Public Relations & SEO in 2020 - The Six New Realities

Jane Genova: Speechwriter - Ghostwriter

Those best practices for search engine optimization (SEO)? Use them in 2020 and the odds are you will lose the account.    SEO keeps mutating. Here , just published on O'Dwyer PR, are the six new must-dos. Content-provider DigitalInfluencer Web/Tech Weblogs

2020 52

Public Relations in Age of Austerity: Messaging in the Legal Sector

Jane Genova: Speechwriter - Ghostwriter

The usual messaging for cost-costing  among law firms is: Assertion that the firm is well-positioned in financials and practice areas, then the list of austerity measures, and the hope those will be sufficient to avoid layoffs. Its practice areas are well-balanced.

2020 52

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Legal Sector, Like Public Relations Industry, In Play

Jane Genova: Speechwriter - Ghostwriter

  Law, like other types of professional services, is being forced to overhaul its models and supposed best practices. Bad news for members of the JD Class of 2018 who do not yet have jobs: In May 2018, according to the Labor Department statistics, legal services lost 200 jobs.

2018 52

When the Leader Exits - Public Relations Representatives May Be Unable to Manage the Narrative

Jane Genova: Speechwriter - Ghostwriter

Sure, a managing director can decide he or she is weary of the whole management thing and wants to return to practicing law. That leader cannot assume sophisticated public relations can prevent fallout or manage any that occurs.

2019 52

Suing? - A Killer Lawyer Is No Longer Enough, You Must Have Genius Public Relations Representative

Jane Genova: Speechwriter - Ghostwriter

  So, it's no surprise that Jones Day and the plaintiffs suing it in employment-related bias disputes don't miss a trick in media outreach. Before filing the complaint the wife already had left Jones Day for another job practicing law. This is the media era.

2019 52

Survey reveals how journalists rate public relations practitioners and what they want from them

Speak to Lead

Thanks to publication coach Daphne Gray-Grant for alerting me (via Twitter) to the Bulldog Reporter/Cision 2010 Journalist Survey on Media Relations Practices. Tags: Journalism Public Relations Web/Tech Bulldog Reporter Cision journalism public relations If you are dealing with the media, the survey provides useful information about productive relationships between journalists and.

Public Relations Firms - What You Have to Teach Your Legal Clients

Jane Genova: Speechwriter - Ghostwriter

Law firms have long been savvy how the courts of law and public opinion intersect. Last year, Dentons launched the Nextlaw Global Public Affairs Network. Not that public affairs outreach, even at the grassroots level, is a sure thing.

2017 52

Public Relations: Why doesn't THE ECONOMIST like us?

Jane Genova: Speechwriter - Ghostwriter

 The publication either doesn't understand the discipline of public relations or just doesn't like it. In essence, the piece reduces public relations to spin, which incidentally is currently an out-dated way of referring to the business of influence.    What THE ECONOMIST could have done was dig for and elucidate the major theories and practices about how influence occurs.  The usually smart THE ECONOMIST missed one. 

Media Relations – If You Say It, It Will Run

Matt Eventoff

. Common Wisdom (Media Relations 101) - say something provocative, inflammatory or compelling during a television taping, it’s probably going to run. There are lots of lessons here, the three most relevant: 1) Practice and Prepare before going on the air. 2) Invest in media training and learning the intricacies of media relations.

5 Best Halloween Costumes For Public Relations Pros

Jane Genova: Speechwriter - Ghostwriter

Halloween is a relative-free holiday in America.   For public relations pros, the costumes you put together for the glam crowd and club crawling could make or break a career. That's why it has replaced Thanksgiving and Christmas as the time for joy.

2015 75

This Economic Mess Isn't Ending Soon - 7 Best Practices for Getting Back to Earning a Good Living

Jane Genova: Speechwriter - Ghostwriter

Actually, a series of best practices have emerged. Here are those 7 best practices:  Yes, try to remain on the former career path but also experiment with others. One former public relations representatives grabbed a job as security guard in an urban big box. After you decide to leave behind practicing law, cut those ties which won't be useful in your new journey. This is no time for magical thinking.

2020 40

Hula Hoop & Pop-It Beads - Let's Not Get Weird about Wellness Best Practices

Jane Genova: Speechwriter - Ghostwriter

But, public relations representatives, lawyers, management consultants and the rest of us in professional services can't embrace those wellness best practices with a bear hug. Sure, it makes sound scientific common sense to get enough sleep and meditate regularly.

2017 52

10 Reasons to Practice Active Listening | Communication Steroids

Communication Steroids

Skip to content Follow: RSS Twitter Home About Contact Us Current Programs Inner Circle Newsletter Products 20 Presentation Skills That Kill: Audio CDSeminar Social Media and Public Relations: Audio Task Oriented Teams: Audio CDSeminar What We Do 10 Reasons to Practice Active Listening by Tim 'Gonzo' Gordon on February 28, 2010 If you listen to our podcasts now and then, Roger and I will bring up ‘active listening’ as one of the most important aspects of communication.

