Authors: Think Like Consumer Products Companies

Jane Genova: Speechwriter - Ghostwriter

Books are products.    They could be marketed lots more like Wisk, and other consumer products.    But they aren't.    Yet, Wisk is getting plenty of attention with its contest Pimp my Laundry Room  video contest.   For example, here in Connecticut, the NEW HAVEN REGISTER gave Wisk lots of space.    The focus was on one of the contestants Kerry Ryan-Wali, mother of six who does six loads of laundry a day. 

Alain de Botton on Dieter Rams and Good Design

Manner of Speaking

Rams worked for 40 years at the German consumer products company, Braun. A while back, I wrote a post about Dieter Rams, the German industrial designer who is recognized as one of the most influential industrial designers of the 20th century. Today, … Continue reading → Design Slide Presentation Alain de Botton Braun Dieter Rams PowerPoint Presentation simplicity

2016 152

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Ann Curry To Leave NBC, Reports NY Post - She Was An Professional Everywoman

Jane Genova: Speechwriter - Ghostwriter

According to the Post she is setting up her own production company. "Ann Curry is finally leaving NBC over two and a half years after her excruciating departure from 'Today,' Page Six can exclusively reveal."  "  - Emily Smith, ''Unhappy Ann Curry finally leaves NBC," in the New York Post, January 13, 2015. Here is that coverage. Most professional women have not enjoyed a charmed career.

2015 50

A Winning Oscar-Winning Speech

Manner of Speaking

He spoke on behalf of small film producers and crews who are not backed by big production companies and who work very hard at their craft, often for little or no pay. I was delighted to come across this short clip featuring Ari Sandel. As a movie director, Sandel won an Academy Award in 2005 in the category, Best Short Film – Live Action. His movie, West Bank Story , is a Romeo and Juliet musical comedy that takes place among the falafel stands of the West Bank. (By

2010 173

Why Customer Centricity Will Win You More Business (in 2020)


But, despite so much talk, few companies actually understand how to keep their customer focus sharp and, more importantly, why this area is worth more attention. Here’s why: Customers are No Longer Enticed by Products Alone. Free product walkthrough videos and demos.

2020 87

Orange Is New Cool at PepsiCo

Jane Genova: Speechwriter - Ghostwriter

Bags of Doritos - especially squished-up empty ones - have become the new symbol of cool for consumer products company PepsiCo. Back in the days before the health-and-wellness movement, there had been The Cola Wars between this company and Coca-Cola. No surprise, the company is pumping plenty of promotional funding into Doritos the brand.

2018 40

Cool Becomes Less Cool - Focus on Making Money in Stronger Economy

Jane Genova: Speechwriter - Ghostwriter

Cool will always be cool in consumer products companies, the entertainment business, and among youth. But, in so many other parts of business and life, cool is becoming lots less cool. The stronger economy facilitates making money, perhaps lots of it. In most lines of work, cool isn't necessary for that. Moreover, it could be a liability. Currently, business folks prefer the old-line buttoned-down. More requests are coming for those gravitas white papers and case studies.

2017 40

Likeability & Hillary Clinton's Lack Of It - That Power Platform Could Be Crumbling

Jane Genova: Speechwriter - Ghostwriter

Is it okay for the middle manager at a consumer products company to deliver a speech with an aloof persona? It's conventional that those in consumer products be emotionally accessible, therefore able be to liked. "Hillary Clinton's candidacy will test an important proposition in presidential politics: Do voters cast ballots for candidates they don't necessarily like?"

2015 43

What’s Hot & What’s Not in Demo Videos with Chris West

Speaker Launcher

Chris West is the owner and founder of Video Narrative, a production company that specializes in growing speaking businesses through brand clarity, speaker demo reels, and website design. . Should you rely on a production company on the big stage? Today, the Wealthy Speaker Podcast is being brought to you by The Business Boutique. Need help building your Speaking Business? It’s so hard for speakers to know who to trust with their hard-earned money.

Sheryl Sandberg On Value Of M.B.A. - Beware Advice

Jane Genova: Speechwriter - Ghostwriter

degree may not be all that valuable, at least not at tech companies such as Facebook. Or is shooting for a career at a consumer-products company such as P&G or Coca-Cola. Sheryl Sandberg's day job is Chief Operating Officer at Facebook. On the side, she has become a giver of advice. Given her accomplishments, sure, we should be all-ears. People who listen can get the edge on success. However, her advice is just that: advice.

2015 43

Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue


The competition today, both in the product and services space, is tougher than ever. As we highlighted in our previous post on customer-centricity , most buyers are no longer interested in the product itself. What is Product-Led Growth? Improve Targeting and Product Positioning.

