Sweet Spot Pricing with Laurie Guest

Speaker Launcher

Do you have your pricing down to a science? Do you offer different pricing packages or is it one price for everyone? On this episode of The Wealthy Speaker Show, we’re going to explore Sweet Spot Pricing. It’s not for everyone, but we’ll see how Keynote Speaker and Customer Service Expert, Laurie Guest uses her unique formula to create pricing and packages that have clients choosing what works best for her!

An Executive’s Guide to Pricing Strategy Models

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Ever wondered why the two seemingly same products come with a rather different price tag? Well, that’s the pricing strategy in action — something every business works hard to get right. So buckle up, this is a long post, explaining how to set competitive pricing for the products and services you are selling, using various models and approaches. What is Pricing Strategy? A pricing strategy is your approach to selecting the best price for your products or services.

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Price of Rhetoric – The Public Speaking Game™ reduced

Manner of Speaking

One of the impacts is that millions of people are now homebound because of … Continue reading → The post Price of Rhetoric – The Public Speaking Game™ reduced appeared first on Manner of Speaking. These are difficult times. The coronavirus, COVID-19 has hit the world hard. And it looks like things are going to get worse before they get better.

2020 116

Interview: Mark Stiving – The Price is Right

Ian Griffin - Professionally Speaking

helps companies implement value based pricing strategies to increase profit. As a pricing strategist, he ’spreads the gospel’ of value based pricing. His message inspires manufacturers, marketers and others concerned with pricing to capture greater value through pricing improvements and to focus on creating real, quantifiable value for the benefit [.] helps companies implement value based pricing strategies to increase profit.

Accurately Pricing Writing Services

Six-Figure Freelancer Blog

An important marketing piece, one that will help your client generate revenue, is more valuable to your client than a price list with short product descriptions. I know this might all sound a tad vague, but you are doing this work so you can charge your clients a fair rate and so that you will be paid a fair price. [Excerpt from Everything You Wanted to Know about Freelance Writing – [link]. Note : See companion post: Setting your corporate writing rate – [link].

Myth: Layoffs Boost Stock Prices

Jane Genova: Speechwriter - Ghostwriter

There is a widely held belief that a large layoff will increase the stock price of a corporation. The myth goes like this: The chief executive officer is under fire for the stuck or declining price of the stock. That will give the stock price an uptick. Therefore, the next move is to announce a major reduction-in-force. Consequently, of course, a lot of human beings lose their jobs.    Well, research blows that myth up.

Book Review: Produce, Price and Promote Your Self-Published Book

Six-Figure Freelancer Blog

Book Review: Produce, Price and Promote Your Self-Published Book by Paul Lima – [link] Self-publishing is no guarantee that you will sell millions of copies. Paul Lima then goes on to tell you all you need to know to … Continue reading →

Jobless Claims Slide, Import Prices Rise, Trade Gap Up CNBC

TJ Walker Interactive

Uncategorized Import Prices Rise Jobless Trade Gap Up CNBC Unemployment

The Price for Loyalty: Bridget Anne Kelly

Jane Genova: Speechwriter - Ghostwriter

Former chief of staff to Chris Christie, Bridget Anne Kelly had her day in court. After a six week trial in "BridgeGate," she was convicted on all seven counts for which she had been accused. They were associated with her scheme to block traffic on the GW Bridge to punish the politically uncooperative Fort Lee, New Jersey mayor. She appealed the conviction. Two of the counts were dropped. Now, it's the end of the line on BridgeGate. District judge Susan D.

2019 40

Learning from Business: Private Colleges Leverage Price Cuts to Survive

Jane Genova: Speechwriter - Ghostwriter

John's is embracing price-cutting to survive. More than 20 other independent institutions of higher education have also engaged in price cuts.  Along with the pricing, independent colleges have to prove out that the curriculum is sufficiently career-oriented. The big question in higher education: Can the private college survive the next five years?

2019 43

Picking a Lane with Anna Liotta

Speaker Launcher

Emerging Speaker Speaker Marketing Speaking Business Strategy The Wealthy Speaker Podcast Anna Liotta branding strategy honing your speaking increasing speaking fees Jane Atkinson nsa pricing your speaking services. building your brand speaker pricingBeing specific in your topic is so important to building your brand and becoming recognized as an expert in your field.