9 not-to-miss reasons for video practice

The Eloquent Woman

Do you really need video practice to speak well? But I'd say to any would-be speaker: Take any opportunity you can to practice on video, even if it's on your own. You don't need to practice on video every time, but it's a great aid to the speaker, and easier than ever to do.

CEO of American Apparel Sued for Using Teen Employee as Sex Slave.

TJ Walker Interactive

Public speaking, media training, presentation training, crisis communications Home Live Video About TJ Products & Services FAQs « How Big Should Font Size be on PowerPoint Slide? did you even practice this before putting it on the internet?

2011 65

A Very Different Time - When Sumner Redstone Built His Empire

Jane Genova: Speechwriter - Ghostwriter

  No surprise, the creative industries such as advertising and public relations have been conducting large reductions in force during COVID-19. Best practices from last night might be templates for failure this afternoon. The world pays homage to a mogul: Sumner Redstone.

2020 56

Valeant Brings in New Legal, PR/IR Leadership

Jane Genova: Speechwriter - Ghostwriter

"Valeant, the acquisitive pharmaceutical company under scrutiny over its accounting practices, has replaced its general counsel.   In addition, the distressed company has changed its leadership in public relations and investor relations.

2016 52

Thinking Like PR Pro v. Thinking Like Lawyer

Jane Genova: Speechwriter - Ghostwriter

Public relations is a growing field. Practicing law in the private sector is a shrinking one. At the top of the list is that public relations professionals have more tools to leverage for their clients than do lawyers. Observe any public relations campaign.

2014 65

The Stress Defense Didn't Pan Out - Convicted of Embezzling 17 Clients, Disbarred Lawyer Richard Merritt Now on the Run

Jane Genova: Speechwriter - Ghostwriter

Now on the run, he contended his embezzling funds from 17 clients resulted from his 18 years of stress and anxiety practicing law and abuse of alcohol. In 2018 he lost his license to practice law and was recently sentenced to about 30 years in prison.

2019 52

Communications Genius Elizabeth Wurtzel Passes NY Bar

Jane Genova: Speechwriter - Ghostwriter

Why PROZAC NATION author Elizabeth Wurtzel is practicing law is a puzzle.    But she can now practice it fully credentialled.    Like Emily Pataki, who also is plenty savvy in public relations, Wurtzel failed the first time through.   The communications genius she is, she informed everyone in the media loop that she passed the New York Bar exam. 

Comfort Zone - So Pre-Bear Market

Jane Genova: Speechwriter - Ghostwriter

  For example, one lawyer I coach reluctantly decided that he has to operate his real estate practice for several more years. Already in a bear market, the Dow opened today even more down. The last time I checked it had lost another almost 1700 points. 

2020 52

Investigation of Russian Ties - Brand-Building Business for Crisis Counselors

Jane Genova: Speechwriter - Ghostwriter

He heads Edelman's Crisis and Risk practice. Managing the public relations of those touched by the scandal is the kind of experience which is posted on websites. The investigation of Russian ties represents high-profile business for crisis counselors.

2017 52

Content Marketing - Hey, where's the CTA (Call To Action)?

Jane Genova: Speechwriter - Ghostwriter

Classic is the content marketing in the public relations industry. That four hours invested in figuring out the best practices in reputation management during a scandal will likely have no payoff. But the odds are they forget the name and public relations firm of the poster.

2016 56

Cold Emailing in Job Search - 5 Tips

Jane Genova: Speechwriter - Ghostwriter

Then I realized that the kind of assignments I was looking for was in the hands of public relations agencies. So, on the internet I downloaded the public relations firms directory published by Jack O'Dwyer.

Alex Kozinski - Everyone Has a Right to a Comeback, Right?

Jane Genova: Speechwriter - Ghostwriter

He did not lose his license to practice law. There had been a time when those tainted by scandal - proved or not proved - ended being public personalities. Comebacks weren't engineered by brilliant public relations players. 

2018 52

Weil Gotshal Cuts 60 Junior Lawyers: Remember when we in PR were viewed as children of a lesser god

Jane Genova: Speechwriter - Ghostwriter

 When I started out as a public relations ghostwriter and speechwriter, many treated me as a child of a lesser god. Now, of course, those in public relations relations who restore reputations can earn $1000 an hour.

2013 52

Crisis Media Preparation – 6 Crucial Rules

Matt Eventoff

The allegations surrounding past compliance , recent articles and especially recent appearances by CEO Don Blankenship are not going to help with public perception. My friend, owner of 5WPR and public relations expert Ronn Torrosian has a great post on rules everyone must follow when appearing before the media. This week has been rife with examples of organizations that have had a rough go in the media.

Chick-fil-A: The legal problems

Jane Genova: Speechwriter - Ghostwriter

"  Well, CORPORATE COUNSEL reports, that in addition to the public relations mess it is in, Chick-fil-A could also be enmeshed in a legal crisis. No reasonable person or organization wants to have "legal problems." 

Thought Leadership, Online Presence - Create Your Own Or It Will Be Created For You

Jane Genova: Speechwriter - Ghostwriter

There's the old adage among public relations pros: Create your image or others, including your enemies, will do that job for you. But be framed in a way to seem conversational and not massaged by the public relations experts.

