PR Strategies to Book More Business with Courtney Love Gavin

Speaker Launcher

Quote: “I just want to make PR a lot more approachable and people to know that it’s not a luxury.” Courtney Love Gavin Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and is contributed by external parties.

2020 75

COVID-19: Global PR Industry Expects Hard Times

Jane Genova: Speechwriter - Ghostwriter

The assumption might be that during a crisis such as COVID-19, around the world PR agencies would be scaling financially.   According to a global survey by PRovoke/ICCO , PR firms indicated: Almost 77% expect loss of earnings.

2020 56
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Why PR Firms Should Media Train Their Clients | Media Training

TJ Walker Interactive

Uncategorized Media Training pr pr firms

PR 40

PR Firm Offers to Pay Media for Placements | Media Training

TJ Walker Interactive

Uncategorized pr public relations

Why Lawyers Give Bad PR Advice | Media Training

TJ Walker Interactive

Uncategorized bad pr advice lawyers Media Training pr advice

PR 40

NYU PR Graduate Course Keynote

TJ Walker Interactive

Videos of the keynote speech made to NYU graduate students in a media PR class. Communications Public Speaking Skills public relations Media NYU pr

PR Representatives - Are they lobbyists?

Jane Genova: Speechwriter - Ghostwriter

"Five PR agencies filed suit against the New York State Joint Commission on Public Ethics on Tuesday morning, seeking a temporary restraining order blocking the body from enacting regulations that would reclassify public affairs professionals as lobbyists."  "  - Frank Washkuch, PR Week, March 8, 2026. If PR players in New York are classified as lobbyists what follows will be grim. The PR game would be changed significantly. 

2016 43

[Podcast] Harness the Power of PR with Marsha Friedman

Speaker Launcher

Tell the world about it – which can be the tricky part unless you know how to harness the power of PR! The post [Podcast] Harness the Power of PR with Marsha Friedman appeared first on Jane Atkinson. Tell the world about it – which can be the tricky part unless you know how to harness the power of PR! Marsha Friedman is the CEO of EMSI Public Relations, one of the most highly respected PR firms in the U.S.

2016 74

How to Get the Most Results from Your PR Firm | Media Training

TJ Walker Interactive

Uncategorized Media Training pr firm public relations

PR 40

What Should a PR Executive do Right After a Media Interview? Media Training

TJ Walker Interactive

Uncategorized media interviews Media Training pr

PR 40

Podcast: PR Skills for the Next Generation

Communication Steroids

Skip to content Follow: RSS Twitter Home About Contact Us Current Programs Inner Circle Newsletter Products 20 Presentation Skills That Kill: Audio CDSeminar Social Media and Public Relations: Audio Task Oriented Teams: Audio CDSeminar What We Do Podcast: PR Skills for the Next Generation by Tim 'Gonzo' Gordon on November 22, 2010 You’re a PR person. But what about the changing world of PR?

PR 50

LegalShield Looking for PR Agency

Jane Genova: Speechwriter - Ghostwriter

LegalShield has decided to search for a public relations agency to assist with its communications. That's what Jon Gingerich reports on Odwyer.com.    Known at one time as Pre-Paid Legal Services, Inc., Legal Shield provides legal service plans that are pre-paid through almost 7,000 independent provider lawyers. Their territory includes both the U.S. and Canada. 

2018 40

PR Week Needs to Establish 60-over-60 Awards

Jane Genova: Speechwriter - Ghostwriter

No surprise, PR Week is honoring 40-under-40 in communications. So, it's about time that PR Week establish a new category of recognition: 60-over-60. How we the over-60 have been able to remain at the top of our game should be explained in an article in PR Week. This reflects how hard it used to be to make one's professional mark in the field until after age 40. But that was then.