2019 71

Saudi Arabia Cuts Oil Prices - Overdue

Jane Genova: Speechwriter - Ghostwriter

It's news (LOL) that Saudi Arabia cut its oil price. Here in Tucson, Arizona, at Fry's, E. Roger and First, I filled up my gas tank for the least amount I have spent since I relocated here in April 2014. After applying my Fry's loyalty points, each gallon cost me $1.73. If I had waited until next week to get gas, I have a hunch it would be even less expensive. Current Affairs Personal Musings Travel

2015 50

Price, Digital First Killing Off Office Depot, Staples

Jane Genova: Speechwriter - Ghostwriter

Small businesses shop price for office supplies. If we are willing to buy in bulk, there are not only ordinary low prices. After I purchased the HP printer at Best Buy (that low priced model had not been available at Office Depot) the free installation expert recommended I subscribe to its digital ink-replacement service. Within a few years Office Depot and Staples could be symbols of what went very wrong in its pricing strategy.

2019 40

Those Low-Priced Subscription Services - My Experience with Office Depot

Jane Genova: Speechwriter - Ghostwriter

  The price was right: $15 a month.   Takeaway: Beware low-priced subscription services. In Boardman, Ohio, I had purchased the HP laptop at the Office Depot/Office Max.    Soon enough I had to check if the internal mic was operating okay. I was ready to begin podcasting. The jolly tech expert in the store recommended I purchased a tech subscription service.  The terms and conditions were, well, wonderful. There was no one-year contract.

2019 40

GenRenter - Squeezed on Price, Many Other Terms and Conditions

Jane Genova: Speechwriter - Ghostwriter

  In Tucson, Arizona, at the Vista Montana complex, the price for a studio apartment had been $400 in April 2014. The upper limit is somewhere at the mid-$700 price point. It's palpable. Owners and managers of residential complexes across the U.S. have acquired tremendous power. In many municipalities there is no cap on how much they can charge for rent or by what percentage they can up it at lease-renewal time.

2019 40

Professional Services - Pricing Pressure and Pareto Rule

Jane Genova: Speechwriter - Ghostwriter

The 2017 Aderant Survey of the business of law confirms that the number-one challenge is pricing pressure. But we recognize that we have to re-think our pricing policies.  Each professional services firm has to establish and keep reviewing its unique pricing approaches. What's going on in the legal sector also is what keeps the majority of us in other kinds of professional services up at night.

Congestion Pricing - Will That Be Branded as "Big Apple Folly?"

Jane Genova: Speechwriter - Ghostwriter

Congestion pricing in its major market of New York City could prevent both ride-hailing companies from becoming profitable in the near future, reports MarketWatch.   The proceeds from congestion pricing will help fix NYC's deteriorating subway system. Despite the reality that Lyft never has made a profit, it was able to go public. In 2018, it lost $900 million. Its competition - Uber - hasn't made a profit yet either.

2019 40

Fred Price - The Measure of a Man

Jane Genova: Speechwriter - Ghostwriter

With respect for the family of the late Fred Price, friends had arrived early. But once they entered the Price household, Fred had the gift, on a one-to-one basis, to make them feel special.  Fred Price lived his life for family and friends. " The church at Northminister Presbyterian , Tucson, Arizona, was full. John Cheek began the celebration of Fred's life right on time. That was 2 P.M. on July 18, 2016.

Macy's, Your Pricing Is Too High

Jane Genova: Speechwriter - Ghostwriter

That's because its prices are higher than that of Penney and other shops in the mall. His selling platform was fair pricing. In the Tucson, Arizona Mall, Macy's and JCPenney stand almost side-by-side. In the fitting rooms and checkout lines in Penney, shoppers wait patiently for service. For the steep discounts, a few minutes inconvenience is a small tradeoff. On one of those lines, I asked other shoppers about Macy's.

2016 43

Pat and Fred Price - Transcending Alzheimer's Disease

Jane Genova: Speechwriter - Ghostwriter

" That's how Pat Price described her husband Fred's last moments. Until then, Pat and Fred Price made it their business to transcend how the progressive disease can rob humans of everything. And his sustained zest for life is embedded in the memory bank of all who have known the Prices. "There was a look of wonderment on his face. He squeezed my hand." She, her daughter Pam, and their granddaughter Sophia were with him during that final passage. Unlike

2016 43

Price Benowitz - REMOTE - Client Newsletters Creator (help wanted)

Jane Genova: Speechwriter - Ghostwriter

Details. careers

2019 40

Gas Prices: So, How Can Everyman Plan?

Jane Genova: Speechwriter - Ghostwriter

According to the Energy Information Administration, the price of gasoline is on the way back up. Roger Road, Tucson, Arizona, within a week the price shot up from about $1.71 Everyman has noticed the same thing. Here at Fry's at East First Avenue and E. a gallon to $1.79. So, how can Everyman plan a summer vacation or whether to buy the RV? The habit of Radical Frugality, developed during The Great Recession, could continue.

