How to Carry Out a Feasibility Study and Get Better at Business Decision Making


It’s a well-known fact that projects fail more often than they succeed. The best tool for determining whether your project will be a win or a loss is a feasibility study. A feasibility study (also known as feasibility analysis) is an evaluation of a business venture or project aimed at determining its viability for execution and identifying potential bottlenecks. As well, it you can see how the project results may change depending on when you decide to execute it.

2019 45

When at Sanity Tipping Point, Seek Clarity with Madame Clairevoyant

Jane Genova: Speechwriter - Ghostwriter

Here , for the rest of you, is her projection of how this week of March 23rd, 2020 will play out for each sign of the Zodiac. I rolled the motorcycle I had purchased into the Home Depot parking lot. For me, at least, New York Magazine's Madame Clairevoyant nailed it. Yes, I am lacking patience, as Madame Clairevoyant observes. And among those I am lacking patience with is myself - that is, who I was pre-COVID-19 pandemic.

2020 43

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Ecommerce - Will It Be Derailed by Porch Package Theft?

Jane Genova: Speechwriter - Ghostwriter

When thieves snatch the purchase one's planning could be blown up.   After a few porch thefts, it could be logical to decide: Hey, I will just go to brick and mortar to purchase X or Y. That ensures I have the toner for my printer needed for this major project.  The dark side of human nature, not technology, could derail the potential of ecommerce. 

Ruth Bader Ginsburg Dissent Necklace - Commercially Available (half of the $15 price goes to 3 good causes)

Jane Genova: Speechwriter - Ghostwriter

For only 15 bucks, Rubino tells us, we can purchase a necklace or a pin. The wonderful news connected with all this is that 50% of the purchase price goes to three legal non-profits. The International Refugee Assistance Project. America's sweetheart-Ruth Bader Ginsburg-is a genius with symbolism.

2017 40

Overcoming Sunk Cost Fallacy: Get Better at Decision-Making


Some examples of sunk cost may include equipment purchases, website development or office lease payments. Or you already purchased a $10 ticket, but as you head to enter the theater, you realize that you’ve just lost it somewhere.

2019 52

Marketing Plan Development: The Start to Finish Guide For Executives


Start with a simple marketing plan outline and then work into expanding it into a reusable marketing plan template that you can fine-tune for different projects and goals. Place: This is where your target market is most likely to come in contact with your brand, and purchase your product. Determine who/what influences their purchasing decisions the most. When should you start thinking about your next marketing plan? Some see this as a year-end task.

The Rental Economy: That changes the rhetoric of sales, pitching

Jane Genova: Speechwriter - Ghostwriter

Back in New Haven, Connecticut I had purchased a Netgear one for my AT&T DSL line. In the past few years, as I opted to lease an apartment, not purchase a condo or house, friends pestered less and less about "wasting my money" on rentals.   Think project basis. IBM struggles as the economy shifts from buying to renting.   Here is the coverage of its latest revenue report in The Wall Street Journal (sub. req.).

2014 47

Just-in-time workers become standard, even in staid legal field

Jane Genova: Speechwriter - Ghostwriter

  Because of extensive layoffs in the legal field, lots of legal talent is available for project work. Lawyer groups would be smart to organize themselves to purchase benefits as an organization.  Even with the job situation picking up some, the just-in-time worker is still in demand.    In fact, in the staid legal profession, contract employees are becoming standard. 

Barnes & Noble - Hold the Nostalgia

Jane Genova: Speechwriter - Ghostwriter

A businessperson such as myself could race over to Best Buy and purchase the Kindle for about $80 or have the books delivered to my PC.  Our clients expect us to start on a project immediately and know where to find the tools to do that.

Hold 52

Jing Pro is a Winner!

More than PowerPoint...

Like many, I used the free Jing project to quickly create visual voicemails and disposable learning objects. Impulse Purchase! Even though I had a 3:00 meeting yesterday, I whipped out my credit card at 2:50pm to impulse purchase Jing Pro online.

2009 56

Don't Get Sick - That's How 67% of Bankruptcies Happened (and how the universe humbled me)

Jane Genova: Speechwriter - Ghostwriter

A recent study by the Consumer Bankruptcy Project , published in the American Journal of Public Health, found that 67% of those who filed for bankruptcy did so because of either or both reasons: They had a medical problem, which drained their assets even though they carried medical insurance. Renting and never purchasing property again prevented new debt.  This is the era of technological sophistication.

