Public Speaking: Royalty free music can really enhance your presentations and products

Great Public Speaking

Authors: Think Like Consumer Products Companies

Jane Genova: Speechwriter - Ghostwriter

Books are products.    They could be marketed lots more like Wisk, and other consumer products.  Full disclosure: I'm up for 50% of royalties from the AMA HANDBOOK.].   But they aren't.    Yet, Wisk is getting plenty of attention with its contest Pimp my Laundry Room  video contest.   For example, here in Connecticut, the NEW HAVEN REGISTER gave Wisk lots of space. 

Visualizing concepts-24-hour protection

PowerPoint Tips

This week I worked with a client who sells dust protectors for computers and one slide said that his products offer 24-hour protection. I think it’s the best value in royalty-free images around.

Visual 164

How the Professionals Make Money

The Speaker Point

Speaking is the medium these professionals use to convey information about their product, service, or area of expertise. Saying that you’re just a “professional public speaker” is a pretty empty label, and you really need some product or service to develop a platform you can speak from. Is it from book or product sales? With royalty for first-time authors between 6% and 10% of the net receipts, the total amounts to about $1 per book going to the author.

2011 100

Growth of ebooks and indie authors

Six-Figure Freelancer Blog

Writers retain all rights while earning 60%–80% of the list price as their e-book royalty. Indies will continue gaining digital market share as they pioneer tomorrow’s best practices for pricing, production, and promotion. According to Publisher’s Weekly : Ten years ago, e-books accounted for less than 1% of the trade book market. Today, e-books account for about 25% of dollar sales and 40%–50% of units.

Do you make your audience feel stupid?

Speak Schmeak

We continue to produce revenue from speeches and seminars, royalties, products, contract training, coaching and consulting, but by adapting how we went to market, we developed some innovative ways to deliver our services to meet the changing needs of a different marketplace."

Do you make your audience feel stupid?

Speak Schmeak

We continue to produce revenue from speeches and seminars, royalties, products, contract training, coaching and consulting, but by adapting how we went to market, we developed some innovative ways to deliver our services to meet the changing needs of a different marketplace."

What You Need to Know About Self-Publishing

Great Public Speaking

The price of the book covers the production costs and your royalty. You know that public speaking book you have always wanted to write but never did because you would have to pay the printer to print hundreds more than you need and then store them forever in your garage? I have good news for you. Now with print-on-demand, you can have a few or many books printed at a nominal price.

Online Moves Offline: Bob Dilenschneider on how PR keeps mutating

Jane Genova: Speechwriter - Ghostwriter

Disclosure: On and off I consulted forever with The Dilenschneider Group and assisted with "AMA Handbook on Public Relations," for which I receive royalties. "Search engine optimization [SEO]."

If it's Tuesday, they may be Belgium, again

Jane Genova: Speechwriter - Ghostwriter

Disclosure: I receive royalties from that book for my assistance preparing it.].   All lines of business, be it law or food production, are being transformed by global supply chains.  In just one fiscal year - 2008 through 2009 - the travel industy lost more than 400,000 jobs, reports  Dianna Heitz in Poltico.com.  

AMA HANDBOOK OF PUBLIC RELATIONS might grow long tail

Jane Genova: Speechwriter - Ghostwriter

"  Because of technology, products like books and services like consumer assistance throughLegalZoom.com don't have to be top sellers to make money.  Full Disclosure: Because of my assistance with preparing AMA HANDBOOK OF PUBLIC RELATIONS, I receive 50% of the royalties. Sales  of Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS are steady. 

2010: What no longer sells books

Jane Genova: Speechwriter - Ghostwriter

  The glut of product caused by self-publishing and desperation.  [Full disclosure: I receive 50% of AMA HANDBOOK royalties for assisting in its preparation.]. The Great Recession.    Preference for the Short Form.   Working long hours if we're lucky enough to be working.  All these are significant factors depressing the book industry in 2010.    But there's more.    The book game has fundamentally changed. 

2010 46

Public Speaking: Get Famous

Great Public Speaking

You don't have to be royalty to be a celeb "in your industry" and make way more than Fergie and on a more consistent basis. Get articles in the trade journals, speak and have a booth at all the major conferences, create informational products specifically for that industry and you'll be on your way to "royalty" and "riches" in that industy. I've been preaching for years that getting better known is the way to higher speaking and consulting fees.

2008 40

Social Media: Corrected Value Proposition

Jane Genova: Speechwriter - Ghostwriter

Full disclosure: I earn 50% of royalties on AMA HANDBOOK for assisting in its preparation.].   That outcome could be to take action as in contacting their legislator or it could be to buy a product or service.  A breakthrough study by Vivaldi Partners found that lots of effort using social media are wasted.    That's because of misunderstanding about what counts and how to get more of that which counts. 

Done, Finished, Over. They said that about Winston Churchill

Jane Genova: Speechwriter - Ghostwriter

  But most careers, trajectories of a product or service, or shelf  life of a brandname don't get done, become finished, or just are over.  Full disclosure: I receive 50% of royalties from the book.]. There are slumps.    Voluntary and involuntary sabbaticals.    Strategic laying-lows.    Regroupings. 

2010 43

Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

Most media products can be saved.   My role, for which I'm receiving 50% of royalties, was assisting with the research, interviewing, and writing.   Usually all that takes is some good ideas and lots of sweat equity.    I found that out when I was live-blogging the Rhode Island lead paint trial [November 1, 2005 - February 22, 2006]. 

National Speakers Association > INSIDE NSA > Competencies

http://delicious.com/akarrer/prospeaker

Market Your Book with a Movie Trailer

http://delicious.com/akarrer/prospeaker

But although talking-head infomercials can help you sell products, they dont have the emotional power of something with a soundtrack, interesting visuals, and a tight script.