2016 43

Mitt Romney Insults Palestinians and Creates yet another PR/Diplomatic Disaster

TJ Walker Interactive

Uncategorized diplomatic disaster Mitt Romney palestinian pr disaster

PR 40

VW - Stephen Gruhsem Out In PR

Jane Genova: Speechwriter - Ghostwriter

He is replaced by the  head of Porsche PR Hans-Gerd Bode. During crisis the head of public relations can have bullet-proof job security, at least temporarily. Or be among the first to go in the mandated ritual of the Clean Sweep. Head of Communications, Investor Relations, and External Relations Stephn Gruhsem is reported to have resigned. Here are the details from Motrolix. Branding careers Current Affairs

2015 50

Guest Posting: HARO — A Speaker’s Secret Weapon, by Mickie Kennedy

Ian Griffin - Professionally Speaking

Mickie Kennedy founded eReleases PR back in 1998 when he saw how hard it was for independent startups and businesses to achieve really quality PR. Marketing Public Speaking PRFor more, download some of Mickie’s free ebooks and whitepapers. HARO: A Speaker’s Secret Weapon, by Mickie Kennedy First of all, congratulations on being one of those people who don’t […].

2015 161

PR Peril of Celebrity Whatever, Including the CEO

Jane Genova: Speechwriter - Ghostwriter

Among PR folks, there is the old warning about featuring an actual employee in recruiting material.   The takeaway from the AXIOS Harris poll is for the in-house communications team and the outside PR agencies to not put all their eggs in positioning and packaging the CEO leadership.  Soon enough, the man or woman could be part of a high-profile media story about a drug ring in the geographic region - or even inside the company.

2019 43

Mitt Romney commits PR Blunder in England

TJ Walker Interactive

pr blunderMitt Romney Sticks Foot in Mouth, on Foreign Soil. <iframe <iframe width=”560″ height=”315″ src=”[link] frameborder=”0″ allowfullscreen></iframe> Mitt Romney has not learned the subtleties of using the Bully Pulpit. The first thing Romney did on his world tour was to insult the British.

PR 40

Nick Sandmann - High-Profile Libel Lawyer, PR Firm Parachute In

Jane Genova: Speechwriter - Ghostwriter

Also, in parachuted public relations firm RunSwitch PR. The family of Nick Sandmann could become financially quite comfortable. As the controversy surrounding their son's interaction with Native American Nathan Phillips escalated, in parachutes respected libel lawyer L. Lin Wood. Among the clients he won big money for had been Burke Ramsey against CBS. What goes on in the court of public opinion is as important or even more important than the machinations in the court of law. 

2019 43

Paradise Needs Some Heavy-Duty PR

Jane Genova: Speechwriter - Ghostwriter

Marie Kuhnla was vacationing on the Turks and Coicos Islands. No, she wasn't traveling solo. She wasn't traveling in a primitive go-native manner. She and her traveling companions were bunking at Club Med.    And, since she is a public defender with the Suffolk County Legal Aid Society in New York state, she was aware of the world as a dangerous place. Therefore, it's assumed she was vigilant. 

2018 40

PR Newswire - To Be Acquired By Cision

Jane Genova: Speechwriter - Ghostwriter

"Cision has inked a deal to acquire PR Newswire for $841 M from UBM   With the deal, Cision adds a legacy news dissemination service to its tech-based offerings, which include the low-cost PR web. The sale will have to clear US regulators and UBM shareholders."  "  Greg Hazley, Odwyerpr.com, December 15, 2015. Here is the article. This consolidation is happening at a time when a growing number of organizations are re-thinking the press release.

2015 43

BP Crisis Communication, Pt II – 9 Steps

Matt Eventoff

Seven weeks later, there are three givens: 1) much damage is being done to the wildlife and ecosystem, 2) no one is quite sure when, or how, this tragedy will end, and 3) everything BP is trying to do from a public relations and communications angle just isn’t working. Nine steps to take now: 1. Stop Talking – I always advocate communicating over silence, as do the most crisis communication professionals.

The Focused Hustle 5 | August 2020

Speaker Launcher

AUGUST 2020 MUST LISTEN PODCASTS Here are this month’s must-listen podcasts: PR Strategies to Book More Business With Courtney Love Gavin Taking Productive Action Now With Brian Fanzo Adding Comedy to Live and Virtual With Judy Carter Trusting Yourself and Taking Risks With Jason O.

2020 56

Shame - Killed off by PR, Lawyers, Free Thinkers

Jane Genova: Speechwriter - Ghostwriter

The Puritans imported it into America. That was shame. Back then and until fairly recently shame served as a powerful tool of social control. Men were shamed into being extreme successes. Women into maintaining great bodies. And neighbors into mowing their laws. Bit by bit the brilliant tactics of the public relations industry, the ability of lawyers to get miscreants off the hook, and free thinkers who don't give a damn about the public good have killed off shame. 