2019 43

Get your Book in Print Without Going Broke

Speaker Launcher

And if you’re lucky like me, you’ll stumble across someone who can manage the entire project for you. The test of a supplier/author relationship really comes when your project hits a snafu. Thirty days out is a reasonable time frame on your offer and you can give an incentive to purchase up front. Writing the book can often be the easy part! Once you have finished your manuscript, the real work begins.

Print 60

What is Behavioral Economics: Your Quick Guide 


Or include some free samples to your order in hope that you’ll purchase from them again. A Harvard study provides the following example of this bias in action: A couple of years ago, authorities in Germany decided to relocate a small town close to a strip-mining project to another location – a similar valley nearby. Every day we make a myriad of decisions – eat out or buy groceries, walk or hail a cab, go to the movies or stay in.

Airbnb & Experience of Being Insider - Old-Line Marketing Tactic

Jane Genova: Speechwriter - Ghostwriter

You can only be part of that if you purchase that house. However, the marketplace has shifted to transactional or a project economy from long-term relational. Internally They include the myriad Accidental Tourists, purchasers of real estate for investment and professionals who want to get in and out fast on an assignment. Airbnb's platform allows you visitors to feel like insiders.

2017 40

February is National Self-Esteem Month

Speak Schmeak

Design a Compelling Future that Honors Your Most Important Values and Champions You in Manifesting Your Gifts and Living Your Life Purpose" I'm helping to promote this project because positive self-esteem is such a huge part of becoming a successful and effective speaker.

2008 130

A Case Story: Teradata | The Edge of Next

Duarte Blog

3 Buy anyway: Empowers companies to purchase software in more accommodating ways based on specific use cases through simplified pricing bundles, subscription-based licenses, and as-a-service options. #4 Duarte is proud to have worked with Teradata on such a visually groundbreaking project, helping them turn a complex idea into an easily digestible and motivating visual storyline. Does the future live only in the greatest minds?

2017 44

The History of Your Company - 98% Irrelevant in Marketing/Sales

Jane Genova: Speechwriter - Ghostwriter

  If we are making a purchasing decision about whether to buy from your company, we likely find the journey back to the past of no value. What is of value are your present client list, how you approach projects, case studies, white papers, and offers of complimentary consultations.  Some websites have a section on the organization's history. Those of us in digital marketing communications scratch our heads when we encounter that.

2014 43

E-Bikes - Eco + Wellness + Minimalism

Jane Genova: Speechwriter - Ghostwriter

You will notice recruiting for jobs and projects related to promoting e-bikes, that is, the electric bicycle. In addition to the purchase price, though, there are other expenses. Check the help-wanted on Craigslist. Those marketing initiatives range from special events for e-bike demos to planning the strategy for a social media campaign by a retailer. Yesterday near a Lake Erie beach people gawked at the road as they heard the putt-putt from the e-bike motor.

2019 43

Who's the boss? Part 2

Speak Schmeak

And each time we checked in, the process took days, holding up the completion of the project. I was working on a deadline as I was approaching a ten-day vacation and this project needed to be finished by then.

2008 130

Presenting Business Diagrams: How to Deliver a Strong, Positive Impact


Create a slide that presents the projected overall value that will be generated by the process improvement. These tools illustrate the process that lead to a desired outcome, such as customer conversion, service subscription, or product purchase. The most popular funnel diagram is the sales funnel template , traditionally used to define the steps of the sales process and record how prospects move from the entrance of the funnel until they purchase.

2016 54

Printers - Still Critical Business Tool In Digital Age

Jane Genova: Speechwriter - Ghostwriter

When a major new project came in early this morning I packed the dog, Lily, in the car and headed out to Office Max to purchase an H-P replacement cartridge 05A for the laser printer. The man who answered phone at Office Max said he could not help me with the printer unless I had purchased it at Office Max. The funny thing is: I had purchased it at Staples, which I told him, which owns Office Max, with the acquisition of Office Depot.

2015 50

"Call Me Caitlyn" - Can A Human Being Really Start Over?

