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Authors: Think Like Consumer Products Companies

Jane Genova: Speechwriter - Ghostwriter

Books are products.    They could be marketed lots more like Wisk, and other consumer products.    But they aren't.    Yet, Wisk is getting plenty of attention with its contest Pimp my Laundry Room  video contest.   For example, here in Connecticut, the NEW HAVEN REGISTER gave Wisk lots of space.    The focus was on one of the contestants Kerry Ryan-Wali, mother of six who does six loads of laundry a day. 

Alain de Botton on Dieter Rams and Good Design

Manner of Speaking

Rams worked for 40 years at the German consumer products company, Braun. A while back, I wrote a post about Dieter Rams, the German industrial designer who is recognized as one of the most influential industrial designers of the 20th century. Today, … Continue reading → Design Slide Presentation Alain de Botton Braun Dieter Rams PowerPoint Presentation simplicity

Ending Age Bias at Work - Is This $51+ Million Jury Award a Tipping Point

Jane Genova: Speechwriter - Ghostwriter

When interviewing for a full-time marketing communications position at an insurance company the manager alluded to the reality that I was "older." The total award the jury unanimously granted to Robert Braden was $51.5 million.

Speakers - Where's Your Book?

Speak and Deliver

One day he runs a film production company, the next he rivets airplanes together, the next he's flying passengers and cargo in a small Lear Jet. Yesterday I finished reading "Fumes and a Prayer" by Speaker Dennis Bauer., et al. - What biz needs to learn about messaging/marketing

Jane Genova: Speechwriter - Ghostwriter

   If consumer products companies want to listen it, they're certainly welcome.  Mommy communicators, such as Kristin Rowe-Finkbeiner at are wildly successful, by every measure, ranging from revenue to influence. 

Media 11

Likeability & Hillary Clinton's Lack Of It - That Power Platform Could Be Crumbling

Jane Genova: Speechwriter - Ghostwriter

Is it okay for the middle manager at a consumer products company to deliver a speech with an aloof persona? It's conventional that those in consumer products be emotionally accessible, therefore able be to liked.

Vanity Fair - Yes, Left Must Examine Fundamentals

Jane Genova: Speechwriter - Ghostwriter

More organizations and individuals are learning what consumer products companies always knew. In a sense, T.A. Frank issues a manifesto on influential Vanity Fair. Frank's platform calls for the left to pull out of denial and to stop the blame game.

Sheryl Sandberg On Value Of M.B.A. - Beware Advice

Jane Genova: Speechwriter - Ghostwriter

degree may not be all that valuable, at least not at tech companies such as Facebook. Or is shooting for a career at a consumer-products company such as P&G or Coca-Cola. Sheryl Sandberg's day job is Chief Operating Officer at Facebook.

Arial Friedman, Branding Expert, Joins Image Marketing Consultants

Jane Genova: Speechwriter - Ghostwriter

Brand management, invented by Procter & Gamble in the 1930s, used to be a strategy primarily leveraged by consumer products companies

"The Diabolical Genius of an Ancient Scourge" - SCIENTIFIC AMERICAN leverages tactics of Creative Nonfiction

Jane Genova: Speechwriter - Ghostwriter

 So, no surprise, like consumer products companies it is leveraging the tactics of Creative Nonfiction to hawk its ideas. Science is a business.  Big business.

Content Marketing - Facebook Changes Everything

Jane Genova: Speechwriter - Ghostwriter

And not just for consumer products companies. And isn't that what companies in crisis want and need? Facebook, with its 109 billion active users , has changed marketing communications. How we in professional services position and package ourselves is also in play.

Six Steps to a Successful Small Business Content Marketing Strategy

Content Marketing Today

Determine how your company can solve those problems and provide those solutions. Stop defining the value of your products and services as a big set of features–or even a vaguely defined set of benefits. If not, begin by adding whatever product and service content is missing.

It’s Behind You! The Christmas Panto

Pro Humorist

Early in my career I played Hansel in a touring production of “Hansel & Gretel” and also Ernie the Elf in a touring production of “Sleeping Beauty”. In late 2012 I played the role of the Dame in a production of “Bah, Humbug!” Today is Panto Day!

