The difference between a persuasive and an informative presentation

PowerPoint Tips

For example, maybe you want approval for a proposal. The success of a persuasive presentation is determined by how many people make a purchase or how many people contribute to the cause. For a proposal, success is determined by whether or not you get the approval you need. Content educational presentation persuasitve presentation proposal sales presentation training

2013 201

How to Design Better Sales Funnels


Buyers “purchase journeys” are rarely linear. In the current omnichannel landscape they connect with a brand through multiple touch points on their way to conversion – a purchase, an inquiry, a booking or another meaningful action. What’s more important though is that 79% of marketing leads never convert to purchases. And 96% of website visitors are not ready to make a purchase right here and right now. Prospects, Leads, Proposal, Sales.

2019 42

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Uber's Litigation, Funding, Governance - How SoftBank Deals Could Impact

Jane Genova: Speechwriter - Ghostwriter

billion in Uber and purchase 17% of existing shares from investors and employees.  Benchmark will be proposing a price for those shares. Uber will be publishing newspaper ads informing current investors about this planned purchase. Quickly, Uber's new chief executive officer Dara Khosrowshahi filled the top legal spot in his ride-hail company. His choice - Tony West - was known at Pepsi for his successful ethics and diversity initiatives.

2017 40

NY AG Sues Weinstein Co., Brothers - Alleged Sexual Harassment Becomes Legal/Business Issue

Jane Genova: Speechwriter - Ghostwriter

As MarketWatch reports, there had been a deal to purchase the company for about $500 million and the assumption of debt.   The timing of the lawsuit when the proposed sale was to take place was not a coincidence. The buyer was a group headed by Maria Contreras-Sweet.    But that was halted after New York Attorney General Eric Schneiderman filed a lawsuit against the Company and its top leaders Harvey and Bob Weinstein.

2018 40

S. 1989 "Honest Ads Act" Bill - Threatening Revenues of Social Networks

Jane Genova: Speechwriter - Ghostwriter

Therefore, the social networks are very concerned about the proposed bipartisan bill S.1989 - nicknamed the "Honest Ads Act." " That would require full disclosure in a public database about the people or organizations purchasing political ads of more than $500. Social network platforms such as Twitter earn the lion's share of their revenue from advertising.    A growing piece of that, of course, are political ads.

Why you need a story for your presentations

PowerPoint Tips

How do you persuade people to implement your training, buy from you, or approve your proposal? This applies even when the transaction isn’t a purchase for money. They buy the premise of your proposal. Yes, you need a good “offer,” whether that offer is to help trainees perform better, improve client’s results, or get more done with less money. But a good offer isn’t enough.

2016 111

Book Review: Discover Your CEO Brand, by Suzanne Bates

PowerPoint Tips

If you purchase the book this week (from October 10-14, 2011), you’ll gain free access to an exclusive webinar series with the author. To check out the book and purchase, click here. If you are genuinely interested in selling more, training & teaching more effectively, or getting your proposals approved, simply click here! I reviewed Suzanne Bates’ first book, Speak Like a CEO , because it was so related to presenting.

2011 115

Supply Chains - Something Might Be Rotten in State of Ohio

Jane Genova: Speechwriter - Ghostwriter

Since the dealership had purchased the rights for the branding of the local community athletic field, I assumed it was focused on enhancing its reputation (and increasing sales) through relationships.  The harm done could extend from GM's reputation to the waste of my time preparing two sets of proposals. Vendor relations are right up there with customer service when it comes to operating a successful global business.

Ohio 40

Amazon + USPS = Sunday delivery for Prime Members in NY, LA

Jane Genova: Speechwriter - Ghostwriter

 To qualify Amazon customers must purchase the $79 annual Prime Membership.  To put together a proposal pronto I had to read a book by a sports figure. If this pilot program is successful, Amazon could gain yet another competitive advantage and the U.S. Postal Service could be saved.   As TECH CRUNCH describes, Amazon and USPS have partnered for Sunday deliveries in New York and Los Angeles.

Packaging: Without it, most good ideas wither

Jane Genova: Speechwriter - Ghostwriter

 Upscale stores such as Sephora usually establish a whole function focused exclusively to wrapping purchases.  Their written proposals for invitations to speak get tossed by the second paragraph. The gift industry taught us the power of packaging. Or should have.  A lot of ritual goes into it, creating an experience in itself.  Shoppers leave the store euphoric to be carrying that package in their hands.

Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue


The ultimate goal of the product-led companies is to walk away from a linear sales funnel — that relies on sales and marketing for pushing the customer closer to a purchase — to a flywheel funnel. Product Led onboarding (PLO) , a term proposed by ReinventGrowth , stands for a set of data-backed product engagement best practices that are built around user behavior patterns and their proficiency. The competition today, both in the product and services space, is tougher than ever.

2020 40

Facilitation, Inspiration, Aspiration

DeFinis Communications

I purchased Michael’s package The Elusive Obvious which includes DVDs, flash cards and his book The Science of Non-Verbal Communication. Give solid reasons and list the value and benefits of the proposal. The National Speakers Association of Northern California November Meeting.

