Public Relations & SEO in 2020 - The Six New Realities

Jane Genova: Speechwriter - Ghostwriter

Here , just published on O'Dwyer PR, are the six new must-dos. Those best practices for search engine optimization (SEO)? Use them in 2020 and the odds are you will lose the account.    SEO keeps mutating. Content-provider DigitalInfluencer Web/Tech Weblogs

2020 52

The Power of Non-Public Relations

Jane Genova: Speechwriter - Ghostwriter

It's the business of members of the media to analyze the public relations tactics of attacks and counter attacks. No surprise, society has received the equivalent of Master Degree training in the art and science of traditional public relations

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PR Firm Offers to Pay Media for Placements | Media Training

TJ Walker Interactive

Uncategorized pr public relations

Public Relations - AI Can Wipe Out Humans

Jane Genova: Speechwriter - Ghostwriter

Big chunks of public relations services could be next. Grabowski's disruptive thinking has been widely covered, including in PR Week. Public relations leaders might balk.

Public Relations - Rated 6th Most Stressful Job

Jane Genova: Speechwriter - Ghostwriter

Public relations is frequently viewed as a glam industry. As Time reports, CareerCast rated PR the 6th most stressful profession. The stress factors range from amount of travel to how much the profession is in the public eye.

Podcast: Public Relations & Social Media

Ian Griffin - Professionally Speaking

I was intrigued to hear what the PR professionals at the conference thought of the impact of social media on public relations, so I asked a random collection of people I met in the halls what the thought. I was intrigued to hear what the PR professionals at the conference thought of the impact of social media on public relations, so I asked a random collection of people I met in the halls what the thought.

Public Relations Employment Continues to Grow, Surges in D.C.

Jane Genova: Speechwriter - Ghostwriter

Public relations is among the niches in professional services which continues to grow. Members of iGen doing career planning might consider entering public relations and not attending law school.

2018 52

U.S. Government = Big Spender On Public Relations

Jane Genova: Speechwriter - Ghostwriter

"The federal government has dropped more than $4 billion on PR work since 2007, according to a report conducted by non-profit Open the Books, a nonpartisan watchdog dedicated to transparency in public spending."

2015 56

Sex Harassment Allegations = Big Business for Public Relations Firms

Jane Genova: Speechwriter - Ghostwriter

The allegations about sexual harassment have generated new business - and a lot of it - for public relations firms. Those such as Tellem Grody PR and Red Banyan are providing crisis strategy, management, and communications.

2017 52

5 Best Halloween Costumes For Public Relations Pros

Jane Genova: Speechwriter - Ghostwriter

Halloween is a relative-free holiday in America.   For public relations pros, the costumes you put together for the glam crowd and club crawling could make or break a career. Editor-in-Chief at PR Week , Steve Barrett, would be great.

2015 75

Valentine's Day - 5 Best Gifts for Public Relations Players

Jane Genova: Speechwriter - Ghostwriter

Here are the 5 best gifts to give to the public relations players in your life. What do you find more a public nuisance - 10 barking dogs next door or 10 writers who are tireless in putting together supposedly Steve-Jobs marketing tactics to get your attention?

2017 56

[Podcast] Harness the Power of PR with Marsha Friedman

Speaker Launcher

Tell the world about it – which can be the tricky part unless you know how to harness the power of PR! Public relations is all about being the kind of expert that can serve […]. 10:20 PR is about relationships, but it’s also about knowing what to pitch.

2016 95

How to Get the Most Results from Your PR Firm | Media Training

TJ Walker Interactive

Uncategorized Media Training pr firm public relations

PR 52

The Inside Story On Why A Luxury Public Relations Firm Is Offering Free PR For The Occupy Wall Street Movement

TJ Walker Interactive

Occupy Wall Street protesters picked up by public relations firm Workhouse pro-bono Kate Fowler of Inside Communications Radio speaks with Workhouse Publicity’s Adam Nelson to go inside his firms decision to offer pro bono PR help for the Occupy Wall Street protesters. Analysis Audio adam nelson kate fowler occupy wall street workhouse publicity

2011 77

Public Relations Representatives - Can They Have the Legal Right Analogous to Attorney-Client Privilege

Jane Genova: Speechwriter - Ghostwriter

"A California appellate court opened the door this week to extending attorney-client privilege to an unlikely source, experts say - a litigant's public relations team." For example, in public relations a growing niche is crisis communications.