2020 52

Google Wave - The Future of Presentation Collaborations?

Pro Humorist

Using Google Wave we could write a script together which I could submit to the production company here. Google Wave, the future of emailing, is coming. You might be thinking: “hang on, what’s a Google Wave?&#. Imagine this…. You’ve got a presentation to create for work and ordinarily you’d go to your co-worker who loves doing speeches and ask her to check out your speech and you email it to her.

2009 100

Vanity Fair - Yes, Left Must Examine Fundamentals

Jane Genova: Speechwriter - Ghostwriter

More organizations and individuals are learning what consumer products companies always knew. In a sense, T.A. Frank issues a manifesto on influential Vanity Fair. Frank's platform calls for the left to pull out of denial and to stop the blame game. Instead, they have to go back to the drawing board and examine their fundamentals. There is no one way to do that, of course. From the stunner of the Trumpism phenomenon, we know absolutism is over.

2017 43

Arial Friedman, Branding Expert, Joins Image Marketing Consultants

Jane Genova: Speechwriter - Ghostwriter

Brand management, invented by Procter & Gamble in the 1930s, used to be a strategy primarily leveraged by consumer products companies.    Now, any organization as well as an individual player without a distinct brand identity is likely to be out of the game, never mind at a competitive disadvantage.

Video Projection, But Not As You Know It

Can You Hear Me Up the Back?

There was a time, a million years ago, when projected material at events could only be made by seasoned production professionals, who knew a lot about creating a spectacle. That’s fine for a sales update, but if you’re launching a major new product, it’s worth letting go of your laptop and hiring some external production talent, who can use those projectors to create something really engaging.

Ending Age Bias at Work - Is This $51+ Million Jury Award a Tipping Point

Jane Genova: Speechwriter - Ghostwriter

When interviewing for a full-time marketing communications position at an insurance company the manager alluded to the reality that I was "older."   Through gossip from those in outplacement I have heard that professionals in their early 40s are also getting the boot from consumer products companies.  The total award the jury unanimously granted to Robert Braden was $51.5 million.

2017 40

"The Diabolical Genius of an Ancient Scourge" - SCIENTIFIC AMERICAN leverages tactics of Creative Nonfiction

Jane Genova: Speechwriter - Ghostwriter

 So, no surprise, like consumer products companies it is leveraging the tactics of Creative Nonfiction to hawk its ideas. Science is a business.  Big business.   On the cover of July edition of SCIENTIFIC AMERICAN, the article inside is highlighted as "Evil Genius of Tuberculosis." " Inside, it's positioned even more in terms of Creative Nonfiction.  The title on page 81 reads "The Diabolical Genius of an Ancient Scourge."

2013 40

Current Speakers and their Books – X: Bishop T. D. Jakes

Public Speaking Advice and Commentary

  Counter-intuitive because Jakes is a preacher – but not such an unusual choice when you consider that Jakes is the CEO of a modest-sized not-for-profit corporation, with 300 employees, at least $50 million in physical plant, television and radio production companies, roughly 30 books and a Grammy award to his credit.  I’m closing out my series on current speakers and their books with another counter-intuitive choice:  Bishop T. Jakes. 

Business Communications - The 2 Cultures

Jane Genova: Speechwriter - Ghostwriter

There is the 1, heavily influenced by social media, for consumer products companies. Public relations agencies, marketing communications firms, and ghostwriting consultants are caught between 2 cultures. And, if they can't figure out how to serve each differently, they will fail to deliver results for clients. At one time, the world of business communications was a monolith. The language of business was indirect. The tone was formal.

2017 40

Content Marketing - Facebook Changes Everything

Jane Genova: Speechwriter - Ghostwriter

And not just for consumer products companies. And isn't that what companies in crisis want and need? Facebook, with its 109 billion active users , has changed marketing communications. How we in professional services position and package ourselves is also in play. Call it The Facebook Effect. And it is ending the tone and content of all-business. Instead there must be the human being in the marketing message.

2016 46

Books - For most, it's a push strategy

Jane Genova: Speechwriter - Ghostwriter

  Not just relentless promotion, but also incentives, just like the consumer products companies which do a coupon drop or product placements. There's Sarah Palin.    Her book sold like hotcakes.    Then there are all the other authors.    Even some with a marketable subject like Eliot Spitzer are having trouble selling books, at least on a sustained basis. 