2019 50

Podcast: PR Troubles with Ozzie Guillen

Communication Steroids

Tim and Roger take a look and see how the Marlins and Ozzie in particular, handled this PR situation. Tim and Roger take a look and see how the Marlins and Ozzie in particular, handled this PR situation. Ozzie Guillen, manager of the Miami Marlins, stuck his foot in his mouth this week by saying he ‘loved Fidel Castro’ and caused a rumble in the Cuban Community in Florida.

Apple (AAPL) Exploits Greatest PR Gimmick Ever

TJ Walker Interactive

Apple (AAPL) just enacted the greatest PR Gimmick ever. And when it comes right down to it, having a devoted fan base is the best PR of all. As a media trainer, I am often critical of Apple because they violate almost every rule of good media relations. They don’t return phone calls from the media, they are notoriously secretive, they dissemble on the health of their former CEO, and they come across as arrogant in most of their dealing with the media.

PR - Can it stand alone as a business?

Jane Genova: Speechwriter - Ghostwriter

In PR Week , editor-in-chief Steve Barrett releases some early numbers from PR agencies. For example, some firms such as Omnicom report Q4 figures as down in organic revenues for PR but significantly up in their advertising units. Others such as Ketchum report increases in PR organic revenues. Barrett notes not enough PR agencies have come in with the numbers yet. But there might not be enough of those kinds of assignments for a particular PR firm to survive.

2016 43

Podcast: PR for the Nuclear Industry After Japan | Communication.

Communication Steroids

Skip to content Follow: RSS Twitter Home About Contact Us Current Programs Inner Circle Newsletter Products 20 Presentation Skills That Kill: Audio CDSeminar Social Media and Public Relations: Audio Task Oriented Teams: Audio CDSeminar What We Do Podcast: PR for the Nuclear Industry After Japan by Tim 'Gonzo' Gordon on March 22, 2011 What would you do if you were a PR flack for the nuclear industry?

PR 50

L'Oreal USA - Did It Just Make a Big PR (and maybe legal) Mistake?

Jane Genova: Speechwriter - Ghostwriter

Employment-law issues keep getting more interesting in COVID-19 times. The latest, reports BusinessInsider , is if L'Oreal USA is opening itself to legal trouble down the line by currently requesting access to medical information from employees wanting to continue working from home.

2020 52

COVID-19 Puts PR Agencies into Their Own Crisis - Through the Glassdoor at the Dilenschneider Group

Jane Genova: Speechwriter - Ghostwriter

"One prominent recruiter, who described the agency world as 'shot,' said at this point 'people aren't even looking, just saying they were laid off, salary cut, wait to see unemployment packages.'" 

2020 56

Beyond Bad PR - Uber's Business Problems

Jane Genova: Speechwriter - Ghostwriter

Members of the media gleefully reported on its PR woes. What company has been having the worst week? No question, it's Uber. They range from former employee Susan Fowler's allegation of sexual harassment to being sued for alleged poaching of IP from Google. Both, if proven true, can tarnish this brand already disliked by too many. But that, to leverage the cliché, is just the tip of the iceberg. As The Economist reports in the current issue, its core challenge is a business one.

2017 40

Podcast: PR Troubles with Ozzie Guillen

Communication Steroids

Tim and Roger take a look and see how the Marlins and Ozzie in particular, handled this PR situation. Tim and Roger take a look and see how the Marlins and Ozzie in particular, handled this PR situation. Ozzie Guillen, manager of the Miami Marlins, stuck his foot in his mouth this week by saying he ‘loved Fidel Castro’ and caused a rumble in the Cuban Community in Florida.

PR Associate, DC. - Part-time (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Here are details and how to apply. careers

DC 40

LaForce+Stevens - Genius In Its Own PR

Jane Genova: Speechwriter - Ghostwriter

And, you bet, if prospects are shopping for something a bit off-center, now they know exactly what PR firm to go to. Public relations/marcom firms have to do their own public relations, of course. That demands their best strategic thinking, along with execution. After all, just like their clients, they need exposure in the media. Their brand has to be tilted just right. And there must be a clear differentiation for why prospects would choose them over the competition.

