Join the Campaign Against Death by PowerPoint!

PowerPoint Tips

2) Download the invitation, which invites the presenter to get a free white paper. 3) Print the invitation and take it to a presentation. The white paper, “From Death by PowerPoint to Life by PowerPoint with the Tell ‘n’ Show SM Method,&# is a mini-course in itself. Mainly, the white paper explains what death by PowerPoint is and then shows presenters how to turn it into “life.&#

2009 116

Print - Shrinking World but Special

Jane Genova: Speechwriter - Ghostwriter

Its outgoing editor in chief Graydon Carter was known for the glossy print edition of the magazine and the gala Oscar Party (which some perceived as excessive gilded age). And that seems to say a lot: Vanity Fair still treats print as sacred. The print kind.

Print 52

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White Papers - Why Would Anyone Read "Em? Thought Leaders Do E-Books, Lots Of Infographics

Jane Genova: Speechwriter - Ghostwriter

Every 20 minutes, the email blares:  White Paper. For example, who doesn't click on, download, and print out e-books with wonderful infographics?   White papers can play a role in selling.

2014 65

Video trailer: How to Write a Non-fiction Book in 60 days

Six-Figure Freelancer Blog

It's ideal for consultants, workshop leaders, speakers, PhD students, professors, freelance writers or anyone with a great idea who wants to write a solid, focused first draft of a non-fiction book, major research report, white paper or academic thesis - in 60 days. My Books Self-Publishing & Print On Demand how to write a non-fiction book in 60 days non-fiction book Paul Lima"How To Write A Non-fiction Book In 60 Days" is like a workshop in a book.

2011 46

Please join me in the Campaign Against Death by PowerPoint!

PowerPoint Tips

I created a free white paper called “ From Death by PowerPoint to Life by PowerPoint with the Tell ‘n’ Show(SM) Method.” The campaign is simple: People print out an invitation to download the white paper.

2009 130

Fortune 500 - Use of Blogs, Social Media Declines

Jane Genova: Speechwriter - Ghostwriter

Those include standard print books, white papers, opinion-editorials for establishment media, pitches to the media, brochures, and direct mail. 

2016 63

People-Speak - Michael Cohen's Opening Statement Showcases Big Shift in Rhetoric

Jane Genova: Speechwriter - Ghostwriter

That applies to formats such as white papers, print books, and press releases. Language, as we students of linguistics know, is a living, breathing entity. It is always changing. That's showcased in Michael Cohen's opening statement to the U.S.

How to become a good speaker

PowerPoint Tips

If you have a printed list of slides, you can just type the number of a slide and press Enter to skip to it. Check out the tips and white paper below for more information. Part of presenting is delivering your talk; this is called speaking.

2010 220

Post-Book Era - Long Form, Substance, Thought Leadership All Back, But Not Necessarily Packaged as Books

Jane Genova: Speechwriter - Ghostwriter

Even the ponderous white paper has returned as an effective marketing tactic.    On the other hand, a book, be it print or e-, can't be configured as it traditionally had. "Don't cite so many books. People don't read books any more."

2018 52

How to book more business and own your niche

Ian Griffin - Professionally Speaking

Create ebooks, white papers, and special reports that you give away. Distribute articles to websites to reach your target audience or write articles for print publications.

2013 239

Thought Leadership - Any Size Business Can Level Playing Field with that Powerful Marketing Tool

Jane Genova: Speechwriter - Ghostwriter

  Leverage that one identity through all mediums - print, digital, video, audio, and on-your-feet in person. What I have noticed in my research for human resources clients is that Deloitte is using sophisticated white papers to create itself as  the  go-to source on the future of work. The shift is from just-in-time marketing to a strategic focus on developing sought-after insight. In a nutshell, that's what thought leadership is all about.

2019 40

Narrative Science: Should we ghostwriters/speechwriters be (very) scared?

Jane Genova: Speechwriter - Ghostwriter

 We are being called upon to research, organize and create the text for a growing number of books, print and e-, white papers, opinion-editorials, articles, direct mail, and profiles. 

2013 61

2030 - Will Social Media Go Down in History as Fad, Like the Hula Hoop

Jane Genova: Speechwriter - Ghostwriter

The print kind. White papers. During the high-profile "Pao v. Kleiner," defense lawyer Lynn Hermle read the journalists' tweets and often even responded. That was then.

2017 52

E-Book = New price of entry

Jane Genova: Speechwriter - Ghostwriter

Building a brand for a consultant, financial planner, or politico used to entail publishing a print book through an established house like HarperCollins.   That   The odds are better that they will be downloads versus white papers.

Yes, A Book Is Still "Price Of Entry" - Agent/Publisher Route, Self-Publishing, Home-Publishing

Jane Genova: Speechwriter - Ghostwriter

For a relatively small fee, they will print the book and list it on the major online sellers such as Amazon.   In my experience, formatting your data and marketing message in a book trumps creating white papers as your mode of outreach. 

