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Public Relations - AI Can Wipe Out Humans

Jane Genova: Speechwriter - Ghostwriter

Big chunks of public relations services could be next. Public relations leaders might balk. Currently, with client churn becoming standard in professional services, public relations players have to be among those figuring out how to integrate AI.

Public Relations Firms - Don't Invite Millennial Prospects to Play Golf

Jane Genova: Speechwriter - Ghostwriter

The usual courting rituals to attract new clients are changing. When it comes to Millennials, many of them making big bucks in tech, forget inviting them to a game of golf. The Sports & Fitness Industry Association reports that Millennials have little interest in the game.

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Wells Fargo, Public Relations & The Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

Myriad public affairs case studies will be created about what it had done wrong and what it had done right to manage the fallout from the faux accounts. In public. Brand equity. Corporate social responsibility. Trust. 

Public Relations: Yes, Gini Dietrich at "Spin Sucks," it's become too timid

Jane Genova: Speechwriter - Ghostwriter

Too much of public relations (PR), at least among the big brandnames, is timid.    In a column on "Spin Sucks," Gini Dietrich asks if the PR business has become risk-averse, wary of offending anyone. 

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Public Relations Representatives - Can They Have the Legal Right Analogous to Attorney-Client Privilege

Jane Genova: Speechwriter - Ghostwriter

"A California appellate court opened the door this week to extending attorney-client privilege to an unlikely source, experts say - a litigant's public relations team." For example, in public relations a growing niche is crisis communications.

Public Relations Firms - What You Have to Teach Your Legal Clients

Jane Genova: Speechwriter - Ghostwriter

Law firms have long been savvy how the courts of law and public opinion intersect. Last year, Dentons launched the Nextlaw Global Public Affairs Network. Not that public affairs outreach, even at the grassroots level, is a sure thing.

The Inside Story On Why A Luxury Public Relations Firm Is Offering Free PR For The Occupy Wall Street Movement

TJ Walker Interactive

Occupy Wall Street protesters picked up by public relations firm Workhouse pro-bono Kate Fowler of Inside Communications Radio speaks with Workhouse Publicity’s Adam Nelson to go inside his firms decision to offer pro bono PR help for the Occupy Wall Street protesters. Analysis Audio adam nelson kate fowler occupy wall street workhouse publicity

Shift from Journalism to Public Relations: No longer predictable rite of passage

Jane Genova: Speechwriter - Ghostwriter

Baby Boomers holding positions of authority in public relations agencies frequently started out as reporters.  When they wearied of covering stories or simply needed a whole lot more income, they were welcomed into public relations agencies.

Podcast: Public Relations & Social Media

Ian Griffin - Professionally Speaking

I was intrigued to hear what the PR professionals at the conference thought of the impact of social media on public relations, so I asked a random collection of people I met in the halls what the thought. I was intrigued to hear what the PR professionals at the conference thought of the impact of social media on public relations, so I asked a random collection of people I met in the halls what the thought.

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Valentine's Day - 5 Best Gifts for Public Relations Players

Jane Genova: Speechwriter - Ghostwriter

Here are the 5 best gifts to give to the public relations players in your life. What do you find more a public nuisance - 10 barking dogs next door or 10 writers who are tireless in putting together supposedly Steve-Jobs marketing tactics to get your attention?

Cravath Law Firm, NYC - Public Relations Coordinator (help wanted)

Jane Genova: Speechwriter - Ghostwriter

Here  are details and how to apply. careers

Law Firm, NYC - Public Relations Coordinator (help wanted)

Jane Genova: Speechwriter - Ghostwriter

Here  are details and how to apply. careers

Public Relations - Not About Clickbait

Jane Genova: Speechwriter - Ghostwriter

In general, clients of public relations agencies want constituencies to take action. The game is influence, not sales.    They are not selling advertising or subscriptions as are media properties. Therefore, the initiative is not about establishing clickbait.

Public Relations - Rated 6th Most Stressful Job

Jane Genova: Speechwriter - Ghostwriter

Public relations is frequently viewed as a glam industry. The stress factors range from amount of travel to how much the profession is in the public eye. The investor relations folks are negotiating with clients what to put in the earnings release.