2014 50

Podcast: Comparing PR Disasters

Communication Steroids

Skip to content Follow: RSS Twitter Home About Contact Us Current Programs Inner Circle Newsletter Products 20 Presentation Skills That Kill: Audio CDSeminar Social Media and Public Relations: Audio Task Oriented Teams: Audio CDSeminar What We Do Podcast: Comparing PR Disasters by Tim 'Gonzo' Gordon on August 26, 2010 Recent worldwide public relations reactions by Goldman Sachs and British Petroleum are examined by Tim ‘Gonzo’ Gordon and Roger Pike.

PR 48

What PR Experts Advise Provides Evidence for Plaintiff in "Delores Corbett v. Hilton, et al."

Jane Genova: Speechwriter - Ghostwriter

The Karen type has been a busy bee. That dates back to November 23, 2018.    That particular Karen went nuclear in her clerk job at a Hampton Inn in Wilson, North Carolina. Hampton is a Hilton brand. 

2020 52

Job Cuts Continue in PR Agency Business - Rogers and Cowan PMK Lay Off 10% of Staff

Jane Genova: Speechwriter - Ghostwriter

The latest to resort to cutting jobs is Rogers and Cowan PMK, reports PR Week. Because its clients are in trouble so are the public relations agencies which serve them. Those totaled 10% of staff. The firm held off on reductions in staff until it had felt it had understood the emerging marketplace. Then, it couldn't wait any longer. The parts of its business that had been hurting the most included entertainment.

2020 40

Podcast: Top PR Disasters of 2010 | Communication Steroids

Communication Steroids

Skip to content Follow: RSS Twitter Home About Contact Us Current Programs Inner Circle Newsletter Products 20 Presentation Skills That Kill: Audio CDSeminar Social Media and Public Relations: Audio Task Oriented Teams: Audio CDSeminar What We Do Podcast: Top PR Disasters of 2010 by Tim 'Gonzo' Gordon on December 12, 2010 What were the biggest PR disasters of 2010?

2010 48

Crisis Communication – Time Heals (Many)Wounds

Matt Eventoff

BP CEO Bob Dudley, who took over for Tony Hayward , spoke earlier today at the Confederation of British Industry. The following lines have gotten the most attention so far: Over 87 days as the oil kept flowing into the ocean, it frequently felt as if we were the only story on the news, 24/7. I have seen figures that in some months fully 30% of the 24-hour news coverage was devoted to the incident.&#

Managing a Media Presence - Why PR Experts Get Paid the Big Bucks

Jane Genova: Speechwriter - Ghostwriter

Media, some contend, is the most powerful force in the world. More massive than government or wealth. So, it would seem that positive media attention would be a good thing. We don't know the answer to that if the focus was on personal aspects of their lives.

2020 52

Professional Services (including PR), Power & #MeToo

Jane Genova: Speechwriter - Ghostwriter

The media spotlight on alleged sexual harassment has widened the territory covered to include professional services. No surprise, the high-stakes career world of law has surfaced on the radar. Whether it's teaching law or practicing it, lots of money, status, and shot at celebrity are involved. Big Names as#MeToos in Law. Big names like Elizabeth Warren and Amal Clooney are now  the  clickbait.

2017 40

The PR News War

Jane Genova: Speechwriter - Ghostwriter

  PR's core competence is positioning and packaging to give clients the edge out there. No surprise, the ambitious folks at Mediabistro.com have been targeting ownership of covering PR news.  Most recently, Mediabistro's PR NEWSER claims that it's the first to report that Todd Burke, Vice President of Corporate Communications at JetBlue, is gone.    What's notable is that PR NEWSER noted this in its headline.

PR 40

Robert Mueller Issues Two PR-Related Subpoenas

Jane Genova: Speechwriter - Ghostwriter

As part of his investigation of Russian interference in the 2016 presidential election, special counselor Robert Mueller has issued two public relations subpoenas. They are to the Podesta Group and Mercury. The issue is their involvement in Paul Manafort's support of a Ukraine pro-Russia party.    Here are details from Kevin McCauley, a journalist at the public relations newsletter Odwyerpr.com.

2017 40