2017 56

Halloween Costumes for Public Relations Professionals (Safe Bets)

Jane Genova: Speechwriter - Ghostwriter

Public relations professionals are supposed to demonstrate creativity, restrained by good judgment. Steve Jobs in God attire, related paraphernalia  Roger Ailes. Don Draper mask, wearing nametag "Now PR guy since BigData killed ad biz" Branding careers

Telling Your Client's Story - You're Doing It All Wrong, Public Relations Representatives

Jane Genova: Speechwriter - Ghostwriter

Public relations (PR) is about selling a point of view, brand, product or service. No, PR is not about "telling the client's story." " Yet, visit the websites of so many PR agencies and solo players.

2015 70

2009 in Public Relations

Jane Genova: Speechwriter - Ghostwriter

The year 2009 was a crossroads one for public relations.    The profession and business of PR, as we've known it, may disappear.    Yet, Edelman, the supposed first mover on social media in PR, was outed as not having at top experts proficient in social media.    Expect more brutal outings as client grouse that the PR folks can't get them publicity because they don't know digital.

2009 43

Public Relations Has To Re-think Apology - Donald Trump Smackdowns Through No-Apology Tactic

Jane Genova: Speechwriter - Ghostwriter

Instead they instructed their clients to tough it out, both in the courts of law and courts of public opinion. Yet, too many public relations (PR) pros push their clients into apology. What PR pros know is the human tendency to default to guilt.

2015 65

NYU PR Graduate Course Keynote

TJ Walker Interactive

Videos of the keynote speech made to NYU graduate students in a media PR class. Communications Public Speaking Skills public relations Media NYU pr

Podcast: PR Skills for the Next Generation

Communication Steroids

You think you’ve been trained for handling a company’s public relations. But what about the changing world of PR? Public Speaking Courses | Add your site Join Our Inner Circle: RSS Feed of our latest newsletters here Search This Website Become a Fan on Facebook!

PR 65

From Trump Brand to Sharapova Brand - Implications for Public Relations Industry

Jane Genova: Speechwriter - Ghostwriter

But essentially he could bypass conventional forms of public relations through his own brilliant use of social media, such as Twitter, and of a fresh form of political rhetoric. We all know that the public relations industry is changing in significant ways.

2016 56

Public Relations: Yes, Gini Dietrich at "Spin Sucks," it's become too timid

Jane Genova: Speechwriter - Ghostwriter

Too much of public relations (PR), at least among the big brandnames, is timid.    In a column on "Spin Sucks," Gini Dietrich asks if the PR business has become risk-averse, wary of offending anyone. 

"Public Relations" - Term That Even In "Mad Men" Time Denigrated What Gets Done

Jane Genova: Speechwriter - Ghostwriter

And, back in those "Mad Men" days the public relations guys (few women) were the formulaic flacks. The "PR People" ensured cars had polish and on the hood sat a beauty queen. The perception of public relations per se hasn't changed much since.

2014 69

Virtual Reality (including Oculus Rift) Needs Plenty of Sophisticated Public Relations

Jane Genova: Speechwriter - Ghostwriter

Clearly, VR needs sophisticated public relations (PR) if it is going to survive its awkward toddler stage.    The PR messaging has to focus on the real-world benefits of VR to mankind. In The Wall Street Journal , Geoffrey A.

2016 56

Ghostwriters/Speechwriters - We, Too, Have To Bundle Public Relations And Marketing

Jane Genova: Speechwriter - Ghostwriter

Communications pros worth their salt had always recognized that getting results for clients mandated integrating the tactics of public relations and marketing. In PR Week, editor in chief, Steve Barrett, fingers this evolution as one of the major trends of 2015.

2015 56

Donald Trump Blows Up Fundamentals of Public Relations (including crisis communications)

Jane Genova: Speechwriter - Ghostwriter

His success is blowing up all the fundamentals of how to play the public relations game. The world of PR has to go back to the drawing board if it wants to remain credible. After Donald Trump's win in Nevada, the meme is: The Nominee.

2016 56

Silicon Valley - Call it "correction" or "crash," public relations firms will share the pain

Jane Genova: Speechwriter - Ghostwriter

Among the ripple effects of whatever is happening in Silicon Valley could be a reduction of work at public relations agencies. Probably the strong players in the PR field will be able to stay in business in the Valley.

2016 56

Public Relations Pros - Clients Still Want To Be Featured In Top Establishment Media

Jane Genova: Speechwriter - Ghostwriter

A poll on PR Week indicates that clients prefer to be covered in top establishment media such as The New York Times or The Wall Street Journal. Here you can read all about it in PR Week. To social-media experts, this seems counterintuitive.