2015 47

Books - No Longer "Price Of Entry"

Jane Genova: Speechwriter - Ghostwriter

The old-line wisdom was that you needed a book as the "price of entry" to become a brandname in your field. Sure, a book can be the tipping force from being a comer to established. But, with so many other communications vehicles available, publishing a full-length book is no longer "required" in branding. Also, it will be listed on Amazon. If it gets lackluster reviews or none at all and plunges quickly to 200,00 on Amazon, yes, that's public shaming.

2016 43

How To Deliver a Profitable Webinar with Rhonda Scharf

Speaker Launcher

I can reach out to a much broader audience at a lower price point.” How Rhonda sets pricing and offerings. The Wealthy Speaker Podcast audience engagement dead airtime powerpoint presentations pricing for webinars profitable webinars Rhonda Scharf webinar topics webinarsContinuing with our efforts to bring you compelling and relevant information while we are still under quarantine, I’ve thought a lot about how we can offer our content virtually.

2020 73

Uber's Surge Pricing: Shame on it

Jane Genova: Speechwriter - Ghostwriter

 The company had calculated that based on its Surge Pricing practice.  When demand is high for its driving service, the price goes up. The Surge Pricing practice is not a best practice among us businesspeople who have been around a while. Likely Uber will have to back down from Surge Pricing or the competition like Lyft will plow it under. After Jessica Seinfeld (yes, Jerry's wife) got the Uber bill for $415, she posted in on Instagram.

2014 50

Portugal, Ecuador, Costa Rica for Retirement - Look Beyond Sticker Price

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, be skeptical of how members of the media present overseas retirement paradises with low sticker prices. Again, there is an article in the media - this time USA Today - about how cheaply a couple or single person can retire abroad, as opposed to the United States. The nations mentioned range from Ecuador to Costa Rica.    That has been a hot topic for at least six years.

2018 40

Portugal, Ecuador, Costa Rica for Retirement - Look Beyond Sticker Price

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, be skeptical of how members of the media present overseas retirement paradises with low sticker prices. Again, there is an article in the media - this time USA Today - about how cheaply a couple or single person can retire abroad, as opposed to the United States. The nations mentioned range from Ecuador to Costa Rica.    That has been a hot topic for at least six years.

2018 40

Marketing Plan Development: The Start to Finish Guide For Executives

SlideModel

The original foundation model — 4 p’s of marketing — is centered around the product, price, place, and promotion. Price : Your price point drives profitability, your target market, the methods, and platforms you will use to reach your audience.

Get the best price on technology purchases, clothing — and anything else!

PowerPoint Tips

If so, I’d like to introduce you to a new, free service that will help you get the lowest price. Many people don’t realize that prices fluctuate constantly, particularly on websites like Amazon, which allow third party vendors to continually undercut one another. For example, consider the price variations for a Samsung 59-Inch 1080p 3D Plasma HDTV over three months (Jul 10 to Oct 10, 2011): $1,850, 2,251, 1,920, 2,000, 2,251, 2,145, 2,218, 2,225, 2,145, 2,200.

Triangulate your rate before you quote

Six-Figure Freelancer Blog

Freelance Writing - Corporate Freelance Writing - General Pricing Corporate Assignments estimating quotes pricing corporate writing quotes pricing editing quoteWhen it comes to writing and editing services, there is no 'one rate fits all' rate. Yet many clients want cost certainty--and I don't blame them--so you have to give them a quote.

Stock Price - CEO's Too-Earnest Apology Can Sink It

Jane Genova: Speechwriter - Ghostwriter

I don't want to sink the company stock price. What they found is that those which contained the most emotion were correlated with plunges in stock price. On the other hand, corporate apologies which were devoid of emotion and oriented toward solving the problem triggers a small uptick in the stock price. "Father, let's keep this mea culpa light. Or sound, well, too feminine."

2015 50

Find & price corporate editing & writing freelance assignments – Toronto workshop

Six-Figure Freelancer Blog

Conquering Corporate Markets: Find & Price Corporate Editing & Writing Freelance Assignment - Sat. 14, Toronto; sponsored by Editors' Association of Canada: Business writing and editing can be a lucrative source of income—if you understand how to sell your services to, and price your services for, corporate markets.

PC Doctor, Austintown, OH - Fast Service, Straight-Talking, Discount Pricing

Jane Genova: Speechwriter - Ghostwriter

No one can be without their laptop. That's even though we might also own several other e-gadgets. Matt and his staff at PC Doctor in Austintown, Ohio, know that. They jump when we have a problems. Then they deliver the straight talk about the options, the cost for repair, and if it would be smart to just trade in the clunker for an upgrade. Earlier this week I was in the midst of a meltdown.    I swung by their shop on 3710 Mahoning Avenue.