Y Combinator: We ghostwriters need that kind of pitch boot camp

Jane Genova: Speechwriter - Ghostwriter

  During the past 18 months, I had to figure out on my own how to sell myself to pick up those growing number of lucrative assignments for print and e- books, articles and opinion-editorials for publication in brandname media, blog posts, white papers, and case studies.

2013 52

PowerPoint Tip - Beyond Templates

Dave Paradi's PowerPoint Blog

2) Guidelines on the use of notes The Notes section of a slide can be used for speaking notes that you print to keep yourself on track. I recently completed a white paper for my publisher that goes into more details on this usage. They will be distributing the white paper to those who create the slides for their introductory textbooks. Many of you will be familiar with the idea of using a template to give your slides a common look.

2007 40

"Must-Read" Positioning: How Old Economy, Old Media

Jane Genova: Speechwriter - Ghostwriter

  Every 15 minutes something flashes on my email about a Must-Read white paper or Must-Read Guide about the 10 steps to getting a job or a lover or great sex.  Come on, this is the new economy and the post-print one.  We Shockeroo: The supposed with-it DAILY BEAST has several "Must-Read" sections.   There's more, of course.  Every

2009 40

Yes Checklist: what to discuss when and editor says yes to your article idea

Six-Figure Freelancer Blog

Reports, white papers, books, and so on you might want to read before writing; websites you may want to visit for background information. Simply put, you sell a publication “first X serial rights,” where ‘serial’ refers to print rights (not electronic; you sell first electronic rights to a website that is publishing your original work) and ‘X’ refers to the specific market the publication serves: local market, Canadian, American, North American, or world rights.

2016 48

"Writer"- Time to ditch that term

Jane Genova: Speechwriter - Ghostwriter

On the other hand, opportunities which pay a decent wage and have reasonable expectations tend to use terms such as "content provider," "blogger," "digital content-provider," "white paper producer," and "media content-provider."  The decline of print, along with the severe recession, created a glut of us so horrific that some of us did cave to work for peanuts.  Those who have done their Craigslist et al.

2011 40

Always ask: What's it like from their point of view?

Presentation Zen

Clear labels The picture below was taken with my iPhone and is a good representation of just how I saw the numbers (in lbs and kilos) printed in white on the stack of black plates on the lat-pull machine.

2009 55

How to write, sell, and market a business book – III: The Proposal

Public Speaking Advice and Commentary

  Many businesses that want to publish a book by an executive, say, agree to buy the first print run – in fact, up to 10,000 copies sometimes – in order to make it happen.     The one crucial element here is whether or not the book will be more complicated than words printed on paper.    Fold-out maps with expensive 4-color printing?  So I’ve talked you out of writing the book (yet) and you’re thinking about a proposal. 

Sweet Jesus, what's a writer to do?

Jane Genova: Speechwriter - Ghostwriter

  That entails, of course, making the shift from print to a more conversational style.    That includes organizing press releases, with catchy angles and headlines, conceiving how an entity can get attention on this cluttered radar screen, PowerPoint presentations, white papers and more.  For writers, it's blood in the streets of the city.    Just today, THE NEW YORK TIMES announced that 100 slots in the newsroom have to go. 

Is Your Business On-Demand?

Raise Your Profile & Your Profits!

they wont)  Do you spend money printing and mailing brochures and other promotional materials or are they just a click away?  Are you writing letters to your prospects, articles, tip sheets, white papers, market analysis, Blogs, etc. In his books and presentations, Generation Why expert Eric Chester speaks of how impatient this young, emerging workforce tends to be. As a father of three, I certainly know this to be true.

2006 40

Writing services you can offer corporate clients

Six-Figure Freelancer Blog

Direct mail promotions; print, radio, or TV advertisements; infomercial scripts : Advertising material is usually meant to generate sales or customer traffic. White papers : Industry-specific papers that address trends, systems, methodologies, and technologies. Writing services you can offer corporate clients.

2014 40

How Professional Speakers Can Get Big Visibility with Authentic Marketing Messages

Offer a free report or white paper through a link either to a squeeze page or to your free ezine. Either an electronic book or print book, or both. Test your ideas with an eBook; then write your print book for in person programs. Many authors waste a lot of money printing too many copies and dont realize even the printer makes mistakes. Aim each print marketing message to a particular audience.

Press Releases

If a logo or company letterhead paper is not available, then the release should be printed on white paper with black ink and with a simple, basic font.

How to Successfully Moderate a Conference Panel, A Comprehensive Guide " Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Have prepared notes Print out the research you did of their bios, points of contention, the high level agenda, and follow up questions you may want to do. There is a very thin division between this and a vendor pitch, so it’s best to remember that a panel is more like a white paper, not a brochure.

Web 52