Wal-Mart Foot Traffic Down 2.6%: Bring in the designers

Jane Genova: Speechwriter - Ghostwriter

  Some of that could come from the marketing people at leading consumer products companies analyzing Wal-Mart's Walk of Value. Target vs. Wal-Mart.    The prices are about equal.    And now that Target has added fresh vegetables and fruits, we are opting for Target, the retail chain which always knew the pull factor of design.    No surprise, BLOOMBERG BUSINESS WEEK reports foot traffic is down 2.6%

PowerPoint Tip: Playing Quicktime videos in PowerPoint

Dave Paradi's PowerPoint Blog

Because almost every video editing or production company uses Apple computers for video work. And your video company is likely going to give you an MOV file as the final output. You can search for other video conversion software, but it adds another step to your production process. When you start incorporating video in to your PowerPoint presentations, you will likely hit one of the roadblocks that many presenters find frustrating. It has to do with video file formats.

2008 46

Megyn Kelly - Should World Get Ready for Kelly Brand?

Jane Genova: Speechwriter - Ghostwriter

After he parted company with Fox he set up his own shop. So, yes, she too could be setting up a production company. The Megyn Kelly Fox interview with Tucker Carlson nailed more than 4 million pairs of eyeballs. That triggered speculation that Kelly would be returning to Fox. Kelly herself killed off that rumor, reports Daily Mail. The assumption is that she is too radioactive for any major broadcasting outlet to hire her.

2019 40

Speakers - Where's Your Book?

Speak and Deliver

One day he runs a film production company, the next he rivets airplanes together, the next he's flying passengers and cargo in a small Lear Jet. Yesterday I finished reading "Fumes and a Prayer" by Speaker Dennis Bauer. It's a good book, with some life-changing advice, if one chooses to apply it. Dennis has filled the book with personal anecdotes of his multi-faceted life.

Embrace Life

Duarte Blog

On the production company’s website there is a “ Making Of ” page, where I learned the method behind this masterpiece. Several days ago, one of my co-workers sent out a link to a video entitled “Embrace Life”, a commercial promoting seat belt use. Apparently The Sussex Safer Roads Partnership decided that it was time for a seat belt awareness campaign that didn’t use the shock and awe approach.

2010 61

Public Speaking : BE CAREFUL

Great Public Speaking

The entire production went off without a hitch. Afterwards I was busy shining my halo.until the production company head came up to me and said, "We have a problem.". I was doing an event for 3200 people in California and it was a really big deal. I had a two stage managers with a headset counting down 30 seconds till show time, a personal assistant and complete video crew for tape and image projection. Everything was hustle and bustle and rush, rush, rush.

2008 40

Public Speaking: How did Patricia Fripp get started?

Fripp THE Executive Speech Coach

In 1976, when I was San Francisco’s #1 men’s hairstylist, I started delivering seminars to hairstylists for a hair product company called Markham. When did you first start speaking? How long until speaking became your full-time job? Through recommendations from my executive clients, Rotary Clubs and men’s breakfast clubs invited me to speak. Afterwards, the audience members often came into my salon. I quickly realized that this was an inexpensive way to promote my business.

Boy Scouts et al. - Operating nonprofits like businesses

Jane Genova: Speechwriter - Ghostwriter

  The latter imitates the best practices of consumer products companies like Coca-Cola.  Had the Boy Scouts had highly paid public affairs employees and consultants it might not have made the policy decision to exclude gays.    But it obviously didn't because it made that blunder., et al. - What biz needs to learn about messaging/marketing

Jane Genova: Speechwriter - Ghostwriter

   If consumer products companies want to listen it, they're certainly welcome.  Mommy communicators, such as Kristin Rowe-Finkbeiner at are wildly successful, by every measure, ranging from revenue to influence.    For example, Heather Armstrong's blog brings in monthly $30,000 to $50,000 and has about 100,000 daily visitors, reports THE NEW YORK TIMES.

2011 40

Check those name-checks at the door: How to thank people in speeches

The Eloquent Woman

If that long list of graduate students or assistants or agents and publicists is partly to show off the power of your lab or your production company, consider this: You'll dissipate the power of the moment by showing off your rank-and-file. Those of us who lead ordinary lives name-drop, mentioning famous or important people we saw. The famous name-check , the opposite task, by mentioning those of us less important or famous in acknowledgements.

2013 70

Be a Star: 8 Tips to Make the Most of Your TV Appearance

Fripp THE Executive Speech Coach

The Escape production crew interviewed me the afternoon of Friday June 8 at the Bay Club and shot some “B-roll” footage of me training clients. An Aside: Another reason to tape all your appearances and speaking engagements is if your audio/video tapes are good enough you can later sell them as products on your website, and at your next speaking engagement.* A guy from a video production company saw me and we are talking about a video.