Apple (AAPL) Exploits Greatest PR Gimmick Ever

TJ Walker Interactive

As a media trainer, I am often critical of Apple because they violate almost every rule of good media relations. But Apple does have that loyal a fan base, and that’s why they can get away with breaking all of the other rules of good media relations.

Public Relations Pros - Perfect Holiday Gifts

Jane Genova: Speechwriter - Ghostwriter

  The public relations industry is doing better than some others. So, you want to give the public relations pro in your life the perfect gift this holiday season. Think journalism, legal services, and manufacturing. But, it's still a caldron of pressure.

Benjamin Franklin - America's First Public Relations Player

Jane Genova: Speechwriter - Ghostwriter

Franklin, more typically, nurtured  his reputation, as a matter of both pride and utility, and he became the country's first unabashed public relations expert." Part of Franklin's public relations expertise was understanding the power of charm.

State Law Firm, Akron, OH - Contract Public Relations (help wanted)

Jane Genova: Speechwriter - Ghostwriter

Here  are details and how to apply. careers

U.S. Government = Big Spender On Public Relations

Jane Genova: Speechwriter - Ghostwriter

"The federal government has dropped more than $4 billion on PR work since 2007, according to a report conducted by non-profit Open the Books, a nonpartisan watchdog dedicated to transparency in public spending."

David Sweat Needs Ghostwriter, Public Relations Agent

Jane Genova: Speechwriter - Ghostwriter

For that he needs a seasoned ghostwriter and public relations agent. David Sweat has nothing to lose. And plenty of attention to attract. He could live well on that ego gratification until he goes senile in prison or simply is found dead in his bunk of natural causes.

Halloween 2016 - 5 Sure Bets for Public Relations Pros' Costumes

Jane Genova: Speechwriter - Ghostwriter

Here are 5 sure bets for costumes for you public relations pros. animal companions Books Branding careers Current Affairs Food and Drink Media Personal Musings Politics Public Speaking Selling Television Travel Values Web/TechHalloween is the family-free holiday.

[Podcast] Harness the Power of PR with Marsha Friedman

Speaker Launcher

Public relations is all about being the kind of expert that can serve […]. Public relations is all about being the kind of expert that can serve the audiences of print, television, and radio.

Podcast: PR Troubles with Ozzie Guillen

Communication Steroids

Public Relations Miami Marlins Ozzie GuillenOzzie Guillen, manager of the Miami Marlins, stuck his foot in his mouth this week by saying he ‘loved Fidel Castro’ and caused a rumble in the Cuban Community in Florida. Tim and Roger take a look and see how the Marlins and Ozzie in particular, handled this PR situation.

Zumado Public Relations - Nick Gaffney's Genius Use Of Snail Mail

Jane Genova: Speechwriter - Ghostwriter

It was from Nick Gaffney who had launched  Zumado Public Relations in San Francisco about a year ago. I had participated in the voting conducted by the legal publication The Recorder. Yes, In the snail mail today arrived an oversized postcard.

Public Relations Agencies - Sluggish Profitability, Stagnant Billing Rates, Growing Turnover

Jane Genova: Speechwriter - Ghostwriter

The glam world of public relations has clouds hanging over it. There also had been speculation that, with the decline in traditional advertising revenues, Don Draper from "Mad Men" would be applying to a hot public relations agency such as Edelman. 

Warren Buffett Aka Shark - Call In Public Relations, Pronto

Jane Genova: Speechwriter - Ghostwriter

Or hire an amazing public relations firm. Warren Buffett has become The Bad Guy. Probably a very bad one to the 6,500 who lost their jobs after Buffett, with his buddies at 3G Capital, took over Heinz, which has merged with Kraft.

Podcast: PR Troubles with Ozzie Guillen

Communication Steroids

TweetFacebookLinkedInTumblrStumbleDiggDelicious Public Relations Miami Marlins Ozzie GuillenOzzie Guillen, manager of the Miami Marlins, stuck his foot in his mouth this week by saying he ‘loved Fidel Castro’ and caused a rumble in the Cuban Community in Florida. Tim and Roger take a look and see how the Marlins and Ozzie in particular, handled this PR situation. Share this!