2010 151

What is Behavioral Economics: Your Quick Guide 


Its goal is to propose a set of options in a way that makes it likely for someone to pick a predetermined, more desirable option. Or include some free samples to your order in hope that you’ll purchase from them again. Every day we make a myriad of decisions – eat out or buy groceries, walk or hail a cab, go to the movies or stay in. Sometimes, we rationalize that cooking a home meal is a better idea since we already spent too much on dining this month.

How to Carry Out a Feasibility Study and Get Better at Business Decision Making


You plan to purchase new expensive equipment/software that will change your operations. Can the proposed system/process work in your company, and how well? But mind that even if you aren’t proposing a major project that will impact the entire organization (new product launch), your actions may still have an impact on all sectors of your business. The key here is to understand the different end-users and participants of the proposed project.

2019 45

How to Start Digitizing Your Supply Chain Management


In particular, supply chain managers are dealing with various tasks within the next 7 functional areas: Purchasing. Try to work out several most promising use cases and conduct feasibility studies to determine whether the proposed technical scenarios can be executed. New technological innovations are disrupting every major business sector, and every business process out there. Supply chain management is no exception.

2019 55

Connecticut - Souring of The American Dream

Jane Genova: Speechwriter - Ghostwriter

That means purchasing a new car will incur a large tax bill annually until the car ages.   As the New York Post reports: " [Malloy] has proposed reinstating highway tolls and increasing the state gas tax by 7 cents. He also wants a $3 per tire fee on tire purchases." Residing in the state of Connecticut used to be  the symbol of having made it. That was hammered in pop culture.

'Twas the Night Before Christmas, Most of the Money Was Gone

Jane Genova: Speechwriter - Ghostwriter

  And, we are even grateful we had the few bucks to purchase a small tree and put some simple ornaments on it.  Show them what you have achieved, provide detailed proposal of what you can pull off for them. It's 9:34 A.M. (ET) ET) Christmas Eve.    The Dow is down triple digits. On the low side, admittedly - 106.7. Not the high side of the 500s. 

2018 43

GM & Chevy - What Are Their Official Policies about Managing Vendor Relationsihp

Jane Genova: Speechwriter - Ghostwriter

The alleged harm done was not associated with a transaction involving the purchase of a Chevy brand vehicle. With a prepared proposal. Let's cut to the chase. I perceived myself treated poorly by salesman David Bradfield at Greenwood Chevrolet , Austintown, Ohio. Rather it was to me as a vendor.

Staples Loses Its Way, Has to Rebrand But to What? - CEO Ron Sargent To Step Down

Jane Genova: Speechwriter - Ghostwriter

 Even though I had purchased a two-year Staples computer repair contract, I felt I had no choice but to have my laptop operating again by going to online service Boxaid. Well, that something radical, I guess, was the proposed merger with Office Depot. Staples had created a whole new category: Office supplier to small business. The timing was brilliant. In the mid 1980s, Corporate America was downsizing. The middle manager layer was going going gone.

2016 43

The Constitution of United States ca. 2015 (what’s left of it)

Thoughts On Presenting And Design

All Bills for raising Revenue shall originate in the House of Representatives; but the Senate may propose or concur with Amendments as on other Bills. Originally proposed Sept. The decision handed down by the US Supreme Court in King vs. Burwell, redefined what the word “the State” means. As such, here is the Constitution as rewritten by the Supreme Court (illegally as written in what was Article V). Rewritten text is in red.

2015 109

How To Create Online Courses


Once you’ve identified at least 8 particular pain points, you can move on to the next research stage – proposing a solution. Here’s one simple gamification hack for PowerPoint presentation that does not require you to purchase any additional software. The e-learning industry keeps growing at a rapid pace. By 2025, it is expected to reach $325 billion , up from the estimated $107 billion last year.

Cover Letters Are Sales Pitches - A Winning Tactic Salespeople Leverage

Jane Genova: Speechwriter - Ghostwriter

The tactic which the high producers among salespeople frequently use is this: During the sales pitch they create a picture of how the future will look if the organization purchases, for example, the software product.  It will be the vendor prospects pay attention to at proposal time. Cover letters are sales pitches. In this labor market glutted with talent, they have especially high stakes. You want that job.

2018 40

Unleash your inner ability to become a more effective business writer…

Six-Figure Freelancer Blog

One of my business writing students wrote the review below about the course textbook, Harness the Business Writing Process: E-mail, Letters, Proposals, Reports, Media Releases, Web Content. Upon purchasing the required book for the course, Harness the Business Writing Process , by Paul Lima , I decided to dive right in.

2016 43

Communication Strategies: How to avoid sexist talk

The Communication Blog

Or, as in a recent television sitcom, men should purchase the electronics. The National Council of Teachers of English (NCTE) has proposed guidelines for nonsexist (gender-free, gender-neutral, or sex-fair) language. Although non-sexist language is becoming the norm, it may help to review some of the major issues and guidelines involved in avoiding sexist talk. These may be especially helpful to those for whom English is a second language.