Jane Genova: Speechwriter - Ghostwriter

As a DIY project. You bet, reinventing ourselves perceived as doable as going to Home Depot, purchasing this and that and putting together a whole new space. The cover of Vanity Fair shows a glamorous female in a corset, a la the theatrical style Madonna leveraged. That woman is Caitlyn Jenner, 65 years old. She used to be Olympic winner, Bruce Jenner.

2015 50

Ghostbusters: Hiring them now mainstream

Jane Genova: Speechwriter - Ghostwriter

 Nowinski works both solo and puts together teams for large ghostbusting projects. For my ghostbusting assignment, it took this woman, who also freelances as a witch, 36 days to catch up with her other spirit projects.    They had entered when I had purchased some 1950s magazines at a flea market. Those nuisance spirits which won't move into the light seem to be growing in number. 

Voice Returning To Business Communications - Are We Ready?

Jane Genova: Speechwriter - Ghostwriter

From the bits and pieces of the conversation it's obvious that the person on the other end is confirming or ruling out intended purchases. We might be in the middle of a frustrating project on our PC. " voice communications are making a comeback as companies vying for a piece of the $1.6 trillion office-telephony market reinvent the [business] phone call."

2015 50

150+ Free PowerPoint Slides to Make Great Visually Appealing Presentations


The visual funnel representation can include several steps from the customer acquisition to the conversion or final purchase. PowerPoint dashboards can be used to show key performance indicators within your organization, project or startup. As our content catalog has grown, we have started to publish free PowerPoint slides every new week. Our free slides have had a very good adoption and we could also notice the number of free downloads is increasing over time.

2015 42

10 Books for the 21st-Century Presenter, Storyteller

Presentation Zen

With the advent of digital books, I certainly purchase many more books today then I can actually read. Taking Charge of Your Non-Verbal Communication (Projecting Your Desired Persona – Through Your Emotions) 3. Here''s one: “A story is at its best when it’s not intrusive, when it brings value to a platform’s consumers, and when it fits in as a natural step along the customer’s path to making a purchase.”

2014 87

Chapter 1: How to Write a Non-fiction Book in 60 Days

Six-Figure Freelancer Blog

The fact that you have purchased this book demonstrates desire: you want to write a book. In short, if you want to turn your desire into reality, dedicate time in a disciplined manner to your book-writing project. Chapter 1: Can You Write A Book In 60 Days? Is it possible to write a book in 60 days? I am living proof. I have written 11 books and short reports —each in less than 60 days. Many other writers I know have written books in under 60 days too. It can be done.

2014 61

Give the World a Trike

Jane Genova: Speechwriter - Ghostwriter

But, part of me believed it at the time I purchased the trike (adult tricycle) at  Wersell Bike Shop , Toledo, Ohio.  " It reinforced for me the importance of angle in creative projects. It was bravado.   I  had  to believe that three-wheel contraption could really get me, an over-50, everyplace I wanted to go.

2019 40

The New Aging - An Awful Thing Is Happening on the Way to Retirement/Semi-Retirement

Jane Genova: Speechwriter - Ghostwriter

She purchased a house in an Oro Valley, Arizona upper middle class retirement complex. No wonder smart young people have no goal to leave the housing projects in the inner city. The world of the aging has divided into two.

2018 52

PowerPoint Tip: What to look for in a travelling projector

Dave Paradi's PowerPoint Blog

I have been asked twice recently about what specifications or features I would consider when purchasing a projector to take with you to present to small to mid sized groups (2-100 people). Since this is likely of interest to more than the two people who asked, I thought I would share my response in case you are considering a similar purchase. Don't be convinced that a lower priced SVGA projector will properly project an XGA signal because it won't.

2006 40

Protect a PowerPoint file from changes

PowerPoint Tips

SWF is an excellent choice for many marketing projects. You need to purchase a digital signature service. Many people need to protect PowerPoint files from changes. There are many reasons for this: To send presentations for review only (but not editing). To maintain ownership of the creative content. For legal reasons (for example, if the content has been approved by legal and financial counsel and may not be changed). To provide presentations for others to deliver but not modify.

2009 100

Dubai - Will it deep-six Black Friday momentum?

Jane Genova: Speechwriter - Ghostwriter

The Dow Jones closed after many of Black Friday optimists had checked out their purchases.  " For months, the business media have been covering the canceled construction projects in Dubai.    That closing was down 155 points.    And it isn't just the numbers which can halt today's shopping momentum.    It's the reason for the plunge: Debt problems, to the tune of $60 billion, in the city of Dubai. 