2015 65

Alum news: Tony Greco at JCPR agency

Joan Detz Speaker Services

An award-winning public relations and marketing communications firm, JCPR maintains specialized practice groups in Financial, Financial Technology, Professional Services, Corporate Communications, Interactive Multimedia and Crisis & Issues Management. Congratulations to Tony Greco, who has been named Vice President of Content at JCPR. . JCPR is headquartered in Parsippany, NJ, with satellite offices in NYC and DC.

NJ 40

Those NDAs We All Sign - Neglected Entrepreneurial Opportunity in Legal Sector

Jane Genova: Speechwriter - Ghostwriter

As the Bloomberg Law new study hammers: The mindset has shifted from practicing law to the business of law. Usually those in professional services, ranging from law to public relations, obtain a new client through providing a small service.

2017 52

Interview: Kathy Stershic, Tech Policy Freelancer

Ian Griffin - Professionally Speaking

Kathy recently completed a Master of International Policy and Practice degree at the George Washington University’s Elliott School of International Affairs in Washington DC, focusing on Information Technology policy.

2013 181

Niche Marketing - "Specials" on the Menu

Jane Genova: Speechwriter - Ghostwriter

  The practice area in law firms that's hot currently is the combination of IP and bankruptcy expertise. Although niches are becoming narrowly specialized, being a niche player offering a relatively broad menu of services still beats out slugging it out as a generalist.

2019 52

Princeton Public Speaking/5WPR – A New Partnership

Matt Eventoff

I am pleased to announce that effective today, Princeton Public Speaking and 5WPR have entered into an exclusive strategic partnership. . 500, is one of the largest public relations firms in the US, and has offices in New York and Los Angeles. The official announcement: Princeton Public Speaking & 5WPR Form Strategic Partnership. 29 /PRNewswire/ — 5W Public Relations, one of the 25 largest PR firms in the U.S., SOURCE 5W Public Relations.

2009 100

That Dog Fight in White House - Of Course, Non-Family-Member Steve Bannon Is Losing

Jane Genova: Speechwriter - Ghostwriter

That makes most of the players look inward, rather than outward on matters of policy and public relations. No one will be surprised if there is a White House announcement that Bannon has exited to return to journalism, or the version of it he had practiced.

2017 52

Managing a Media Presence - Why PR Experts Get Paid the Big Bucks

Jane Genova: Speechwriter - Ghostwriter

Currently, reports Law.com , the lateral market, with exceptions in some practices such as bankruptcy, is depressed. Is Lat among those or has he derived an edge from his media presence related to his being a victim of COVID-19.

2020 52

The Business of Transparency - Ranging from Law Firms to Psychotherapy

Jane Genova: Speechwriter - Ghostwriter

In very public ways.   Essentially, SHS is the go-to firm for employment-related complaints by workers. " By "individualized," it means it doesn't follow the lockstep pattern some other law firms practice.

2020 52

How to Assess Your Public Speaking Comfort Level

DeFinis Communications

Nervousness and public speaking go hand-in-hand. These people have little desire to speak in public, but now are required to do so. They are usually familiar with their subject matter but rarely prepare or practice. Many even believe that their “practice” happens while they are giving their presentation. These speakers take the time to practice and are generally more prepared than most, but unusual situations cause them to revisit earlier bouts of nerves and agitation.

2011 198

Frantic Isn't a Disease of Youth

Jane Genova: Speechwriter - Ghostwriter

" Over and over again, a lawyer with a B2C bankruptcy practice said that. A displaced 66 year old in public relations did stints as a security guard. "I haven't gotten any business. No one I know is getting business either."

2020 52

15th Anniversary of This Blog: But, You Wonder If Blogging Generates Okay ROI

Jane Genova: Speechwriter - Ghostwriter

Mostly public relations firms come to me when they have the kind of client whose views need the kind of platform I provide.    In addition, just being out there on a blog is a relatively low-cost new business development tool.

2020 56

Making it Easy for Speakers Bureaus to Book You with Gina Davilla

Speaker Launcher

She has an extensive background in marketing, public relations, and events management from her work as a corporate marketing executive, marketing consultant for the speaking industry, and former sales agent for one of the oldest bureaus in the US. Best practices to get booked through bureaus. Today, The Wealthy Speaker Podcast is being brought to you by The Wealthy Speaker Focus 40 Session. Spend 40 minutes with Jane by phone or Skype to discuss your strategy.

2018 58

U of Minnesota Law School - Template for Academic Crisis Communications

Jane Genova: Speechwriter - Ghostwriter

The problem is two-fold in admissions: Students often graduate with growing student loan debt and about only 60% will land jobs within 10 months practicing law. Crisis communications in academia is a growing niche in public relations.

Brad Pitt's Brand In Play - Hires Celebrity Lawyer Lance Spiegel

Jane Genova: Speechwriter - Ghostwriter

That umbrella practice includes divorce and custody issues. In addition to the top-notch legal representation, Brad needs a powerhouse public relations agency. More and more becomes at stake in the Angelina-Brad split-up.

2016 65