Uber Can't Mandate Arbitration in Surge-Pricing Lawsuit

Jane Genova: Speechwriter - Ghostwriter

District Judge Jed Rakoff, reports Reuters (reprinted in Fortune): " denied a motion by Uber to compel arbitration in a passenger lawsuit over so-called surge pricing. The lawsuit initially alleged price-fixing by Uber CEO Travis Kalanick. This ruling represents a significant victory for consumers who get entangled in corporations' arbitration clauses. Usually those are buried in pages and pages of contract terms and conditions. Yesterday, U.S.

2016 43

It's Never What Happens, It's How It's Managed - Fisher-Price's Rock 'n Play

Jane Genova: Speechwriter - Ghostwriter

Government regulators in Australia and Canada had expressed public concern over Fisher-Price's Rock 'n Play sleepers.   Yet, Fisher-Price, whose parent is Mattel, did not immediately do a recall and stop selling the product.   Obviously, Fisher-Price bungled crisis management. vs. Fisher-Price, Mattel, Amazon." So had Consumer Reports, the American Academy of Pediatrics, and others.

2019 40

Uber, Lyft - Cutting Prices, Angry Drivers (freelancers perceive sweatshop conditions)

Jane Genova: Speechwriter - Ghostwriter

Both ride-hailing services, Uber and Lyft, have cut pricing in myriad U.S. But when they have to bill at a lower price they have to work longer hours to gross the same revenue. The on-demand-economy is not always sweet to its contract workers. cities to increase demand. They contend that's in the best interest of the contract drivers. Those drivers do not agree. Here is the coverage from Re/Code. Yes, drivers may experience increased demand.

2016 48

Bloodbath Expected in Stock Markets - Businesses Have to Re-Think Pricing Strategy

Jane Genova: Speechwriter - Ghostwriter

That client has re-thought her pricing strategy. Those of us who manage to navigate the fear-based environment of 2019 will be flexible in our pricing.   Sure, there are those elite businesses such as Cravath law firm ("you never get fired hiring Cravath") which can continue premium pricing. Let prospects know you are on their side, therefore are negotiable in terms and conditions of the sale such as pricing. It is 6:29 A.M. New York Time.

2019 43

Food Shopping - It's an Old-fashioned Price War

Jane Genova: Speechwriter - Ghostwriter

And, as USA Today reports, there is an old-fashioned price war going on. But Giant Eagle's regular pricing is much too high for me. Pricing is what determines purchasing decisions in this category. A sign of the times, the main drag in rural Austintown, Ohio has a number of competing food retailers. They include Giant Eagle, Wal-Mart, Aldi, Dollar General and Marc's.

2017 40

Disconnect Between Litigation Verdicts and Stock Price - What Could Be in Store of Sherwin-Williams

Jane Genova: Speechwriter - Ghostwriter

In the court of public opinion there may not have to be extreme fear about damage to the stock price. The activity of Johnson & Johnson stock provides insight into the investor mindset.    It's the day after the bench verdict in the Oklahoma opioid class action public nuisance litigation. The stock is up 3.9 points, at 10:15 A.M. New York time. The prosecution had asked for billions to abate the public nuisance, over the long term. The judge thought differently.

2019 40

April 11 - Facebook Investors Shouldn't Expect Uptick in Stock Price

Jane Genova: Speechwriter - Ghostwriter

The question on the minds of those who have a stake in Facebook is: Can Mark Zuckerberg have a conversation with the members of the House Energy and Commerce Committee on April 11? That is, can he engage versus enrage them? The very existence of Facebook is at stake. The latest user data scandal has turned many powerful constituencies against the social network. The once-unthinkable could occur: It could be replaced by a more benevolent social network. 

2018 40

Publishers, retailers tussle over e-book prices

Six-Figure Freelancer Blog

Publishers, retailers tussle over e-book prices. Self-Publishing & Print On Demand ebooks POD self-publishing

On-Demand-Economy - Surge Pricing For Babysitting New Year's Eve

Jane Genova: Speechwriter - Ghostwriter

In the New York Post , Jane Ridley reports that babysitters will be charging surge pricing to watch children as their parents ring in the New York.   The usual price in the New York area for babysitting is about $20 an hour. The world of the on-demand economy aka freelancing is binary. Some hate it. Among the haters are Uber drivers in California who want to be classified as full-time employees.

2015 43

Amazon & New Economy: Price Points

Jane Genova: Speechwriter - Ghostwriter

  What's interesting about this strategy of competiting via price point is that, when it comes to gadgets, many are willing to pay anything.  " Amazon, with its low price point, could be emerging as the disrupter, pushing aside Apple and Google. "Amazon - The Walmart of the web" That's the headline in THE ECONOMIST for its October 1st issue.    The focus is not on Amazon's brilliant technology.