Books - For most, it's a push strategy

Jane Genova: Speechwriter - Ghostwriter

  Not just relentless promotion, but also incentives, just like the consumer products companies which do a coupon drop or product placements. There's Sarah Palin.    Her book sold like hotcakes.    Then there are all the other authors.    Even some with a marketable subject like Eliot Spitzer are having trouble selling books, at least on a sustained basis. 

Video Projection, But Not As You Know It

Can You Hear Me Up the Back?

There was a time, a million years ago, when projected material at events could only be made by seasoned production professionals, who knew a lot about creating a spectacle. That’s fine for a sales update, but if you’re launching a major new product, it’s worth letting go of your laptop and hiring some external production talent, who can use those projectors to create something really engaging.

Wal-Mart Foot Traffic Down 2.6%: Bring in the designers

Jane Genova: Speechwriter - Ghostwriter

  Some of that could come from the marketing people at leading consumer products companies analyzing Wal-Mart's Walk of Value. Target vs. Wal-Mart.    The prices are about equal.    And now that Target has added fresh vegetables and fruits, we are opting for Target, the retail chain which always knew the pull factor of design.    No surprise, BLOOMBERG BUSINESS WEEK reports foot traffic is down 2.6%

Google Wave - The Future of Presentation Collaborations?

Pro Humorist

Using Google Wave we could write a script together which I could submit to the production company here. Google Wave, the future of emailing, is coming. You might be thinking: “hang on, what’s a Google Wave?&#. Imagine this…. You’ve got a presentation to create for work and ordinarily you’d go to your co-worker who loves doing speeches and ask her to check out your speech and you email it to her.


Public Speaking : BE CAREFUL

Great Public Speaking

The entire production went off without a hitch. Afterwards I was busy shining my halo.until the production company head came up to me and said, "We have a problem.". I was doing an event for 3200 people in California and it was a really big deal. I had a two stage managers with a headset counting down 30 seconds till show time, a personal assistant and complete video crew for tape and image projection. Everything was hustle and bustle and rush, rush, rush.

Current Speakers and their Books – X: Bishop T. D. Jakes

Public Speaking Advice and Commentary

  Counter-intuitive because Jakes is a preacher – but not such an unusual choice when you consider that Jakes is the CEO of a modest-sized not-for-profit corporation, with 300 employees, at least $50 million in physical plant, television and radio production companies, roughly 30 books and a Grammy award to his credit.  I’m closing out my series on current speakers and their books with another counter-intuitive choice:  Bishop T. Jakes. 

Boy Scouts et al. - Operating nonprofits like businesses

Jane Genova: Speechwriter - Ghostwriter

  The latter imitates the best practices of consumer products companies like Coca-Cola.  Had the Boy Scouts had highly paid public affairs employees and consultants it might not have made the policy decision to exclude gays. 

PowerPoint Tip: Playing Quicktime videos in PowerPoint

Dave Paradi's PowerPoint Blog

Because almost every video editing or production company uses Apple computers for video work. And your video company is likely going to give you an MOV file as the final output. You can search for other video conversion software, but it adds another step to your production process. When you start incorporating video in to your PowerPoint presentations, you will likely hit one of the roadblocks that many presenters find frustrating. It has to do with video file formats.

Public Speaking: How did Patricia Fripp get started?

Fripp THE Executive Speech Coach

In 1976, when I was San Francisco’s #1 men’s hairstylist, I started delivering seminars to hairstylists for a hair product company called Markham. When did you first start speaking? How long until speaking became your full-time job? Through recommendations from my executive clients, Rotary Clubs and men’s breakfast clubs invited me to speak. Afterwards, the audience members often came into my salon. I quickly realized that this was an inexpensive way to promote my business.

Embrace Life

Duarte Blog

On the production company’s website there is a “ Making Of ” page, where I learned the method behind this masterpiece. Several days ago, one of my co-workers sent out a link to a video entitled “Embrace Life”, a commercial promoting seat belt use.

Be a Star: 8 Tips to Make the Most of Your TV Appearance

Fripp THE Executive Speech Coach

The Escape production crew interviewed me the afternoon of Friday June 8 at the Bay Club and shot some “B-roll” footage of me training clients. An Aside: Another reason to tape all your appearances and speaking engagements is if your audio/video tapes are good enough you can later sell them as products on your website, and at your next speaking engagement.* A guy from a video production company saw me and we are talking about a video.