2015 56

BP Crisis Communication, Pt II – 9 Steps

Matt Eventoff

Seven weeks later, there are three givens: 1) much damage is being done to the wildlife and ecosystem, 2) no one is quite sure when, or how, this tragedy will end, and 3) everything BP is trying to do from a public relations and communications angle just isn’t working. After seven weeks, all efforts should focus on action; the public’s appetite for communication is gone. At this point, the public is looking for heads to roll; 2.

Facebook v FTC: The Apology standard public-relations fare

Jane Genova: Speechwriter - Ghostwriter

"  But still Facebook head Mark Zuckerberg trotted out the standard public relations fare of The Apology.    A brilliant PR leader could come up with a replacement. 

Apple (AAPL) Exploits Greatest PR Gimmick Ever

TJ Walker Interactive

Apple (AAPL) just enacted the greatest PR Gimmick ever. As a media trainer, I am often critical of Apple because they violate almost every rule of good media relations. And when it comes right down to it, having a devoted fan base is the best PR of all.

Dishwatergate: Charity Says Ryan “Did Nothing. He Just Came In Here To Get His Picture Taken”

TJ Walker Interactive

Uncategorized Charity dish washing Dishwatergate Media Training paul ryan photo op pr public relations

2012 75

Jack O'Dwyer: The Public Relations Society (PRS) continues to engage

Jane Genova: Speechwriter - Ghostwriter

Somehow I have a hunch that if the last member of the Public Relations Society (PRS) was stranded on an island in the ocean that person would continue to pursue Jack O'Dwyer.    He has helped tens of thousands of PR pros, many of who are now influentials in the business.

Barclays: Is "others were doing it" shrewd public relations?

Jane Genova: Speechwriter - Ghostwriter

There's frequently a disconnect between what the law involves and what seems to be shrewd public relations.    DuBois opines: "The 'others were doing it' defense might sound lame, but it makes for smart PR."

How Can An Expert Get Featured on TV? | Media Training

TJ Walker Interactive

Uncategorized expert Media Training pr public relations tv

TV 52

6 Tips for Getting a Communications Job in Silicon Valley

Ian Griffin - Professionally Speaking

The convocation speaker at the May 23, 2013 San Jose State University graduation ceremony for Communications, Journalism and PR students was René Shimada Siegel, the President and Founder of High Tech Connect. Rene shared six tips on getting a job in communications and PR in Silicon Valley.

2013 278

Crisis Communication – Time Heals (Many)Wounds

Matt Eventoff

The public fear was everywhere.&#. Unfortunately, every time BP chooses to rehash the negative press and whether or not it was justified, it brings (very negative) memories rushing to the forefront of public attention yet again. BP CEO Bob Dudley, who took over for Tony Hayward , spoke earlier today at the Confederation of British Industry.

Public Relations: Field growing at 21% (Source: Bureau of Labor Statistics)

Jane Genova: Speechwriter - Ghostwriter

The good things we have been feeling in the field of public relations have been confirmed by statistics from the Bureau of Labor Statistics.      As BUSINESS INSIDER reports, public relations is growing 21%. 

Podcast: Comparing PR Disasters

Communication Steroids

Podcast: Comparing PR Disasters [11:53m]: Play Now | Play in Popup | Download From → Podcast , Public Relations 2 Comments Fred Smith permalink Wow, what a dismal, misinformed webcast. Communication Steroids on Facebook Instant Download: Improve Your Public Speaking Skills!

PR 63

Podcast: PR Troubles with Ozzie Guillen

Communication Steroids

Tim and Roger take a look and see how the Marlins and Ozzie in particular, handled this PR situation. Tim and Roger take a look and see how the Marlins and Ozzie in particular, handled this PR situation. Public Relations Miami Marlins Ozzie GuillenOzzie Guillen, manager of the Miami Marlins, stuck his foot in his mouth this week by saying he ‘loved Fidel Castro’ and caused a rumble in the Cuban Community in Florida.

LegalShield Looking for PR Agency

Jane Genova: Speechwriter - Ghostwriter

LegalShield has decided to search for a public relations agency to assist with its communications. That's what Jon Gingerich reports on Odwyer.com.    Known at one time as Pre-Paid Legal Services, Inc.,

PR 52

BP – 11 More Steps

Matt Eventoff

Following Mr. Hayward’s latest testimony before Congress, the public is no longer listening; (2.) He may very well have deserved a break, but there should have been some thought put into taking the break publicly, at a prestigious sporting event. The disaster has taken a turn for the worse today, just as BP put Gulf Coast native and BP executive Bob Dudley in charge of the cleanup effort.

2010 122