5 Steps to Get the Health Care “Mess”-age On Track

Matt Eventoff

Utilize a primetime “Clear the Air&# address - not a town hall, not a question and answer; an address, using plain language and basic concepts to outline exactly what the plan he envisions will do and will look like; go back to what got you there — simple concepts that everyone can understand; do not read off of a teleprompter - if you are making an emotional appeal, speak from the heart (and note cards with bullet points).

2009 122

Five Steps to take the “Mess” out of the Message

Matt Eventoff

Utilize a primetime “Clear the Air&# address - not a town hall, not a question and answer; an address, using plain language and basic concepts to outline exactly what the plan he envisions will do and will look like; go back to what got you there — simple concepts that everyone can understand; do not read off of a teleprompter - if you are making an emotional appeal, speak from the heart (and note cards with bullet points).

2009 109

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Trending Sources

How to conduct an international media interview via email: TJ.

TJ Walker Interactive

TJ: One way to identify an opinion leader is to go to klout.com and plug in their name or twitter handle. News analyzed from a communication perspective.

Are You an iPad Speaker? Here are the apps you need.

Public Speaking Advice and Commentary

  Because they were controlling the show, using their own computers, they didn’t want me just plugging in to their system.  Prompster Pro There are a number of teleprompter apps.  A number of readers have asked me to talk about iPad/iPhone apps for speakers, especially since I recommended giving that special speaker in your life an iPad as a present this holiday season.    So here goes – the iPad and its apps for speakers.

2012 66

To read or not to read? That is the question for speechwriters - or is it?

Max Atkinson

As with the last one ( HERE ), he'd pulled yet more rabbits out of the hat, including speakers from Russia and the Netherlands, rounding it off with a memorable double act starring Graham Davies and Phil Collins (even though it was an extended plug for a forthcoming book that might compete with mine). Yesterday's conference of the UK Speechwriters' Guild was another stimulating treat, for which founder Bran Jenner deserves the thanks of all of us who were lucky enough to attend.

2012 67

Claptrap 3: News leaks out of the lecture theatre

Max Atkinson

(This is the third in a series of posts marking the 25th anniversary of the publication of Our Masters' Voices and the televising of Claptrap, which you can watch HERE Part 2: EUREKA! is HERE ).

Plug 52

BLOG INDEX: Sept 2008-August 2009

Max Atkinson

BBC plug-a-book sho slot for aging new left author JULY 2009 ? Televised interviews and political communication • Thatcher had more teleprompter troubles than Obama • Jargon & gobbledygook refresher course • How many numbers can you get into a minute? Clarke has more to say about Brown than a few weeks ago • Book plugging news • Why doesn’t Amazon have a Spanish site? This is a list of everything posted since the blog started in September 2008.

2009 40