exit was masterful.   The lawyer representing Tara Reade - Douglas Wigdor - ceased doing that after CNN published an article questioning her educational background, reports The Guardian. Reade has been accusing Joe Biden of sexual misconduct.

2020 40

2022 - Public Relations, as We Have Known It, Won't Exist

Jane Genova: Speechwriter - Ghostwriter

Read here about the five major disruptions transforming public relations into what yet doesn't have a name or its own lexicon. Meanwhile, current players in public relations had better be proactive.   Also public relations professionals will no longer be able to hide out in silos labeled "media relations" or "content-provider for bylined articles."

2018 43

Global Public Relations Industry - Gender Gap in Leadership Positions, Pay

Jane Genova: Speechwriter - Ghostwriter

Women represent two-thirds of those working in the global public relations industry. Public relations is the business which creates its clients' stories. In Odwyerpr.com , Steve Barnes reports on a study headed by the Organization of Canadian Women in Public Relations. It found: In the top 30 public relations firms, 78% of the chief executive officers are men.

2017 43

Public Relations - Bias Lawsuits Against Law Firms Third Rail ("Cardwell v. Davis Polk, et al.")

Jane Genova: Speechwriter - Ghostwriter

" can be the public relations third rail. The information which is made available for public consumption can tarnish the law firm's branding. That law firm has a well-oiled public relations operation. The court of public opinion can be more powerful than the court of law. In the court of public opinion, every and all statements and every and all actions send a message. 

2020 40

Artificial Intelligence in Services - Allstate's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

Or, the driver could have been a deep understanding of public relations. Tom Wilson, chief executive officer at Allstate, predicts that artificial intelligence (AI) will have the force of a tsunami in services. Here he is quoted in Fortune. But, in this era of Cruel Capitalism, Allstate has made a smart move. Perhaps the motivation was paternalistic (Allstate could embrace the ethos of Corporation as Family).

2018 43

Public Relations Pros - Perfect Holiday Gifts

Jane Genova: Speechwriter - Ghostwriter

  The public relations industry is doing better than some others. So, you want to give the public relations pro in your life the perfect gift this holiday season. Think journalism, legal services, and manufacturing. But, it's still a caldron of pressure. Choose one or more of the following. Agree to be a follower on a client account. Compulsively retweet, link, like, share, and comment. Where people are, people go. Lobby Facebook for Dislike button.

2015 43

Public Relations - Rated 6th Most Stressful Job

Jane Genova: Speechwriter - Ghostwriter

Public relations is frequently viewed as a glam industry. The stress factors range from amount of travel to how much the profession is in the public eye. The investor relations folks are negotiating with clients what to put in the earnings release. After all, its capital is the cool New York City. And, it's behind the cult of fame. But, along with that comes plenty of stress. At least according to the findings of CareerCast 2016.

Law Firm Nixon Peabody - A Very Strange Public Relations Situation, Indeed

Jane Genova: Speechwriter - Ghostwriter

That is puzzling in this era when public relations is everything.  The new usual in law firm branding is to position and package manpower cost-cutting measures as prudent actions to preserve cash flow. Essentially the message is: We are fine, just acting in an abundance of caution amid the uncertainties of COVID-19. An exception to that kind of reputation management has been Nixon Peabody.

2020 40

Public Relations Employment Continues to Grow, Surges in D.C.

Jane Genova: Speechwriter - Ghostwriter

Public relations is among the niches in professional services which continues to grow. Members of iGen doing career planning might consider entering public relations and not attending law school. According to a a new study by PR Underground, in 2016, the public relations industry added 11,620 jobs. There was a downright boom, for instance, in the public relations employment situation in Washington D.C.

2018 40

Public Relations - Legal Sector Might Have Finally Gotten That Down Cold

Jane Genova: Speechwriter - Ghostwriter

Perhaps the leadership has become more skilled in public relations. A deep understanding of the court of public opinion is necessary to succeed on the career paths related to law.  As the current platitude goes:  The situation is fluid. That means the current situation in hiring in the legal sector could change on a dime. Obviously, coronavirus is impacting the economy and equities are in a bear market. 

2020 40

Sex Harassment Allegations = Big Business for Public Relations Firms

Jane Genova: Speechwriter - Ghostwriter

The allegations about sexual harassment have generated new business - and a lot of it - for public relations firms. Public relations firms have the know-how and contacts to help organizations, brands, and individuals in crisis to at least not make things worse. For example, they might, like lawyers, advise them to lay low and not make any public statements. Essentially, public companies need to protect their stock price - and brand.

2017 40

Georgina Chapman, Harvey Weinstein's Estranged Spouse, Seeks Crisis Public Relations

Jane Genova: Speechwriter - Ghostwriter

So, we get a news flash from Kevin McCauley at O'Dwyer that Chapman is searching for a public relations representative or public affairs firm to manage the crisis. Meanwhile, Weinstein had hired Sitrick Public Relations to represent him. Those on Georgina Chapman's network had warned her that being The Good Wife could hurt her Manchesa fashion brand. That's what US Weekly reports. 

