Jane Genova: Speechwriter - Ghostwriter

" What I learned could well rescue AMA HANDBOOK OF PUBLIC RELATIONS.  My role, for which I'm receiving 50% of royalties, was assisting with the research, interviewing, and writing. So, how can the AMA HANDBOOK OF PUBLIC RELATIONS be turned around?    Here are some recommendations derived from what worked splendidly in positioning, packaging and promoting the RI lead paint trial, territory I came to own. 


Jane Genova: Speechwriter - Ghostwriter

Sales  of Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS are steady.  The odds for this are high because public relations, unlike downsizing fields like law and journalism, is in a growth trajectory.  Who will be buying the AMA HANDBOOK OF PUBLIC RELATIONS  probably are small businesses which need to put together their own promotional programs mixing old and new media.  


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"Creations must make money indirectly, by promoting sales of something else," Paul Krugman

Jane Genova: Speechwriter - Ghostwriter

  In an article  for THE NEW YORK TIMES MAGAZINE, MIT economist Paul Krugman put it best: "Creations must make money indirectly, by promoting sales of something else." " Krugman provides the examples of the Grand Prix racers to promote the image of cars and computer companies which sponsor wunderkind software folks to help brand their hardware.  "I found what I was meant to do.    It's be a writer."


Jane Genova: Speechwriter - Ghostwriter

Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS has rocketed into an upward trajectory.     I have always contended that a well-written how-to like the AMA HANDBOOK ON PUBLIC RELATIONS will find plenty of shelf space in people's budgets, if the book is imaginatively and relentlessly promoted.    The promotion is the other 90%. 

Seth Godin cuts out middleman publisher, sells books direct from blog

Jane Genova: Speechwriter - Ghostwriter

  Big brandname marketing expert Seth Godin is cutting out his long-time publisher Portfolio and promoting/distributing his books from his own wildly popular blog.  " Such an approach eliminates the long lag time - sometimes as long as 12 months - between when a final manuscript is submitted for publication and when the book is on the market. I had assisted with the manuscript and will receive some royalties

If it's Tuesday, they may be Belgium, again

Jane Genova: Speechwriter - Ghostwriter

   About that same time, public relations agency The Dilenschneider Group ramped up its tourism practice, hiring two pros in the industry: Joan Bloom and Joan Brower.    Both were interviewed for the agency's recent book AMA HANDBOOK ON PUBLIC RELATIONS in a chapter on tourism. Disclosure: I receive royalties from that book for my assistance preparing it.].

Authors: Think Like Consumer Products Companies

Jane Genova: Speechwriter - Ghostwriter

Public relations guru Bob Dilenschneider can get plenty more exposure for his book AMA HANDBOOK OF PUBLIC RELATIONS with a video content requiring the illustration of a promotional principle from one of the chapters.    The prizes would include paid internships at his public relations boutique The Dilenschneider Group in Manhattan or Chicago or funding for a public service project leveraging what they learned in the book. 

No Joy in Bookville

Jane Genova: Speechwriter - Ghostwriter

  Public relations icon Bob Dilenschneider published in February, with the imprint of the American Management Association, HANDBOOK ON PUBLIC RELATIONS.    This is a guy who has the global connections to promote and buy the book.    For assistance with the HANDBOOK I am due 50% of royalties.    Will update you in August when the American Management Assocation sends out the sales and royalties numbers.

Selling Your Book: Micro-Marketing

Jane Genova: Speechwriter - Ghostwriter

More than a decade ago Westport, Connecticut book publicist Meryl Moss, who now operates Media Muscle, educated public relations groups about promoting books to niches.    Instead, there should be multiple press releases and other custom-made promotional tactics aimed at niches and niches within niches. For example, Bob Dilenschneider's book AMA HANDBOOK OF PUBLIC RELATIONS can be cut up in bits and pieces. 

Great Scandals Raise All Boats

Jane Genova: Speechwriter - Ghostwriter

  They range from the media to public relations prossuch as Bob Dilenschneider.    To begin with sales of his book "AMA Handbook on Public Relations" shot up.    Because of my assistance with the book, I am contracted to receive 50% of the royalties [ Download Dilenschneiderinovice ].  Next, we figure out how we can leverage this monster development to promoting our own business and that of our clients. 

Publishing a Tell-All: Risky Business

Jane Genova: Speechwriter - Ghostwriter

  And that could be because Spitzer is poised for a strong comeback, with support from deep-pocketed power brokers such as public relations leader Howard Rubenstein.    On the other hand, might Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS be doing better had he positioned it more as a tell-all.    That's lousy news for me since for my role in preparation, I am contracted to 50% of the royalties

2010 - Writers's New Year's Resolutions

Jane Genova: Speechwriter - Ghostwriter

  For example, public relations agencies might finally be needing hands-on help with social media.    And, believe me, we don't know which will hit in the sense of pulling in new business, piling up the royalties, and enhancing a brandname.     The rules of the road are: 90% of the success of any book is due to aggressive, sustained promotion, with many gimmicks, a fresh one every 10 days.

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