2011 116

Writing services you can offer corporate clients

Six-Figure Freelancer Blog

Proposals : Agencies, organizations, groups, and companies are constantly seeking funding from government departments or agencies, service clubs, corporations, and other organizations. Groups seeking funding require writers to generate proposals. RFQs, tenders, bids, sales proposals : Companies often contract out the writing of requests for quotes or proposals (RFQs or RFPs), replies to RFQs and RFPs, and the writing of tenders, bids, and sales proposals.

2014 40

It's THIS Bad: Greenwich, CT ready to accept garish

Jane Genova: Speechwriter - Ghostwriter

  During earlier days, when the partners of law, financial-services and management consulting firms were all employed and feeling secure about their future, the concerned citizens threw a fit about Kogan's proposal.    Idov notes,  "One of the strangest things the Kogans did with their purchase was leverage the living daylights out of it.

2009 40

Andrew Cuomo, why can't we all be like him, perfect in every way

Jane Genova: Speechwriter - Ghostwriter

  The Ethical Guerrilla, that is Mark Matousek , doesn't buy into the modest proposal of punishing personal and professional failure.    Or you can purchase it here online.  Andrew Cuomo has had an amazing comeback.    That 180, and the obvious lessons he learned along the way which he applied so brilliantly, has some folks looking at failure in a different - and more judgmental - way.

2011 40

Legal gobbledygook & a lesson in US history

Max Atkinson

While we compliment the able manner in which you have prepared and presented the application, we must point out that you have only cleared title to the proposed collateral property back to 1803.

My effort to reform the panel discussion, starting with the moderator

The Eloquent Woman

That''s why I''m excited to present my first public-speaking ebook, The Eloquent Woman''s Guide to Moderating Panels , now available for purchase in a wide variety of ebook formats for just $3.99. Creative panel themes offers ideas you can propose to the organizer and share with the speakers in advance to make the discussion livelier and original. Panels, in my view, are often dreadful or just plain boring.

2015 66

The Self Publishing Deception

discount which means that the bookstore wants to purchase it for $6.75 That means, if your book costs $1 to purchase from the publisher, they want $5 for each book. If it costs $2 to purchase, they want $10.

Charli Jane Speaker Services: Does Your Website Have A Purpose

If you expect your site to kindle some form of action, whether it is for visitors to fill out a form so you can contact and stay in touch with them, or purchase a product, there are steps you can take to guarantee that your website is functioning at peak effectiveness.

Charli Jane Speaker Services: 14 Profitable Ways to Use Autore

Include the tangible benefits the visitor will get by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing them to consider making a purchase.

Speaking with Value

The profitable world of self-publishing

Since I wasnt on the road speaking 365 days of the year I wanted to have my book available for purchase seven days a week whether I was speaking or not. At present I have a total of nine information products, manuals, books, tapes, and special reports available for purchase.

Cartoon, Quote and Parable to the Rescue

Executive Speech Coach

The auditors had submitted a report suggesting that I, as the chief supply manager, had exceeded my purchasing approval authority. When was the last time you had a proposal or idea turned down?

2007 52

Do your potential customers forget about you?

This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him.

Wendi McNeill: Is Your Ebook Gathering Dust and No Visibility.No Sales?

Giveaway your ebook to a large website with your target audience Offer a discount to another service or product when your customer purchases your ebook. MEMBERS LOGIN Home SPEAKER SERVICES Speaker Services Get Found Now!

Viral 31

Charli Jane Speaker Services: Public Speakers: Create Streams of Income With Your Products and Services by Wendi J McNeill

Some of your products will be used as giveaways, teasers, or bonuses for purchasing other products or services. MEMBERS LOGIN Home SPEAKER SERVICES Speaker Services Get Found Now!

BOR 31

Pennsylvania Education Policy Roundup for September 21, 2013: School Funding Formula Press Event on Monday 9/23 at 11:30 am Capitol Rotunda

Speaking Of...

A joint FBI and IRS affidavit unsealed Thursday said that Mr. Trombetta used the Bonita Springs condo, allegedly purchased with funds that originated with the Pennsylvania Cyber Charter School, to "entertain" university personnel, in hopes of getting a contract for an unnamed business he controlled.

2013 40

Pennsylvania Education Policy Roundup for September 20, 2013: If you are involved with policy regarding charter schools you need to read SRC member Joseph Dworetsky’s lucid analysis of their financial impact on school districts (and taxpayers).

Speaking Of...

The affidavit says these were all purchased at Trombetta’s direction by officers in Avanti, the for-profit consultant group founded by Trombetta. Proposed Amendments to PSBA Bylaws available online PSBA website 9/17/2013 A special issue of the School Leader News with the notice of proposed PSBA Bylaws amendments has been mailed to all school directors and board secretaries.

2013 40

The Beginning Public Speaker: Some of the basics of getting started

People have to come to know you, like you and trust you before they will purchase from you. MEMBERS LOGIN Home SPEAKER SERVICES Speaker Services Get Found Now!

2009 42

Productive networking during the holiday season for speakers

Shop the display tables  if you are fortunate enough to attend functions that include trade displays, use the time wisely to also purchase holiday gifts.

Speaking Business

Theres nothing like an upcoming speaking engagement to inspire creating product to have available for purchase at that program!