Authors: Think Like Consumer Products Companies
Jane Genova: Speechwriter - Ghostwriter
APRIL 15, 2010
Books are products. They could be marketed lots more like Wisk, and other consumer products. But they aren't. Yet, Wisk is getting plenty of attention with its contest Pimp my Laundry Room video contest. For example, here in Connecticut, the NEW HAVEN REGISTER gave Wisk lots of space. The focus was on one of the contestants Kerry Ryan-Wali, mother of six who does six loads of laundry a day.