How to Develop an Effective Lead Generation Strategy


Let’s quickly recap how most purchase journeys happen these days. But there’s a wrinkle: 63% of prospects requesting information on your business today will not purchase for at least 3 months. Also, not every lead clicking on your CTA and agreeing to receive further communication will be a “qualified lead” – someone indeed planning to make a purchase. Give custom price quotes per project. Getting plenty of traffic does not automatically equals sales and profits.

Hurrah, You Have $1 Million Invested, Now Can Retire - Well, Maybe Not

Jane Genova: Speechwriter - Ghostwriter

In his 90s, Normal Lear is digging in on a new filming project. Recently, during the Black Friday sales at Goodwill, as a member of its Rewards program, I purchased two never-worn brandname sweaters for four bucks. Those aging  should be worried that what they put together as a retirement nest egg won't last long  - at least not long enough.    WalletHub's study found that even a $1 million won't do the trick.

2017 40

Gig Economy Workers - Getting Paid, Options When That Doesn't Happen

Jane Genova: Speechwriter - Ghostwriter

Everything from my mileage and smartphone to my home office and equipment purchases are tax-deductible. After those two-week 18-hour a day projects, we can take time-off.  Right now, we gig economy workers represent 34% of the U.S. workforce, calculates Intuit. By 2020, that will be 43% - or almost half. The phenomenon is becoming global. In India , for example, there is the growth of "independents."

2017 40

15 Words Proven To Make People Listen and Act

Can You Hear Me Up the Back?

And equally importantly, the words that translate interest into a purchase. A good point, but people are still subconsciously attracted to those words, despite the ‘hard sell’ vibe they project. Want your audience to actually act on your message?

2009 52

Public Speaking : VIDEO

Great Public Speaking

You can purchase or rent training videos on just about any business subject. For fast and reliable service, I recommend The Humor Project [link] If you're the CEO of a company, (or you could suggest this to the CEO) you could produce a funny day-in-the-life tape which could be very self-effacing. An interesting phenomenon occurs when you are speaking in a large venue and also being projected on massive video screens.

2008 40

AOL: How Laid-Off Can Turn Lemon into Lemonade

Jane Genova: Speechwriter - Ghostwriter

  These have been expected ever since the company announced it had purchased    The new economy is project-oriented.  At 10:00 A.M., New York time,  layoffs at AOL could begin. 

2011 52

Financial Literacy: So few of us get a high score (and what the International Center for Journalists is doing about that)

Jane Genova: Speechwriter - Ghostwriter

  Among them is the lack of essential self worth which we attempt to mask with purchasing real estate, cars, clothes, and meals out, including picking up the check for others way too often.    Understanding the unique financial issues of the aging will be what my end-of-the-program project will cover. Nine years ago this November there I was sitting on the carpet in the hallway of my medical doctor's office.    It was before regular office hours.  

2012 40

Speaking Season - 21 of 107

Speak and Deliver

For me, yes, lots of programs are out there sending kids to other countries, but dont offer self-esteem training, home-stays, meetings with government officials, and service projects designed to give students interaction with the communities theyre in.

2010 64

13 Lessons (& Tips) Learned Launching an eBook

It is Possible to Launch a Product that You’ve published the majority of for free This was the only real doubt about this project for me. Even so, I did not hesitate to purchase your e-book. The first one I have ever purchased btw) 1.

2009 58

Writing services you can offer corporate clients

Six-Figure Freelancer Blog

Many community groups appeal to corporations for funds to support the arts or local projects. The purchasing or accounting department is a good place to start, although individual departments may be responsible for generating their own material, particularly the sales and marketing department. Writing services you can offer corporate clients.

2014 40

Drudge Report - Trump as Economy Superhero, Consumer Confidence Crushes at 101.1

Jane Genova: Speechwriter - Ghostwriter

The experts had been projecting 95. Increasingly, they are taking on those kinds of developmental tasks, such of purchase of a house, away from the two coasts.  The Drudge Report remains a platform for conservative policies. So, the indirect message its readers can pick up today is that Donald Trump is the economy's superhero. The actual news is this: The University of Michigan survey found that recently consumer sentiment killed it at 101.1.

2017 40