Another 10 to 15 percent are avid-readers who read everything (yes, even every article reprint in your press kit), and are great detail-oriented, bottom-line proofreaders. The One-Sheet is the most important part of your Presentation Kit. MORE

I offer 10 percent if someone calls because of Joe and makes me jump through all the normal hoops to send press kits, demo materials and keeps me on the phone for hours to see if I'm the right fit for their audience. You can be a really great platform speaker and still not get people to refer you for other speaking engagements. I don't know why that is. MORE

  And a number of should-haves: a social media presence, a blog, a press kit, handouts, YouTube videos.  Let’s talk about the marketing materials you need to develop a paid public speaking career.    There are a few essentials:  a DVD, a website, a book, a one-sheet.    And after that, the only limit is your imagination.  MORE

Most bios I read are more potent than sleeping pills. Some of the most talented authors write the worst bios. So do most professional speakers, who cram their entire life's history into their introduction, putting the audience to sleep long before they take the microphone. Don't even ask me what I think about the bios written by engineers, architects, accountants and attorneys. Why, oh why, do we make ourselves sound so boring? MORE

Turn them into demo tapes, an online press kit, one-sheets, and articles written by you and about you. Articles written by you and articles written about you are good to have to add to your online press kit. If you have ever been in a position to do sales or marketing, you have undoubtedly heard someone ask, “How can I get my name out there?” I’ve heard that question many times, though the answer has often been vague. MORE

Get a tourism press kit from your Chamber of Commerce. I remember hearing of someone who lived in New York City and had never been to the Statue of Liberty. They could see the statue from their apartment window. I can relate to that. I lived in the San Francisco bay area for twelve years. During that time, I never took a ride on a Cable Car. My first Cable Car ride was on a return trip as a tourist after I had moved to Missouri. MORE

  So focus on the social media you understand best – perhaps creating a Facebook fan page, for example – start your blog and contribute regularly to it, post some YouTube videos in your channel, put your slides on line, create a pdf version of your press kit – just get started.  It’s difficult to imagine maintaining a public speaking career these days without a social media presence, a blog, or YouTube videos, but some do.  MORE

> Designing a press release that will generate results and get the media to pick up the phone and call you. => > How to create a press kit that will get you noticed and get you coverage. Join me for a complimentary teleclass with the fantastic Rick Frishman. MORE

  It can also be part of a press kit. "About 90% of your book's success is how effectively you position and promote it." " That's what I warn prospects investigating my ghostwriting services.    I add: This even applies to brandnames who publish books.  MORE

And a number of should-haves: a social media presence, a blog, a press kit, handouts, YouTube videos. Nick Morgan has written a very useful, practical post here. I just love his introduction: Let’s talk about the marketing materials you need to develop a paid public speaking career. There are a few essentials: a DVD, a website, a book, a one-sheet. And after that, the only limit is your imagination. MORE

Put that list on your website, in your registration materials and press kits, and at the venue. Thanks to the Amazing Women Rock blog, we have this handy guide to all the women speaking this week at TEDGlobal , taking place July 11-15 in Edinburgh, Scotland. Blog founder Susan Macaulay, who has attended TEDGlobal, pulled the list together and notes that TED still averages just 30 percent women speakers. MORE

I offer 10 percent if someone calls because of Joe and makes me jump through all the normal hoops to send press kits, demo materials and keeps me on the phone for hours to see if I'm the right fit for their audience. You can be a really great platform speaker and still not get people to refer you for other speaking engagements. I don't know why that is. MORE

You can get hired directly from the website and on many occasions with no press kit and no video 2. To stimulate interest, send press releases, post cards, email, faxes to your target publications. KICK START YOUR MEDIA MARKETING: 16 WAYS TO GET SPEAKING CLIENTS TO CALL YOU PART I Media is more than the standard radio, TV and print. Here are 8 of the 16 things I do to get publicity and because I'm a ham and also because I can't stand cold calling. Create a Great Website. MORE