2017 43

Legal Sector, Like Public Relations Industry, In Play

Jane Genova: Speechwriter - Ghostwriter

  In public relations, that push for a disruption is so intense that the majority of those in that professional service predict that by 2022 the field as it had been known will mutate into something very different. Bad news for members of the JD Class of 2018 who do not yet have jobs: In May 2018, according to the Labor Department statistics, legal services lost 200 jobs. Overall, since May 2017, it had lost 1,000 jobs.

2018 40

Victims' Rights Law Firm, NYC - Marketing, Public Relations

Jane Genova: Speechwriter - Ghostwriter

Details. careers

2018 40

Global Crypto Players Get Smart about Public Relations

Jane Genova: Speechwriter - Ghostwriter

  This internal push for transparency represents a standard public relations strategy: Do onto yourself what others would impose on you. That demonstrates a willingness to cooperate and behave in the public interest. "Some of Europe's largest digital-coin brokers, who would be saddled with the new rules, are actually asking for them in a bid to clear the air and shake off perceptions they help criminals transfer money." 

2018 40

U.S. Government = Big Spender On Public Relations

Jane Genova: Speechwriter - Ghostwriter

"The federal government has dropped more than $4 billion on PR work since 2007, according to a report conducted by non-profit Open the Books, a nonpartisan watchdog dedicated to transparency in public spending." " - Jon Gingerich, Odwyerpr.com, December 9, 2015. Here is the article.

2015 43

Zumado Public Relations - Nick Gaffney's Genius Use Of Snail Mail

Jane Genova: Speechwriter - Ghostwriter

It was from Nick Gaffney who had launched  Zumado Public Relations in San Francisco about a year ago. I had participated in the voting conducted by the legal publication The Recorder. Yes, The firm had landed the #2 spot for legal public relations firms in California. After all, there are myriad public relations shops in that state targeting the legal needs of the tech, education, and government industries.

2015 52

Beyond Public Relations - When a Sector Begins to Fight for Its Life

Jane Genova: Speechwriter - Ghostwriter

Through those three core values, much of the legal sector is able to minimize the potential damage from COVID-19 related cost-cutting, reports Law.com. Branding careers Current Affairs Games Language Leadership Media Personal Musings Politics Public Speaking Selling ValuesCompassion. Transparency. Shared Sacrifice. They learned much about managing their brand since how they stumbled through mass reductions in force in 2008 -2009.

2020 40

Generation Alpha - The New Money Game Will Shake Up Public Relations, Marketing et al.

Jane Genova: Speechwriter - Ghostwriter

Why this and more should matter a whole lot to the public relations and marketing industries is because of this: The ways in which they interact with the world will shape the new money game globally. So, what might be some of the lessons for public relations and marketing? They are already picking up descriptive nicknames. Yes, they are  that  unique.

2020 40

Public Relations in Age of Austerity: Messaging in the Legal Sector

Jane Genova: Speechwriter - Ghostwriter

Branding careers Content-provider Current Affairs DigitalInfluencer Games Language Leadership legal Media Personal Musings Politics Public Speaking Rebranding Values WritingThe usual messaging for cost-costing  among law firms is: Assertion that the firm is well-positioned in financials and practice areas, then the list of austerity measures, and the hope those will be sufficient to avoid layoffs.

2020 40

Public Relations - Have Down Cold Pros/Cons of Blockchain

Jane Genova: Speechwriter - Ghostwriter

Clearly, public relations firms must have down cold the pros and the cons of the blockchain.            Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive legal Media Personal Musings Public Speaking Science Selling Values Web/Tech WritingRecently, TechCrunch founder Michael Arrington transacted the closing of the purchase of property in the Ukraine via blockchain.

2017 43

Edelman Public Relations Represents Peter Lanza

Jane Genova: Speechwriter - Ghostwriter

Edelman Public Relations is known for so many accomplishments: early adopter in social media, thought leader on public trust issues, presenter at the World Economic Forum in Davos, and the agency that got the prized Twitter account.  In Odwyepr.com , Kevin McCauley reports that Edelman, which also represents Lanza's employer GE, has assigned experienced public affairs pro Errol Cockfield, Jr.

Warren Buffett Aka Shark - Call In Public Relations, Pronto

Jane Genova: Speechwriter - Ghostwriter

Or hire an amazing public relations firm. Warren Buffett has become The Bad Guy. Probably a very bad one to the 6,500 who lost their jobs after Buffett, with his buddies at 3G Capital, took over Heinz, which has merged with Kraft.   A new generation of Buffett watchers, reports Anupreeta Das in The Wall Street Journal , has rebranded him as nothing but a shark. He talks a genteel capitalist game but actually pulls out all stops in maximizing profits.

2015 54

Bitcoin - Lobbyists, Public Relations Pros Understand Power of Regulatory Uncertainty

Jane Genova: Speechwriter - Ghostwriter

It's downright primitive. Fear of the unknown is the most terrifying form of angst. CaveMan didn't fear so much the lion he had spotted as the other predators that might or might not be lurking in the woods. So, it should have been expected that the perceived value of bitcoin would plummet as the world embraced that it as well as  other cryptocurrencies would be regulated. But no one could predict how. By what entities. Or when. 

2018 43