Boxing Needs To Incorporate Media Training…Immediately

Matt Eventoff

The sport is unquestionably very good at promotion, public relations, marketing and presentation. Public relations and marketing are very important, but are also very different than training in public speaking or handling a hostile interview. .

5 Best Halloween Costumes For Public Relations Pros

Jane Genova: Speechwriter - Ghostwriter

Halloween is a relative-free holiday in America.   For public relations pros, the costumes you put together for the glam crowd and club crawling could make or break a career. That's why it has replaced Thanksgiving and Christmas as the time for joy.

"Alpha" - Public relations needed to restore mystique

Jane Genova: Speechwriter - Ghostwriter

  What the industry and its individual players may need more than advertising is old-fashioned public relations.   Books Branding careers Current Affairs Games Media Politics Public Speaking Values It has become fashionable to dump on the hedge fund industry.

Rajat Gupta - Advanced Legal Tactics V. Trusted Old Public Relations Rebranding Moves

Jane Genova: Speechwriter - Ghostwriter

Instead he should invest his money, energy, and hope in public relations. That tool has proven out to create fresh brands for those public figures who have fallen from grace. 

Fall of the House of Ailes - Now Everyman/Everywoman Capable of DIY Public Relations

Jane Genova: Speechwriter - Ghostwriter

The unraveling of the career of media empire-builder, Roger Ailes, provided a free tutorial to Everyman/Everywoman in public relations. As a result, anyone who was paying close attention to the media could become his or her own public relations representative.

Kaci Hickox Needs Public Relations Firm - Fear Is Contagious

Jane Genova: Speechwriter - Ghostwriter

A public relations firm can put itself on the map by parachuting in and representing "Ebola Nurse" Kaci Hickox. A good public relations agency can explain how Ebola is transmitted and position and package Hickox as a great humanitarian. 

Edelman Public Relations Represents Peter Lanza

Jane Genova: Speechwriter - Ghostwriter

Edelman Public Relations is known for so many accomplishments: early adopter in social media, thought leader on public trust issues, presenter at the World Economic Forum in Davos, and the agency that got the prized Twitter account. 

DIY Public Relations - Managing Your Personal Brand After You Screw Up

Jane Genova: Speechwriter - Ghostwriter

Your mother told you and that high-priced public relations firm will tell you: It isn't what happens. " But, as your own public relations agent - and we all need to be our own public relations agent - you have to get control of how you are perceived.

Queen Elizabeth II Preserves Royal Branding - 4 Public Relations Takeaways

Jane Genova: Speechwriter - Ghostwriter

Obviously, there's plenty to learn from the Queen's ability to manage public perception. Never has the Queen let down her guard in public.     Branding careers Current Affairs Games Generational Divide Media Personal Musings Politics Public Speaking Selling Values

Public Relations Firms - Which Will Represent Dr. Craig Spencer?

Jane Genova: Speechwriter - Ghostwriter

As often happens in public perception, Spencer went from being a good guy, the kind who leverages his expertise to help the less fortunate, to a seeming bad guy. Should he survive Ebola, he will need astute public relations.

Blurring of Public Relations and Marketing Communications - Marcom Has Upper Hand

Jane Genova: Speechwriter - Ghostwriter

For a long time now, we have known that public relations and marketing communications are fusing. Therefore, through trial and error the epiphany came: Focus on marketing firms and companies needing marcom to receive assignments, not the public relations agencies per se. 

From Trump Brand to Sharapova Brand - Implications for Public Relations Industry

Jane Genova: Speechwriter - Ghostwriter

But essentially he could bypass conventional forms of public relations through his own brilliant use of social media, such as Twitter, and of a fresh form of political rhetoric. We all know that the public relations industry is changing in significant ways.

Public Relations Pros, Bucket Lists, And Re-Thinking The Content

Jane Genova: Speechwriter - Ghostwriter

The public relations field has become a sprawling entity, seeping into marketing, social media, and actual selling. So, the bucket lists of the pros in the industry are also all over the place.